Viral Marketing A Crucial New Dimension In 21st Century Marketing

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Viral Marketing - A crucial new dimension in 21st century marketing?

Author : Michael Bryce
Publisher : GRIN Verlag
ISBN 13 : 3638331938
Total Pages : 70 pages
Book Rating : 4.6/5 (383 download)

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Book Synopsis Viral Marketing - A crucial new dimension in 21st century marketing? by : Michael Bryce

Download or read book Viral Marketing - A crucial new dimension in 21st century marketing? written by Michael Bryce and published by GRIN Verlag. This book was released on 2004-12-13 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diploma Thesis from the year 2004 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0 (A), University of Applied Sciences Mittweida, language: English, abstract: “Markets today are changing fast. Price-sensitive customers, new competitors, new distribution channels, new communication channels, the Internet, wireless commerce, globalization, deregulation, privatization... the list goes on. And it is not only markets that are changing, but the technologies that support them: e-commerce, e-mail, mobile phones, fax machines, sales and marketing automation, cable TV, videoconferencing. It is imperative that companies think through the revolutionary impact of these new technologies.” The above quotation illustrates two essential considerations for marketers operating in the 21st century. Firstly, it emphasises that in today’s marketing world the way companies communicate with their customers as well as how customers interact with each other have changed significantly. Secondly, it points to a key implication of these changes – the necessity for companies to find innovative ways of embracing these new technologies and of dealing with the changes in a manner that supports their corporate objectives. These revolutionary changes are due first and foremost to the advent of the Internet. Following the initial stages of its development, in which it generated exuberant excitement and exaggerated expectations among companies and consumers alike, it has evolved into an important distribution and communication channel for a large number of companies. Great significance now attaches to the Internet as an integral part of many companies’ promotional activities. At the same time consumers have become savvier in the use of the Internet; they appreciate that having more information at their fingertips puts them in a significantly better purchasing position: “Buyers today can compare prices and product attributes in a matter of seconds. They are only a click away from comparing competitors’ prices and can even name the price they want to pay for a hotel room, airline ticket or a mortgage and see whether any willing suppliers respond. Furthermore they can enter a chat room about an area of common interest and exchange information and opinions.”

Principles of Social Networking

Author : Anupam Biswas
Publisher : Springer Nature
ISBN 13 : 9811633983
Total Pages : 447 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis Principles of Social Networking by : Anupam Biswas

Download or read book Principles of Social Networking written by Anupam Biswas and published by Springer Nature. This book was released on 2021-08-18 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents new and innovative current discoveries in social networking which contribute enough knowledge to the research community. The book includes chapters presenting research advances in social network analysis and issues emerged with diverse social media data. The book also presents applications of the theoretical algorithms and network models to analyze real-world large-scale social networks and the data emanating from them as well as characterize the topology and behavior of these networks. Furthermore, the book covers extremely debated topics, surveys, future trends, issues, and challenges.

Viral Marketing and Social Networks

Author : Maria Petrescu
Publisher : Business Expert Press
ISBN 13 : 1606498134
Total Pages : 148 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Viral Marketing and Social Networks by : Maria Petrescu

Download or read book Viral Marketing and Social Networks written by Maria Petrescu and published by Business Expert Press. This book was released on 2014-05-21 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing toolkit. This book offers an in-depth look at viral marketing that includes a short overview of its history and evolution. The author provides a viral marketing toolkit—exploring the use of each tool in social media, as well as differences between connected terms such as marketing buzz. Viral advertising, as a significant tool and source of viral message, is discussed in detail with examples of various companies’ viral campaigns. The focus is on how and where businesses can post messages with viral objectives and which consumer segment is the center of the initial targeting initiative. This book is for anyone—students and professors in business and communication schools, as well as marketing practitioners.

New Media and Learning in the 21st Century

Author : Tzu-Bin Lin
Publisher : Springer
ISBN 13 : 9812873260
Total Pages : 216 pages
Book Rating : 4.8/5 (128 download)

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Book Synopsis New Media and Learning in the 21st Century by : Tzu-Bin Lin

Download or read book New Media and Learning in the 21st Century written by Tzu-Bin Lin and published by Springer. This book was released on 2015-02-25 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings together conceptualizations and empirical studies that explore the socio-cultural dimension of new media and its implications on learning in the 21st century classroom. The authors articulate their vision of new-media-enhanced learning at a global level. The high-level concept is then re-examined for different degrees of contextualization and localization, for example how a specific form of new media (e-reader) changes specific activities in different cultures. In addition, studies based in Singapore classrooms provide insights as to how these concepts are being transformed and implemented by a co-constructive effort on the part of researchers, teachers and students. Singapore classrooms offer a unique environment to study the theory-practice nexus in that they are high achieving, implicitly grounded in the eastern cultural values and well-equipped with ICT infrastructure. While these studies are arguably the state-of-the-art exemplars that synergize socio-cultural and technological affordances of the current learning environments, they also serve as improvable ideas for further innovations. The interplay between theory and practice lends support to the reciprocal improvements for both. This book contributes to the continuing debate in the field, and will lead to better learning environments in the 21st century.

Explorations in Critical Studies of Advertising

Author : James F. Hamilton
Publisher : Routledge
ISBN 13 : 1317232976
Total Pages : 284 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Explorations in Critical Studies of Advertising by : James F. Hamilton

Download or read book Explorations in Critical Studies of Advertising written by James F. Hamilton and published by Routledge. This book was released on 2016-10-26 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.

Marketing and Smart Technologies

Author : Álvaro Rocha
Publisher : Springer Nature
ISBN 13 : 9811515646
Total Pages : 484 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Marketing and Smart Technologies by : Álvaro Rocha

Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2019-11-28 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Encyclopedia of Gender in Media

Author : Mary Kosut
Publisher : SAGE Publications
ISBN 13 : 1412990807
Total Pages : 529 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Encyclopedia of Gender in Media by : Mary Kosut

Download or read book Encyclopedia of Gender in Media written by Mary Kosut and published by SAGE Publications. This book was released on 2012-05-01 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: The media strongly influences our everyday notions of gender roles and our concepts of gender identity. The Encyclopedia of Gender in Media critically examines the role of the media in enabling, facilitating, or challenging the social construction of gender in our society. The work addresses a variety of entertainment and news content in print and electronic media and explores the social construction of masculinity as well as femininity. In addition to representations of gender within the media, we also analyze gender issues related to media ownership and the media workforce. Despite an abundance of textbooks, anthologies, and university press monographs on the topic of gender in media, until now no comprehensive reference work has tackled this topic of perennial interest in student research and papers. Features and benefits: 150 signed entries (each with Cross References and Further Readings) are organized in A-to-Z fashion to give students easy access to the full range of topics within gender in media. A thematic Reader's Guide in the front matter groups related entries by broad topical or thematic areas to make it easy for users to find related entries at a glance, with themes including "Discrimination & Media Effects," "Media Modes," "New Media," "Media Portrayals & Representations," "Biographies," and more. In the electronic version, the Reader's Guide combines with a detailed Index and the Cross References to provide users with robust search-and browse capacities. A Chronology in the back matter helps students put individual events into broader historical context. A Glossary provides students with concise definitions to key terms in the field. A Resource Guide to classic books, journals, and web sites (along with the Further Readings accompanying each entry) helps guide students to further resources for their research journeys. An Appendix provides users with a number of reports related to gender in media.

21st Century Communication: A Reference Handbook

Author : William F. Eadie
Publisher : SAGE
ISBN 13 : 1412950309
Total Pages : 993 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis 21st Century Communication: A Reference Handbook by : William F. Eadie

Download or read book 21st Century Communication: A Reference Handbook written by William F. Eadie and published by SAGE. This book was released on 2009-05-15 with total page 993 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highlights the most important topics, issues, questions, and debates affecting the field of communication in the 21st Century.

Irish Business and Society

Author : John Hogan
Publisher : Gill & Macmillan Ltd
ISBN 13 : 0717155366
Total Pages : 551 pages
Book Rating : 4.7/5 (171 download)

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Book Synopsis Irish Business and Society by : John Hogan

Download or read book Irish Business and Society written by John Hogan and published by Gill & Macmillan Ltd. This book was released on 2010-10-29 with total page 551 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of stimulating essays exploring the wide-ranging debates surrounding the relationship between business and society in 21st century Ireland. Wide-ranging, diverse and thought-provoking contributions from leading business researchers, economists, sociologists and political scientists from Ireland and abroad probe five central themes: the making and unmaking of the Celtic Tiger; governance, regulation and justice; partnership and participation; the nature of Irish borders in Ireland, Europe and the wider world; and interests and concerns in contemporary Ireland. Irish Business and Society takes a critical look at Ireland as one of the most open and globally integrated economies in the world, with the activities of Irish and Irish-based foreign business impacting on both national and international societies and businesses; discusses the relationships between business and society within the context of the wider Irish and European, political economy; presents the Irish economic decisions and conditions that precipitated the current recession in Ireland and the resultant lessons to be learned; and examines the relationship between Irish business and society today, contemplating how it might develop into the future. Essential reading for students of Irish Business, Economics, Sociology and Politics, those taking Irish Studies courses and anyone interested in contemporary Ireland. The contributors are: Nicola Timoney, Frank Barry, Mary P. Murphy, William Kingston, Niamh M. Brennan, Rebecca Maughan, Roderick Maguire, Gillian Smith, Conor McGrath, Connie Harris Ostwald, Kevin O'Leary, Jesse J. Norris, Olice McCarthy, Robert Briscoe, Michael Ward, Helen Chen, Patrick Phillips, Mary Faulkner, John O'Brennan, Mary C. Murphy, Breda McCarthy, Marian Crowley-Henry, John McHale, Kate Nicholls, Gary Murphy, Geoff Weller, Jennifer K. DeWan, Patrick Kenny, Gerard Hastings, Margaret-Anner Lawlor, Karlin Lillington, John Cullen

Connected Marketing

Author : Justin Kirby
Publisher : Routledge
ISBN 13 : 1136415645
Total Pages : 320 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Connected Marketing by : Justin Kirby

Download or read book Connected Marketing written by Justin Kirby and published by Routledge. This book was released on 2007-06-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. Edited by marketing consultants Justin Kirby (Digital Media Communications) and Dr. Paul Marsden (Spheeris/London School of Economics), and with a foreword by Emanuel Rosen (author of the bestselling ‘Anatomy of Buzz’) Connected Marketing is a collaborative work written by 17 opinion-leading consultants and practitioners working at the cutting edge of viral, buzz and word of mouth marketing. Contributing authors to Connected Marketing are Stéphane Allard (Spheeris), Schuyler Brown (Buzz@Euro RSCG), Idil Cakim (Burson-Marsteller), Andrew Corcoran (Lincoln Business School), Steve Curran, (Pod Digital), Brad Ferguson (Informative), Justin Foxton (CommentUK), Graham Goodkind (Frank PR), Justin Kirby (Digital Media Communications), Paul Marsden (Spheeris), Liam Mulhall (Brewtopia), Greg Nyilasy (University of Georgia), Martin Oetting (ESCP-EAP European School of Management), Bernd Röthlingshöfer (Independent), Sven Rusticus (Icemedia), Pete Snyder (New Media Strategies) and Thomas Zorbach (vm-people). Connected Marketing shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand.

ICTR 2020 3rd International Conference on Tourism Research

Author : Dr. José Martí-Parreño
Publisher : Academic Conferences and publishing limited
ISBN 13 : 1912764555
Total Pages : pages
Book Rating : 4.9/5 (127 download)

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Book Synopsis ICTR 2020 3rd International Conference on Tourism Research by : Dr. José Martí-Parreño

Download or read book ICTR 2020 3rd International Conference on Tourism Research written by Dr. José Martí-Parreño and published by Academic Conferences and publishing limited. This book was released on 2020-03-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The SAGE Handbook of Drug & Alcohol Studies

Author : Torsten Kolind
Publisher : SAGE
ISBN 13 : 147394418X
Total Pages : 858 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis The SAGE Handbook of Drug & Alcohol Studies by : Torsten Kolind

Download or read book The SAGE Handbook of Drug & Alcohol Studies written by Torsten Kolind and published by SAGE. This book was released on 2016-08-31 with total page 858 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from leading international academics across the social sciences, this accessible handbook takes a critical look at the key theories, disciplinary approaches, contemporary issues and debates in the field. · Part I Central Social Science Theories Drug and Alcohol Studies · Part II Pillars in Social Science Drug and Alcohol Studies · Part III Controversies and New Approaches in Social Science Drug and Alcohol Studies This Handbook is an excellent reference text for the growing number of academics, students, scientists and practitioners in the drug and alcohol studies community.

Computational Approaches for Novel Therapeutic and Diagnostic Designing to Mitigate SARS-CoV2 Infection

Author : Arpana Parihar
Publisher : Academic Press
ISBN 13 : 0323998003
Total Pages : 620 pages
Book Rating : 4.3/5 (239 download)

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Book Synopsis Computational Approaches for Novel Therapeutic and Diagnostic Designing to Mitigate SARS-CoV2 Infection by : Arpana Parihar

Download or read book Computational Approaches for Novel Therapeutic and Diagnostic Designing to Mitigate SARS-CoV2 Infection written by Arpana Parihar and published by Academic Press. This book was released on 2022-07-13 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: Computational Approaches for Novel Therapeutic and Diagnostic Designing to Mitigate SARS-CoV2 Infection: Revolutionary Strategies to Combat Pandemics compiles information about various computational bioinformatic approaches that can help combat viral infection. The book includes working knowledge of various molecular docking and molecular dynamic simulation approaches that have been exploited for drug repurposing and drug designing purpose. In addition, it sheds light on reverse vaccinomics and immunoinformatic approaches for vaccine designing against SARS-CoV2 infection. This book is an essential resource for researchers, bioinformaticians, computational biologists, computational chemists and pharmaceutical companies who are working on the development of effective and specific therapeutic interventions and point-of-care diagnostic devices using various computational approaches. Covers computational based approaches for designing and repurposing drugs Discusses immunoinformatic and reverse vaccinomic approaches for effective vaccine design Categorizes information about artificial intelligence-based drug screening and diagnostic tools

The New Rules of Marketing and PR

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 0470379286
Total Pages : 285 pages
Book Rating : 4.4/5 (73 download)

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Book Synopsis The New Rules of Marketing and PR by : David Meerman Scott

Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2009 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

Foundations of Sustainable Business

Author : Nada R. Sanders
Publisher : John Wiley & Sons
ISBN 13 : 1394208960
Total Pages : 402 pages
Book Rating : 4.3/5 (942 download)

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Book Synopsis Foundations of Sustainable Business by : Nada R. Sanders

Download or read book Foundations of Sustainable Business written by Nada R. Sanders and published by John Wiley & Sons. This book was released on 2024-02-13 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: An insightful and easy-to-follow introduction to the defining business sustainability issues of our generation Describing sustainable business from the perspective of management, Nada R. Sanders and John D. Wood explain how and why increased consumer and regulatory pressure for sustainable performance is driving changes in core business functions, legal frameworks, metrics, reporting, and more. Clear and accessible chapters offer comprehensive, well-balanced coverage of key concepts in social, economic, and environmental sustainability, supported by original case studies, real-world examples, practice quizzes, and other learning tools. Now in its third edition, Foundations of Sustainable Business; Theory, Function, and Strategy provides a thorough introduction to the social and environmental issues defining contemporary markets and societies. Designed to prepare aspiring business leaders to tackle urgent problems with a direct impact on their firms’ bottom lines, this respected textbook employs a qualitative learning process that walks students through the application of sustainability concepts to leadership, finance, accounting, risk management, marketing, supply chain management, and operations. Written by a business thought-leader and a public interest policy expert, Foundations of Sustainable Business: Theory, Function, and Strategy, Third Edition is an excellent primary or supplementary textbook for undergraduate and graduate courses in business administration, management, and marketing. It is also an invaluable resource for business leaders looking for an intuitive and incisive introduction to sustainability concepts relevant to modern professionals, managers, and executives.

African Leadership

Author : Rob Elkington
Publisher : Emerald Group Publishing
ISBN 13 : 1801170479
Total Pages : 198 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis African Leadership by : Rob Elkington

Download or read book African Leadership written by Rob Elkington and published by Emerald Group Publishing. This book was released on 2023-03-14 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: African Leadership is an edited collection enriched by the people who have lived and experienced indigenous leadership first-hand, demonstrating how African leadership is distinctive from usual Western hegemonic paradigms.