Marketing Research For The Tourism Hospitality And Events Industries

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Marketing Research for the Tourism, Hospitality and Events Industries

Author : Bonita Kolb
Publisher : Routledge
ISBN 13 : 1351702211
Total Pages : 294 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Marketing Research for the Tourism, Hospitality and Events Industries by : Bonita Kolb

Download or read book Marketing Research for the Tourism, Hospitality and Events Industries written by Bonita Kolb and published by Routledge. This book was released on 2018-01-29 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding light on customer preferences, product changes, promotional efforts and pricing differences to ensure the destination is successful. It offers guidance on how to write, conduct and analyze the results of surveys, or use qualitative methods such as focus groups, interviews, projective techniques and observation. It also illustrates how social media can be used as a new means to determine visitor preferences by analyzing online data and conversations. Other content includes suggestions and examples on turning research data into actionable recommendations as well as advice on writing and presenting the final report. Integrated with a wide range of case studies per chapter, this short and accessible textbook is essential reading for all students wishing to gain knowledge as to what visitors want from the travel, hospitality and/or event experience.

Marketing Research for the Tourism, Hospitality and Events Industries

Author : Bonita Kolb
Publisher : Routledge
ISBN 13 : 9781138042148
Total Pages : 224 pages
Book Rating : 4.0/5 (421 download)

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Book Synopsis Marketing Research for the Tourism, Hospitality and Events Industries by : Bonita Kolb

Download or read book Marketing Research for the Tourism, Hospitality and Events Industries written by Bonita Kolb and published by Routledge. This book was released on 2018-01-23 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding light on customer preferences, product changes, promotional efforts and pricing differences to ensure the destination is successful. It offers guidance on how to write, conduct and analyze the results of surveys, or use qualitative methods such as focus groups, interviews, projective techniques and observation. It also illustrates how social media can be used as a new means to determine visitor preferences by analyzing online data and conversations. Other content includes suggestions and examples on turning research data into actionable recommendations as well as advice on writing and presenting the final report. Integrated with a wide range of case studies per chapter, this short and accessible textbook is essential reading for all students wishing to gain knowledge as to what visitors want from the travel, hospitality and/or event experience.

Marketing for Tourism, Hospitality & Events

Author : Simon Hudson
Publisher : SAGE Publications Limited
ISBN 13 : 1529672953
Total Pages : 328 pages
Book Rating : 4.5/5 (296 download)

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Book Synopsis Marketing for Tourism, Hospitality & Events by : Simon Hudson

Download or read book Marketing for Tourism, Hospitality & Events written by Simon Hudson and published by SAGE Publications Limited. This book was released on 2023-12-04 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries. The text has been updated to include all the latest industry developments, practice and research, including the lasting impacts of Covid-19 on consumer behaviour and, in turn, the tourism, hospitality and events industries, as well as the accelerated role of digitalization and use of new technologies, such as artificial intelligence and the metaverse, both of which are changing how people conceive of travel and experiences whilst blurring the boundaries between what is real and virtual. Popular chapter features such as Lessons from a Marketing Guru, featuring personal insights from real world practitioners, and Digital Spotlights, which highlight the ways in which technology has transformed tourism, hospitality and events, and Marketing in Action case studies continue to help bring the text to life through fun and relevant examples from a wide variety of organizations and regions across the globe. This textbook is essential reading for any university or college course looking at marketing in relation to tourism, hospitality and events. Simon Hudson is a tourism and hospitality professor at the University of South Carolina. Louise Hudson is a freelance travel journalist writing for a host of newspaper travel sections, online tourism sites, and her own blog.

Case Based Research in Tourism, Travel, Hospitality and Events

Author : Marianna Sigala
Publisher : Springer Nature
ISBN 13 : 9811646716
Total Pages : 503 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis Case Based Research in Tourism, Travel, Hospitality and Events by : Marianna Sigala

Download or read book Case Based Research in Tourism, Travel, Hospitality and Events written by Marianna Sigala and published by Springer Nature. This book was released on 2022-01-05 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learning more attractive and interesting as well as enable students to understand the theory better and develop their analytical and problem-solving skills. Using industry as an open living lab, case study based research infuses scholars into real-world industry challenges and inspires them to theorise and advance our knowledge frontiers. The book includes international case studies that can help tourism scholars build and advance (new) theories and enrich their educational practices. Case studies are accompanied with a teaching note guiding scholars to integrate case studies into instruction. Dr Kirsten Holmes, Chair, Council for Australasian Tourism and Hospitality Education (CAUTHE) There is a vital need for contemporary and well-structured case studies for use in tourism teaching. By including case studies from Australasia and key destination regions in Asia, Europe, and the Caribbean, the book is helpful for tertiary teachers globally. Professor Xander Lub, President, EuroCHRIE The book inspires educators and students. The cases provide context to students’ learning and demonstrate the richness and variation of the industry. The book also clearly demonstrates how research can inform our teaching. Professor Brian King, Chair, THE-ICE Assessment Panel The book includes cases under five themes: experiences, operations, technologies, strategy and marketing, and destinations. The book provides subject lecturers with a structure to guide students of applying theory into practice. Dr Paul Whitelaw, Academic Director, Southern Cross University This book marks a significant contribution to hospitality, tourism and events pedagogy at undergraduate and postgraduate level. At a time when the industry is demanding that our graduates have a strong grasp of “real world issues”, the case study approach provides an accessible, meaningful and relatable means by which students can engage in real world issues.

Marketing in Food, Hospitality, Tourism and Events

Author : Richard Tresidder
Publisher : Goodfellow Pub Limited
ISBN 13 : 9781906884222
Total Pages : 224 pages
Book Rating : 4.8/5 (842 download)

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Book Synopsis Marketing in Food, Hospitality, Tourism and Events by : Richard Tresidder

Download or read book Marketing in Food, Hospitality, Tourism and Events written by Richard Tresidder and published by Goodfellow Pub Limited. This book was released on 2012 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in Food, Hospitality, Tourism and Events: A Critical Approach provides a unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries.Targeted at final year undergraduate students and master's level post-graduate, it takes the reader through a logical and critical examination of key marketing debates, theories and approaches and encourages readers to explore their own thoughts, ideas and opinions. It analyses areas such as consumer behaviour, power relations, sustainability, ethics, power, and semiotics and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout.

Marketing for Tourism, Hospitality & Events

Author : Simon Hudson
Publisher : SAGE
ISBN 13 : 1526414376
Total Pages : 385 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis Marketing for Tourism, Hospitality & Events by : Simon Hudson

Download or read book Marketing for Tourism, Hospitality & Events written by Simon Hudson and published by SAGE. This book was released on 2017-05-26 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Filling a gap in the market, this new title approaches the field through a uniquely international angle, with increased emphasis on the impact of digital technology and supported by international case-studies.

Marketing in Food, Hospitality, Tourism and Events

Author : Richard Tresidder
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 1908999268
Total Pages : 236 pages
Book Rating : 4.9/5 (89 download)

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Book Synopsis Marketing in Food, Hospitality, Tourism and Events by : Richard Tresidder

Download or read book Marketing in Food, Hospitality, Tourism and Events written by Richard Tresidder and published by Goodfellow Publishers Ltd. This book was released on 2012-05-31 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. It takes the reader through a logical and critical examination of key marketing debates, theories and approaches to encourage readers to explore their own thoughts, ideas and opinions.

Recent Advances in Tourism Marketing Research

Author : Kaye Sung Chon
Publisher : Routledge
ISBN 13 : 1135909091
Total Pages : 308 pages
Book Rating : 4.1/5 (359 download)

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Book Synopsis Recent Advances in Tourism Marketing Research by : Kaye Sung Chon

Download or read book Recent Advances in Tourism Marketing Research written by Kaye Sung Chon and published by Routledge. This book was released on 2014-09-19 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing and evaluating their marketing efforts. The book explores exciting new approaches to conducting tourism marketing research and presents applications which will help you develop and implement new tourism marketing strategies in your business. Chapters in Recent Advances in Tourism Marketing Research reflect the recent explosion of high quality tourism marketing research. Authors come from a number of disciplines and perspectives, ranging from more traditional programs such as hotel, restaurant, and tourism management and leisure studies to geography, urban and regional planning, and sociology. This fusion of diverse ideas gives you innovative insight into important tourism marketing issues including: market segmentation importance-performance analysis tourism demand forecasting destination choice modeling experience-based sampling methods qualitative methods in tourism research Recent Advances in Tourism Marketing Research positions international tourism within the broader context of the worldwide services economy. It shows marketing and tourism professionals the significance of changing tourism issues and trends based on results of current research which will drive future marketing strategies, and it helps them see their own strategies in light of the future. This unique book helps tourism marketers shape the future of their marketing programs for a tourism product that challenges traditional ways of conducting tourism business. Destination promoters, decisionmakers, and planners in tourism and students and educators of tourism, hospitality, and leisure studies worldwide will find the diversity and originality of the research presented in Recent Advances in Tourism Marketing Research essential for developing successful marketing strategies now and in the future. Also, libraries of schools that have leisure and recreation, tourism, hospitality, marketing, and service programs will want to make this invaluable resource readily available to their patrons.

Planning Research in Hospitality and Tourism

Author : Levent Altinay
Publisher : Routledge
ISBN 13 : 1317528646
Total Pages : 332 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Planning Research in Hospitality and Tourism by : Levent Altinay

Download or read book Planning Research in Hospitality and Tourism written by Levent Altinay and published by Routledge. This book was released on 2015-10-23 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Planning Research in Hospitality and Tourism provides an accessible, concise and practical guide to planning, conducting and analysing research in tourism and hospitality. The authors skilfully introduce the basic principles and techniques of research in the international hospitality and tourism sectors, and provide detailed guidance on both quantitative and qualitative methods of research. It includes a variety of features throughout to aid students’ understanding and offers practical tips to help students overcome any potential research issues. Building on the success of the first edition, the volume has been fully revised and updated, and contains new chapters on mixed methods and how to make best use of recent technology in research practices. The second edition also benefits from: • increased coverage of research design strategies including sampling, ethnography and experimental design • inclusion of computer-mediated data collection techniques, such as online interviews, online focus groups and online observation (netnographic research) • new and updated international case studies and extracts, with a more even spread of tourism and hospitality examples of research • online student and lecturer resources, including PowerPoint slides and a test bank of multiple choice and true/false questions for each chapter. Written by three leading scholars with experience of both the industry and university courses globally, this insightful text is an essential resource for all tourism and hospitality research students and early career research professionals around the world.

Event Management for the Tourism and Hospitality Industries

Author : Bonita M. Kolb
Publisher : Routledge
ISBN 13 : 1000415279
Total Pages : 147 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Event Management for the Tourism and Hospitality Industries by : Bonita M. Kolb

Download or read book Event Management for the Tourism and Hospitality Industries written by Bonita M. Kolb and published by Routledge. This book was released on 2021-07-29 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events. Chapters cover skills such as visitor segmentation, product analysis, developing a budget, promotion and after-event assessment. Special emphasis is placed on critical issues now facing event managers such as environmental sustainability and awareness of cultural diversity, technology and community engagement. The reader will learn the necessity of connecting events with the community heritage and culture to provide the local, personalized experienced desired by visitors. Each chapter covers a unique step in the planning process and corresponds to a section of a detailed event plan outline found at the end of the book that can be submitted as a semester-long assignment. Making use of international case studies in every chapter, this book provides real-world examples to contextualize the information given. This will be essential reading for all Tourism and Hospitality students with an interest in Events Management and Design, and for practitioners employed in tour companies, cruise ships, destination management organizations and cultural festivals.

Research Methods in Tourism, Hospitality and Events Management

Author : Paul Brunt
Publisher : SAGE
ISBN 13 : 1526422247
Total Pages : 361 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis Research Methods in Tourism, Hospitality and Events Management by : Paul Brunt

Download or read book Research Methods in Tourism, Hospitality and Events Management written by Paul Brunt and published by SAGE. This book was released on 2017-09-27 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.

Handbook of Marketing Research Methodologies for Hospitality and Tourism

Author : Ronald A. Nykiel
Publisher : Psychology Press
ISBN 13 : 0789034263
Total Pages : 383 pages
Book Rating : 4.7/5 (89 download)

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Book Synopsis Handbook of Marketing Research Methodologies for Hospitality and Tourism by : Ronald A. Nykiel

Download or read book Handbook of Marketing Research Methodologies for Hospitality and Tourism written by Ronald A. Nykiel and published by Psychology Press. This book was released on 2007 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings.

Handbook of Marketing Research Methodologies for Hospitality and Tourism

Author : Ronald A. Nykiel
Publisher : Routledge
ISBN 13 : 1136610871
Total Pages : 383 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Handbook of Marketing Research Methodologies for Hospitality and Tourism by : Ronald A. Nykiel

Download or read book Handbook of Marketing Research Methodologies for Hospitality and Tourism written by Ronald A. Nykiel and published by Routledge. This book was released on 2007-08-13 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains detailed outlines and case studies of several types of research, including feasibility studies, market assessment studies, and site selection studies. Numerous graphic examples and presentation techniques are provided to bridge between theory and applied research with ease. Handbook of Marketing Research Methodologies for Hospitality and Tourism clearly details, all in a single volume, the application of research methodology to the real world, as well as showing how to effectively communicate findings and recommendations. This resource provides dozens of case examples and close attention to clearly explaining all facets of market analysis. Part one discusses research and methodologies, including primary and secondary data and integrative research. Part two explores market analysis and assessment, including marketing assessment for development planning and assessing focal points and intuitive techniques. The third part helps the reader apply their learned research into strategies. The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings. The text provides appendixes of essential data, and a helpful glossary of terms. Topics in Handbook of Marketing Research Methodologies for Hospitality and Tourism include: qualitative market analysis techniques and applications quantitative market research and analysis techniques and applications approaches to organized site selection studies, market studies, and project feasibility studies identification of the processes and sources for key market data for projects, markets, and sites presentation and communication techniques and strategies for market analysis and research findings the relationship of market analysis and research to marketing and development strategy selection and more! Handbook of Marketing Research Methodologies for Hospitality and Tourism is a perfect resource for upper-level undergraduate students and graduate students in hospitality colleges and schools; hotel and restaurant development and market research personnel in hospitality corporations; and market research firms serving the hospitality industry.

Marketing Tourism, Events and Food 2nd edition

Author : Craig Hirst
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 1910158321
Total Pages : 241 pages
Book Rating : 4.9/5 (11 download)

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Book Synopsis Marketing Tourism, Events and Food 2nd edition by : Craig Hirst

Download or read book Marketing Tourism, Events and Food 2nd edition written by Craig Hirst and published by Goodfellow Publishers Ltd. This book was released on 2016-11-30 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Targeted at second year undergraduate students through to master's level post-graduate, 'Marketing Tourism, Events and Food 2nd edition' takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions.

Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries

Author : Santos, José Duarte
Publisher : IGI Global
ISBN 13 : 1522597859
Total Pages : 267 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries by : Santos, José Duarte

Download or read book Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries written by Santos, José Duarte and published by IGI Global. This book was released on 2019-08-30 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.

An SPSS Guide for Tourism, Hospitality and Events Researchers

Author : Rahul Pratap Singh Kaurav
Publisher : Taylor & Francis
ISBN 13 : 1000176665
Total Pages : 431 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis An SPSS Guide for Tourism, Hospitality and Events Researchers by : Rahul Pratap Singh Kaurav

Download or read book An SPSS Guide for Tourism, Hospitality and Events Researchers written by Rahul Pratap Singh Kaurav and published by Taylor & Francis. This book was released on 2020-12-14 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to provide the student of tourism, hospitality and events with all that they need to undertake statistical analysis using SPSS for research in their industry. Employing examples directly from the tourism, hospitality and events sector, it provides a comprehensive explanation on how appropriate statistical tools and methods can be identified for this research context and provides a step-by-step demonstration on how to carry out the chosen statistical operations. Each chapter opens with a sector-specific case study reflecting current research trends and issues from a range of different countries that are affecting the industry today. It is followed by an examination of the SPSS procedures relating to the case study and various solutions are offered. The implementation of clear, step-by-step demonstrations on how to carry out statistical operations using a combination of screenshots, diagrams, and tables aids the reader’s understanding. Chapters close with thorough guidance on how to appropriately write up interpretations of the research in a report. Research implications and recommendations for tourism and hospitality businesses are also provided, to enable them to successfully create and manage research strategies in action. Adopting an interdisciplinary perspective and written by a range of industry experts from all over the globe, this book will be essential for all students and researchers in the field of tourism, hospitality, and events as well as all those in related fields with an interest in statistical data analysis.

Marketing for Tourism and Hospitality

Author : Alan Fyall
Publisher : Routledge
ISBN 13 : 1317308794
Total Pages : 708 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Marketing for Tourism and Hospitality by : Alan Fyall

Download or read book Marketing for Tourism and Hospitality written by Alan Fyall and published by Routledge. This book was released on 2019-03-04 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.