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Author : Maxwell E. McCombs
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.3/5 (243 download)
Download or read book Using Readership Research written by Maxwell E. McCombs and published by . This book was released on 1987 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frauke Zeller
Publisher : Routledge
ISBN 13 : 1317649443
Total Pages : 278 pages
Book Rating : 4.3/5 (176 download)
Download or read book Revitalising Audience Research written by Frauke Zeller and published by Routledge. This book was released on 2014-10-24 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revitalisation of audience studies is not only about new approaches and methods; it entails a crossing of disciplines and a bridging of long-established boundaries in the field. The aim of this volume is to capture the boundary-crossing processes that have begun to emerge across the discipline in the form of innovative, interdisciplinary interventions in the audience research agenda. Contributions to this volume seek to further this process though innovative, audience-oriented perspectives that firmly anchor media engagement within the diversity of contexts and purposes to which people incorporate media in their daily lives, in ways often unanticipated by industries and professionals.
Author : Harry Henry
Publisher : Elsevier Science & Technology
ISBN 13 :
Total Pages : 578 pages
Book Rating : 4.X/5 (1 download)
Download or read book Readership Research written by Harry Henry and published by Elsevier Science & Technology. This book was released on 1987 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark Wiseman
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.F/5 ( download)
Download or read book How Magazine Readership Research Can Help Your Create More Effective Advertisements written by Mark Wiseman and published by . This book was released on 1950 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Barrie Gunter
Publisher : SAGE
ISBN 13 : 9780761956594
Total Pages : 328 pages
Book Rating : 4.9/5 (565 download)
Download or read book Media Research Methods written by Barrie Gunter and published by SAGE. This book was released on 2000-02-11 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research. The unique strength of this
Author : Denis McQuail
Publisher : SAGE Publications
ISBN 13 : 1506339239
Total Pages : 177 pages
Book Rating : 4.5/5 (63 download)
Download or read book Audience Analysis written by Denis McQuail and published by SAGE Publications. This book was released on 1997-07-28 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: The word audience has long been familiar as the collective term for the "receivers" in the model of mass communication process (source, channel, message, receiver, effect). It is a term that is understood by media practitioners and theorists alike and has entered into everyday usage; however, there is much room for differences of meaning, misunderstandings, and theoretical conflicts. In Audience Analysis, author Denis McQuail provides a coherent and succinct account of the concept "media audience" in terms of its history and its place in present-day media theory and research. He describes and explains the main types of audience, alternative theories about the audience, and the main traditions and fields of audience research. This informative volume explains the contrast between social scientific and humanistic approaches and gives due weight to the view "from the audience," as well as the view "from the media." It summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. Finally, the volume concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid media change. Providing both an overview of past research and a guide to current thinking, Audience Analysis will be enlightening to academics and students in the fields of mass communication and media studies.
Author : John D. H. Downing
Publisher : SAGE Publications
ISBN 13 : 1452206643
Total Pages : 641 pages
Book Rating : 4.4/5 (522 download)
Download or read book The SAGE Handbook of Media Studies written by John D. H. Downing and published by SAGE Publications. This book was released on 2004-09-08 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and communication research is a diverse and stimulating field of inquiry, not only in subject matter but also in purposes and methodologies. Over the past twenty years, and in step with the contemporary shift toward trans-disciplinarity, Media Studies has rapidly developed a very significant body of theory and evidence. Media Studies is here to stay and scholars in the discipline have a vital contribution to make. The SAGE Handbook of Media Studies surveys and evaluates the theories, practices, and future of the field. Editor John Downing and associate editors Denis McQuail, Philip Schlesinger, and Ellen Wartella have brought together a team of international contributors to provide a varied critical analysis of this intensely interesting field of study. The Handbook offers a comprehensive review within five interconnected areas: humanistic and social scientific approaches; global and comparative perspectives; the relation of media to economy and power; media users; and elements in the media mosaic ranging from media ethics to advertising, from popular music to digital technologies, and from Hollywood and Bollywood to alternative media. The contributors to The Handbook are from Australia, Austria, Britain, Canada, France, Guatemala, India, Japan, the Netherlands, South Korea, and the United States. Each contributor offers a unique perspective on topics broad in scope. The Handbook is an ideal resource for university media researchers, for faculty developing new courses and revising curricula, and for graduate courses in media studies. It is also a necessary addition to any academic library.
Author : Dani Snyder-Young
Publisher : Routledge
ISBN 13 : 1000545911
Total Pages : 258 pages
Book Rating : 4.0/5 (5 download)
Download or read book Impacting Theatre Audiences written by Dani Snyder-Young and published by Routledge. This book was released on 2022-03-02 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection explores methods for conducting critical empirical research examining the potential impacts of theatrical events on audience members. Dani Snyder-Young and Matt Omasta present an overview of the burgeoning subfield of audience studies in theatre and performance studies, followed by an introduction to the wide range of ways scholars can study the experiences of spectators. Consisting of chapter-length case studies, the book addresses methodologies for examining spectatorship, including qualitative, quantitative, historical/historiographic, arts-based, participatory, and mixed methods approaches. This volume will be of great interest to theatre and performance studies scholars as well as industry professionals working in marketing, audience development, and community engagement.
Author : Geoffroy Patriarche
Publisher : Routledge
ISBN 13 : 1134064829
Total Pages : 258 pages
Book Rating : 4.1/5 (34 download)
Download or read book Audience Research Methodologies written by Geoffroy Patriarche and published by Routledge. This book was released on 2013-07-31 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The transformations of people’s relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience research. This edited volume aims at contributing to the development of the repertoire of methods and methodologies for audience research by reviewing and exemplifying approaches that have been stimulated by the changing conditions and practices of audiences. The contributions address a range of issues and approaches related to the diversification, integration and triangulation of methods for audience research, to the gap between the researched and the researchers, to the study of online social networks, and to the opportunities brought about by Web 2.0 technologies as research tools.
Author : Tom O'Regan
Publisher : Univ. of Queensland Press
ISBN 13 : 9780702232053
Total Pages : 380 pages
Book Rating : 4.2/5 (32 download)
Download or read book Mobilising the Audience written by Tom O'Regan and published by Univ. of Queensland Press. This book was released on 2002 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first comprehensive integration of industry and academic audience research in Australia, this book introduces new directions in method and analysis. It is a contemporary probe into 'audience-making' and illustrates the ways marketers, producers and governments mobilise an audience. Case studies of Gen X, computer gaming, child audiences.
Author : Julia Rose Kornblatt
Publisher :
ISBN 13 :
Total Pages : 208 pages
Book Rating : 4.E/5 ( download)
Download or read book A Study of Newspaper Readership Using The Cornell Daily Sun as a Framework written by Julia Rose Kornblatt and published by . This book was released on 2004 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joe Nicholas
Publisher : Nelson Thornes
ISBN 13 : 9780174900474
Total Pages : 262 pages
Book Rating : 4.9/5 (4 download)
Download or read book Advanced Studies in Media written by Joe Nicholas and published by Nelson Thornes. This book was released on 1998 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advanced Studies in Media has been designed to offer a comprehensive and stimulating textbook for all students on advanced level media studies and communications studies courses.
Author : Matthew Reason
Publisher :
ISBN 13 : 9781003033226
Total Pages : 558 pages
Book Rating : 4.0/5 (332 download)
Download or read book Routledge Companion to Audiences and the Performing Arts written by Matthew Reason and published by . This book was released on 2022 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Audiences and the Performing Arts represents a truly multi-dimensional exploration of the inter-relationships between audiences and performance. This study considers audiences contextually and historically, through both qualitative and quantitative empirical research, and places them within appropriate philosophical and socio-cultural discourses. Ultimately, the collection marks the point where audiences have become central and essential not just to the act of performance itself but also to theatre, dance, opera, music and performance studies as academic disciplines. This Companion will be of great interest to academics, researchers and postgraduates, as well as to theatre, dance, opera and music practitioners and performing arts organisations and stakeholders involved in educational activities.
Author : Frauke Zeller
Publisher : Routledge
ISBN 13 : 1317649451
Total Pages : 305 pages
Book Rating : 4.3/5 (176 download)
Download or read book Revitalising Audience Research written by Frauke Zeller and published by Routledge. This book was released on 2014-10-24 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revitalisation of audience studies is not only about new approaches and methods; it entails a crossing of disciplines and a bridging of long-established boundaries in the field. The aim of this volume is to capture the boundary-crossing processes that have begun to emerge across the discipline in the form of innovative, interdisciplinary interventions in the audience research agenda. Contributions to this volume seek to further this process though innovative, audience-oriented perspectives that firmly anchor media engagement within the diversity of contexts and purposes to which people incorporate media in their daily lives, in ways often unanticipated by industries and professionals.
Author :
Publisher :
ISBN 13 :
Total Pages : 352 pages
Book Rating : 4.:/5 (3 download)
Download or read book Resources in Education written by and published by . This book was released on 1988-11 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joke Hermes
Publisher : Taylor & Francis
ISBN 13 : 100099483X
Total Pages : 179 pages
Book Rating : 4.0/5 (9 download)
Download or read book The Pocketbook of Audience Research written by Joke Hermes and published by Taylor & Francis. This book was released on 2023-12-18 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed. This handy guide is divided into three parts: the first part, ‘Watching Post-Television’, offers ‘television’ as a shortcut to understanding today’s platform media and gives an introduction to key theoretical terms such as representation, identity and community. The second part, ‘Methods with Method’, introduces different methodological tools to study cross-media texts and practices from an audience-led perspective. With individual chapters covering ethnography, textual analysis and visual methodologies, this part also functions as a toolset and starting point for small research projects. The third part, ‘Methods in Action’, offers a variety of recent case studies to show how these methodological principles work in practice. Drawing on different genres from drama to sports, The Pocketbook of Audience Research gives a sense of what audience-led cross-media research can achieve. This concise, accessible book gives students, early-career researchers and creative professionals the tools to do useful and inspiring audience research, whether for a paper, a proposal or a market survey.
Author : Dana Gioia
Publisher : DIANE Publishing
ISBN 13 : 9781422399965
Total Pages : 24 pages
Book Rating : 4.3/5 (999 download)
Download or read book To Read Or Not to Read: A Question of National Consequence written by Dana Gioia and published by DIANE Publishing. This book was released on 2008-03 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Executive Summary for a report which gathers & collates the best national data available to provide a reliable & comprehensive overview of American reading today. This report relies on large, nat. studies conducted on a regular basis by U.S. fed. agencies, supplemented by academic, foundation, & business surveys. Although there has been measurable progress in recent years in reading ability at the elementary school level, all progress appears to halt as children enter their teenage years. There is a general decline in reading among teenage & adult Americans. Both reading ability & the habit of regular reading have greatly declined among college grad. The declines have demonstrable social, economic, cultural, & civic implications. Charts & tables.
