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Tourism Marketing In Western Europe
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Book Synopsis Tourism Marketing in Western Europe by : Nikolaos Boukas
Download or read book Tourism Marketing in Western Europe written by Nikolaos Boukas and published by CABI. This book was released on 2021-11-09 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is characterized by diversity, enormous growth, and multidimensional impacts on several levels. In the current turbulent environment, tourism destinations need, on the one hand to maintain and enhance their products in the tourism map, and on the other hand, to protect their resources' integrity for future generations, based on sustainability premises. This is more evident for traditional destinations in Western-Europe, as many of them face the consequences of over-growth, unsustainable development, and lack of service quality. In this respect, attention in the literature needs to be given to how destinations in the region can conceptualize and mitigate their weaknesses as well as capitalize on their competences in order to plan, develop and manage tourism products that could lead them to sustainable competitiveness in the long-term. The book is of significant interest to those researching and working within the area of tourism marketing, but also of interest to students who are seeking wider reading on the topic.
Book Synopsis Tourism Planning and Development in Western Europe by : Konstantinos Andriotis
Download or read book Tourism Planning and Development in Western Europe written by Konstantinos Andriotis and published by CABI. This book was released on 2022-03-11 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: For many decades, Western European countries have undertaken diverse pathways in tourism development and planning. Most have experienced fast or even unlimited growth, resulting in overtourism and, now, the introduction of policies that respect the limits of communities and the sustainability of their resources. Focusing exclusively on tourism development, planning and policy, this book draws together new voices to discuss issues across Belgium, Denmark, Faroe Islands, Finland, France, Germany, Greenland, Iceland, Ireland, Italy, Malta, Norway, Portugal, Spain, Sweden and the UK. An invaluable collection for policy-makers, researchers and academics, this book is also an insightful source of engaging contemporary case studies for use in the classroom.
Book Synopsis Tourism in Western Europe by : Richard N. Voase
Download or read book Tourism in Western Europe written by Richard N. Voase and published by CABI. This book was released on 2001-11-29 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The last twenty years has seen a proliferation of the term "tourist destination." Improbable places, such as industrial cities and isolated rural environments have become legitimate places to visit. At the same time, traditional tourist destinations such as coastal resorts have declined inpopularity. There is a shift from "old" to "new" tourism. These case histories examine these issues. The book is divided into three sections, dealing with political, economic and sociocultural reasons for change.
Book Synopsis Progress in Tourism Marketing by : Metin Kozak
Download or read book Progress in Tourism Marketing written by Metin Kozak and published by Routledge. This book was released on 2007-06-07 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact on performance improvement. The structure is based upon the inclusion of an introduction and four main parts, namely IT marketing, destination competitiveness, image measurement, and consumer behaviour. There is a brief introduction for each part prior to the discussion of specific chapters just to make the readers familiar with their content. The editors believe that there is a need for information on how to better apply both traditional and contemporary marketing tools in order to be more competitive within the international arena. Metin Kozak serves as an Associate Professor of Marketing in the School of Tourism and Hotel Management, Mugla University, Turkey. Also, he is a visiting fellow in the Department of Marketing, University of Namur, Belgium. Following a successful career within the last five years (since the approval of PhD degree in 2000), Metin has received two awards to mark his achievements. In 2001, his PhD dissertation on benchmarking was nominated, by the EFQM- EU, among the best three PhD studies on TQM. In 2004, by a committee of the Turkish Tourism Investors’ Association, he was awarded the grand prize of the tourism researcher of the year 2003 in Turkey. He has published mainly in tourism journals and authored a book on Destination Benchmarking. His main research interests focus on consumer behavior, benchmarking, competitiveness, cross-cultural research, destination management and marketing, and European tourist markets. Luisa Andreu is Assistant Professor of Marketing in the Department of Marketing, University of Valencia, Spain. She obtained her Master's degree in Tourism from the International Centre for Tourism, Bournemouth University, UK, and a Ph.D. in Business Administration from the University of Valencia, Spain. She is a member of the Spanish Association of Scientifics in Tourism. She has published various articles in Annals of Tourism Research, Tourism Management, European Journal of Marketing, Journal of Travel and Tourism Marketing, among others. She has presented papers at several conferences organized by the European Marketing Academy, Academy of Marketing Science, CPTHL, and State of the Art: Tourism. She has also involved in numerous academic and industrial projects. Her research interests include consumer behavior and cross-cultural issues in service marketing.
Book Synopsis Marketing Tourism by : Alan Jefferson
Download or read book Marketing Tourism written by Alan Jefferson and published by . This book was released on 1991 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Tourism Market Trends by : World Tourism Organization
Download or read book Tourism Market Trends written by World Tourism Organization and published by . This book was released on 2000 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most up-to-date book on tourism which include sections on global & regional trends, with special emphasis on the countries of each region. They look at arrivals, receipts, hotel capacity & major source markets.
Book Synopsis Tourism Marketing in East and Southeast Asia by : Stylidis, Dimitrios
Download or read book Tourism Marketing in East and Southeast Asia written by Stylidis, Dimitrios and published by CABI. This book was released on 2022-12-19 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the increased research interest in tourism in Asia, most research has focused on the key destinations (China, Macau, Hong Kong, Thailand), while neglecting other destinations which are less well explored. Little is known about the marketing efforts and practices, along with the successes and challenges, countries in the East and Southeast Asia have been experiencing. This book aims to address this oversight by exploring the marketing approaches, techniques and tools used by various countries in the region both collectively and individually to manage their tourism offerings and position them in the global tourism market: China, Hong Kong, Indonesia, Japan, Korea, Macau, Mongolia, Myanmar, Vietnam. The book will be of interest to tourism marketing researchers, practitioners, academics, undergraduate and postgraduate students who will find these insightful contemporary case studies useful in the classroom.
Book Synopsis Trends in European Tourism Planning and Organisation by : Carlos Costa
Download or read book Trends in European Tourism Planning and Organisation written by Carlos Costa and published by Channel View Publications. This book was released on 2013-09-27 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by leading international tourism researchers, this book examines the key trends in European tourism planning and organisation. It introduces a theoretical framework to tourism planning and organisation using a procedural and structural approach. It also identifies leading and emerging practices and offers a new vision for European tourism planning.
Book Synopsis Tourism Marketing and Management in the Caribbean (RLE Marketing) by : Dennis J. Gayle
Download or read book Tourism Marketing and Management in the Caribbean (RLE Marketing) written by Dennis J. Gayle and published by Routledge. This book was released on 2014-09-15 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.
Book Synopsis Geography and Tourism Marketing by : Kaye Sung Chon
Download or read book Geography and Tourism Marketing written by Kaye Sung Chon and published by Routledge. This book was released on 2013-07-04 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is an extremely challenging business. Some strategies work phenomenally well sometimes and fail at others. You may be aware of the increased fragmentation of the consumer market and of the important role geography plays in tourist response but have difficulty finding a pattern to this without doing a lot of research. Geography and Tourism Marketing will provide you with diverse studies through which you will gain a better understanding of what excites and entices all types of consumers along with new strategies in your field to keep you up-to-date in the unpredictable business of tourism. Geography and Tourism Marketing is a compilation of greatly varied and valuable case studies and articles. In it you’ll explore thought-provoking topics such as these: the World Wide Web as one of the most significant technological developments in travel and tourism marketing the advantages of understanding the impact that a tourist’s country of origin has on small island destinations pinpointing problems in a specific business venture so you can avoid similar mistakes providing interactive maps to potential consumers through Geographic Information Systems determining the effectiveness of brochures reformulating and promoting a consistent image of a destination in order to better serve consumers the fast-growing market of nature travelers and how they can be targeted more effectively In this book, you will get current information on the link between geography and tourism marketing, which is an important aspect in conquering market segmentation and improving tourism marketing approaches. You will see the necessity of acknowledging this connection and be prepared to respond to it when you read Geography and Tourism Marketing.
Book Synopsis Tourism and Economic Development by : Allan M. Williams
Download or read book Tourism and Economic Development written by Allan M. Williams and published by . This book was released on 1988 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Tourism, Hospitality and Leisure in Europe by : Susan Horner
Download or read book Marketing Tourism, Hospitality and Leisure in Europe written by Susan Horner and published by Arden Shakespeare. This book was released on 1996 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text looks at marketing from a European perspective. In addition to case studies, it considers differences in consumer behaviour between European countries. The text is supported by student exercises and adopts a student-centered learning approach.
Book Synopsis Tourism and Economic Development by : Allan M. Williams
Download or read book Tourism and Economic Development written by Allan M. Williams and published by John Wiley & Sons. This book was released on 1998 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Together, the general review chapters and the 11 country case studies, provide a comprehensive and up-to-date survey of tourism in Western Europe. The case studies are modelled on similar formats and cover changes in domestic and foreign tourism, seasonal and regional concentration, the economic implications of tourism development, and tourism policies.
Book Synopsis Entrepreneurial Innovation in the International Business of Tourism by : María Jesús Jerez-Jerez
Download or read book Entrepreneurial Innovation in the International Business of Tourism written by María Jesús Jerez-Jerez and published by Taylor & Francis. This book was released on 2024-05-29 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: This international case study book provides 28 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor to maximise student participation and learning. The dynamic characteristic of the tourism industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with change and development in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies explores the dynamics of entrepreneurship in global context, analyses emerging markets and new business models, and elicits the implications of innovation and entrepreneurship in different contexts and within a transdisciplinary perspective. The cases illustrate innovation and entrepreneurship as an accelerator of tourism growth and development, under a sustainable perspective. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.
Book Synopsis Urban Destination Marketing in Contemporary Europe by : John Heeley
Download or read book Urban Destination Marketing in Contemporary Europe written by John Heeley and published by Channel View Publications. This book was released on 2015-02-15 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs). While analysing and critically assessing the current destination marketing paradigm, the author outlines the basis for a paradigm change. The new theory accommodates the anomalies and counter-instances associated with the existing paradigm and addresses the question of what in the future might best underpin urban DMO marketing operations. The book contains 21 in-depth interviews with senior DMO executives to allow practitioners to describe in their own words how they conduct their destination marketing activities.
Book Synopsis Touring Beyond the Nation by : Eric G. E. Zuelow
Download or read book Touring Beyond the Nation written by Eric G. E. Zuelow and published by Ashgate Publishing, Ltd.. This book was released on 2011 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Grand Tour to nudist beaches, this volume investigates the rise of modern tourism in Europe and highlights the many connections between European countries in their approach to and development of a transnational tourist industry. This is an essential addition to the library of those studying the history of tourism, popular culture and leisure in Europe, and will also provide interest to scholars of transnational topics, including Europeanization and globalization.
Book Synopsis Inter and Post-war Tourism in Western Europe, 1916–1960 by : Carmelo Pellejero Martínez
Download or read book Inter and Post-war Tourism in Western Europe, 1916–1960 written by Carmelo Pellejero Martínez and published by Springer Nature. This book was released on 2020-07-10 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection is a novel book with contributions from eleven expert researchers on the history of tourism in Europe. This book explores the growth of tourism in contemporary postwar Europe, especially during the periods following the First and Second World Wars and the Spanish Civil War. It reveals both the work carried out by social agents and institutions to develop tourism, and the contribution of tourism in boosting the economy and the recovery of morale in the Old Continent Its origin is the International Congress Postguerres / Aftermaths of War, organized by the Department of History and Archeology of the University of Barcelona, in Barcelona, in June 2019. In this Congress, professors Carmelo Pellejero and Marta Luque coordinated the session Post-war and tourism in contemporary Europe, in which all the authors of the book participated.
