Typography Language In Everyday Life

Download Typography Language In Everyday Life full books in PDF, epub, and Kindle. Read online Typography Language In Everyday Life ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Typography & Language in Everyday Life

Author : Sue Walker
Publisher : Routledge
ISBN 13 : 1317879562
Total Pages : 224 pages
Book Rating : 4.3/5 (178 download)

DOWNLOAD NOW!

Book Synopsis Typography & Language in Everyday Life by : Sue Walker

Download or read book Typography & Language in Everyday Life written by Sue Walker and published by Routledge. This book was released on 2014-06-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Typography and Language in Everyday Life provides a detailed look at graphic as well as linguistic aspects of language and suggests there is much to be gained from collaboration between typographers and applied linguists. The first part of the book provides an introduction to aspects of typographic theory and history and suggests some areas of applied linguistics that offer approaches to studying graphic language. The second part comprises case studies which look at the relationship between prescription and practice for visual organisation by considering everyday display typography, house style and typing manuals, and letter-writing. Each of these subjects is looked at from historical and theoretical perspectives. Aimed at those who may be unfamiliar with theoretical and historical perspectives on the graphic aspects of language, and with broad concepts in applied linguistics, the book also directs readers to areas of further reading in each of these fields. Extensively illustrated with examples of past and present graphic language, Typography and Language in Everyday Life is essential reading for students of typography, graphic design, applied linguistics and education, as well as the general reader.

Language and Typography

Author : Cal Swann
Publisher : Van Nostrand Reinhold Company
ISBN 13 :
Total Pages : 110 pages
Book Rating : 4.F/5 ( download)

DOWNLOAD NOW!

Book Synopsis Language and Typography by : Cal Swann

Download or read book Language and Typography written by Cal Swann and published by Van Nostrand Reinhold Company. This book was released on 1991 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Typography: A Very Short Introduction

Author : Paul Luna
Publisher : Oxford University Press
ISBN 13 : 0191046361
Total Pages : 144 pages
Book Rating : 4.1/5 (91 download)

DOWNLOAD NOW!

Book Synopsis Typography: A Very Short Introduction by : Paul Luna

Download or read book Typography: A Very Short Introduction written by Paul Luna and published by Oxford University Press. This book was released on 2018-11-15 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Typography, the art of designing printed words, was once the domain of an elite few artists but has become an area with which millions of people engage daily. The widespread usage of digital devices from laptops to tablets and smart phones which are used for written communications means that we are regularly asked to make decisions about the fonts, sizes, and layouts we use in our writing. This broadening engagement with the field of typography has led to a perceptible shift from debates about legibility and technicalities to conversations about which fonts best reflect the writer's personality or style . In this Very Short Introduction, Paul Luna offers a broad definition of typography as design for reading, whether in print or on screens, where a set of visual choices are taken to make a written message more accessible, more easily transmitted, more significant, or more attractive. Considering the development of letterforms and the shapes of letter we use, Luna discusses the history behind our modern day letters and fonts, before considering the issues behind key typographic decisions, and the differences between printed and on-screen typography. Presenting any piece of typography as a fundamental design choice, Luna introduces the options available today, and explores the reasons why key typographic decisions are made. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Just My Type

Author : Simon Garfield
Publisher : Penguin
ISBN 13 : 1101577819
Total Pages : 384 pages
Book Rating : 4.1/5 (15 download)

DOWNLOAD NOW!

Book Synopsis Just My Type by : Simon Garfield

Download or read book Just My Type written by Simon Garfield and published by Penguin. This book was released on 2011-09-01 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you? Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product we buy. But where do fonts come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)? Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.

Information Design

Author : Alison Black
Publisher : Taylor & Francis
ISBN 13 : 1317125290
Total Pages : 750 pages
Book Rating : 4.3/5 (171 download)

DOWNLOAD NOW!

Book Synopsis Information Design by : Alison Black

Download or read book Information Design written by Alison Black and published by Taylor & Francis. This book was released on 2017-01-12 with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information Design provides citizens, business and government with a means of presenting and interacting with complex information. It embraces applications from wayfinding and map reading to forms design; from website and screen layout to instruction. Done well it can communicate across languages and cultures, convey complicated instructions, even change behaviours. Information Design offers an authoritative guide to this important multidisciplinary subject. The book weaves design theory and methods with case studies of professional practice from leading information designers across the world. The heavily illustrated text is rigorous yet readable and offers a single, must-have, reference to anyone interested in information design or any of its related disciplines such as interaction design and information architecture, information graphics, document design, universal design, service design, map-making and wayfinding.

Protest Cultures

Author : Kathrin Fahlenbrach
Publisher : Berghahn Books
ISBN 13 : 1785331493
Total Pages : 568 pages
Book Rating : 4.7/5 (853 download)

DOWNLOAD NOW!

Book Synopsis Protest Cultures by : Kathrin Fahlenbrach

Download or read book Protest Cultures written by Kathrin Fahlenbrach and published by Berghahn Books. This book was released on 2016-03-01 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: Protest is a ubiquitous and richly varied social phenomenon, one that finds expression not only in modern social movements and political organizations but also in grassroots initiatives, individual action, and creative works. It constitutes a distinct cultural domain, one whose symbolic content is regularly deployed by media and advertisers, among other actors. Yet within social movement scholarship, such cultural considerations have been comparatively neglected. Protest Cultures: A Companion dramatically expands the analytical perspective on protest beyond its political and sociological aspects. It combines cutting-edge synthetic essays with concise, accessible case studies on a remarkable array of protest cultures, outlining key literature and future lines of inquiry.

Writing Systems and Their Use

Author : Dimitrios Meletis
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110757893
Total Pages : 359 pages
Book Rating : 4.1/5 (17 download)

DOWNLOAD NOW!

Book Synopsis Writing Systems and Their Use by : Dimitrios Meletis

Download or read book Writing Systems and Their Use written by Dimitrios Meletis and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-06-21 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grapholinguistics, the multifaceted study of writing systems, is growing increasingly popular, yet to date no coherent account covering and connecting its major branches exists. This book now gives an overview of the core theoretical and empirical questions of this field. A treatment of the structure of writing systems—their relation to speech and language, their material features, linguistic functions, and norms, as well as the different types in which they come—is complemented by perspectives centring on the use of writing, incorporating psycholinguistic and sociolinguistic issues such as reading processes or orthographic variation as social action. Examples stem from a variety of diverse systems such as Chinese, English, Japanese, Arabic, Thai, German, and Korean, which allows defining concepts in a broadly applicable way and thereby constructing a comparative grapholinguistic framework that provides readers with important tools for studying any writing system. The book emphasizes that grapholinguistics is a discipline in its own right, inviting discussion and further research in this up-and-coming field as well as an overdue integration of writing into general linguistic discussion.

Learning to Read in a Digital World

Author : Mirit Barzillai
Publisher : John Benjamins Publishing Company
ISBN 13 : 902726371X
Total Pages : 254 pages
Book Rating : 4.0/5 (272 download)

DOWNLOAD NOW!

Book Synopsis Learning to Read in a Digital World by : Mirit Barzillai

Download or read book Learning to Read in a Digital World written by Mirit Barzillai and published by John Benjamins Publishing Company. This book was released on 2018-08-15 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: With digital screens becoming increasingly ubiquitous in the lives of children, from their homes to their classrooms, understanding the influence of these technologies on the ways children read takes on great importance. The aim of this edited volume is to examine how advances in technology are shaping children’s reading skills and development. The chapters in this volume explore the influence of various aspects of digital texts, the child’s cognitive and motivational skills, and the child’s environment on reading development in digital contexts. Each chapter draws upon the expertise of scientists and researchers across countries and disciplines to review what is currently known about the influence of technology on reading, how it is studied, and to offer new insights and research directions based on recent work.

Text and Image

Author : John Bateman
Publisher : Routledge
ISBN 13 : 1317683021
Total Pages : 404 pages
Book Rating : 4.3/5 (176 download)

DOWNLOAD NOW!

Book Synopsis Text and Image by : John Bateman

Download or read book Text and Image written by John Bateman and published by Routledge. This book was released on 2014-05-30 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Text and image are used together in an increasingly flexible fashion and many disciplines and areas of study are now attempting to understand how these combinations work.This introductory textbook explores and analyses the various approaches to multimodality and offers a broad, interdisciplinary survey of all aspects of the text-image relation. It leads students into detailed discussion concerning a number of approaches that are used. It also brings out their strengths and weaknesses using illustrative example analyses and raises explicit research questions to reinforce learning. Throughout the book, John Bateman looks at a wide range of perspectives: socio-semiotics, visual communication, psycholinguistic approaches to discourse, rhetorical approaches to advertising and visual persuasion, and cognitive metaphor theory. Applications of the styles of analyses presented are discussed for a variety of materials, including advertisements, picture books, comics and textbooks. Requiring no prior knowledge of the area, this is an accessible text for all students studying text and image or multimodality within English Language and Linguistics, Media and Communication Studies, Visual and Design Studies.

Design Perspectives on Multimodal Documents

Author : Matthew David Lickiss
Publisher : Routledge
ISBN 13 : 135160032X
Total Pages : 212 pages
Book Rating : 4.3/5 (516 download)

DOWNLOAD NOW!

Book Synopsis Design Perspectives on Multimodal Documents by : Matthew David Lickiss

Download or read book Design Perspectives on Multimodal Documents written by Matthew David Lickiss and published by Routledge. This book was released on 2019-07-01 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume integrates multimodal theoretical frameworks with those from graphic communication and information design and applies this critical synthesis to the examination of the changes and relationships that occur when multimodal documents are distributed across various means and channels of consumption. Drawing on examples from popular newspapers and store catalogs, the book’s specific focus is on documents as sets, here defined as the collective of all the assorted forms of a document published across multiple mediums and modes. This approach affords a multi-layered analysis of multimodal documents more broadly, in addition to engaging in questions about the very definition of a document and the terminology we use in relation to documents, including genres, mediums, and modes. As both a critical examination of the theoretical frameworks employed in literature on documents and a way forward for new approaches to analyzing multimodal texts, this volume is key reading for students and scholars in multimodality, graphic communication, design, media studies, and information science.

A New Semiotics

Author : David Sless
Publisher : Taylor & Francis
ISBN 13 : 1000815978
Total Pages : 200 pages
Book Rating : 4.0/5 (8 download)

DOWNLOAD NOW!

Book Synopsis A New Semiotics by : David Sless

Download or read book A New Semiotics written by David Sless and published by Taylor & Francis. This book was released on 2023-01-02 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New Semiotics is an introductory guide to the field of semiotics. Assuming no prior knowledge of semiotics, this accessible text takes a fresh look at semiotics and suggests that many of the forebears and many contemporary contributors to semiotics have misconstrued the nature of their work. The authors start off by asking ‘What is semiotics?’ and go on to outline a journey towards a new semiotics. It offers a clearer way forward out of the prison of complexity invented by the fathers of contemporary semiotics—Peirce and Saussure. Each chapter ends with a summary, exercises and discussion points for students, and further reading. This is the ideal text for introductory courses in semiotics within linguistics, communication studies, visual arts and related areas.

Interactions, Images and Texts

Author : Sigrid Norris
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 1614511179
Total Pages : 415 pages
Book Rating : 4.6/5 (145 download)

DOWNLOAD NOW!

Book Synopsis Interactions, Images and Texts by : Sigrid Norris

Download or read book Interactions, Images and Texts written by Sigrid Norris and published by Walter de Gruyter GmbH & Co KG. This book was released on 2014-08-20 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multimodality is a fast-growing interdisciplinary approach that aims to analyze the interplay of multiple modes such as gaze, gesture or spoken language that are utilized in interaction, and to examine the multimodal production and consumption of communicated messages. This Reader provides a comprehensive text of current research into multimodality, outlining in-depth delineation of each primary theoretical and methodological approach, as well as personal accounts of scholars, who are responsible for the various approaches’ advancements. The book additionally offers a plethora of analysis chapters, written by scholars from across the world, with vastly diverse themes ranging from buying popcorn, protests in Oman, coaching sessions and identity, to kitesurfing, typography, TV news, billboards, workplace practices, or analyzing web pages, Facebook, comic books, and more. Flexible and easy to use, the Reader includes key terms, suggested further readings, and a project idea for each chapter. The key terms for the chapters also comprise the extensive alphabetical glossary. Brief introductions for the analysis chapters, written by the editors, summarize the topic, explain the methodology used, outline the thematic orientation, and link each chapter to other chapters in the book. Showcasing multimodal analysis in detail, this Reader is essential reading for undergraduate and postgraduate students, for emergent researchers, and for advanced scholars who wish to gain insight into the current state of multimodal research.

Persian Calligraphy

Author : Mahdiyeh Meidani
Publisher : Routledge
ISBN 13 : 0429559070
Total Pages : 434 pages
Book Rating : 4.4/5 (295 download)

DOWNLOAD NOW!

Book Synopsis Persian Calligraphy by : Mahdiyeh Meidani

Download or read book Persian Calligraphy written by Mahdiyeh Meidani and published by Routledge. This book was released on 2019-09-04 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an exploratory adventure to defamiliarize calligraphy, especially Persian Nastaliq calligraphic letterforms, and to look beyond the tradition that has always considered calligraphy as pursuant to and subordinate to linguistic practices. Calligraphy can be considered a visual communicative system with different means of meaning-making or as a medium through which meaning is made and expression is conveyed via a complex grammar. This study looks at calligraphy as a systematic means in the field of visual communication, rather than as a one-dimensional and ad hoc means of providing visual beauty and aesthetic enjoyment. Revolving around different insights of multimodal social semiotics, the volume relies on the findings of a corpus study of Persian Nastaliq calligraphy. The research emphasizes the way in which letterforms, regardless of conventions in language, are applied as graphically meaningful forms that convey individual distinct meanings. This volume on Persian Nastaliq calligraphy will be inspirational to visual artists, designers, calligraphers, writers, linguists, and visual communicators. With an introduction to social semiotics, this work will be of interest to students and scholars interested in visual arts, media and communication, and semiotics.

Graphic Design in Museum Exhibitions

Author : Jona Piehl
Publisher : Routledge
ISBN 13 : 0429789475
Total Pages : 376 pages
Book Rating : 4.4/5 (297 download)

DOWNLOAD NOW!

Book Synopsis Graphic Design in Museum Exhibitions by : Jona Piehl

Download or read book Graphic Design in Museum Exhibitions written by Jona Piehl and published by Routledge. This book was released on 2020-12-30 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphic Design in Museum Exhibitions offers an in-depth analysis of the multiple roles that exhibition graphics perform in contemporary museums and exhibitions. Drawing on a study of exhibitions that took place at the Victoria and Albert Museum, London, the Museum of London and the Haus der Geschichte, Bonn, Piehl brings together approaches from museum studies, design practice and narrative theory to examine museum exhibitions as multimodal narratives in which graphics account for one set of narrative resources. The analysis underlines the importance of aspects such as accessibility and at the same time problematises conceptualisations that focus only on the effectiveness of graphics as display device, by drawing attention to the contributions that graphics make towards the content on display and to the ways in which it is experienced in the museum space. Graphic Design in Museum Exhibitions argues for a critical reading of and engagement with exhibition graphic design as part of wider debates around meaning-making in museum studies and exhibition-making practice. As such, the book should be essential reading for academics, researchers and students from the fields of museum and design studies. Practitioners such as exhibition designers, graphic designers, curators and other exhibition makers should also find much to interest them in the book.

The Typographic Imagination

Author : Nathan Shockey
Publisher : Columbia University Press
ISBN 13 : 023155074X
Total Pages : 349 pages
Book Rating : 4.2/5 (315 download)

DOWNLOAD NOW!

Book Synopsis The Typographic Imagination by : Nathan Shockey

Download or read book The Typographic Imagination written by Nathan Shockey and published by Columbia University Press. This book was released on 2019-12-10 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the early twentieth century, Japan was awash with typographic text and mass-produced print. Over the short span of a few decades, affordable books and magazines became a part of everyday life, and a new generation of writers and thinkers considered how their world could be reconstructed through the circulation of printed language as a mass-market commodity. The Typographic Imagination explores how this commercial print revolution transformed Japan’s media ecology and traces the possibilities and pitfalls of type as a force for radical social change. Nathan Shockey examines the emergence of new forms of reading, writing, and thinking in Japan from the last years of the nineteenth century through the first decades of the twentieth. Charting the relationships among prose, politics, and print capitalism, he considers the meanings and functions of print as a staple commodity and as a ubiquitous and material medium for discourse and thought. Drawing on extensive archival research, The Typographic Imagination brings into conversation a wide array of materials, including bookseller trade circulars, language reform debates, works of experimental fiction, photo gazetteers, socialist periodicals, Esperanto primers, declassified censorship documents, and printing press strike bulletins. Combining the rigorous close analysis of Japanese literary studies with transdisciplinary methodologies from media studies, book history, and intellectual history, The Typographic Imagination presents a multivalent vision of the rise of mass print media and the transformations of modern Japanese literature, language, and culture.

Basics Typography 02: Using Type

Author : Michael Harkins
Publisher : Bloomsbury Publishing
ISBN 13 : 2940447276
Total Pages : 184 pages
Book Rating : 4.9/5 (44 download)

DOWNLOAD NOW!

Book Synopsis Basics Typography 02: Using Type by : Michael Harkins

Download or read book Basics Typography 02: Using Type written by Michael Harkins and published by Bloomsbury Publishing. This book was released on 2011-10-24 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basics Typography 02: Using Type is a wide ranging and practical guide to typography. The book starts with an exploration of how to define type, where it is found and its many different uses. It goes on to examine layout and practice within a graphic design context, teaching designers how to work with type through specific projects and student exercises. Highly illustrated, this title contains images of historically important work alongside many examples from contemporary design studios. A helpful running glossary and examples of successful student and professional work make this an esential handbook for students of graphic design and visual communication.

Discourse Studies

Author : Teun A Van Dijk
Publisher : SAGE
ISBN 13 : 1446209946
Total Pages : 432 pages
Book Rating : 4.4/5 (462 download)

DOWNLOAD NOW!

Book Synopsis Discourse Studies by : Teun A Van Dijk

Download or read book Discourse Studies written by Teun A Van Dijk and published by SAGE. This book was released on 2011-03-11 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A landmark in the oeuvre of one of the founding fathers of discourse analysis. Van Dijk has managed to edit a volume of lasting significance, and some of the chapters in this book belong to the most widely read in the field. In its totality, Discourse Studies offers us a 360 degree tour of the field... Nothing in this volume is dated, everything remains mandatory reading for every student and advanced practicioner." - Jan Blommaert, Tilburg University "This very welcome updated second edition will allow Teun van Dijk's very popular Discourse Studies to consolidate its already strong and central position in the area. Featuring chapters written by so many of the leading scholars it will continue to be a stimulating and wide-ranging introduction to the discipline of discourse studies for new generations of students." - Malcolm Coulthard, University of Birmingham This book is the largest, most complete, most diverse and only multidisciplinary introduction to the field. A combined Second Edition of two seminal texts in the field (the 1997 titles Discourse as Social Interaction and Discourse as Structure and Process) this essential handbook: Is fully updated from start to finish to cover contemporary debates and research literature. Covers everything from grammar, narrative, argumentation, cognition and pragmatics to social, political and critical approaches. Adds two new chapters on ideology and identity. Puts the student at the centre, offering brand new features such as worked examples, sample analyses and recommended further reading. Written and edited by world-class scholars in their fields, it is the essential, one-stop companion for any student of discourse analysis and discourse studies.