Cases On Branding Strategies And Product Development Successes And Pitfalls

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Cases on Branding Strategies and Product Development: Successes and Pitfalls

Author : Sarma, Sarmistha
Publisher : IGI Global
ISBN 13 : 146667394X
Total Pages : 417 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Cases on Branding Strategies and Product Development: Successes and Pitfalls by : Sarma, Sarmistha

Download or read book Cases on Branding Strategies and Product Development: Successes and Pitfalls written by Sarma, Sarmistha and published by IGI Global. This book was released on 2014-12-31 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.

Cases on Branding Strategies and Product Development: Successes and Pitfalls

Author :
Publisher :
ISBN 13 : 9781466673953
Total Pages : pages
Book Rating : 4.6/5 (739 download)

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Book Synopsis Cases on Branding Strategies and Product Development: Successes and Pitfalls by :

Download or read book Cases on Branding Strategies and Product Development: Successes and Pitfalls written by and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities

Author : Ekhlassi, Amir
Publisher : IGI Global
ISBN 13 : 1522551441
Total Pages : 189 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities by : Ekhlassi, Amir

Download or read book Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities written by Ekhlassi, Amir and published by IGI Global. This book was released on 2018-01-12 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today’s marketing environments.

Customer Relationship Management Strategies in the Digital Era

Author : Nas?r, Süphan
Publisher : IGI Global
ISBN 13 : 1466682329
Total Pages : 322 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Customer Relationship Management Strategies in the Digital Era by : Nas?r, Süphan

Download or read book Customer Relationship Management Strategies in the Digital Era written by Nas?r, Süphan and published by IGI Global. This book was released on 2015-03-31 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.

Indian Business @75—Different Aspects

Author : Sahana Ghosh
Publisher : Allied Publishers
ISBN 13 : 9390951283
Total Pages : 136 pages
Book Rating : 4.3/5 (99 download)

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Book Synopsis Indian Business @75—Different Aspects by : Sahana Ghosh

Download or read book Indian Business @75—Different Aspects written by Sahana Ghosh and published by Allied Publishers. This book was released on 2022-11-30 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Indian economy is at a crossroad. The 75-year journey has created the economic infrastructure for a take-off to a new trajectory. Indian businesses are going global and Indian consumers are getting exposed to global products. Revolutionary changes in technological, cultural, political and social behaviour of Indians have made companies rethink the ways of conducting business and managing organizations. Businesses are transforming digitally and in the way they conduct day-to-day functions. Information has become the new capital, leading to the emergence of new organizations, institutions and business practices. At the same time, new business avenues and players have together brought to the fore concerns about equity, human development and regulatory challenges. Issues in sustainability, ethical business practices and social responsibility go hand in hand with profit maximization motives of businesses. The book comprises articles on the evolution of Indian business houses and its effect on society and humanity. The role of business in poverty reduction and other social responsibility, energy transition, rural development is discussed. It also describes the dynamic financial sector and some sunrise business areas like sports and film-making.

Handbook of Research on Integrating Social Media into Strategic Marketing

Author : Hajli, Nick
Publisher : IGI Global
ISBN 13 : 1466683546
Total Pages : 440 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Integrating Social Media into Strategic Marketing by : Hajli, Nick

Download or read book Handbook of Research on Integrating Social Media into Strategic Marketing written by Hajli, Nick and published by IGI Global. This book was released on 2015-04-30 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.

Emerging Trends and Innovation in Sports Marketing and Management in Asia

Author : Leng, Ho Keat
Publisher : IGI Global
ISBN 13 : 1466675284
Total Pages : 315 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Emerging Trends and Innovation in Sports Marketing and Management in Asia by : Leng, Ho Keat

Download or read book Emerging Trends and Innovation in Sports Marketing and Management in Asia written by Leng, Ho Keat and published by IGI Global. This book was released on 2015-01-31 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events, and teams. Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.

Handbook of Research on Effective Advertising Strategies in the Social Media Age

Author : Ta?k?ran, Nurdan Öncel
Publisher : IGI Global
ISBN 13 : 1466681268
Total Pages : 509 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Effective Advertising Strategies in the Social Media Age by : Ta?k?ran, Nurdan Öncel

Download or read book Handbook of Research on Effective Advertising Strategies in the Social Media Age written by Ta?k?ran, Nurdan Öncel and published by IGI Global. This book was released on 2015-02-28 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.

Engaging Learners with Semiotics

Author : Ruth Gannon-Cook
Publisher : BRILL
ISBN 13 : 9004399798
Total Pages : 326 pages
Book Rating : 4.0/5 (43 download)

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Book Synopsis Engaging Learners with Semiotics by : Ruth Gannon-Cook

Download or read book Engaging Learners with Semiotics written by Ruth Gannon-Cook and published by BRILL. This book was released on 2020-11-09 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: This educators’ introduction to semiotics describes a communications phenomenon that has permeated and influenced learner attitudes, behaviors and cognition in any learning environment but especially formal mediated learning environments. Relevant semiotic theory is meaningfully integrated into each chapter.

Understanding Consumer Behavior and Consumption Experience

Author : Rajagopal
Publisher : IGI Global
ISBN 13 : 1466675195
Total Pages : 223 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Understanding Consumer Behavior and Consumption Experience by : Rajagopal

Download or read book Understanding Consumer Behavior and Consumption Experience written by Rajagopal and published by IGI Global. This book was released on 2015-01-31 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher

Ekonomia i międzynarodowe stosunki gospodarcze 2022

Author : Aleksandra Kuźmińska-Haberla
Publisher : Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
ISBN 13 : 8367400291
Total Pages : 121 pages
Book Rating : 4.3/5 (674 download)

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Book Synopsis Ekonomia i międzynarodowe stosunki gospodarcze 2022 by : Aleksandra Kuźmińska-Haberla

Download or read book Ekonomia i międzynarodowe stosunki gospodarcze 2022 written by Aleksandra Kuźmińska-Haberla and published by Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu. This book was released on 2023-06-21 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Zagadnienia omówione w tym numerze "Debiutów Studenckich" dotyczą działań marketingowych różnych podmiotów, przede wszystkim w przestrzeni międzynarodowej. Cztery artykuły nawiązują do kreowania marki i wizerunku firm oraz marki stworzonej przez organizację pozarządową, jeden prezentuje znaczenie marketingu relacyjnego, w tym również dla kreowania marki, kolejny zaś odnosi się do wpływu kultury na komunikację marketingową. Pozostałe dwa artykuły nawiązują do znaczenia języka angielskiego w biznesie międzynarodowym oraz do zrównoważonego rozwoju w obliczu kryzysu wodnego.

Aaker on Branding

Author : David Aaker
Publisher : Morgan James Publishing
ISBN 13 : 1614488320
Total Pages : 219 pages
Book Rating : 4.6/5 (144 download)

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Book Synopsis Aaker on Branding by : David Aaker

Download or read book Aaker on Branding written by David Aaker and published by Morgan James Publishing. This book was released on 2014-07-15 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families. Those now interested in and involved with branding are faced with information overload, not only from the Aaker books but from others as well. It is hard to know what to read and which elements to adapt. There are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. And there are some ideas that, while plausible, are simply wrong if not dangerous especially if taken literally. "Aaker on Branding"offers a sense of topic priorities and a roadmap to David Aaker's books, thinking, and contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management.

Case Studies in Food Product Development

Author : M Earle
Publisher : Elsevier
ISBN 13 : 1845694139
Total Pages : 440 pages
Book Rating : 4.8/5 (456 download)

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Book Synopsis Case Studies in Food Product Development by : M Earle

Download or read book Case Studies in Food Product Development written by M Earle and published by Elsevier. This book was released on 2007-12-18 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: New product development is vital for the future of the food industry. Many books have been written on NPD theory over the last 40 years, but much can still be learnt by studying actual experiences of NPD. Case studies in food product development describes specific NPD projects in a variety of industries internationally and also records overall comments, written by the very people who have completed the projects. Part one outlines new product development in the food industry and part two views product development strategy and management in different companies and organisations. Parts three, four and five are twelve case studies on respectively the product development process, technological development, consumer and market research. Part six considers product development in practice and the final chapter demonstrates how product developers are being educated. The case studiers are written by experienced product developers talking openly about experiences with their own products. It is hoped that those faced with similar challenges will gain from these real life experiences. Mary and Dick are also co-authors with Allan Anderson of Food product development, which has achieved international success. Case studies in food product development is a complement and a practical companion to this book. Describes new product development in a variety of international industries Outlines new product development in the food industry and views product management and strategy in different organisations Includes case studies focusing on the product development process, technological development, and consumer and market research

Cases on Digital Strategies and Management Issues in Modern Organizations

Author : Santos, José Duarte
Publisher : IGI Global
ISBN 13 : 179981632X
Total Pages : 381 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Cases on Digital Strategies and Management Issues in Modern Organizations by : Santos, José Duarte

Download or read book Cases on Digital Strategies and Management Issues in Modern Organizations written by Santos, José Duarte and published by IGI Global. This book was released on 2021-11-19 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business strategy is not an abstract concept; it is a type of work that is designed for complex theoretical conceptualization. While there are numerous sources exploring the theoretical ideas of strategy, very few demonstrate the real value of strategy tools, concepts, and models in practice. Cases on Digital Strategies and Management Issues in Modern Organizations is a pivotal reference source that provides original case studies designed to explore various strategic issues facing contemporary organizations, evaluate the usefulness of strategy tools and models, and examine how successful and failing companies have faced strategic issues with practical ideas and solutions. While highlighting topics such as business ethics, stakeholder analysis, and corporate governance, this publication demonstrates various ways that different models/tools can be applied in different types of companies for various purposes and from diverse perspectives. This book is ideally designed for managers, executives, managing directors, business strategists, industry professionals, students, researchers, and academicians seeking current research on key business framework strategies.

Brand Marketing

Author : William M. Weilbacher
Publisher : Contemporary Books
ISBN 13 : 9780844234762
Total Pages : 0 pages
Book Rating : 4.2/5 (347 download)

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Book Synopsis Brand Marketing by : William M. Weilbacher

Download or read book Brand Marketing written by William M. Weilbacher and published by Contemporary Books. This book was released on 1993 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Avoid the mistakes many marketers have made while creating brand strategies that work. Dozens of examples and case studies explore marketing "myths" you should avoid, probe the impact of strong retailers on brand strategies, and reveal the changing role of advertising in building a brand. Plus, you'll discover how to: -- Create an overall vision -- Implement strategies to create and build dominant brands -- Restructure management, product development, marketing, and other internal operations to strengthen brand value

PRODUCT POLICY AND BRAND MANAGEMENT, Fourth Edition

Author : CHITALE, AVINASH K.
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 9389347513
Total Pages : 393 pages
Book Rating : 4.3/5 (893 download)

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Book Synopsis PRODUCT POLICY AND BRAND MANAGEMENT, Fourth Edition by : CHITALE, AVINASH K.

Download or read book PRODUCT POLICY AND BRAND MANAGEMENT, Fourth Edition written by CHITALE, AVINASH K. and published by PHI Learning Pvt. Ltd.. This book was released on 2020-06-01 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book, now in its fourth edition, continues to elucidate the concepts and topics of Product Policy and Brand Management in a concise and clear manner. The text has been further enriched by introducing more case studies based on various mobile phones and smartphones as well as on generic drugs and pharmaceuticals to explain and highlight the concept of branding process. In addition, there are case studies on new product development, branding of foods, their positioning and pricing strategy. The book has been systematically divided into four parts. Part I on "Fundamentals of Product Management" throws light on the concepts of product and its management, role of product managers, product life cycle, diffusion models, developing a product manager, and the product planning system and strategies. Part II on "New Product Development and Its Barriers" explains the challenges that are faced by a new product during its development, the test marketing stages and its alternatives, launching a product, future trends of product management and success stories. Part III on "Brand Management" defines branding, branding decisions, brand equity, brand identity, and brand positioning. Whereas, Part IV “Live Case Studies” exclusively includes 40 live cases that provide analytical and practical insights to the readers on the discussed concepts. The text is primarily intended for the students of MBA, MMS, and ME/MTech (Industrial Management). Besides, the book is also a valuable source for practicing managers. TARGET AUDIENCE • MBA • MMS • ME/MTech (Industrial Management)

Harnessing Technology for Knowledge Transfer in Accountancy, Auditing, and Finance

Author : Kwok, Samuel
Publisher : IGI Global
ISBN 13 :
Total Pages : 295 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Harnessing Technology for Knowledge Transfer in Accountancy, Auditing, and Finance by : Kwok, Samuel

Download or read book Harnessing Technology for Knowledge Transfer in Accountancy, Auditing, and Finance written by Kwok, Samuel and published by IGI Global. This book was released on 2024-02-26 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fusion of technology and knowledge transfer has become a pivotal force in the ever-evolving landscape of accountancy, auditing, and finance. Harnessing Technology for Knowledge Transfer in Accountancy, Auditing, and Finance delves deep into technology's revolutionary potential, dissecting advancements like artificial intelligence, blockchain, data analytics, machine learning, and cloud computing. Through examination and analysis, this book unveils the immense applicability of these technologies in facilitating the transfer of knowledge within the intricate web of financial industries. One of the book's unique strengths is its comprehensive approach to technology adoption. Readers will unearth innovative methodologies, best practices, and novel strategies for optimizing knowledge transfer processes through technological integration to enhance organizational performance and efficiency, equipping professionals with the tools and insights to thrive in the modern financial landscape. This book is ideal for professionals, academics, and researchers. It arms them with indispensable tools, insights, and strategies to harness the full potential of technology in knowledge transfer.