Under The Skin Of The Indian Consumer

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Under The Skin of The Indian Consumer

Author : David Abikzir
Publisher :
ISBN 13 : 9789386606174
Total Pages : 316 pages
Book Rating : 4.6/5 (61 download)

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Book Synopsis Under The Skin of The Indian Consumer by : David Abikzir

Download or read book Under The Skin of The Indian Consumer written by David Abikzir and published by . This book was released on 2017-04-25 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: We don't understand anymore the consumers. We feel that they are capricious, bad calculators, fickle and irrational. They're doing whatever comes through their heads and yet, we have no choice, we have to deal with them! This is the result of the consumers' cultural revolution making India enters a new consumerist era. The modern consumption has emerged in India when we stopped considering that the human desire for comfort, pleasure and stimulation of this pleasure was necessarily a danger for the moral of men, women and the integrity of the State. Less credulous and more demanding, Indian consumers have very little to do with the past ones who used to buy to live, while today, the tendency is that they live to buy! The consumption pattern has been shaken up going from a consumption need to a need for consumption. With e-commerce, consumers have changed, evolved and mutated once again. This is a natural evolution in respect to the transformation of the consumer society to definitely get lost in their understanding, in the analysis of their behavior and in their way of thinking. Faced with these new behaviors, we need to evolve the way we do our marketing, our way of touching them, interesting them, shocking them, shoving them but also of delighting them, pleasing them and giving them, in the end, what they ask for: making them live an experience rich in emotions and socially rewarding. Let's condition them to be what we want, that is to say, consumption machines!

Under The Skin of The Indian Consumer

Author : David Abikzir
Publisher : Bloomsbury Publishing
ISBN 13 : 9386643014
Total Pages : 311 pages
Book Rating : 4.3/5 (866 download)

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Book Synopsis Under The Skin of The Indian Consumer by : David Abikzir

Download or read book Under The Skin of The Indian Consumer written by David Abikzir and published by Bloomsbury Publishing. This book was released on 2017-07-03 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: We don't understand anymore the consumers. We feel that they are capricious, bad calculators, fickle and irrational. They're doing whatever comes through their heads and yet, we have no choice, we have to deal with them! This is the result of the consumers' cultural revolution making India enters a new consumerist era. The modern consumption has emerged in India when we stopped considering that the human desire for comfort, pleasure and stimulation of this pleasure was necessarily a danger for the moral of men, women and the integrity of the State. Less credulous and more demanding, Indian consumers have very little to do with the past ones who used to buy to live, while today, the tendency is that they live to buy! The consumption pattern has been shaken up going from a consumption need to a need for consumption. With e-commerce, consumers have changed, evolved and mutated once again. This is a natural evolution in respect to the transformation of the consumer society to definitely get lost in their understanding, in the analysis of their behavior and in their way of thinking. Faced with these new behaviors, we need to evolve the way we do our marketing, our way of touching them, interesting them, shocking them, shoving them but also of delighting them, pleasing them and giving them, in the end, what they ask for: making them live an experience rich in emotions and socially rewarding. Let's condition them to be what we want, that is to say, consumption machines!

Winning in the Indian Market

Author : Rama Bijapurkar
Publisher : John Wiley & Sons
ISBN 13 : 047082199X
Total Pages : 249 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Winning in the Indian Market by : Rama Bijapurkar

Download or read book Winning in the Indian Market written by Rama Bijapurkar and published by John Wiley & Sons. This book was released on 2008 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses primarily on business strategy and decision-making as it relates to India's consumer markets. It explores various market strategies and examines the failures of those companies that tried - but failed - to enter the Indian market in the 1990s. The book also looks at the possibility that the centre of gravity of the global consumer market might be shifting from the West to China and India. Featuring one-of-a-kind insights into the unique makeup of the Indian market, this book offers an enlightening look at the consumer future.

We are Like that Only

Author : Rama Bijapurkar
Publisher : Penguin Books India
ISBN 13 : 0143065971
Total Pages : 294 pages
Book Rating : 4.1/5 (43 download)

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Book Synopsis We are Like that Only by : Rama Bijapurkar

Download or read book We are Like that Only written by Rama Bijapurkar and published by Penguin Books India. This book was released on 2009 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking cues from economics, demography, history, culture, philosophy and good old common sense, Rama Bijapurkar makes sense of the complex and inscrutable Indian market-the many Consumer Indias, their diverse and schizophrenic consumer behaviour and the way to make your company's fortune in this billion-plus market. Irreverent and insightful, this book answers the questions to twelve key facets of Consumer India. Bijapurkar explains why the Indian consumer market is 'like that only', why it will not change in a hurry, and what it takes to develop a winning 'made for India' business strategy. 'Rama has developed a very strong case for learning about India on its own terms before investing. This book is a critical read for anyone considering building a large presence for themselves in India.'-From the Foreword by C. K. Prahalad, author of The Fortune at the Bottom of the Pyramid

Neuromarketing in India

Author : Tanusree Dutta
Publisher : Routledge
ISBN 13 : 1351269348
Total Pages : 115 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Neuromarketing in India by : Tanusree Dutta

Download or read book Neuromarketing in India written by Tanusree Dutta and published by Routledge. This book was released on 2018-06-27 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to understand human behaviour has been a very intriguing question to medicine, computer science, economics, psychology and finance. Each discipline has been trying to study and predict human behaviour through surveys, laboratory-based experiments, questionnaires, interviews, statistics, focus groups; the list is endless. The lack of precision in the existing techniques to predict human behaviour has motivated researchers to move beyond the traditional and search for new and improved techniques. Neuroscience has stepped in to fill this gap. It is based on the assumption that human behaviour is a complex process which has a neural basis and the locus of this process is the higher centre of the brain. Both conscious and unconscious processing of stimulus in the brain is responsible for generating behaviour. So if we could develop a deeper understanding of how the brain functions to generate behaviour, we would be more confident in our understanding and prediction of consumer behaviour. The use of neuroscientific techniques, like functional Magnetic Resonance Imaging (fMRI), Electroencephalography (EEG), Evoked Response Potential (ERP), and sensors to measure changes in one's physiological state, to understand the mind of the consumer has just begun, and professionals in the field see a huge opportunity for neuromarketing in India. In the domain of neuromarketing, one important question relates to the distinction between Indian and other global consumers of commercial products. Are we different from consumers across the globe? The answer is probably ‘yes’. This is documented by the fact that we find a distinct change in the marketing strategy of companies; the methods to influence Indian consumers are different from those adopted in other countries. This gives rise to the question: what makes us different? The next logical question that arises, assuming that we are different or similar, is can we quantify it? Answering why, what and how we are different marks the beginning of the book, followed by issues related to the ethicality of using such techniques to promote marketing, risk analysis in case of failure and future directions in neuromarketing. The book intends to address each of these issues so that a comprehensive reading in the subject matter would help academicians to decipher consumer behaviour and build theory for possible principles of application in the market.

Globalising Everyday Consumption in India

Author : Bhaswati Bhattacharya
Publisher : Routledge
ISBN 13 : 0429603517
Total Pages : 259 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Globalising Everyday Consumption in India by : Bhaswati Bhattacharya

Download or read book Globalising Everyday Consumption in India written by Bhaswati Bhattacharya and published by Routledge. This book was released on 2021-07-21 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together historical and ethnographic perspectives on Indian consumer identities. Through an in-depth analysis of local, regional, and national histories of marketing, regulatory bodies, public and domestic practices, this interdisciplinary volume charts the emergence of Indian consumer society and discusses commodity consumption as a main feature of Indian modernity. Nationalist discourse was shaped by moral struggles over consumption patterns that became a hallmark of middle-class identity. But a number of chapters demonstrate how a wide range of social strata were targeted as markets for everyday commodities associated with global lifestyles early on. A section of the book illustrates how a new group of professionals engaged in advertising trying to create a market shaped tastes and discourses and how campaigns provided a range of consumers with guidance on ‘modern lifestyles’. Chapters discussing advertisements for consumables like coffee and cooking oil, show these to be part of new public cultures. The ethnographic chapters focus on contemporary practices and consumption as a main marker of class, caste and community. Throughout the book consumption is shown to determine communal identities, but some chapters also highlight how it reshapes intimate relationships. The chapters explore the middle-class family, microcredit schemes, and metropolitan youth cultures as sites in which consumer citizenship is realised. The book will be of interest to readers from a range of disciplines, including anthropology, history, geography, sociology, South Asian studies, and visual cultures.

Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context

Author : S. Ramesh Kumar
Publisher : Pearson Education India
ISBN 13 : 9788131722367
Total Pages : 628 pages
Book Rating : 4.7/5 (223 download)

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Book Synopsis Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context by : S. Ramesh Kumar

Download or read book Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context written by S. Ramesh Kumar and published by Pearson Education India. This book was released on 2009-09 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding

Gender Through the Prism of Difference

Author : Maxine Baca Zinn
Publisher : Oxford University Press, USA
ISBN 13 : 0190200049
Total Pages : 589 pages
Book Rating : 4.1/5 (92 download)

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Book Synopsis Gender Through the Prism of Difference by : Maxine Baca Zinn

Download or read book Gender Through the Prism of Difference written by Maxine Baca Zinn and published by Oxford University Press, USA. This book was released on 2016 with total page 589 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender Through the Prism of Difference adopts a global, transnational perspective on how race, class, and sexual diversity are central to the study of sex and gender. In contrast with other books in this area--which tend to focus on U.S. or European viewpoints--this wide-ranging anthology features many articles based on research done elsewhere throughout the world. Now in its fifth edition, the book opens with a revised and updated Introduction that sets the stage for understanding gender as a socially constructed experience. Featuring twenty-eight new readings, this edition covers compelling subjects like transgendered people, intersex issues, men and masculinity, sexual and gender violence, disabilities, obesity, reproductive technologies, educational testing, aging and ageism, and Occupy Wall Street.

Cases on Consumer-Centric Marketing Management

Author : Jham, Vimi
Publisher : IGI Global
ISBN 13 : 1466643587
Total Pages : 373 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Cases on Consumer-Centric Marketing Management by : Jham, Vimi

Download or read book Cases on Consumer-Centric Marketing Management written by Jham, Vimi and published by IGI Global. This book was released on 2013-07-31 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.

Conceptual Issues in Consumer Behaviour The Indian Context

Author :
Publisher : Pearson Education India
ISBN 13 : 9788131714096
Total Pages : 362 pages
Book Rating : 4.7/5 (14 download)

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Book Synopsis Conceptual Issues in Consumer Behaviour The Indian Context by :

Download or read book Conceptual Issues in Consumer Behaviour The Indian Context written by and published by Pearson Education India. This book was released on 2008 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer Culture Theory in Asia

Author : Yuko Minowa
Publisher : Routledge
ISBN 13 : 100053376X
Total Pages : 254 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Consumer Culture Theory in Asia by : Yuko Minowa

Download or read book Consumer Culture Theory in Asia written by Yuko Minowa and published by Routledge. This book was released on 2021-12-27 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity and vulnerability. Works in this volume examine the consumer cultures that exist in today’s precarious Asia. They do this through culturally oriented, critical consumer research. How deeply has the consumer precariousness in Asia been intertwined with the sociohistorical patterning of consumption including class, gender, and other social categories? How do these problematics affect consumers’ identity projects, consumer rituals, and marketplace cultures? How is consumer precariousness aggravated by the governmentality of the superpower? How does the changing landscape of inter-Asian and global popular culture impact consumer culture in these nations? Together, the authors in this volume attempt to answer these questions through consumer research within the paradigm known as consumer culture theory (CCT). Since most CCT inquiry has been in Western contexts, this volume augments the existing knowledge. It presents the most current, critical, historical, and material consumer studies focused on Asia. This volume will be of interest to seasoned CCT researchers and academics, for anyone new to CCT, and for postgraduate students interested in CCT or writing a consumer culture-related thesis.

Cases on Branding Strategies and Product Development: Successes and Pitfalls

Author : Sarma, Sarmistha
Publisher : IGI Global
ISBN 13 : 146667394X
Total Pages : 417 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Cases on Branding Strategies and Product Development: Successes and Pitfalls by : Sarma, Sarmistha

Download or read book Cases on Branding Strategies and Product Development: Successes and Pitfalls written by Sarma, Sarmistha and published by IGI Global. This book was released on 2014-12-31 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.

CONSUMER BEHAVIOUR (IN INDIAN CONTEXT)

Author : MONIKA BHATT
Publisher : S. Chand Publishing
ISBN 13 : 9788121922142
Total Pages : 270 pages
Book Rating : 4.9/5 (221 download)

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Book Synopsis CONSUMER BEHAVIOUR (IN INDIAN CONTEXT) by : MONIKA BHATT

Download or read book CONSUMER BEHAVIOUR (IN INDIAN CONTEXT) written by MONIKA BHATT and published by S. Chand Publishing. This book was released on 2004-09 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: A book on Consumer Behavior

India Investment and Business Guide

Author : IBP USA
Publisher : Lulu.com
ISBN 13 : 1438723024
Total Pages : 299 pages
Book Rating : 4.4/5 (387 download)

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Book Synopsis India Investment and Business Guide by : IBP USA

Download or read book India Investment and Business Guide written by IBP USA and published by Lulu.com. This book was released on 2009-03-20 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: India Investment and Business Guide - Strategic and Practical Information

Cross-cultural Management

Author : Dipak Kumar Bhattacharyya
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 8120340094
Total Pages : 354 pages
Book Rating : 4.1/5 (23 download)

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Book Synopsis Cross-cultural Management by : Dipak Kumar Bhattacharyya

Download or read book Cross-cultural Management written by Dipak Kumar Bhattacharyya and published by PHI Learning Pvt. Ltd.. This book was released on 2010 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: And, as multinational corporations (MNCs) and Transnational Corporations (TNCs) spread their wings across nations with numerous employees of different nationalities, with their different cultures, different mores and different behaviours, organizations have to reconcile these differences and have to forge a unified organizational culture to achieve their mission, vision and objectives. This book eminently suits as a text to address these goals. Divided into 14 chapters, this comprehensive and well-organized text discusses in detail the many cultural issues facing organizations. Professor Bhattacharyya, with his expertise and wealth of experience, provides a masterly analysis of the subject, harmoniously blending the theory and practice of cross-cultural management, making it a unified whole. Not only does the text give a thorough understanding of culture, showing that it is an amalgam of shared values and behaviours of groups as well as a phenomenon applicable to individuals, it also delineates the many facets of corporate culture. The text discusses the entire gamut of organizational culture, cultural differences, diversity management, cross-cultural management, globalization, impact of culture on globalization, and the impact of technology and culture on organization. In addition, it focuses on cross-cultural communication, cultural issues in mergers and acquisitions, resource management, cross-cultural decision making, and ways and means of managing cross-cultural teams.

Strategic Management (Text and Cases)

Author : Gupta C.B.
Publisher : S. Chand Publishing
ISBN 13 : 9384319341
Total Pages : 420 pages
Book Rating : 4.3/5 (843 download)

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Book Synopsis Strategic Management (Text and Cases) by : Gupta C.B.

Download or read book Strategic Management (Text and Cases) written by Gupta C.B. and published by S. Chand Publishing. This book was released on with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gives chapter outline to indicate the topics covered in each chapter. Provides diagrams and tables to illustrate the text. Includes examples from Indian organisations. Incorporates chapter-end summary for quick recapitulation. Gives test questions culled from MBA, M.Com and BBA examinations Includes case studies at the end of every chapter. This textbook is designed for the students of MBA and M.Com. Besides, it will also be useful to the students of MHROD, MIB and MBE. Students of postgraduate diploma in global business operations, chartered accountancy and BBA will also find this book useful.

Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522571175
Total Pages : 1590 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-10-05 with total page 1590 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.