Typography Language In Everyday Life

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Typography & Language in Everyday Life

Author : Sue Walker
Publisher : Routledge
ISBN 13 : 1317879554
Total Pages : 218 pages
Book Rating : 4.3/5 (178 download)

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Book Synopsis Typography & Language in Everyday Life by : Sue Walker

Download or read book Typography & Language in Everyday Life written by Sue Walker and published by Routledge. This book was released on 2014-06-03 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Typography and Language in Everyday Life provides a detailed look at graphic as well as linguistic aspects of language and suggests there is much to be gained from collaboration between typographers and applied linguists. The first part of the book provides an introduction to aspects of typographic theory and history and suggests some areas of applied linguistics that offer approaches to studying graphic language. The second part comprises case studies which look at the relationship between prescription and practice for visual organisation by considering everyday display typography, house style and typing manuals, and letter-writing. Each of these subjects is looked at from historical and theoretical perspectives. Aimed at those who may be unfamiliar with theoretical and historical perspectives on the graphic aspects of language, and with broad concepts in applied linguistics, the book also directs readers to areas of further reading in each of these fields. Extensively illustrated with examples of past and present graphic language, Typography and Language in Everyday Life is essential reading for students of typography, graphic design, applied linguistics and education, as well as the general reader.

Language and Typography

Author : Cal Swann
Publisher : Van Nostrand Reinhold Company
ISBN 13 :
Total Pages : 110 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Language and Typography by : Cal Swann

Download or read book Language and Typography written by Cal Swann and published by Van Nostrand Reinhold Company. This book was released on 1991 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Typography

Author : Paul Luna
Publisher :
ISBN 13 : 0199211299
Total Pages : 176 pages
Book Rating : 4.1/5 (992 download)

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Book Synopsis Typography by : Paul Luna

Download or read book Typography written by Paul Luna and published by . This book was released on 2018 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Typography encompasses design for reading, whether in print or on screens, where a set of visual choices to do with font, layout, and print size are taken to enhance a written message. Paul Luna explores the fascinating history of our letters, considering why typographic decisions are taken, and their impact on our own words.

Protest Cultures

Author : Kathrin Fahlenbrach
Publisher : Berghahn Books
ISBN 13 : 1785331493
Total Pages : 568 pages
Book Rating : 4.7/5 (853 download)

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Book Synopsis Protest Cultures by : Kathrin Fahlenbrach

Download or read book Protest Cultures written by Kathrin Fahlenbrach and published by Berghahn Books. This book was released on 2016-03-01 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: Protest is a ubiquitous and richly varied social phenomenon, one that finds expression not only in modern social movements and political organizations but also in grassroots initiatives, individual action, and creative works. It constitutes a distinct cultural domain, one whose symbolic content is regularly deployed by media and advertisers, among other actors. Yet within social movement scholarship, such cultural considerations have been comparatively neglected. Protest Cultures: A Companion dramatically expands the analytical perspective on protest beyond its political and sociological aspects. It combines cutting-edge synthetic essays with concise, accessible case studies on a remarkable array of protest cultures, outlining key literature and future lines of inquiry.

Writing Systems and Their Use

Author : Dimitrios Meletis
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110757893
Total Pages : 359 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis Writing Systems and Their Use by : Dimitrios Meletis

Download or read book Writing Systems and Their Use written by Dimitrios Meletis and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-06-21 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grapholinguistics, the multifaceted study of writing systems, is growing increasingly popular, yet to date no coherent account covering and connecting its major branches exists. This book now gives an overview of the core theoretical and empirical questions of this field. A treatment of the structure of writing systems—their relation to speech and language, their material features, linguistic functions, and norms, as well as the different types in which they come—is complemented by perspectives centring on the use of writing, incorporating psycholinguistic and sociolinguistic issues such as reading processes or orthographic variation as social action. Examples stem from a variety of diverse systems such as Chinese, English, Japanese, Arabic, Thai, German, and Korean, which allows defining concepts in a broadly applicable way and thereby constructing a comparative grapholinguistic framework that provides readers with important tools for studying any writing system. The book emphasizes that grapholinguistics is a discipline in its own right, inviting discussion and further research in this up-and-coming field as well as an overdue integration of writing into general linguistic discussion.

Learning to Read in a Digital World

Author : Mirit Barzillai
Publisher : John Benjamins Publishing Company
ISBN 13 : 902726371X
Total Pages : 254 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Learning to Read in a Digital World by : Mirit Barzillai

Download or read book Learning to Read in a Digital World written by Mirit Barzillai and published by John Benjamins Publishing Company. This book was released on 2018-08-15 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: With digital screens becoming increasingly ubiquitous in the lives of children, from their homes to their classrooms, understanding the influence of these technologies on the ways children read takes on great importance. The aim of this edited volume is to examine how advances in technology are shaping children’s reading skills and development. The chapters in this volume explore the influence of various aspects of digital texts, the child’s cognitive and motivational skills, and the child’s environment on reading development in digital contexts. Each chapter draws upon the expertise of scientists and researchers across countries and disciplines to review what is currently known about the influence of technology on reading, how it is studied, and to offer new insights and research directions based on recent work.

The Typographic Imagination

Author : Nathan Shockey
Publisher : Columbia University Press
ISBN 13 : 023155074X
Total Pages : 349 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis The Typographic Imagination by : Nathan Shockey

Download or read book The Typographic Imagination written by Nathan Shockey and published by Columbia University Press. This book was released on 2019-12-10 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the early twentieth century, Japan was awash with typographic text and mass-produced print. Over the short span of a few decades, affordable books and magazines became a part of everyday life, and a new generation of writers and thinkers considered how their world could be reconstructed through the circulation of printed language as a mass-market commodity. The Typographic Imagination explores how this commercial print revolution transformed Japan’s media ecology and traces the possibilities and pitfalls of type as a force for radical social change. Nathan Shockey examines the emergence of new forms of reading, writing, and thinking in Japan from the last years of the nineteenth century through the first decades of the twentieth. Charting the relationships among prose, politics, and print capitalism, he considers the meanings and functions of print as a staple commodity and as a ubiquitous and material medium for discourse and thought. Drawing on extensive archival research, The Typographic Imagination brings into conversation a wide array of materials, including bookseller trade circulars, language reform debates, works of experimental fiction, photo gazetteers, socialist periodicals, Esperanto primers, declassified censorship documents, and printing press strike bulletins. Combining the rigorous close analysis of Japanese literary studies with transdisciplinary methodologies from media studies, book history, and intellectual history, The Typographic Imagination presents a multivalent vision of the rise of mass print media and the transformations of modern Japanese literature, language, and culture.

Just My Type

Author : Simon Garfield
Publisher : Profile Books
ISBN 13 : 1847652921
Total Pages : 352 pages
Book Rating : 4.8/5 (476 download)

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Book Synopsis Just My Type by : Simon Garfield

Download or read book Just My Type written by Simon Garfield and published by Profile Books. This book was released on 2010-10-21 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about. As the Sunday Times review put it, the book is 'a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.' This edition is available with both black and silver covers.

Design Perspectives on Multimodal Documents

Author : Matthew David Lickiss
Publisher : Routledge
ISBN 13 : 135160032X
Total Pages : 231 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Design Perspectives on Multimodal Documents by : Matthew David Lickiss

Download or read book Design Perspectives on Multimodal Documents written by Matthew David Lickiss and published by Routledge. This book was released on 2019-07-01 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume integrates multimodal theoretical frameworks with those from graphic communication and information design and applies this critical synthesis to the examination of the changes and relationships that occur when multimodal documents are distributed across various means and channels of consumption. Drawing on examples from popular newspapers and store catalogs, the book’s specific focus is on documents as sets, here defined as the collective of all the assorted forms of a document published across multiple mediums and modes. This approach affords a multi-layered analysis of multimodal documents more broadly, in addition to engaging in questions about the very definition of a document and the terminology we use in relation to documents, including genres, mediums, and modes. As both a critical examination of the theoretical frameworks employed in literature on documents and a way forward for new approaches to analyzing multimodal texts, this volume is key reading for students and scholars in multimodality, graphic communication, design, media studies, and information science.

Text and Image

Author : John Bateman
Publisher : Routledge
ISBN 13 : 1317683021
Total Pages : 404 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Text and Image by : John Bateman

Download or read book Text and Image written by John Bateman and published by Routledge. This book was released on 2014-05-30 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Text and image are used together in an increasingly flexible fashion and many disciplines and areas of study are now attempting to understand how these combinations work.This introductory textbook explores and analyses the various approaches to multimodality and offers a broad, interdisciplinary survey of all aspects of the text-image relation. It leads students into detailed discussion concerning a number of approaches that are used. It also brings out their strengths and weaknesses using illustrative example analyses and raises explicit research questions to reinforce learning. Throughout the book, John Bateman looks at a wide range of perspectives: socio-semiotics, visual communication, psycholinguistic approaches to discourse, rhetorical approaches to advertising and visual persuasion, and cognitive metaphor theory. Applications of the styles of analyses presented are discussed for a variety of materials, including advertisements, picture books, comics and textbooks. Requiring no prior knowledge of the area, this is an accessible text for all students studying text and image or multimodality within English Language and Linguistics, Media and Communication Studies, Visual and Design Studies.

Information Design

Author : Alison Black
Publisher : Routledge
ISBN 13 : 1317125282
Total Pages : 853 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Information Design by : Alison Black

Download or read book Information Design written by Alison Black and published by Routledge. This book was released on 2017-01-12 with total page 853 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information Design provides citizens, business and government with a means of presenting and interacting with complex information. It embraces applications from wayfinding and map reading to forms design; from website and screen layout to instruction. Done well it can communicate across languages and cultures, convey complicated instructions, even change behaviours. Information Design offers an authoritative guide to this important multidisciplinary subject. The book weaves design theory and methods with case studies of professional practice from leading information designers across the world. The heavily illustrated text is rigorous yet readable and offers a single, must-have, reference to anyone interested in information design or any of its related disciplines such as interaction design and information architecture, information graphics, document design, universal design, service design, map-making and wayfinding.

Multimodal Stylistics of the Novel

Author : Nina Nørgaard
Publisher : Routledge
ISBN 13 : 1351382314
Total Pages : 345 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Multimodal Stylistics of the Novel by : Nina Nørgaard

Download or read book Multimodal Stylistics of the Novel written by Nina Nørgaard and published by Routledge. This book was released on 2018-10-08 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book advocates for a new analytical framework that extends our understanding of multimodal meaning-making in the novel. Integrating theoretical traditions from stylistics and the influential social semiotic approach to multimodal communication developed by Kress and van Leeuwen, Nørgaard applies this method of analysis in order to build on existing stylistic practices that look at linguistic features in the novel to encompass other semiotic resources found in the form, such as typography, layout, images, paper and book-cover design. The volume grounds the discussion with supporting examples from novels that feature experimentation with multiple semiotic resources as well as more traditional novels, furthering the argument that all novels are inherently multimodal. Offering new insights and tools for unpacking multimodal meaning-making in this critical literary genre, this volume is an indispensable resource for graduate students and researchers in multimodality, stylistics and literary studies.

A New Semiotics

Author : David Sless
Publisher : Taylor & Francis
ISBN 13 : 1000815978
Total Pages : 200 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis A New Semiotics by : David Sless

Download or read book A New Semiotics written by David Sless and published by Taylor & Francis. This book was released on 2023-01-02 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New Semiotics is an introductory guide to the field of semiotics. Assuming no prior knowledge of semiotics, this accessible text takes a fresh look at semiotics and suggests that many of the forebears and many contemporary contributors to semiotics have misconstrued the nature of their work. The authors start off by asking ‘What is semiotics?’ and go on to outline a journey towards a new semiotics. It offers a clearer way forward out of the prison of complexity invented by the fathers of contemporary semiotics—Peirce and Saussure. Each chapter ends with a summary, exercises and discussion points for students, and further reading. This is the ideal text for introductory courses in semiotics within linguistics, communication studies, visual arts and related areas.

Interactions, Images and Texts

Author : Sigrid Norris
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 1614511179
Total Pages : 416 pages
Book Rating : 4.6/5 (145 download)

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Book Synopsis Interactions, Images and Texts by : Sigrid Norris

Download or read book Interactions, Images and Texts written by Sigrid Norris and published by Walter de Gruyter GmbH & Co KG. This book was released on 2014-08-20 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multimodality is a fast-growing interdisciplinary approach that aims to analyze the interplay of multiple modes such as gaze, gesture or spoken language that are utilized in interaction, and to examine the multimodal production and consumption of communicated messages. This Reader provides a comprehensive text of current research into multimodality, outlining in-depth delineation of each primary theoretical and methodological approach, as well as personal accounts of scholars, who are responsible for the various approaches’ advancements. The book additionally offers a plethora of analysis chapters, written by scholars from across the world, with vastly diverse themes ranging from buying popcorn, protests in Oman, coaching sessions and identity, to kitesurfing, typography, TV news, billboards, workplace practices, or analyzing web pages, Facebook, comic books, and more. Flexible and easy to use, the Reader includes key terms, suggested further readings, and a project idea for each chapter. The key terms for the chapters also comprise the extensive alphabetical glossary. Brief introductions for the analysis chapters, written by the editors, summarize the topic, explain the methodology used, outline the thematic orientation, and link each chapter to other chapters in the book. Showcasing multimodal analysis in detail, this Reader is essential reading for undergraduate and postgraduate students, for emergent researchers, and for advanced scholars who wish to gain insight into the current state of multimodal research.

Graphic Design in Museum Exhibitions

Author : Jona Piehl
Publisher : Routledge
ISBN 13 : 0429789475
Total Pages : 376 pages
Book Rating : 4.4/5 (297 download)

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Book Synopsis Graphic Design in Museum Exhibitions by : Jona Piehl

Download or read book Graphic Design in Museum Exhibitions written by Jona Piehl and published by Routledge. This book was released on 2020-12-30 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphic Design in Museum Exhibitions offers an in-depth analysis of the multiple roles that exhibition graphics perform in contemporary museums and exhibitions. Drawing on a study of exhibitions that took place at the Victoria and Albert Museum, London, the Museum of London and the Haus der Geschichte, Bonn, Piehl brings together approaches from museum studies, design practice and narrative theory to examine museum exhibitions as multimodal narratives in which graphics account for one set of narrative resources. The analysis underlines the importance of aspects such as accessibility and at the same time problematises conceptualisations that focus only on the effectiveness of graphics as display device, by drawing attention to the contributions that graphics make towards the content on display and to the ways in which it is experienced in the museum space. Graphic Design in Museum Exhibitions argues for a critical reading of and engagement with exhibition graphic design as part of wider debates around meaning-making in museum studies and exhibition-making practice. As such, the book should be essential reading for academics, researchers and students from the fields of museum and design studies. Practitioners such as exhibition designers, graphic designers, curators and other exhibition makers should also find much to interest them in the book.

Semiotics and Visual Communication II

Author : Evripides Zantides
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527509761
Total Pages : 293 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Semiotics and Visual Communication II by : Evripides Zantides

Download or read book Semiotics and Visual Communication II written by Evripides Zantides and published by Cambridge Scholars Publishing. This book was released on 2018-04-18 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: The chapters in this book consist of selected papers that were presented at the 2nd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in October 2015. They investigate the theme of the Conference, Culture of Seduction [the seduction of culture] and look at Seduction as in “deception”, not sexual enticement, but as a mechanism of attraction and appeal which has often been the case in many communication strategies and approaches used by mass and popular culture. Seduction has historic and increasing agency in visual communication—the urgency to entice viewers is ever more powerful in difficult economic times, in an increasingly hyper-real world – and designers are led to become exceedingly complicit in its strategies. The contributions here cover a range of approaches from theoretical aspects of seduction in verbal and nonverbal communication, public spaces, design and meaning, seductive strategies, and advertising design, as well as fashion representations and packaging design.

Basics Typography 02: Using Type

Author : Michael Harkins
Publisher : Bloomsbury Publishing
ISBN 13 : 2940447276
Total Pages : 186 pages
Book Rating : 4.9/5 (44 download)

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Book Synopsis Basics Typography 02: Using Type by : Michael Harkins

Download or read book Basics Typography 02: Using Type written by Michael Harkins and published by Bloomsbury Publishing. This book was released on 2011-10-24 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basics Typography 02: Using Type is a wide ranging and practical guide to typography. The book starts with an exploration of how to define type, where it is found and its many different uses. It goes on to examine layout and practice within a graphic design context, teaching designers how to work with type through specific projects and student exercises. Highly illustrated, this title contains images of historically important work alongside many examples from contemporary design studios. A helpful running glossary and examples of successful student and professional work make this an esential handbook for students of graphic design and visual communication.