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Customer In The Boardroom
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Author :Rama Bijapurkar Publisher :Penguin Random House India Private Limited ISBN 13 :9354929192 Total Pages :246 pages Book Rating :4.3/5 (549 download)
Book Synopsis Customer in the Boardroom by : Rama Bijapurkar
Download or read book Customer in the Boardroom written by Rama Bijapurkar and published by Penguin Random House India Private Limited. This book was released on 2023-02-06 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is the customer in your boardroom? The business strategies of most companies in India are marked by the supply-sided, tunnel vision of the market and obsessively competitor-centred approaches. Customer in the Boardroom highlights the need for companies to embed customer centricity into the heart of their business strategy development process, if they are to continue to grow profitably and secure their future. Rama Bijapurkar presents a compelling treatise on how to develop business strategy around the world of customers rather than the world of competitors. She draws a sharp distinction between the 'market = industry size' and the 'market = customers with needs' bases for developing business strategy. Replete with anecdotes, examples and cases from India Inc, the book draws on the author's vast experience in consulting and teaching and places equal emphasis on both the theory and the practice of bringing the customer into the boardroom.
Book Synopsis Mao in the Boardroom by : Gabriel Stricker
Download or read book Mao in the Boardroom written by Gabriel Stricker and published by St. Martin's Griffin. This book was released on 2003-06-28 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Steve Jobs, Richard Branson, and Ben and Jerry may think they were the first guerrilla marketers, but Mao beat them to the punch years ago. Get ready for the lessons of success from the original "Chairman" of the board. Mao in the Boardroom is the new Little Red Book for a capitalist world. "A curious amalgam of humor and business advice, Stricker's book should appeal to little guys thinking about going up against the big dogs." - Publishers Weekly
Book Synopsis Inside the Boardroom by : Richard Leblanc
Download or read book Inside the Boardroom written by Richard Leblanc and published by John Wiley & Sons. This book was released on 2010-02-10 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Distinguished governance experts offer cures for what ails our boards of directors In light of corporate malfeasance in recent years, the governance of corporations has been receiving great attention from regulators, researchers, shareholders, and directors themselves. Based on Richard Leblanc's in-depth five-year study of 39 boards of directors of both for- and not-for-profit organizations, Building a Better Board goes behind the scenes to reveal the inner workings of boards of directors, including how they make decisions. Recently chosen as one of Canada's "Top 40 Under 40"(TM), Dr Richard Leblanc is an award-winning teacher and researcher, certified management consultant, professional speaker, professor, lawyer and specialist on boards of directors. He can be reached at [email protected]. James Gillies, PhD (Toronto, Ontario, Canada), is Professor Emeritus at the Schulich School of Business, York University, where he serves as Chair of the Canada-Russia Corporate Governance Program.
Book Synopsis Revolt in the Boardroom by : Alan Murray
Download or read book Revolt in the Boardroom written by Alan Murray and published by Harper Collins. This book was released on 2009-10-13 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout the 20th century, American corporations were governed by autocratic, almost unaccountable chief executives. Their word was law and the only check on their power was a board of directors composed of their friends and allies. Then, in a stunning reversal, a momentous series of firings deposed the heads of some of the world's best-known companies: AIG, Morgan Stanley, Boeing, Hewlett-Packard and Pfizer, just to name a few. Formerly unchallenged CEOs found themselves under fire, often from their own handpicked boards. The number of deposed executives is astonishing. In 2004, the leaders of 600 companies were asked to leave. That number more than doubled in 2005 and reached 1,400 companies in 2006. Flexing new muscles, directors are assuming new and unfamiliar responsibilities. In Revolt in the Boardroom, Alan Murray reveals the inner workings of the new seat of power. Using the access afforded to him by his influential Wall Street Journal column, Murray tells the story of three seminal board revolts—the now-famous Hewlett-Packard drama, the ousting of Boeing's Harry Stonecipher and the end of the reign one of the world's most autocratic executives, Hank Greenberg at AIG. Murray goes further to chart the history of the corporation, the rise of governance and the effects of the new power gained by outside institutions like hedge funds and interest groups. Through it all, Murray shows how the job of chief executive has rapidly and permanently changed. Leaders like A. G. Lafley and Jeff Immelt govern instead of rule, build alliances and support instead of dictating direction and pay careful attention to a broader range of stakeholders than ever before. Revolt in the Boardroom is the first look at the new world of corporate power and the last word on the transformational events of the last two years.
Book Synopsis From Storeroom to Boardroom by : Babs Omotowa
Download or read book From Storeroom to Boardroom written by Babs Omotowa and published by Practical Inspiration Publishing. This book was released on 2021-02-22 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***BUSINESS BOOK AWARDS 2022 SHORTLISTED TITLE*** An insider’s view of the challenges that big businesses face in the developing world: the opportunities, pitfalls, political and personal challenges involved. Babs Omotowa has spent his life rejecting the status quo. His own career disproves the unthinking perception that Africans underperform in global businesses, and his insistence that issues such as community development, corruption, transparency and pollution belong on the corporate agenda alongside financial targets has helped big businesses to revolutionize their approach in the developing world. The remarkable story of ‘Hurricane Babs’ – from storeroom keeper to global VP – showcases the issues that big businesses face in developing countries and reveals how multinational companies and leaders can best navigate these challenges: with integrity and courage.
Book Synopsis From Backroom to Boardroom by : Debbie Qaqish
Download or read book From Backroom to Boardroom written by Debbie Qaqish and published by Forbesbooks. This book was released on 2021-05-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Backroom to Boardroom is not a book about technology, data models or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom. The journey begins with defining the new breed of marketing leadership and continues by exploring the integration of business acumen, marketing experience and the power of the digital age. This book is a practical guide that will help you reimagine, rescript and rearchitect the role of marketing forever.
Book Synopsis The Customer of the Future by : Blake Morgan
Download or read book The Customer of the Future written by Blake Morgan and published by HarperCollins Leadership. This book was released on 2019-10-29 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow's customers need to be targeted today! Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective. The Customer of the Future explains how today's customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don't adapt to these new expectations won't last. This book prepares your organization for these increasing demands by helping you do the following: Learn the ten defining strategies for a customer experience-focused company. Implement new techniques to shift the entire company from being product-focused to being customer-focused. Gain insights through case studies and examples on how the world's most innovative companies are offering new and compelling customer experiences. Tomorrow's customers will insist on experiences that make their lives significantly easier and better. Craft a leadership development and culture plan to create lasting change at your organization!
Book Synopsis Marketing in the Boardroom by : Ruth Saunders
Download or read book Marketing in the Boardroom written by Ruth Saunders and published by Routledge. This book was released on 2017-04-07 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers. Marketing in the Boardroom helps marketers to be more commercially credible and thereby more successful in the Boardroom. Ruth Saunders explains the importance of marketing in the Boardroom, and why marketers often struggle to engage the Board. She then shows how to develop compelling marketing strategies that the Board will buy into, offering a mix of practical solutions and varied case studies drawn from her years of industry experience. In the final section, she helps marketers better understand the Board mindset and language, demonstrating how to win over the Board members’ hearts, minds and confidence. Marketing in the Boardroom is an important book for any aspiring marketers who are moving up the career ladder, particularly those who are writing or giving presentations to the Board. It is also an important book for their organizations, particularly those that struggle to give marketing the support it needs to create customer-led strategies that will drive business growth.
Download or read book Customer Success written by Nick Mehta and published by John Wiley & Sons. This book was released on 2016-02-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses. Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company. From the initial planning stages through execution, you'll have expert guidance to help you: Understand the context that led to the start of the Customer Success movement Build a Customer Success strategy proven by the most competitive companies in the world Implement an action plan for structuring the Customer Success organization, tiering your customers, and developing the right cross-functional playbooks Customers want products that help them achieve their own business outcomes. By enabling your customers to realize value in your products, you're protecting recurring revenue and creating a customer for life. Customer Success shows you how to kick start your customer-centric revolution, and make it stick for the long term.
Book Synopsis Einstein in the Boardroom by : Suzanne S. Harrison
Download or read book Einstein in the Boardroom written by Suzanne S. Harrison and published by John Wiley & Sons. This book was released on 2006-04-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Capitalize on Your Company's Intangible Assets... Leading Companies Show You How "Einstein in the Boardroom makes a great sequel to Edison in the Boardroom. Those readers who found the examples and war stories of Edison to be useful in their own IP-management activities will find the same qualities in Einstein. This resource will help anyone in the intangibles management community who seeks to go beyond intellectual property and understand and capitalize on the full range of a firm's intellectual capital." --Julie Davis, coauthor, Edison in the Boardroom "Harrison and Sullivan continue to elevate understanding of the value of intellectual assets and, more importantly, provide a 'clinic' on the practical steps necessary to turn theory into bottom-line results." --Jeff Weedman, Vice President, External Business Development The Procter & Gamble Company "Einstein in the Boardroom is a valuable guide for business managers considering how to leverage intangible assets for profit." --Joe Beyers, Vice President, Intellectual Property Licensing, Hewlett-Packard Company "Going deeper into value creation for companies, Einstein in the Boardroom describes new ways to extract value from 'I-stuff' on knowledge, a tremendous asset that is too rarely exploited and could be leveraged by all readers of this great book." --Beatrix de Russe, Executive Vice President, Licensing and Intellectual Property, Thomson "Einstein in the Boardroom is a must-read for CEOs, CFOs, and board chairs facing the financial governance issues of share price, wealth creation, and value realization. When today's financial management systems may only deal with 20 percent of the value of the firm, Harrison and Sullivan offer a look at what a company can do to successfully create and extract value from the 'other' 80 percent, and they show you how other companies have done it!" --Bill Swirsky, Vice President, Knowledge Development The Canadian Institute of Chartered Accountants "Identifying, managing, and leveraging knowledge and intangible assets has enabled Cargill to differentiate itself from its competitors and increase its profitability. Harrison and Sullivan provide a clear perspective on how intangible assets fit within the corporate landscape and how to manage them to increase value for the organization." --Harry J. Gwinnell, Vice President and Chief IP Counsel, Cargill
Book Synopsis Boardroom Excellence by : Paul P. Brountas
Download or read book Boardroom Excellence written by Paul P. Brountas and published by John Wiley & Sons. This book was released on 2004-08-13 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Boardroom Excellence, author Paul Brountas, a corporate attorney with more than forty years experience, discusses the qualities and components of effective boards in today’s post-Enron environment. Written in a concise format, the book is filled with informative practical advice for board members of private, public, and nonprofit organizations. Boardroom Excellence contains an informed discussion of fundamental corporate governance issues, including the duties and responsibilities of directors and the proper interaction of the board with the CEO and management. Brountas reveals how board members can be most effective when they are independent, possess integrity, are well-informed and involved, and are proactive. Boardroom Excellence offers timely information about Establishing the values and qualities that board members should possess Developing an environment in the boardroom where skepticism and serious discussion are encouraged Understanding what the CEO expects of the board and what the board expects of the CEO Creating effective independent audit, compensation, nominating, and governance committees Formulating guidelines for periodic evaluation of the performance of the board and individual board members
Download or read book War in the Boardroom written by Al Ries and published by Harper Collins. This book was released on 2009-10-06 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think There's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion. Management minds are not on the same wavelength as marketing minds. What makes a good chief executive? A person who is highly verbal, logical, and analytical. Typical characteristics of a left brainer. What makes a good marketing executive? A person who is highly visual, intuitive, and holistic. Typical characteristics of a right brainer. These different mind-sets often result in conflicting approaches to branding, and the Ries' thought-provoking observations—culled from years on the front lines—support this conclusion, including: Management deals in reality. Marketing deals in perception. Management demands better products. Marketing demands different products. Management deals in verbal abstractions. Marketing deals in visual hammers. Using some of the world's most famous brands and products to illustrate their argument, the authors convincingly show why some brands succeed (Nokia, Nintendo, and Red Bull) while others decline (Saturn, Sony, and Motorola). In doing so, they sound a clarion call: to survive in today's media-saturated society, managers must understand how to think like marketers—and vice versa. Featuring the engaging, no-holds-barred writing that readers have come to expect from Al and Laura Ries, War in the Boardroom offers a fresh look at a perennial problem and provides a game plan for companies that want to break through the deadlock and start reaping the rewards.
Book Synopsis Tales from the Boardroom by : Drew Tanzman
Download or read book Tales from the Boardroom written by Drew Tanzman and published by . This book was released on 2014-08-01 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: After being diagnosed with ALS last year, Drew Tanzman decided to finally put a pen to the book he'd been writing in his head for decades. Based on lessons he learned in the sports, business and diplomacy worlds, and finally the fighting of the disease itself, Drew has written a beautiful memoir paying tribute to the " Seize the Day " mentality and the beauty of embracing each and every adventure life can bring.
Book Synopsis 101 Boardroom Problems and how to Solve Them by : Eli Mina
Download or read book 101 Boardroom Problems and how to Solve Them written by Eli Mina and published by AMACOM/American Management Association. This book was released on 2009 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: A renowned meeting mentor and author offes a proactive guide to preventing conflict in even the toughest boardroom situations.
Book Synopsis Who is in Your Personal Boardroom? by : Zella King
Download or read book Who is in Your Personal Boardroom? written by Zella King and published by Personal Boardroom Ltd. This book was released on 2014-10-10 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical way to build the network you need to succeed You're only as good as the people you surround yourself with. But when did you last think about who exactly that is, and whether you've got the right people around you? How do you know how to select, from your network, the right combination of people to help your be truly effective as a leader and in your career. Drawing on their work with executives and on academic research on the networks of high performers, Zella King and Amanda Scott show how to home in on the 6-12 relationships that drive and sustain success. What you'll find in this book Discover the five steps to designing a Personal Boardroom. Learn how to choose 6-12 members from across your network. Discover the 12 roles you need in your Personal Boardroom, and decide who can play those roles for you. Find out how to make your Personal Boardroom stronger. Act on practical advice to start conversations with a purpose. Enabled by your own Personal Boardroom, use the same framework to provide help to others. Start choosing people, assigning roles and having purposeful conversations today! Reviews of Who is in your Personal Boardroom? "In this thoughtful book Zella and Amanda encourage us to think about what they elegantly describe as our 'Personal Boardroom'--our current and potential connections and how they may support us in what we want to achieve. Well worth reading." Piers Fallowfield-Cooper, Executive Chairman, Greycon Ltd "Zella King and Amanda Scott have nailed the secret of modern career success: having the right connections and knowing who to ask for help from and how to help others in equal measure. Who is in your Personal Boardroom? should become something of a corporate classic." Julia Hobsbawm, Honorary Visiting Professor in Networking, Cass Business School, and founder, Editorial Intelligence "A brilliant, simple and intuitive way to set about personal and career development." Matt Brittin, Vice President, Northern and Central Europe Operations, Google A powerful tool to create a culture of give and take, of collaboration, sponsorship, and mutual support, focused not just on individual performance but also on team and organisation success. Maria O'Donogue, Vice President, Global Learning and Talent Management, The Hertz Corporation At last, some practical advice on networking! We know good networking drives success, but how do we get better at it? Simply trying harder is not the answer. We need a clear goal and a strategy for achieving it. The Personal Boardroom is a simple but powerful framework for doing just that. For anyone looking for a more effective network, this is essential reading John Wells, Professor of Management Practice, Harvard Business School
Download or read book Into the Boardroom written by D. K. Light and published by Bookhouse Fulfillment. This book was released on 2005-04 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mysterious and powerful, for decades America's boardrooms have remained closed to all but a handful of director in the club. Now, former Fortune 500 exectuves Dorothy Light and Kathleen Pushor reveal an insider's look at what goes on in the boardroom and how you can get ther. CEOs and directors of some of America's most prestigious corporations share their stories of what really goes on behind closed dorrs, who gets selected to sit on a board and who doesn't, and why being a part of this influential group should be the goal of today's up and coming executives, professionals, and community leaders.
Book Synopsis Witch in the Boardroom by : Stacey DeMarco
Download or read book Witch in the Boardroom written by Stacey DeMarco and published by . This book was released on 2005 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Must cutthroat tactics and backstabbing be synonymous with “getting ahead?” Does success in the corporate world equal spiritless, energy-draining drudgery? Successful business leader and experienced Witch Stacey Demarco, insists that spirituality and business are not mutually exclusive. Combining Wiccan principles with down-to-earth business techniques, Witch in the Boardroom demonstrates how to rejuvenate your career and your spiritual life. Demarco illustrates how to achieve material and spiritual fulfillment in the workplace by applying Witchcraft laws, spellworking, and magical thinking. Inspiring stories from the author's own case studies confirm the potency of the rituals and spells outlined in this Wiccan-based guide to business success.
