Tumblr For Business The Ultimate Guide

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TUMBLR FOR BUSINESS: The Ultimate Guide

Author : Gabriela Taylor
Publisher : Global & Digital
ISBN 13 : 190992413X
Total Pages : 144 pages
Book Rating : 4.9/5 (99 download)

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Book Synopsis TUMBLR FOR BUSINESS: The Ultimate Guide by : Gabriela Taylor

Download or read book TUMBLR FOR BUSINESS: The Ultimate Guide written by Gabriela Taylor and published by Global & Digital. This book was released on 2013-09-25 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is changing. The way we do business, the way we shop, the way we socialize and the way we run successful marketing campaigns In Tumblr for Business, Gabriela Taylor, an expert in online marketing and social media, shows you not only how Tumblr can be used to showcase your brand to a worldwide audience, but also how to create social buzz and take your business to the next level. Amazon reviewer Andrew David states, "Gabriela Taylor really knows how to keep things simple but detailed, which I liked because I did not know what I was doing at the start." If your customer demographics skew young, your business and Tumblr could be a perfect match, since half of Tumblr's users are under 25. There are 100+ million Tumblr blogs and only 67+ million sites running on WordPress. The popular website, valued at $1 billion plus, allows the use of multimedia and can brag of 13 billion global page views in just one recent month and 75 million posts daily. "This book is really a soup to nuts guide on how to register for and set up a Tumblr blog to advanced Tumblr marketing strategies for your product or service,"says Amazon reviewer Jennie Zahn. "Gabriela Taylor also provides other ways to use Tumblr to make money. Is it the ultimate guide? I'd have to say Yes. It's the best guide I've read for Tumblr. There's a thoughtful comparison of Tumblr and other social media sites like Facebook & Twitter." Zahn also liked the "step-by-step instructions to set up and enhance a Tumblr site. There's also great information on how to integrate other tools and features with Tumblr. . . .I thought the best part covered advanced strategies and monetization. Taylor writes clearly and is obviously an expert Tumblr user. I also think the book is underpriced for what you get. I'd highly recommend it for anyone considering using Tumblr at any level."

Tumblr for Business

Author : Gabriela Taylor
Publisher : CreateSpace
ISBN 13 : 9781490960869
Total Pages : 142 pages
Book Rating : 4.9/5 (68 download)

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Book Synopsis Tumblr for Business by : Gabriela Taylor

Download or read book Tumblr for Business written by Gabriela Taylor and published by CreateSpace. This book was released on 2013-07-10 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Tumblr for Business, Gabriela Taylor, an expert in online marketing and social media, shows you not only how Tumblr can be used to showcase your brand to a worldwide audience, but also how to create social buzz and take your business to the next level. Amazon reviewer Andrew David states, "Gabriela Taylor really knows how to keep things simple but detailed, which I liked because I did not know what I was doing at the start." If your customer demographics skew young, your business and Tumblr could be a perfect match, since half of Tumblr's users are under 25. There are 100+ million Tumblr blogs and only 67+ million sites running on WordPress. The popular website, valued at $1 billion plus, allows the use of multimedia and can brag of 13 billion global page views in just one recent month and 75 million posts daily. "This book is really a soup to nuts guide on how to register for and set up a Tumblr blog to advanced Tumblr marketing strategies for your product or service," says Amazon reviewer Jennie Zahn. "Gabriela Taylor also provides other ways to use Tumblr to make money. Is it the ultimate guide? I'd have to say Yes. It's the best guide I've read for Tumblr. There's a thoughtful comparison of Tumblr and other social media sites like Facebook & Twitter." Zahn also liked the "step-by-step instructions to set up and enhance a Tumblr site. There's also great information on how to integrate other tools and features with Tumblr. . . .I thought the best part covered advanced strategies and monetization. Taylor writes clearly and is obviously an expert Tumblr user. I also think the book is underpriced for what you get. I'd highly recommend it for anyone considering using Tumblr at any level."

The Ultimate Guide to Marketing Your Business with Tumblr

Author : Gabriela Taylor
Publisher :
ISBN 13 : 9781477696392
Total Pages : 126 pages
Book Rating : 4.6/5 (963 download)

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Book Synopsis The Ultimate Guide to Marketing Your Business with Tumblr by : Gabriela Taylor

Download or read book The Ultimate Guide to Marketing Your Business with Tumblr written by Gabriela Taylor and published by . This book was released on 2012-06-23 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is changing. The way we do business, the way we shop, the way we socialize and the way we run successful marketing campaigns. Tumblr, as a tool for business, will help you take your marketing strategy to the next level. If pictures are worth a thousand words, Tumblr is worth its weight in gold.Throughout this book I will take you through some of the key features of Tumblr as both an intermediate user and an expert looking for advanced strategies for making Tumblr work for your brand. I will show you how Tumblr can be utilized as a fantastic tool to showcase your brand to a worldwide audience and will then also go one step further and demonstrate the power of creating a social buzz. I will provide you with some great ways in which you can cash in with Tumblr and also suggest some of the best tools and resources out there to use in conjunction with Tumblr.

Ultimate Guide to Instagram for Business

Author : Kim Walsh Phillips
Publisher : Entrepreneur Press
ISBN 13 : 1613084633
Total Pages : 202 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Ultimate Guide to Instagram for Business by : Kim Walsh Phillips

Download or read book Ultimate Guide to Instagram for Business written by Kim Walsh Phillips and published by Entrepreneur Press. This book was released on 2023-06-13 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to tap into Instagram’s booming network of 1.386 billion viable customers? Your customers are on Instagram right now waiting to buy from you. With this all-new updated Ultimate Guide to Instagram, Second Edition, social media marketing expert Kim Walsh Phillips highlights what’s new and innovative, and gives you the tools you need to get an immediate return on investment. From updated cross-platform branding and marketing advice, to all new practical blueprints for funneling followers, this guide unlocks the latest secrets successful entrepreneurs use to grow their following and drive sales directly from Instagram. Inside, readers will learn: To uncover who your right-fit customers are and how to find them easily on Instagram The secret new ways of going viral to grow your audience and multiply your sales. How to use the newest features of Instagram to drive more business quickly with a simple marketing funnel that works A new content creation formula to make creating content easy and effective. Copy-and-paste resources, and a simple roadmap gets you results fast and easy Brand-new up to date examples, marketing funnels and campaigns New features of Instagram featured; including stickers, stories, polls, and reels Whether you're new to the Instagram world or you're not sure how to get more out of your profile, this guide is the perfect tool for entrepreneurs ready to flood their business with sales. With this guide's easy-to-use strategies, easy-to-adapt blueprints, and other copy-and-paste resources, you'll unlock the power to become an Instagram Sales Machine!

Ultimate Guide to YouTube for Business

Author : The Staff of Entrepreneur Media
Publisher : Entrepreneur Press
ISBN 13 : 1613083793
Total Pages : 285 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Ultimate Guide to YouTube for Business by : The Staff of Entrepreneur Media

Download or read book Ultimate Guide to YouTube for Business written by The Staff of Entrepreneur Media and published by Entrepreneur Press. This book was released on 2018-03-27 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reel in the Profits with YouTube YouTube delivers more than a billion minutes of streaming content to 1.3 billion active users every day. That's equivalent to one-third of all internet users and at least a billion reasons to start creating videos that promote your business, brand, products, and services today. Entrepreneur Magazine's Ultimate Guide to YouTube for Business is the video marketing blueprint you need to create videos that educate, entertain, and inspire viewers to take action. You'll learn how to plan, edit, promote, and share your videos with the public, as well as how to leverage YouTube's tools to help spotlight your business and your products without spending a fortune. From video production to promotion, this guide shares the battle-tested strategies and tried-and-true advice from successful YouTube experts to help you: Set up your channel and become a YouTube Partner to start monetizing your videos Create a virtual community that uses and loves your products Cater your videos to your target audience at every stage—pre-production, production, post-production, and promotion Drive traffic to your channel, website, or social media with optimized video titles, tags, playlists, and more Promote your YouTube videos using Facebook, Twitter, Google+, and other social sites Make a video go viral with the help of blogs, websites, and other online resources Find out what a YouTube channel can do for you as you learn to create your channel, leverage it as a marketing tool, and maximize your return on investment.

Make Tumblr Work for Your Business

Author : Alex Stearn
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781502911339
Total Pages : 120 pages
Book Rating : 4.9/5 (113 download)

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Book Synopsis Make Tumblr Work for Your Business by : Alex Stearn

Download or read book Make Tumblr Work for Your Business written by Alex Stearn and published by Createspace Independent Publishing Platform. This book was released on 2014-10-22 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: HOW TO MAKE TUMBLR WORK FOR YOUR BUSINESS Many businesses and entrepreneurs are still struggling to make social media work for them and are either continuing to waste valuable time and resources or giving up altogether. However, businesses that are mastering social media marketing and networking are not only reaping enormous rewards, but also building one of their most valuable assets, a following of loyal customers and brand ambassadors who are going to secure their success in the future. Whether you are completely new to Tumblr marketing or you are already running a campaign, this book aims to demystify social media marketing and teach you step-by-step the principles, strategies, tactics and tips to make Tumblr work for your business. In this book you will learn all about the benefits of social media marketing, the psychology behind it together with how to use the almighty power of Tumblr to: Identify and find your ideal customers Generate and capture new leads Drive traffic to your website Increase sales conversions Build your brand In this book you will learn: How to plan and run a successful Tumblr marketing campaign How to set up your Tumblr How to customise your Tumblr Ideas for content to post on Tumblr How to build a highly targeted following in Tumblr What to do on a day to day basis on Tumblr How to measure your results on Tumblr How to prepare your website for success

Budget Marketing: How to Start & Market an Online Business with Little or Zero Marketing Budget

Author : Gabriela Taylor
Publisher : Global & Digital
ISBN 13 : 1909924180
Total Pages : 152 pages
Book Rating : 4.9/5 (99 download)

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Book Synopsis Budget Marketing: How to Start & Market an Online Business with Little or Zero Marketing Budget by : Gabriela Taylor

Download or read book Budget Marketing: How to Start & Market an Online Business with Little or Zero Marketing Budget written by Gabriela Taylor and published by Global & Digital. This book was released on 2013-09-25 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn How to Start and Market an Online Business with Little or Zero Marketing Budget The Internet literally offers thousands of free solutions that will support your marketing and advertising campaign. Why pay for online tools when there are fantastic free ones available that will greatly benefit your business and that cost you absolutely nothing? Budget Marketing: How to Start & Market an Online Business with Little or Zero Marketing Budget will take you through some of the best tools available to build and market your business online--as opposed to those that appear free, but that have hidden costs if you want to use them for effective commercial purposes. It also provides the top tips you need to digitally succeed and gives you a host of useful links to online resources. "In the information age even small businesses need a web presence. If that entire statement is gibberish to you, you need this book," says reviewer S. Coyne."Packed with information ranging from why your small business needs a website, all the way to what social network you should spend you time on, this book is a great primer." Reviewer Liam Ringmol states, "This book is a complete guide for putting your business on the internet, from buying a domain name and putting up a site, to marketing the site with all the variety of ways available on the web today. If you are a complete newby when it comes to this, an ebook like this gives you an overview of the way it is being done today. The author does a good job of taking you step by step through the process. I like how she explained each step, and listed the items you needed to take care of. This is a good place to start."

Give Your Marketing a Digital Edge - A 10-Book Bundle Special Edition

Author : Gabriela Taylor
Publisher : Global & Digital
ISBN 13 : 190992430X
Total Pages : pages
Book Rating : 4.9/5 (99 download)

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Book Synopsis Give Your Marketing a Digital Edge - A 10-Book Bundle Special Edition by : Gabriela Taylor

Download or read book Give Your Marketing a Digital Edge - A 10-Book Bundle Special Edition written by Gabriela Taylor and published by Global & Digital. This book was released on 2013-10-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: She has done the hard work of evaluating and learning how to use all the different online sites and tools that can help your business soar, and she has combined that knowledge into Give Your Marketing a Digital Edge, an inexpensive 10 titles in two books that you'll refer to again and again. Here's what the Give Your Marketing a Digital Edge includes: Budget Marketing - How to Start & Market an Online Business with Little or Zero Marketing Budget: why pay for online tools when there are fantastic free ones available that will help your business for absolutely nothing? Targeting Your Market - Marketing Across Generations, Cultures & Gender: marketing by demographics can be as simple as not advertising baby diapers on a site aimed at Baby Boomers. But the truth is there's a lot more to know if you want to maximize business success and avoid blunders. Plan, Create, Optimize, Distribute - Your Strategic Roadmap to Content Marketing Success: by mastering content marketing, you can connect with customers on a personal level, build a relationship, call your audience to action, and provide a platform for customer feedback. Google Best Practices - How to Build and Market Your Business with Google: YouTube, Google+, Google+ Local, Google News, Google SEO, AdWords, AdSense, etc. - this book tells you how you can make money using everything Google has to offer. Socialize to Monetize - How To Run Effective Social Media Campaigns across the Top 25 Social Networking Sites: by mastering content marketing, you can connect with customers on a personal level, build a relationship, call your audience to action, and provide a platform for customer feedback. Pinterest Marketing - The Ultimate Guide: if your customers are on Pinterest, you need to be there too! Leverage the power of visual marketing with one of the best tools ever invented to increase sales for your business. Tumblr for Business - The Ultimate Guide: learn how to use Tumblr to showcase your brand to a worldwide audience, create social buzz, and take your business to the next level. Advertising in a Digital Age - Best Practices for AdWords and Social Media Advertising: learn how to use online advertising to reach more people, interact with your community, collect feedback and monitor results in real-time, adjust your advertising quickly, and target and retarget your messages for relevancy all on a tiny budget. Mobilize to Monetize - The Fast Track to Effective Mobile Marketing: when you use mobile technology to promote a brand and its products and services anytime, from anywhere, you can target your messages based on information you already have and engage your customers directly. Globalize to Monetize - Taking Your Online Business to New Markets: marketing globally requires cultural understanding and overcoming barriers of language and culture are crucial to successfully market globally.

Ultimate Guide to Pinterest for Business

Author : Karen Leland
Publisher : Entrepreneur Press
ISBN 13 : 1599185083
Total Pages : 212 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis Ultimate Guide to Pinterest for Business by : Karen Leland

Download or read book Ultimate Guide to Pinterest for Business written by Karen Leland and published by Entrepreneur Press. This book was released on 2013-05-01 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guides businesses on how they can use the social media phenomenon to promote themselves, including how to create an attractive company profile, engage a target market, and develop an enthusiastic following.

The Ultimate Guide to Starting an Internet Business

Author : Manoj Dole
Publisher : Manoj Dole
ISBN 13 :
Total Pages : 60 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Ultimate Guide to Starting an Internet Business by : Manoj Dole

Download or read book The Ultimate Guide to Starting an Internet Business written by Manoj Dole and published by Manoj Dole. This book was released on with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about today's fast-paced digital world, the online business landscape is constantly evolving. As job seekers looking to start an internet business, it is crucial to understand the various aspects of this dynamic environment. From e-commerce websites to digital marketing services, there are endless opportunities to explore and capitalize on.

Ultimate Guide to Instagram for Business

Author : Kim Walsh Phillips
Publisher : Entrepreneur Press
ISBN 13 : 1613083572
Total Pages : 226 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Ultimate Guide to Instagram for Business by : Kim Walsh Phillips

Download or read book Ultimate Guide to Instagram for Business written by Kim Walsh Phillips and published by Entrepreneur Press. This book was released on 2017-05-16 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: SELL MORE WITH INSTAGRAM Are you ready to tap into Instagram’s booming network of 600 million viable customers? With the Ultimate Guide to Instagram for Business, social media marketing expert Kim Walsh-Phillips gives you the tools you need to get your due return on investment out of Instagram. From cross-platform branding and marketing advice to practical blueprints for funneling followers, this guide unlocks the secrets successful entrepreneurs use to drive sales directly from Instagram, become experts in their field, and grow their business. Learn how to: Set up an Instagram marketing funnel that converts followers into customers Run effective, lead-generating campaigns with trending hashtags, exclusive contests, and product launches Grow your Instagram following with The 21-Day Blueprint Leverage your Instagram brand to reach celebrity status and gain a competitive advantage Post Instagram stories and live videos to grow your follower base and drive sales Build content with a Quick-Start Lead Magnet Blueprint that will attract your ideal customers Your followers are ready to take action -- give them a reason! Whether you're new to the Instagram world or you're not sure how to get more out of your profile, this guide is the perfect tool for entrepreneurs ready to promote themselves to millions of visual shoppers. With this guide's easy-to-use strategies, easy-to-adapt blueprints, and other great resources, you'll be ready to take the plunge!

Advertising in a Digital Age

Author : Gabriela Taylor
Publisher : Global & Digital
ISBN 13 : 1909924040
Total Pages : 150 pages
Book Rating : 4.9/5 (99 download)

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Book Synopsis Advertising in a Digital Age by : Gabriela Taylor

Download or read book Advertising in a Digital Age written by Gabriela Taylor and published by Global & Digital. This book was released on 2013-09-23 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Instagram Rules

Author : Jodie Cook
Publisher : Frances Lincoln
ISBN 13 : 0711251770
Total Pages : 259 pages
Book Rating : 4.7/5 (112 download)

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Book Synopsis Instagram Rules by : Jodie Cook

Download or read book Instagram Rules written by Jodie Cook and published by Frances Lincoln. This book was released on 2020-10-27 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: SALES & MARKETING BOOK OF THE YEAR, THE BUSINESS BOOK AWARDS 2021 'Essential for anyone wanting to take Instagram seriously.' – ALEX WOOD, FORBES **************** Boost your business, grow an online community or promote a side-hustle with Instagram Rules. Instagram is an essential tool for any business, and an estimated 60% of users discover new products via the platform. But how can you use it effectively? Social media expert Jodie Cook breaks it down into 125 bite-sized rules, making Instagram an easy and efficient method for expanding your venture. Jodie takes you through the most important aspects of running a professional account – strategy, content, community, growth – and drills into the key concepts so that you can apply expert digital marketing knowledge to your profile, no matter the size. Learn the dos and don’ts of post planning; developing a voice; identifying trends; driving a campaign; responding to engagement; and more. Create a personalised Instagram strategy, whatever your business is. Apply insight from interviews with successful users (from Ben & Jerry's and Papier, to freelancers and community groups) and Jodie's own experience working with international brands, celebrities and small businesses. Read as a quick-fire reference or as a step-by-step guide or for effective, focused strategy. Whether you’re a complete novice, short on time or want to improve your engagement – Instagram Rules makes social media marketing straightforward and hassle-free for any small business or serious Instagram user.

Ultimate Guide to eBay for Business

Author : Christopher Matthew Spencer
Publisher : Entrepreneur Press
ISBN 13 : 1613084579
Total Pages : 410 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Ultimate Guide to eBay for Business by : Christopher Matthew Spencer

Download or read book Ultimate Guide to eBay for Business written by Christopher Matthew Spencer and published by Entrepreneur Press. This book was released on 2021-10-19 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: eBay is empowering small businesses everywhere by offering ecommerce and marketing tools to reach customers around the globe. With more than 170 million buyers in 190 markets globally, eBay makes it easy for you to start, run, and grow a new or existing business wherever you are.>/div>

Engage!, Revised and Updated

Author : Brian Solis
Publisher : John Wiley & Sons
ISBN 13 : 1118072790
Total Pages : 341 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Engage!, Revised and Updated by : Brian Solis

Download or read book Engage!, Revised and Updated written by Brian Solis and published by John Wiley & Sons. This book was released on 2011-02-25 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?

Communications

Author : James Carberry
Publisher : John Wiley & Sons
ISBN 13 : 1937351963
Total Pages : 208 pages
Book Rating : 4.9/5 (373 download)

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Book Synopsis Communications by : James Carberry

Download or read book Communications written by James Carberry and published by John Wiley & Sons. This book was released on 2017-05-15 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Improving communication is one of the most important – and challenging – issues that management accountants face. In a global survey of CFOs, Ernst & Young said: "Despite two thirds of respondents saying that increasingly they act as the public face of the organization, most point to communication and influencing as the most important area for improvement." In this publication you will learn: How do management accountants know if they are effectively communicating? What are the most effective techniques for improving their communication skills? This book is specifically designed to meet the needs and interests of management accountants. It draws on interviews with finance professionals at every level of corporate accounting, as well as with communication consultants, executive recruiters and educators. It looks at how management accountants communicate inside and outside their organizations, identifies best practices, and gives hands-on strategies that accountants can use right away. Readers will discover how to: Move their current communication skills to a higher level. Recognize the importance of communication within the context of their financial manager function. Understand the right way to deliver bad news and resolve conflicts. Manage the impact of new technologies on traditional communication channels. Develop the skills to use active listening as the foundation for positive communication tactics.

The Essential Guide to Business for Artists and Designers

Author : Alison Branagan
Publisher : Bloomsbury Publishing
ISBN 13 : 1474250564
Total Pages : 344 pages
Book Rating : 4.4/5 (742 download)

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Book Synopsis The Essential Guide to Business for Artists and Designers by : Alison Branagan

Download or read book The Essential Guide to Business for Artists and Designers written by Alison Branagan and published by Bloomsbury Publishing. This book was released on 2017-02-09 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of the best-selling, comprehensive handbook The Essential Guide to Business for Artists and Designers will appeal to a wide range of artists, makers, designers, and photographers looking to set up and establish an arts practice or design business within the visual arts and creative industries. With fully revised content, three new chapters, and profiles of contemporary artists and designers from around the world, this guide leads the reader through the most important aspects of setting up and growing a profitable enterprise. Providing the vital knowledge and tools to develop a vision and achieve business growth, topics include: - Building networks and successful negotiation tactics - Promoting an engaging social media presence - Business planning and money management - Overview of legal, tax and intellectual property issues - Setting up a website and trading online - Exploiting innovation and future trends As well as specially tailored enterprise exercises and useful diagrams, this latest edition features apt quotations and indispensable resources including an extensive glossary and a list of key professional bodies and organisations based in the UK, USA, Canada, Australia and South America. This handbook is printed in a dyslexic-friendly font and includes new illustrated mind maps and colour pictures throughout.