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Valuespace Winning The Battle For Market Leadership
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Book Synopsis ValueSpace: Winning the Battle for Market Leadership by : Banwari Mittal
Download or read book ValueSpace: Winning the Battle for Market Leadership written by Banwari Mittal and published by McGraw Hill Professional. This book was released on 2001-05-11 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the tradition of the bestselling The Discipline of Market Leaders, business professors and consultants Banwari Mittal and Jagdish N. Sheth describe a dynamic new value-based approach to achieving market dominance they call ValueSpace—the space that great companies create to deliver their customers the greatest value. Based on the findings of an in-depth study for the prestigious Marketing Science Institute of the top 10 companies on Fortune’s Most Admired Companies list, Mittal and Sheth show that value is the “missing link” in achieving enduring customer loyalty, and that the three main components of customer value are performance, price, and service. With the help of fascinating case studies from UPS, 3M, Caterpillar, Xerox, Fossil, and other “most admireds,” Value Space explains why and how companies in all business sectors that excel at delivering customer value are invariably the market leaders. It outlines a complete program for achieving long-term success by more effectively managing the 9 organizational processes that drive performance, price, and service.
Book Synopsis The 4 A's of Marketing by : Jagdish Sheth
Download or read book The 4 A's of Marketing written by Jagdish Sheth and published by Routledge. This book was released on 2012-04-23 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors present a powerful and tested approach that helps managers see a business’s every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Accessibility and Awareness. Taken together, these attributes are called the "4A’s." The 4A framework derives from a customer-value perspective based on the four distinct roles that customers play in the market: seekers, selectors, payers and users. For a marketing campaign to succeed, it must achieve high marks on all four A’s, using a blend of marketing and non-marketing resources. The 4A framework helps companies create value for customers by identifying exactly what they want and need, as well as by uncovering new wants and needs. (For example, none of us knew we "needed" an iPad until Apple created it.) That means not only ensuring that customers are aware of the product, but also ensuring that the product is affordable, accessible and acceptable to them. Throughout this book, the authors demonstrate how looking at the world through the 4A lens helps companies avoid marketing myopia (an excessive focus on the product) as well as managerial myopia (an excessive focus on process). In fact, it is a powerful way to operationalize the marketing concept; it enables managers to look at the world through the customer’s eyes. This ability has become an absolute necessity for success in today’s hyper-competitive marketplace.
Book Synopsis The Profit Impact of Marketing Strategy Project by : Paul W. Farris
Download or read book The Profit Impact of Marketing Strategy Project written by Paul W. Farris and published by Cambridge University Press. This book was released on 2004-11-04 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book was first published in 2004. Developments in strategic thinking and econometric methods, alongside fundamental changes in technology and in the nature of competition, argue the need for an in-depth but accessible assessment of the Profit Impact of Marketing Strategy's project. Here, Paul Farris and Michael Moore gather together contributions from experts across the US and Europe to offer a retrospective analysis alongside innovative perspectives on future marketing strategy and performance assessment methods. Appealing to scholars and reflective practitioners interested in fostering practical knowledge about business innovation and changes, this book not only explores ways of thinking about and working with PIMS but also explores the unresolved issues arising from the original data. As the business community renews its attempts to recreate the kind of inter-firm cooperation that produced the PIMS project, sharing many of the ideals, this volume will broadly appeal.
Book Synopsis Review of Marketing Research by : Naresh Malhotra - USE 0493
Download or read book Review of Marketing Research written by Naresh Malhotra - USE 0493 and published by Emerald Group Publishing. This book was released on 2011-07-21 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys.
Book Synopsis Sales Management by : Bill Donaldson
Download or read book Sales Management written by Bill Donaldson and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a core textbook that provides a practical and comprehensive introduction to selling and sales management. Packed full of insightful real-world case studies, the fourth edition of this highly successful text has been fully updated and revised throughout to provide a truly contemporary overview of the discipline. This textbook offers a unique blend of academic rigour and practical focus based on the authors' invaluable combination of industry experience, expertise in sales consultancy and years of teaching and research in sales. Accessibly divided into three parts-'Strategy', 'Process' and 'Practice'-it presents a wide range of topics such as ethical issues in sales, key account management, international sales, recruitment, and compensation and rewards. Sales Management is the definitive text for undergraduate, postgraduate and MBA students of selling and sales management. New to this Edition: - New chapters on Defining and Implementing Sales Strategies and Key Account Management - New case studies, vignettes, questions for reflection and statistics added throughout the text - An increased emphasis on the practical approaches to professional selling - Insightful interviews with sales professionals sharing their experience and insights at the end of some chapters
Book Synopsis ECRM2012- 9th European Conference on Research Methods in Business Management by : Rachel McClean
Download or read book ECRM2012- 9th European Conference on Research Methods in Business Management written by Rachel McClean and published by Academic Conferences Limited. This book was released on 2010 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Selling Value written by Don Hutson and published by Greenleaf Book Group. This book was released on 2015-03-03 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: SELLING VALUE is 305 pages of solid content to help you out perform your competition while keeping your customers happy. It is presented in four parts: Mastering the Head Game; Your Blueprint for Sales Success; Understanding Your Customer; and Securing and Growing the Business; The fifteen chapters outline the most critical content for exceptional sales results in a competitive environment. One premise set forth is that the most important definition of value is your prospect’s definition! If properly queried, ten prospects might well give you ten different answers and to what they value most. With exceptional skills of differentiating and adapting the value elements of your deliverables, you can hit the mark for all ten of them! From the important basics in Part I to the advanced selling skills in Part IV, you will gain many ideas from this content-rich work on the skill of SELLING VALUE for greater successds!
Book Synopsis ECRM2012-Proceedings of the 11th European Conference on Research Methods by : Rachel McClean
Download or read book ECRM2012-Proceedings of the 11th European Conference on Research Methods written by Rachel McClean and published by Academic Conferences Limited. This book was released on 2012-01-01 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proceedings of the 11th European Conference on Research Methods in Bolton, UK, on 28-29 June 2011
Author :Rama Bijapurkar Publisher :Penguin Random House India Private Limited ISBN 13 :9354929192 Total Pages :246 pages Book Rating :4.3/5 (549 download)
Book Synopsis Customer in the Boardroom by : Rama Bijapurkar
Download or read book Customer in the Boardroom written by Rama Bijapurkar and published by Penguin Random House India Private Limited. This book was released on 2023-02-06 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is the customer in your boardroom? The business strategies of most companies in India are marked by the supply-sided, tunnel vision of the market and obsessively competitor-centred approaches. Customer in the Boardroom highlights the need for companies to embed customer centricity into the heart of their business strategy development process, if they are to continue to grow profitably and secure their future. Rama Bijapurkar presents a compelling treatise on how to develop business strategy around the world of customers rather than the world of competitors. She draws a sharp distinction between the 'market = industry size' and the 'market = customers with needs' bases for developing business strategy. Replete with anecdotes, examples and cases from India Inc, the book draws on the author's vast experience in consulting and teaching and places equal emphasis on both the theory and the practice of bringing the customer into the boardroom.
Download or read book Strategic Six Sigma written by Dick Smith and published by John Wiley & Sons. This book was released on 2002-12-25 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real executives talk about how Six Sigma changed their organizations for the better Backed by the real-world experience of executives who successfully implemented Six Sigma, this book shows how this powerful, data-driven quality improvement methodology can improve the learning cycle and financial and corporate reporting, as well as strategic planning, customer demand issues, and more. Case studies and interviews provide real-life best practices that make the implementation process that much easier for managers. The authors are Six Sigma experts affiliated with PricewaterhouseCoopers and here present an innovative examination of this powerful and popular methodology.
Book Synopsis Handbook on Research in Relationship Marketing by : Robert M. Morgan
Download or read book Handbook on Research in Relationship Marketing written by Robert M. Morgan and published by Edward Elgar Publishing. This book was released on 2015-01-30 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-consumer, global services, technology and a variety of other contexts of practice. Academics, students, a
Book Synopsis The Routledge Handbook of Tourism Experience Management and Marketing by : Saurabh Kumar Dixit
Download or read book The Routledge Handbook of Tourism Experience Management and Marketing written by Saurabh Kumar Dixit and published by Routledge. This book was released on 2020-05-18 with total page 653 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist’s behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries.
Book Synopsis Understanding Hedged Scale Trading by : Thomas McCafferty
Download or read book Understanding Hedged Scale Trading written by Thomas McCafferty and published by McGraw Hill Professional. This book was released on 2001 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation.
Book Synopsis Journal of Public Policy & Marketing : JPP&M by :
Download or read book Journal of Public Policy & Marketing : JPP&M written by and published by . This book was released on 2007 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Superiority in customer relationship management by : George S. Day
Download or read book Superiority in customer relationship management written by George S. Day and published by . This book was released on 2002 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Book Review Index written by and published by . This book was released on 2003 with total page 1520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. 8-10 of the 1965-1984 master cumulation constitute a title index.
Book Synopsis Why Do Good Companies Go Bad? by : Jagdish N. Sheth
Download or read book Why Do Good Companies Go Bad? written by Jagdish N. Sheth and published by Pearson Education. This book was released on 2010-08-12 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook version of the printed book. This Element is an excerpt from The Self-Destructive Habits of Good Companies...and How to Break Them (9780131791138) by Dr. Jagdish N. Sheth. Available in print and digital formats. Why don’t “great,” “excellent” companies stay that way? Why do so many falter--and how can you keep it from happening to your company? Why do good companies go bad? Of the 62 “excellent” companies praised by Tom Peters and Robert Waterman in their early 1980s bestseller In Search of Excellence, many--including stalwarts like Sears, Xerox, IBM, and Kodak--have faced serious hardships in the 20-odd years since. Some recovered. Some are struggling mightily to recover. Some are dead or, in all likelihood, soon will be. Why?
