The Viral Network

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Publisher : Cornell University Press
ISBN 13 : 0801454883
Total Pages : 247 pages
Book Rating : 4.8/5 (14 download)

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Book Synopsis The Viral Network by : Theresa MacPhail

Download or read book The Viral Network written by Theresa MacPhail and published by Cornell University Press. This book was released on 2015-03-03 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Viral Network, Theresa MacPhail examines our collective fascination with and fear of viruses through the lens of the 2009 H1N1 pandemic. In April 2009, a novel strain of H1N1 influenza virus resulting from a combination of bird, swine, and human flu viruses emerged in Veracruz, Mexico. The Director-General of the World Health Organization (WHO) announced an official end to the pandemic in August 2010. Experts agree that the global death toll reached 284,500. The public health response to the pandemic was complicated by the simultaneous economic crisis and by the public scrutiny of official response in an atmosphere of widespread connectivity. MacPhail follows the H1N1 influenza virus's trajectory through time and space in order to construct a three-dimensional picture of what happens when global public health comes down with a case of the flu.The Viral Network affords a rare look inside the U.S. Centers for Disease Control, as well as Hong Kong’s virology labs and Centre for Health Protection, during a pandemic. MacPhail looks at the day-to-day practices of virologists and epidemiologists to ask questions about the production of scientific knowledge, the construction of expertise, disease narratives, and the different "cultures" of public health in the United States, Europe, Hong Kong, and China. The chapters of the book move from the micro to the macro, from Hong Kong to Atlanta, from the lab to the WHO, from the pandemic past in 1918 to the future. The various historical, scientific, and cultural narratives about flu recounted in this book show how biological genes and cultural memes become interwoven in the stories we tell during a pandemic. Ultimately, MacPhail argues that the institution of global public health is as viral as the viruses it tracks, studies, and helps to contain or eradicate. The "global" is itself viral in nature.

Viral Marketing and Social Networks

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Author :
Publisher : Business Expert Press
ISBN 13 : 1606498134
Total Pages : 148 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Viral Marketing and Social Networks by : Maria Petrescu

Download or read book Viral Marketing and Social Networks written by Maria Petrescu and published by Business Expert Press. This book was released on 2014-05-21 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing toolkit. This book offers an in-depth look at viral marketing that includes a short overview of its history and evolution. The author provides a viral marketing toolkit—exploring the use of each tool in social media, as well as differences between connected terms such as marketing buzz. Viral advertising, as a significant tool and source of viral message, is discussed in detail with examples of various companies’ viral campaigns. The focus is on how and where businesses can post messages with viral objectives and which consumer segment is the center of the initial targeting initiative. This book is for anyone—students and professors in business and communication schools, as well as marketing practitioners.

Viral Networks

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Publisher : VT Publishing
ISBN 13 : 9781949373196
Total Pages : 266 pages
Book Rating : 4.3/5 (731 download)

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Book Synopsis Viral Networks by : Katherine Sorrels

Download or read book Viral Networks written by Katherine Sorrels and published by VT Publishing. This book was released on 2018-12-11 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents the culmination of a unique scholarly initiative located at the dynamic intersection of medical history and the digital humanities. It also represents an important outcome of the longstanding partnership between the National Endowment for the Humanities (NEH) and the National Library of Medicine (NLM) with Virginia Tech (VT) as a key collaborator.The specific initiative which led to this book-Viral Networks: An Advanced Workshop in Digital Humanities and Medical History-was a landmark moment in the NEH/NLM partnership dating from 2012when these agencies signed an agreement to "bring together scholars, scientists, librarians, archivists, curators, technical information specialists, healthcare professionals, cultural heritage professionals, and others in the humanities and biomedical communities in order to share expertise and develop new research agendas representing the commitment of the NLM to supporting scholarship in medical history and digital humanities."Viral Networks represents true collaboration and commitment among a group of dedicated scholars, two federal agencies and their strategic partners, and one of America's most important public, land-grant, research universities. And this book represents such collaboration and commitment even more because it is available from VT Publishing in an open-access format, for all to appreciate as the studies therein engage undiscovered or underappreciated primary sources, push methodological boundaries to define and articulate new arguments, and chart new research trajectories. Indeed, this book defines the scholarly times in which its organizers conceived and published it as much as these times define the book itself.

Viral

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Author :
Publisher : WaterBrook
ISBN 13 : 0307459152
Total Pages : 242 pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis Viral by : Leonard Sweet

Download or read book Viral written by Leonard Sweet and published by WaterBrook. This book was released on 2012 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses how social media resources can be used to enhance relationships with fellow Christians and with God.

Going Viral

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Publisher : Polity
ISBN 13 : 0745671292
Total Pages : 202 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis Going Viral by : Karine Nahon

Download or read book Going Viral written by Karine Nahon and published by Polity. This book was released on 2013-11-25 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events.

Virality

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Author :
Publisher : U of Minnesota Press
ISBN 13 : 0816670056
Total Pages : 247 pages
Book Rating : 4.8/5 (166 download)

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Book Synopsis Virality by : Tony D. Sampson

Download or read book Virality written by Tony D. Sampson and published by U of Minnesota Press. This book was released on 2012 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this thought-provoking work, Tony D. Sampson presents a contagion theory fit for the age of networks. Unlike memes and microbial contagions, Virality does not restrict itself to biological analogies and medical metaphors. It instead points toward a theory of contagious assemblages, events, and affects. For Sampson, contagion is not necessarily a positive or negative force of encounter; it is how society comes together and relates. Sampson argues that a biological knowledge of contagion has been universally distributed by way of the rhetoric of fear used in the antivirus industry and other popular discourses surrounding network culture. This awareness is also detectable in concerns over too much connectivity, such as problems of global financial crisis and terrorism. Sampson's "virality" is as established as that of the biological meme and microbe but is not understood through representational thinking expressed in metaphors and analogies. Rather, Sampson interprets contagion theory through the social relationalities first established in Gabriel Tarde's microsociology and subsequently recognized in Gilles Deleuze's ontological worldview. According to Sampson, the reliance on representational thinking to explain the social behavior of networking--including that engaged in by nonhumans such as computers--allows language to overcategorize and limit analysis by imposing identities, oppositions, and resemblances on contagious phenomena. It is the power of these categories that impinges on social and cultural domains. Assemblage theory, on the other hand, is all about relationality and encounter, helping us to understand the viral as a positively sociological event, building from the molecular outward, long before it becomes biological.

The Cold Start Problem

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Author :
Publisher : HarperCollins
ISBN 13 : 0062969757
Total Pages : 368 pages
Book Rating : 4.0/5 (629 download)

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Book Synopsis The Cold Start Problem by : Andrew Chen

Download or read book The Cold Start Problem written by Andrew Chen and published by HarperCollins. This book was released on 2021-12-07 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: A startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how tech’s most successful products have solved the dreaded "cold start problem”—by leveraging network effects to launch and scale toward billions of users. Although software has become easier to build, launching and scaling new products and services remains difficult. Startups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect,” where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them, whether they’re messaging apps, workplace collaboration tools, or marketplaces. Network effects provide a path for fledgling products to break through, attracting new users through viral growth and word of mouth. Yet most entrepreneurs lack the vocabulary and context to describe them—much less understand the fundamental principles that drive the effect. What exactly are network effects? How do teams create and build them into their products? How do products compete in a market where every player has them? Andrew Chen draws on his experience and on interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, and Pinterest to offer unique insights in answering these questions. Chen also provides practical frameworks and principles that can be applied across products and industries. The Cold Start Problem reveals what makes winning networks thrive, why some startups fail to successfully scale, and, most crucially, why products that create and compete using the network effect are vitally important today.

The Power of Networks

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Author :
Publisher : Princeton University Press
ISBN 13 : 0691183309
Total Pages : 322 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis The Power of Networks by : Christopher G. Brinton

Download or read book The Power of Networks written by Christopher G. Brinton and published by Princeton University Press. This book was released on 2018-11-13 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: An accessible illustrated introducton to the networks we use every day, from Facebook and Google to WiFi and the Internet What makes WiFi faster at home than at a coffee shop? How does Google order search results? Is it really true that everyone on Facebook is connected by six steps or less? The Power of Networks answers questions like these for the first time in a way that all of us can understand. Using simple language, analogies, stories, hundreds of illustrations, and no more math than simple addition and multiplication, Christopher Brinton and Mung Chiang provide a smart and accessible introduction to the handful of big ideas that drive the computer networks we use every day. The Power of Networks unifies these ideas through six fundamental principles of networking. These principles explain the difficulties in sharing network resources efficiently, how crowds can be wise or not so wise depending on the nature of their connections, why there are many layers in a network, and more. Along the way, the authors also talk with and share the special insights of renowned experts such as Google’s Eric Schmidt, former Verizon Wireless CEO Dennis Strigl, and “fathers of the Internet” Vint Cerf and Bob Kahn.

Viral Change

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Author :
Publisher : Meetingminds Publishing
ISBN 13 : 1905776055
Total Pages : 422 pages
Book Rating : 4.9/5 (57 download)

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Book Synopsis Viral Change by : Leandro Herrero

Download or read book Viral Change written by Leandro Herrero and published by Meetingminds Publishing. This book was released on 2008 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Lasting change in the modern organisation has less to do with massive 'communication to all' programmes and more with the creation of an internal epidemic of success led by a small number of people focused on a small set of non-negotiable behaviours. This is the basis for Viral Change, an unconventional approach to the management of change for any company."--Cover.

NETWORK SECURITY(NS)

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Publisher : DECCAN INTERNATIONAL ACADEMIC PUBLISHERS
ISBN 13 : 9395191333
Total Pages : 191 pages
Book Rating : 4.3/5 (951 download)

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Book Synopsis NETWORK SECURITY(NS) by : Dr.Suraya Mubeen

Download or read book NETWORK SECURITY(NS) written by Dr.Suraya Mubeen and published by DECCAN INTERNATIONAL ACADEMIC PUBLISHERS. This book was released on 2023-01-09 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Viral Performance

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Author :
Publisher : Northwestern University Press
ISBN 13 : 0810137178
Total Pages : 337 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Viral Performance by : Miriam Felton-Dansky

Download or read book Viral Performance written by Miriam Felton-Dansky and published by Northwestern University Press. This book was released on 2018-05-15 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital culture has occasioned a seismic shift in the discourse around contagion, transmission, and viral circulation. Yet theater, in the cultural imagination, has always been contagious. Viral Performance proposes the concept of the viral as an essential means of understanding socially engaged and transmedial performance practices since the mid-twentieth century. Its chapters rethink the Living Theatre’s Artaudian revolution through the lens of affect theory, bring fresh attention to General Idea’s media-savvy performances of the 1970s, explore the digital-age provocations of Franco and Eva Mattes and Critical Art Ensemble, and survey the dramaturgies and political stakes of global theatrical networks. Viral performance practices testify to the age-old—and ever renewed—instinct that when people gather, something spreads. Performance, an art form requiring and relying on live contact, renders such spreading visible, raises its stakes, and encodes it in theatrical form. The artists explored here rarely disseminate their ideas or gestures as directly as a viral marketer or a political movement would; rather, they undermine simplified forms of contagion while holding dialogue with the philosophical and popular discourses, old and new, that have surrounded viral culture. Viral Performance argues that the concept of the viral is historically deeper than immediate associations with the contemporary digital landscape might suggest, and far more intimately linked to live performance

MCSE/MCSA Implementing and Administering Security in a Windows 2000 Network (Exam 70-214)

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Author :
Publisher : Elsevier
ISBN 13 : 0080479316
Total Pages : 800 pages
Book Rating : 4.0/5 (84 download)

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Book Synopsis MCSE/MCSA Implementing and Administering Security in a Windows 2000 Network (Exam 70-214) by : Syngress

Download or read book MCSE/MCSA Implementing and Administering Security in a Windows 2000 Network (Exam 70-214) written by Syngress and published by Elsevier. This book was released on 2003-02-28 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers Exam 200-14 in great detail, digging into some of the most important details involved in locking down Windows systems and networks and taking a systemic approach to keeping Windows networks and systems secured. Boasting a one-of-a-kind integration of text, DVD-quality instructor-led training, and Web-based exam simulation and remediation, this study guide & DVD training system gives students 100% coverage of official Microsoft MCSA exam objectives plus realistic test prep. The System package consists of: 1) MCSE Implementing and Administering Security in a Windows 2000 Network Study Guide: Syngress's 1 million study guide users will find tried-and-true features and exciting new enhancements; included are step-by-step exercises plus end-of-chapter bulleted objectives reviews, FAQs, and realistic test prep questions in the same format as those on the actual exam. 2) Security DVD: A full hour of instructor-led training, complete with on-screen configurations and networking schematics, demystifying the toughest exam topics. 3) Security from [email protected]. Accompanying Web site provides students with authentic interactive exam-simulation software that grades their results and automatically links to e-book study guide for instant review of answer concepts. Covers Critical Security Exam. This exam was created to meet the demand for a security-based examination which verifies an administrator's ability to implement and maintain secure Windows 2000 network. Fast growing certification gains in popularity. The new MCSE certification launched in March and already there are 17,000 MCSA-certified professionals (data as of May, 31, 2002, Microsoft Corp.). This exam also serves as an elective for MCP status and other certifications. Best selling author with over 150,000 copies in print. Tom Shinder's books have over 150,000 copies in print and he's a regular speaker at the security industry's leading Black Hat Briefings. His Configuring ISA Server 2000, has sold over 45,000 units worldwide in a year. First in-depth security exam from Microsoft. As Microsoft certification guru Ed Tittell points out, "this is the first real, nuts-and-bolts security exam in the MCP line-up. This exam is the first MCP test to really dig into some of the most important details involved in locking down Windows systems and networks in the first place, and to step systematically through the processes involved in keeping Windows networks and systems secured thereafter." $2,000 worth of training wrapped in a $60 book/DVD/Web-enhanced training system. Certification Magazine's 2001 reader survey revealed that the average certification costs nearly $2,000. So our low-priced study package delivers unsurpassed value for cost-conscious IT departments and trainees.

Network Science

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Publisher : Cambridge University Press
ISBN 13 : 1107076269
Total Pages : 477 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis Network Science by : Albert-László Barabási

Download or read book Network Science written by Albert-László Barabási and published by Cambridge University Press. This book was released on 2016-07-21 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: Illustrated throughout in full colour, this pioneering text is the only book you need for an introduction to network science.

The Viral Startup: A Guide to Designing Viral Loops

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Author :
Publisher : Hyperink Inc
ISBN 13 : 1614646058
Total Pages : 131 pages
Book Rating : 4.6/5 (146 download)

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Book Synopsis The Viral Startup: A Guide to Designing Viral Loops by : Andrew Chen

Download or read book The Viral Startup: A Guide to Designing Viral Loops written by Andrew Chen and published by Hyperink Inc. This book was released on 2013-01-13 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Andrew Chen is a blogger and entrepreneur focused on consumer internet, metrics and user acquisition. He is an advisor/angel for early-stage startups including Appsumo, Cardpool (acquired by Safeway), Catchfree, Gravity, Mocospace, Launchbit, Qik (acquired by Skype), WeeWorld, Votizen, and is also a 500 Startups mentor. In his blog, Andrew shares his best advice for a viral startup. This eBook includes the most interesting, popular, and relevant advice from Andrew's blog (www.andrewchenblog.com) and organizes it into actionable advice for readers. Linking to additional resources and further reading, it's the perfect road map that breaks down the path to a truly successful viral company.

Viral Loop

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Author :
Publisher : Hachette Books
ISBN 13 : 1401394930
Total Pages : 367 pages
Book Rating : 4.4/5 (13 download)

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Book Synopsis Viral Loop by : Adam L. Penenberg

Download or read book Viral Loop written by Adam L. Penenberg and published by Hachette Books. This book was released on 2009-10-13 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here's something you may not know about today's Internet. Simply by designing your product the right way, you can build a flourishing business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will flock to throw money at you. Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop" -- to use it, you have to spread it. After all, what's the sense of being on Facebook if none of your friends are The result: Never before has there been the potential to create wealth this fast, on this scale, and starting with so little. In this game-changing must-read, Penenberg tells the fascinating story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses -- some worth billions of dollars -- that we have all grown to rely on. The trick is that they created something people really want, so much so that their customers happily spread the word about their product for them. All kinds of businesses -- from the smallest start-ups to nonprofit organizations to the biggest multinational corporations -- can use the paradigm-busting power of viral loops to enable their business through technology. Viral Loop is a must-read for any entrepreneur or business interested in uncorking viral loops to benefit their bottom line.

Contagious

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1451686587
Total Pages : 256 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis Contagious by : Jonah Berger

Download or read book Contagious written by Jonah Berger and published by Simon and Schuster. This book was released on 2016-05-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Upper Saddle River, N.J. : Creative Homeowner,

Influence of Protein-Protein Interactions (PPIs) on the Outcome of Viral Infections

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Author :
Publisher : Frontiers Media SA
ISBN 13 : 2889766144
Total Pages : 121 pages
Book Rating : 4.8/5 (897 download)

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Book Synopsis Influence of Protein-Protein Interactions (PPIs) on the Outcome of Viral Infections by : Gorka Lasso Cabrera

Download or read book Influence of Protein-Protein Interactions (PPIs) on the Outcome of Viral Infections written by Gorka Lasso Cabrera and published by Frontiers Media SA. This book was released on 2022-08-02 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: