Travel Tourism Market Research

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Market Research in Travel and Tourism

Author : Paul Brunt
Publisher : Routledge
ISBN 13 : 9780750630825
Total Pages : 0 pages
Book Rating : 4.6/5 (38 download)

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Book Synopsis Market Research in Travel and Tourism by : Paul Brunt

Download or read book Market Research in Travel and Tourism written by Paul Brunt and published by Routledge. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market Research in Travel and Tourism is a practical guide to using survey research in the tourism industry. Market Research in Travel and Tourism examines the processes and techniques involved in survey research. From this detailed examination of the theory behind the research the author provides an accessible and practical guide to undertaking your own survey. Through exercises and case studies Market Research in Travel and Tourism takes you step by step through the stages of creating your own survey. It shows you how to:* plan your own survey * decide on a sample * design a questionnaire * collect the data * analyse the results * write up and present the results. Aimed primarily at students of tourism, this book will also be of interest to practitioners embarking on a market research project. Paul Brunt is Principal Lecture in Tourism Management at the University of Plymouth. Targeted directly to tourism students Gives precise guidelines for doing research Thorough use of exercises and case studies

Travel & Tourism Market Research

Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577833376
Total Pages : 0 pages
Book Rating : 4.8/5 (333 download)

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Book Synopsis Travel & Tourism Market Research by : Richard Kendall Miller

Download or read book Travel & Tourism Market Research written by Richard Kendall Miller and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This ebook provides the most comprehensive compilation of traveler spending and tourist visitor statistics available in any published reference. ... With a thorough and in-depth assessment of the travel market, this report covers such key topics as air travel, business travel, arts tourism, beaches, cruises, cultural and heritage tourism, economic impact of travel, fairs and festivals, hotels and resorts, leisure & family travel, nightlife, parks, performing arts, recreational activities, seasonal travel, spas, spectator sports, theme parks, traveler shopping, and more. The handbook presents tourist visitor and expenditure statistics for each state, major cities, and tourist destinations, based on surveys by RKMA. 'Travel & tourism market research 2023' includes 'Hotels & resorts,' previously published as a separate annual reference by RKMA. The 2023 edition provides the current data and assessments on hotel brands, city-by-city data, construction and supply growth, corporate profiles, management companies, occupancy and rates, segmentation, timeshare, valuations, and more. Over 1,000 website links--directly embedded into the electronic edition--will direct you to additional market research information and other resources."--

The 2009 Travel & Tourism Market Research Handbook

Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577831365
Total Pages : 342 pages
Book Rating : 4.8/5 (313 download)

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Book Synopsis The 2009 Travel & Tourism Market Research Handbook by : Richard Kendall Miller

Download or read book The 2009 Travel & Tourism Market Research Handbook written by Richard Kendall Miller and published by . This book was released on 2010 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: The handbook presents visitor and expenditure statistics for each state, major cities, and tourist destinations, based on RKMA surveys.

Travel & Tourism Market Research Study

Author : Marketing Resources, Inc
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (587 download)

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Book Synopsis Travel & Tourism Market Research Study by : Marketing Resources, Inc

Download or read book Travel & Tourism Market Research Study written by Marketing Resources, Inc and published by . This book was released on 1989 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Recent Advances in Tourism Marketing Research

Author : Kaye Sung Chon
Publisher : Routledge
ISBN 13 : 1135909024
Total Pages : 294 pages
Book Rating : 4.1/5 (359 download)

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Book Synopsis Recent Advances in Tourism Marketing Research by : Kaye Sung Chon

Download or read book Recent Advances in Tourism Marketing Research written by Kaye Sung Chon and published by Routledge. This book was released on 2014-09-19 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing and evaluating their marketing efforts. The book explores exciting new approaches to conducting tourism marketing research and presents applications which will help you develop and implement new tourism marketing strategies in your business.Chapters in Recent Advances in Tourism Marketing Research reflect the recent explosion of high quality tourism marketing research. Authors come from a number of disciplines and perspectives, ranging from more traditional programs such as hotel, restaurant, and tourism management and leisure studies to geography, urban and regional planning, and sociology. This fusion of diverse ideas gives you innovative insight into important tourism marketing issues including: market segmentation importance-performance analysis tourism demand forecasting destination choice modeling experience-based sampling methods qualitative methods in tourism researchRecent Advances in Tourism Marketing Research positions international tourism within the broader context of the worldwide services economy. It shows marketing and tourism professionals the significance of changing tourism issues and trends based on results of current research which will drive future marketing strategies, and it helps them see their own strategies in light of the future. This unique book helps tourism marketers shape the future of their marketing programs for a tourism product that challenges traditional ways of conducting tourism business. Destination promoters, decisionmakers, and planners in tourism and students and educators of tourism, hospitality, and leisure studies worldwide will find the diversity and originality of the research presented in Recent Advances in Tourism Marketing Research essential for developing successful marketing strategies now and in the future. Also, libraries of schools that have leisure and recreation, tourism, hospitality, marketing, and service programs will want to make this invaluable resource readily available to their patrons.

Progress in Tourism Marketing

Author : Metin Kozak
Publisher : Routledge
ISBN 13 : 1136371478
Total Pages : 328 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Progress in Tourism Marketing by : Metin Kozak

Download or read book Progress in Tourism Marketing written by Metin Kozak and published by Routledge. This book was released on 2007-06-07 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact on performance improvement. The structure is based upon the inclusion of an introduction and four main parts, namely IT marketing, destination competitiveness, image measurement, and consumer behaviour. There is a brief introduction for each part prior to the discussion of specific chapters just to make the readers familiar with their content. The editors believe that there is a need for information on how to better apply both traditional and contemporary marketing tools in order to be more competitive within the international arena. Metin Kozak serves as an Associate Professor of Marketing in the School of Tourism and Hotel Management, Mugla University, Turkey. Also, he is a visiting fellow in the Department of Marketing, University of Namur, Belgium. Following a successful career within the last five years (since the approval of PhD degree in 2000), Metin has received two awards to mark his achievements. In 2001, his PhD dissertation on benchmarking was nominated, by the EFQM- EU, among the best three PhD studies on TQM. In 2004, by a committee of the Turkish Tourism Investors’ Association, he was awarded the grand prize of the tourism researcher of the year 2003 in Turkey. He has published mainly in tourism journals and authored a book on Destination Benchmarking. His main research interests focus on consumer behavior, benchmarking, competitiveness, cross-cultural research, destination management and marketing, and European tourist markets. Luisa Andreu is Assistant Professor of Marketing in the Department of Marketing, University of Valencia, Spain. She obtained her Master's degree in Tourism from the International Centre for Tourism, Bournemouth University, UK, and a Ph.D. in Business Administration from the University of Valencia, Spain. She is a member of the Spanish Association of Scientifics in Tourism. She has published various articles in Annals of Tourism Research, Tourism Management, European Journal of Marketing, Journal of Travel and Tourism Marketing, among others. She has presented papers at several conferences organized by the European Marketing Academy, Academy of Marketing Science, CPTHL, and State of the Art: Tourism. She has also involved in numerous academic and industrial projects. Her research interests include consumer behavior and cross-cultural issues in service marketing.

Marketing in Travel and Tourism

Author : Victor T.C. Middleton
Publisher : Routledge
ISBN 13 : 1136379800
Total Pages : 501 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Marketing in Travel and Tourism by : Victor T.C. Middleton

Download or read book Marketing in Travel and Tourism written by Victor T.C. Middleton and published by Routledge. This book was released on 2012-05-23 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised the text to reflect the changes in the travel and tourism industry in the 21st century. International examples and case studies drawn from recent practice in several countries are used throughout the text. Case studies emphasising the role of ICT include: Microburners, Travel Inn (budget hotels), RCI Europe, the Balearic Islands, and ICT and the role of the Internet in international NTO strategies. With its comprehensive content and user friendly style, Marketing in Travel and Tourism third edition takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry, discussing crucial components such as planning strategy and the marketing mix, making it an indispensable text for both students and practitioners alike.

Travel, Tourism, and Hospitality Research

Author : J. R. Brent Ritchie
Publisher : New York ; Toronto : Wiley
ISBN 13 :
Total Pages : 650 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Travel, Tourism, and Hospitality Research by : J. R. Brent Ritchie

Download or read book Travel, Tourism, and Hospitality Research written by J. R. Brent Ritchie and published by New York ; Toronto : Wiley. This book was released on 1994-03 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality. Includes additional material regarding the airline industry, supporting disciplines in the social sciences and environmental issues. Reflects the increasing emphasis on globalization focusing more extensively on the area of research which seeks to evaluate the effectiveness of tourism advertising.

Introduction to Travel and Tourism Marketing

Author : J. Alf Bennett
Publisher : Juta and Company Ltd
ISBN 13 : 9780702156366
Total Pages : 268 pages
Book Rating : 4.1/5 (563 download)

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Book Synopsis Introduction to Travel and Tourism Marketing by : J. Alf Bennett

Download or read book Introduction to Travel and Tourism Marketing written by J. Alf Bennett and published by Juta and Company Ltd. This book was released on 2001 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: South Africa is well positioned to capture an increasingly large share of the international travel and tourism market. This book provides an introduction to the marketing of travel strategy market segmentation, marketing research and marketing planning.

Marketing Research for the Tourism, Hospitality and Events Industries

Author : Bonita Kolb
Publisher :
ISBN 13 : 9781138042162
Total Pages : 224 pages
Book Rating : 4.0/5 (421 download)

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Book Synopsis Marketing Research for the Tourism, Hospitality and Events Industries by : Bonita Kolb

Download or read book Marketing Research for the Tourism, Hospitality and Events Industries written by Bonita Kolb and published by . This book was released on 2018 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research.The book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding light on customer preferences, product changes, promotional efforts and pricing differences to ensure the destination is successful. It offers guidance on how to write, conduct and analyze the results of surveys, or use qualitative methods such as focus groups, interviews, projective techniques and observation. It also illustrates how social media can be used as a new means to determine visitor preferences by analyzing online data and conversations. Other content includes suggestions and examples on turning research data into actionable recommendations as well as advice on writing and presenting the final report. Integrated with a wide range of case studies per chapter, this short and accessible textbook is essential reading for all students wishing to gain knowledge as to what visitors want from the travel, hospitality and/or event experience."--Provided by publisher.

Domestic Tourism Market Research Study

Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (181 download)

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Book Synopsis Domestic Tourism Market Research Study by :

Download or read book Domestic Tourism Market Research Study written by and published by . This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Recent Advances in Tourism Marketing Research

Author :
Publisher :
ISBN 13 :
Total Pages : 283 pages
Book Rating : 4.:/5 (383 download)

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Book Synopsis Recent Advances in Tourism Marketing Research by :

Download or read book Recent Advances in Tourism Marketing Research written by and published by . This book was released on 1996 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer Behavior in Travel and Tourism

Author : Abraham Pizam
Publisher : Routledge
ISBN 13 : 0789006111
Total Pages : 552 pages
Book Rating : 4.7/5 (89 download)

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Book Synopsis Consumer Behavior in Travel and Tourism by : Abraham Pizam

Download or read book Consumer Behavior in Travel and Tourism written by Abraham Pizam and published by Routledge. This book was released on 1999 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers insight on trends and findings from the international hospitality business arena. Contains sections on destination selection and product choice, expectations and satisfaction, research methods in tourist behavior, and tourist behavior. Pedagogical features include objectives, key concepts, and review questions. Pizam is professor of tourism management and director of the Dick Pope Sr. Institute for Tourism Studies at the University of Central Florida. Mansfeld is chair of the Center for Tourism, Pilgrimage, and Recreation Research at the University of Haifa. Annotation copyrighted by Book News, Inc., Portland, OR

Marketing Research for the Tourism, Hospitality and Events Industries

Author : Bonita Kolb
Publisher : Routledge
ISBN 13 : 1351702211
Total Pages : 294 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Marketing Research for the Tourism, Hospitality and Events Industries by : Bonita Kolb

Download or read book Marketing Research for the Tourism, Hospitality and Events Industries written by Bonita Kolb and published by Routledge. This book was released on 2018-01-29 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding light on customer preferences, product changes, promotional efforts and pricing differences to ensure the destination is successful. It offers guidance on how to write, conduct and analyze the results of surveys, or use qualitative methods such as focus groups, interviews, projective techniques and observation. It also illustrates how social media can be used as a new means to determine visitor preferences by analyzing online data and conversations. Other content includes suggestions and examples on turning research data into actionable recommendations as well as advice on writing and presenting the final report. Integrated with a wide range of case studies per chapter, this short and accessible textbook is essential reading for all students wishing to gain knowledge as to what visitors want from the travel, hospitality and/or event experience.

Proposal for Travel and Tourism Market Research Study, State of Kansas

Author : Economics Research Associates
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (587 download)

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Book Synopsis Proposal for Travel and Tourism Market Research Study, State of Kansas by : Economics Research Associates

Download or read book Proposal for Travel and Tourism Market Research Study, State of Kansas written by Economics Research Associates and published by . This book was released on 1989 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing in Travel and Tourism

Author : Victor Middleton
Publisher : Routledge
ISBN 13 : 1136437355
Total Pages : 489 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Marketing in Travel and Tourism by : Victor Middleton

Download or read book Marketing in Travel and Tourism written by Victor Middleton and published by Routledge. This book was released on 2010-09-08 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas New material on the role of e-marketing, motivations and consumer behaviour Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning A companion website: www.elsevierdirect.com/9780750686938, packed with extra resources such as Power Point slides and interactive multiple choice questions to aid teaching and learning

Global Tourist Behavior

Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1136586342
Total Pages : 274 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Global Tourist Behavior by : Erdener Kaynak

Download or read book Global Tourist Behavior written by Erdener Kaynak and published by Routledge. This book was released on 2012-11-12 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Tourist Behavior contains travel and marketing research that explores the integral global nature of tourism. The globalization of tourism has resulted in more culturally diverse travelers with different preferences, motivations, expectations, and needs, while at the same time worldwide movements toward democracy have made some locations more accessible than ever before. New diversity in global tourist behavior and the reciprocal interaction between travelers and destinations will pose new challenges and create new opportunities for tourism professionals. Global Tourist Behavior helps readers meet these challenges by providing unique and invaluable new research on global travel behavior as an integral component of travel and tourism marketing research. It features original, empirical research by tourism scholars representing a variety of locations worldwide, including North America, the Caribbean, Eastern Europe, Germany, Indonesia, Korea, the Netherlands, the United Kingdom, and Zambia. The geographically diverse chapters in Global Tourist Behavior present research on: marketing places to tourists tourists’knowledge of culture issues in cross-cultural tourism tourism channels and distribution systems international tourism and marketing expert systems in tourism marketing management the impact of mega events health tourism. Tourism promoters, decisionmakers, and students will find the information on international travelers’preferences, expectations, motivations, images, attitudes, and choices of tour packages extremely helpful. The book can also be used as a guide for attracting international tourist business and developing appropriate marketing and management strategies for specific destinations.