Uncommon Service

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Publisher : Harvard Business Press
ISBN 13 : 1422133311
Total Pages : 262 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Uncommon Service by : Frances X. Frei

Download or read book Uncommon Service written by Frances X. Frei and published by Harvard Business Press. This book was released on 2012 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers an organizational design model for service organizations, covering such topics as funding mechanisms, employee management systems, and customer management systems.

Uncommon Grounds

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Publisher : Basic Books
ISBN 13 : 0465024041
Total Pages : 474 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis Uncommon Grounds by : Mark Pendergrast

Download or read book Uncommon Grounds written by Mark Pendergrast and published by Basic Books. This book was released on 2010-09-28 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive history of the world's most popular drug. Uncommon Grounds tells the story of coffee from its discovery on a hill in ancient Abyssinia to the advent of Starbucks. Mark Pendergrast reviews the dramatic changes in coffee culture over the past decade, from the disastrous "Coffee Crisis" that caused global prices to plummet to the rise of the Fair Trade movement and the "third-wave" of quality-obsessed coffee connoisseurs. As the scope of coffee culture continues to expand, Uncommon Grounds remains more than ever a brilliantly entertaining guide to the currents of one of the world's favorite beverages.

Zingerman's Guide to Giving Great Service

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Publisher : Hyperion
ISBN 13 : 1401305075
Total Pages : 125 pages
Book Rating : 4.4/5 (13 download)

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Book Synopsis Zingerman's Guide to Giving Great Service by : Ari Weinzweig

Download or read book Zingerman's Guide to Giving Great Service written by Ari Weinzweig and published by Hyperion. This book was released on 2012-06-26 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurial phenomenon Ari Weinzweig, co-founder of the much-loved Zingerman's Deli, shares the secrets to providing world-class customer service. Zingerman's in Ann Arbor, Michigan, is a beloved deli with some of the most loyal clientele around. It has been praised for its products and service in media outlets far and wide, including the New York Times, Men's Journal, Inc. Magazine, Esquire, Atlantic Monthly, USA Today, and Fast Company. And what started out as a small deli has grown to a flourishing restaurant, catering service, bakery, mail-order operation, creamery, and training business. Booming business and loyal customers are proof enough that the Zingerman's team knows a thing or two about customer service. Now in Zingerman's Guide to Giving Great Service, co-founder Ari Weinzweig shares the unique Zingerman method of treating customers, giving the reader step-by-step instructions on what to teach staff, how to train them, how to implement the training, how to measure their success, and finally, how to reward performance. Some of Zingerman's time-tested principles: Customers who get a great product but poor service won't be as loyal as those who are disappointed with a product but get great service. You'll get more complaints if people believe you care enough to listen to them. And that's a good thing. Employees who are rewarded, respected, and well cared for treat customers the same way.

Uncommon Ground

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Author :
Publisher : Thomas Nelson
ISBN 13 : 1400221072
Total Pages : 237 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Uncommon Ground by : Timothy Keller

Download or read book Uncommon Ground written by Timothy Keller and published by Thomas Nelson. This book was released on 2020-04-14 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can Christians today interact with those around them in a way that shows respect to those whose beliefs are radically different but that also remains faithful to the gospel? Join bestselling author Timothy Keller and legal scholar John Inazu as they bring together illuminating stories to answer this vital question. In Uncommon Ground, Keller and Inazu bring together a thrilling range of artists, thinkers, and leaders to provide a guide to living faithfully in a divided world, including: Lecrae, a recording artist, songwriter, and record producer Claude Richard Alexander Jr., senior pastor of The Park Church in Charlotte, North Carolina Rudy Carrasco, a program officer for the Murdock Charitable Trust Sara Groves, a singer and songwriter Shirley V. Hoogstra, president of the Council for Christian Colleges and Universities Kristen Deede Johnson, a professor of theology and Christian formation at Western Theological Seminary Warren Kinghorn, a professor of psychiatry and theology at Duke University Tom Lin, president of InterVarsity Christian Fellowship Trillia Newbell, director of community outreach for the Ethics and Religious Liberty Commission of the Southern Baptist Convention Tish Harrison Warren, an Anglican priest at the Church of the Ascension in Pittsburgh, Pennsylvania With varied and enlightening approaches to reaching faithfully across deep and often painful differences, Uncommon Ground shows us how to live with confidence, joy, and hope in a complex and fragmented age. Praise for Uncommon Ground: "For anyone struggling to engage well with others in an era of toxic conflict, this book provides a framework, steeped in humility, that is not only insightful but is readily actionable. I'm grateful for the vulnerability and wisdom offered by each of the twelve leaders who contributed to this book. The task of learning to love well--neighbors and enemies alike--is long and urgent, and it can be costly. And yet, as this book shows us because it is the work of Jesus, we can pursue this love with great hope." --Gary A. Haugen, founder and CEO, International Justice Mission

Unleashed

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Publisher : Harvard Business Press
ISBN 13 : 1633697053
Total Pages : 269 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Unleashed by : Frances Frei

Download or read book Unleashed written by Frances Frei and published by Harvard Business Press. This book was released on 2020-06-02 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Unleashed is worth an afternoon of your time, whether or not you are already a leader. It is sparkily written and personal, drawing on the experiences of co-authors (and spouses) Frei and Morriss."— Financial Times Leadership isn't easy. It takes grit, courage, and vision, among other things, that can be hard to come by on your toughest days. When leaders and aspiring leaders seek out advice, they're often told to try harder. Dig deeper. Look in the mirror and own your natural-born strengths and fix any real or perceived career-limiting deficiencies. Frances Frei and Anne Morriss offer a different worldview. They argue that this popular leadership advice glosses over the most important thing you do as a leader: build others up. Leadership isn't about you. It's about how effective you are at empowering other people—and making sure this impact endures even in your absence. As Frei and Morriss show through inspiring stories from ancient Rome to present-day Silicon Valley, the origins of great leadership are found, paradoxically, not in worrying about your own status and advancement, but in the unrelenting focus on other people's potential. Unleashed provides radical advice for the practice of leadership today. Showing how the boldest, most effective leaders use a special combination of trust, love, and belonging to create an environment in which other people can excel, Frei and Morriss offer practical, battle-tested tools—based on their work with companies such as Uber, Riot Games, WeWork, and others—along with interviews and stories from their own personal experience, to make these ideas come alive. This book is your indispensable guide for unleashing greatness in other people . . . and, ultimately, in yourself. To learn more, please visit theleadersguide.com.

Uncommon Leadership

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Publisher : Kogan Page Publishers
ISBN 13 : 0749471050
Total Pages : 258 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Uncommon Leadership by : Phil Higson

Download or read book Uncommon Leadership written by Phil Higson and published by Kogan Page Publishers. This book was released on 2014-05-03 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leaders are expected to show the way forward, especially in unpredictable circumstances or when resources are constrained. Yet frustratingly, what is common to good leadership is not often widely practised. Uncommon Leadership will help you explore the uncommon insights that can make a significant difference to your leadership. It will lead you to fresh strategic thinking by challenging conventional wisdom and asking you to reflect on some thought-provoking questions. Using their wealth of experience as managers, educators and consultants, Phil Higson and Anthony Sturgess will help you to think differently about leadership. In this highly readable book, they stimulate fresh thinking on leadership and give you the practical platforms you need to deliver uncommon success in your organization. They bring uncommon leadership to life, combining insights from some remarkable leaders and their surprising stories, with their own individual take on leadership. Uncommon Leadership is supported by a companion website: www.uncommonleadership.co.uk, providing updates, tools and resources to help you do the common things uncommonly well.

The Uncommon Prayer-Book (Fantasy and Horror Classics)

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Author :
Publisher : Read Books Ltd
ISBN 13 : 1473379245
Total Pages : 25 pages
Book Rating : 4.4/5 (733 download)

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Book Synopsis The Uncommon Prayer-Book (Fantasy and Horror Classics) by : M. R. James

Download or read book The Uncommon Prayer-Book (Fantasy and Horror Classics) written by M. R. James and published by Read Books Ltd. This book was released on 2016-01-18 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: M. R. James was born in Kent, England in 1862. James came to writing fiction relatively late, not publishing his first collection of short stories - Ghost Stories of an Antiquary (1904) - until the age of 42. Modern scholars now see James as having redefined the ghost story for the 20th century and he is seen as the founder of the 'antiquarian ghost story'. We are republishing these classic works in affordable, high quality, modern editions with a brand new introductory biography of the author.

Uncommon Valor

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Publisher : Macmillan + ORM
ISBN 13 : 1429988916
Total Pages : 323 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Uncommon Valor by : Dwight Jon Zimmerman

Download or read book Uncommon Valor written by Dwight Jon Zimmerman and published by Macmillan + ORM. This book was released on 2010-09-14 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uncommon Valor from Dwight Jon Zimmerman and John D. Gresham presents a fascinating look at six of our bravest soldiers and the highest military decoration awarded in this country. Since the Vietnam War ended in 1973, the Medal of Honor, our nation's highest award for valor, has been presented to only eight men for their actions "above and beyond the call of duty." Six of the eight were young men who had fought in the current war in Iraq, Afghanistan, or both. All of these medals were awarded posthumously, as all had made the choice to give their lives so that their comrades might live. Uncommon Valor answers the searing question of who these six young soldiers were, and dramatically details how they found themselves in life-or-death situations, and why they responded as they did. For the first time, this book also provides a comprehensive history of the Medal of Honor itself—one marred by controversies, scandals, and theft. Using an extraordinary range of sources, including interviews with family members and friends, teammates and superiors in the military, personal letters, blogs posted within hours of events, personal and official videos and newly declassified documents, Uncommon Valor is a compelling and important work that recounts incredible acts of heroism and lays bare the ultimate sacrifice of our bravest soldiers.

True Devotion

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Publisher : Tyndale House Publishers, Inc.
ISBN 13 : 1414355327
Total Pages : 330 pages
Book Rating : 4.4/5 (143 download)

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Book Synopsis True Devotion by : Dee Henderson

Download or read book True Devotion written by Dee Henderson and published by Tyndale House Publishers, Inc.. This book was released on 2011-02-07 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kelly Jacobs has already paid the ultimate price of loving a warrior; she has the folded flag and the grateful thanks of a nation to prove it. Navy SEAL Joe “Bear” Baker can't ask her to accept that risk again—even though he loves her. But the man responsible for her husband's death is back; closer than either of them realize. Kelly is in danger, and Joe may not get there in time. Uncommon Heroes: Welcome to a world where friendships go deep, loyalties stand strong, and uncommon heroes perform the toughest jobs in the world. Dee Henderson's military romance series provides a detailed passage into the world of the military and homeland heroes, and those they love.

Men's Health: The Big Book of Uncommon Knowledge

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Author :
Publisher : Rodale Books
ISBN 13 : 1623365163
Total Pages : 807 pages
Book Rating : 4.6/5 (233 download)

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Book Synopsis Men's Health: The Big Book of Uncommon Knowledge by : Editors of Men's Health Magazi

Download or read book Men's Health: The Big Book of Uncommon Knowledge written by Editors of Men's Health Magazi and published by Rodale Books. This book was released on 2015-10-20 with total page 807 pages. Available in PDF, EPUB and Kindle. Book excerpt: Men’s Health The Big Book of Uncommon Knowledge combines thousands of DIY tips, bits of advice, how-to articles, and other skills a modern man must master to be the best he can be—and have a good laugh while doing it. The ultimate insider’s guide to everything, this book is a treasure trove of career advice; sex tips; and instructions for mastering the power handshake, losing 15 pounds, wooing a girl (or a rainbow trout), surviving a bear attack (or a nasty divorce), dressing for success, cooking the perfect steak, paddling a canoe straight, curing a hangover, troubleshooting a car, changing a diaper with one hand, and more!

Renegade Server

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Publisher : eBook Partnership
ISBN 13 : 0996900810
Total Pages : 179 pages
Book Rating : 4.9/5 (969 download)

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Book Synopsis Renegade Server by : Tim Kirkland

Download or read book Renegade Server written by Tim Kirkland and published by eBook Partnership. This book was released on 2016-10-24 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: This best-seller by Tim Kirkland details creative ways for full-service restaurant servers, bartenders, managers and owners to sell more, serve better, and build repeat business with every customer. The #1 tool in North America for exploding tips and increasing customer loyalty! Used in over 20,000 full-service restaurants, bars and hotels worldwide. Over 300 ways to build sales, improve service and exponentially increase your personal income. The Renegade Server provides fresh, unique insights on how servers can better engage customers on a personal level and use those connections to drive sales, improve service and develop repeat business. Front-line service teams, managers and owners alike will benefit from The Renegade Server's powerful, easily-applied techniques for determining every Guests' unique expectations and exceeding them every time. You will learn: - Why the 'Up-Sell' is DEAD. - Why people no longer bade thir tips on quality of service. - The 10 commonly used phrases that kill service, sales AND tips. - How to ditch pushy, outdated sales techniques and explode tip income with tools that WORK. - The 4 secrets for discovering each guest's unique expectations and EXCEEDING them every time. PLUS: - 10 scientifically proven techniques for increasing tip percentages. - 60 BONUS service techniques that will blow away your guests!

Uncommon Grit

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Author :
Publisher : Grand Central Publishing
ISBN 13 : 1538735547
Total Pages : 269 pages
Book Rating : 4.5/5 (387 download)

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Book Synopsis Uncommon Grit by :

Download or read book Uncommon Grit written by and published by Grand Central Publishing. This book was released on 2020-10-20 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retired Navy SEAL and professional photographer Darren McBurnett takes readers behind the scenes into the elite SEAL training program, BUD/S, in Coronado, California. Striking, beautiful, and haunting, Uncommon Grit takes a unique, unprecedented look at the toughest training in the military -- and the world -- from the vantage point of someone who lived through it. Retired Navy SEAL Darren McBurnett includes vivid descriptions of both the physical and mental evolutions that occur as a result of the immensely challenging SEAL training process. His stunning photographs, partnered with his compelling insights and sharp sense of humor, allow the reader to laugh, cringe, gasp, and even envision themselves going through this extraordinary experience.

Searching for the Uncommon Common Ground

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Author :
Publisher : W. W. Norton & Company
ISBN 13 : 9780393323511
Total Pages : 276 pages
Book Rating : 4.3/5 (235 download)

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Book Synopsis Searching for the Uncommon Common Ground by : Angela Glover Blackwell

Download or read book Searching for the Uncommon Common Ground written by Angela Glover Blackwell and published by W. W. Norton & Company. This book was released on 2002 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: A wide-ranging and in-depth discussion of the persistently divisive issues surrounding race in this country.

Uncommon Valor

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Author :
Publisher :
ISBN 13 : 9780996133432
Total Pages : pages
Book Rating : 4.1/5 (334 download)

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Book Synopsis Uncommon Valor by : Andrew G. N

Download or read book Uncommon Valor written by Andrew G. N and published by . This book was released on 2015-06-25 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York City Police Department's Emergency Service Unit is one of the world's preeminent tactical and rescue units. Their ten squads, positioned throughout the five boroughs of New York City, provide heavy weapons support to other units of the NYPD, as well as lifesaving equipment to the residents of the 'Big Apple'. The nearly 500 members of this elite unit are some of the most highly decorated members of the Department.As a result, their insignia has been long sought after by fellow operators and collectors around the globe. In this book, the author reveals the insignia of ESU and the history behind it. From the unit's first patch, created in the late 1920's, to some of the rarest 'Truck' patches, produced in the 80's. It also explores the history of the NYC Housing and Transit Police, Emergency Rescue Unit's, which were merged into the NYPD ESU in the mid 90's.With over 200 color photographs, Uncommon Valor - Insignia of the NYPD's Emergency Service Unit, provides the most comprehensive examination of this unit's insignia ever conducted.

Hidden Champions of the Twenty-First Century

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 0387981470
Total Pages : 412 pages
Book Rating : 4.3/5 (879 download)

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Book Synopsis Hidden Champions of the Twenty-First Century by : Hermann Simon

Download or read book Hidden Champions of the Twenty-First Century written by Hermann Simon and published by Springer Science & Business Media. This book was released on 2009-06-10 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter 5: Customers, Products, Services . . . . . . . . . . . . . 129 Close Customer Relations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 130 Customer Requirements. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 134 Dependence on the Customer and Risk Aspects . . . . . . . . . . . . . . . . . 135 Achieving Closeness to Customer . . . . . . . . . . . . . . . . . . . . . . . . . . . . 139 Product and Service Spectrum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 144 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 156 Chapter 6: Innovation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 159 What Does Innovation Mean?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 159 High Level of Innovativeness . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 163 Driving Forces of Innovation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 172 The Origin of Innovations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 176 Leadership and Organizational Aspects of Innovation . . . . . . . . . . . . 179 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 187 Chapter 7: Competition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 191 Competitive Structure and Conduct . . . . . . . . . . . . . . . . . . . . . . . . . . 191 The Hidden Champions in the Light of Porter’s “Five Forces” . . . . . 195 Competitive Advantages. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 197 Sustainability of Competitive Advantages . . . . . . . . . . . . . . . . . . . . . . 203 Demonstration of Competitive Superiority . . . . . . . . . . . . . . . . . . . . 205 Competitive Edge and Costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 207 Sparring Partners for Competitive Fitness . . . . . . . . . . . . . . . . . . . . . . 214 Excessive Competitive Orientation . . . . . . . . . . . . . . . . . . . . . . . . . . . 217 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 218 Chapter 8: Financing, Organization, and Business Environment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 223 Financing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 224 Organization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 228 Contents ix Organization of the Value Chain . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 237 Business Environment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 249 Entrepreneurial Clusters. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 251 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 253 Chapter 9: Employees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 257 Job Creation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 257 Corporate Culture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 260 Quali?cations and Learning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 274 Creativity of Employees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 278 Recruiting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 279 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 282 Chapter 10: The Leaders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 285 Structures of Ownership and Leadership . . . . . . . . . . . . . . . . . . . . . . 286 How Crucial Is Leadership? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 289 Leadership Continuity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 289 Young to the Top . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 293 Powerful Women . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 294 Internationalization of Management . . . . . . . . . . . . . . . . . . . . . . . . . . 298 Personalities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 300 Leadership Styles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 305 Management Succession . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 306 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 310 Chapter 11: Hidden Champions: Audit and Strategy Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 315 What Is Strategy? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 316 Hidden Champion Strategy: For Whom? . . . . . . . . . . . . . . . . . . . . . . 316 Hidden Champions – Audits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 317 Strategy Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 325 Strategies for Value Propositions and Pricing . . . . . . . . . . . . . . . . . . . 335 Organization and Implementation . . . . . . . . . . . . . . . . . . . . . . . . . . .

Uncommon Carriers

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Author :
Publisher : Macmillan
ISBN 13 : 9780865477391
Total Pages : 260 pages
Book Rating : 4.4/5 (773 download)

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Book Synopsis Uncommon Carriers by : John McPhee

Download or read book Uncommon Carriers written by John McPhee and published by Macmillan. This book was released on 2007-04-03 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: McPhee, in prose distinguished by its warm humor, keen insight, and rich sense of human character, looks at the people who drive trucks, captain ships, pilot towboats, drive coal trains, and carry lobsters through the air: people who work in freight transportation.

Uncommon Sense, Common Nonsense

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Author :
Publisher : Profile Books
ISBN 13 : 1847658210
Total Pages : 255 pages
Book Rating : 4.8/5 (476 download)

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Book Synopsis Uncommon Sense, Common Nonsense by : Jules Goddard

Download or read book Uncommon Sense, Common Nonsense written by Jules Goddard and published by Profile Books. This book was released on 2012-05-03 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists. It puts forward the notion that the application of uncommon sense - thinking or acting differently from other organisations in a way that makes unusual sense - is the secret to competitive success. For those who want to succeed and stand out from the herd this book is a beacon of uncommon sense and a timely antidote to managerial humbug.