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Author : Joe F. Hair Jr.
Publisher : Taylor & Francis
ISBN 13 : 1000894401
Total Pages : 529 pages
Book Rating : 4.0/5 (8 download)

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Download or read book Essentials of Business Research Methods written by Joe F. Hair Jr. and published by Taylor & Francis. This book was released on 2023-07-25 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. Covering both qualitative and quantitative analysis, the book explores critical topics, including ethics in business research, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This fifth edition has been fully updated throughout, covering emerging technologies such as machine learning and blockchain technology, as well as expanded coverage of secondary data, using examples from around the world. A realistic continuing case used throughout the book, applied research examples and ethical dilemma mini cases, enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world. This comprehensive textbook is supported by a range of online resources, including an instructor’s manual, PowerPoint slides, and a test bank.