Urban Destination Marketing In Contemporary Europe

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Urban Destination Marketing in Contemporary Europe

Author : John Heeley
Publisher : Channel View Publications
ISBN 13 : 1845414950
Total Pages : 269 pages
Book Rating : 4.8/5 (454 download)

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Book Synopsis Urban Destination Marketing in Contemporary Europe by : John Heeley

Download or read book Urban Destination Marketing in Contemporary Europe written by John Heeley and published by Channel View Publications. This book was released on 2015-02-15 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs). While analysing and critically assessing the current destination marketing paradigm, the author outlines the basis for a paradigm change. The new theory accommodates the anomalies and counter-instances associated with the existing paradigm and addresses the question of what in the future might best underpin urban DMO marketing operations. The book contains 21 in-depth interviews with senior DMO executives to allow practitioners to describe in their own words how they conduct their destination marketing activities.

Urban Destination Marketing in Contemporary Europe

Author : John Heeley
Publisher : Channel View Publications
ISBN 13 : 1845414934
Total Pages : 189 pages
Book Rating : 4.8/5 (454 download)

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Book Synopsis Urban Destination Marketing in Contemporary Europe by : John Heeley

Download or read book Urban Destination Marketing in Contemporary Europe written by John Heeley and published by Channel View Publications. This book was released on 2015 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aiming to unite theory and practice, this volume addresses the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs). It includes 21 in-depth interviews with senior DMO executives, to allow practitioners to describe in their own words how they conduct their marketing activities.

Tourism Marketing for Cities and Towns

Author : Bonita Kolb
Publisher : Routledge
ISBN 13 : 1134858159
Total Pages : 265 pages
Book Rating : 4.1/5 (348 download)

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Book Synopsis Tourism Marketing for Cities and Towns by : Bonita Kolb

Download or read book Tourism Marketing for Cities and Towns written by Bonita Kolb and published by Routledge. This book was released on 2017-02-10 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketers can use their own and other social media sites to communicate with today’s tech connected traveler. In a new updated volume, Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on clearly explaining how to develop the branded destination with special emphasis on product analysis, promoting authenticity and, new to this edition, the use of social media to create the personalized experiences desired by visitors. In addition, it contains a wide range of international examples and perspectives from a large variety of different stakeholders, alongside discussion questions and strategic planning worksheets. This book provides both practical advice with real-world application and a theoretical background to the field as a whole. Written in an engaging style, this book will be valuable reading for upper level students and business practitioners of Tourism, Marketing, Urban Studies, Business Management and Leisure Studies.

Tourism

Author : Stephen J. Page
Publisher : Routledge
ISBN 13 : 1000043088
Total Pages : 634 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Tourism by : Stephen J. Page

Download or read book Tourism written by Stephen J. Page and published by Routledge. This book was released on 2020-04-29 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism can be a challenging subject for students because it is both dynamic and susceptible to economic turbulence and shifts in trends. Tourism: A Modern Synthesis is an essential textbook for tourism students seeking a clear and comprehensive introduction to their studies that addresses these challenges. The authors apply a business approach to the subject, reflecting developments in the teaching and content of university courses, and the text covers both key principles and contemporary themes and issues at a global scale. Among the new features and topics included in this fifth edition are: New and fully updated case studies to reflect current trends and emerging markets including Africa and Asia. Up-to-date content on disruptive technologies such as Airbnb, low-cost airlines, the e-travel revolution and future developments. Current debates in sustainable tourism including the anti-tourism movement, plastic use and the Sustainable Development Goals. New content on evolving topics such as future employment, human resource management in tourism and generational marketing. Fully updated statistics and data. A brand-new Companion Website including an instructor’s manual, supplementary case studies, weblinks, multiple choice questions and PowerPoint slides. This is the ideal guide to tourism for students across all levels, serving as a point of reference throughout a programme of study.

Tourism, Urbanization, and the Evolving Periphery of the European Union

Author : Max Holleran
Publisher : Springer Nature
ISBN 13 : 9811502188
Total Pages : 124 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Tourism, Urbanization, and the Evolving Periphery of the European Union by : Max Holleran

Download or read book Tourism, Urbanization, and the Evolving Periphery of the European Union written by Max Holleran and published by Springer Nature. This book was released on 2019-10-25 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores travel, tourism, and urban development at the edges of Europe from the 1970s until the present. It compares tourism-spurred urban growth in Spain and Bulgaria, showing how development in Southern Europe after the fall of dictatorships provided a model for integrating post-socialist Europe in the 1990s. It analyzes the economic, cultural, and political dimensions of tourist economies, showing how they aligned with major European Union integration goals and were supported with EU development funds. It also chronicles the social and environmental costs of mass tourism where over-development has despoiled beachfronts and promoted low paying service jobs, reinforcing regional divisions in Europe between those who host and those who visit. Ultimately, it argues that while mass tourism is touted as a viable economic solution to EU inequality, it can potentially exacerbate disparities between core and peripheral zones, creating new and troubling forms of regional polarization.

Tourism

Author : Philip Goulding
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 1915097517
Total Pages : 248 pages
Book Rating : 4.9/5 (15 download)

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Book Synopsis Tourism by : Philip Goulding

Download or read book Tourism written by Philip Goulding and published by Goodfellow Publishers Ltd. This book was released on 2023-05-31 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines how temporality manifests in and impacts tourism in different parts of the world looking at climate, culture and/or structural conditions of the tourism operation. It looks at the reasons and causes for temporality within tourism and how this effects both the industry, the consumer and the environment.

Mass Tourism in a Small World

Author : David Harrison
Publisher : CABI
ISBN 13 : 1780648545
Total Pages : 263 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis Mass Tourism in a Small World by : David Harrison

Download or read book Mass Tourism in a Small World written by David Harrison and published by CABI. This book was released on 2017-05-26 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new book reviews all aspects of the phenomenon of mass tourism. It covers theoretical perspectives (including political economy, ethics, sustainability and environmentalism), the historical context, and the current challenges to domestic, intra-regional and international mass tourism. As tourism and tourist numbers continue to grow around the world, it becomes increasingly important that this subject is studied in depth and best practice applied in real-life situations. Finishing with a speculative chapter identifying potential future trends and challenges, this book forms an essential resource for all researchers and students within tourism studies.

Film-Induced Tourism

Author : Sue Beeton
Publisher : Channel View Publications
ISBN 13 : 1845415868
Total Pages : 299 pages
Book Rating : 4.8/5 (454 download)

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Book Synopsis Film-Induced Tourism by : Sue Beeton

Download or read book Film-Induced Tourism written by Sue Beeton and published by Channel View Publications. This book was released on 2016-09-15 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research-based monograph presents an introduction to the concept of film-induced tourism, building on the work of the seminal first edition. Many new case studies exploring the relationship between film and TV and tourism have been added and existing cases have been updated. The book incorporates studies on film studio theme parks, the impact of film-induced tourism on communities and the effect of film on tourists’ behaviour. It introduces new content including film-induced tourism in non-Western cultures, movie tours and contents tourism. The book is an essential resource for postgraduate students and researchers in the fields of tourism, film and media studies.

Tourist Destination Management

Author : Nazmi Kozak
Publisher : Springer
ISBN 13 : 3030169812
Total Pages : 323 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Tourist Destination Management by : Nazmi Kozak

Download or read book Tourist Destination Management written by Nazmi Kozak and published by Springer. This book was released on 2019-04-27 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.

The Power of New Urban Tourism

Author : Claudia Ba
Publisher : Routledge
ISBN 13 : 1000417581
Total Pages : 215 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis The Power of New Urban Tourism by : Claudia Ba

Download or read book The Power of New Urban Tourism written by Claudia Ba and published by Routledge. This book was released on 2021-07-21 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Power of New Urban Tourism explores new forms of tourism in urban areas with their social, political, cultural, architectural and economic implications. By investigating various showcases of New Urban Tourism within its social and spatial frames, the book offers insights into power relations and connections between tourism and cityscapes in various socio-spatial settings around the world. Contributors to the volume show how urban space has become a battleground between local residents and visitors, with changing perceptions of tourists as co-users of public and private urban spaces and as influencers of the local economies. This includes different roles of digital platforms as resources for access to the city and touristic opportunities as well as ways to organise and express protest or shifting representations of urban space. With contemporary cases from a wide disciplinary spectrum, the contributors investigate the power of New Urban Tourism in Africa, Asia, the Americas, Europe and Oceania. This focus allows a cross-cultural evaluation of New Urban Tourism and its dynamic, and changing conception transforming and subverting cities and tourism alike. The Power of New Urban Tourism will be of great interest to academics, researchers and students in the fields of cultural studies, sociology, the political sciences, economics, history, human geography, urban design and planning, architecture, ethnology and anthropology.

Tourism and Urban Planning in European Cities

Author : Noam Shoval
Publisher : Routledge
ISBN 13 : 0429650051
Total Pages : 221 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Tourism and Urban Planning in European Cities by : Noam Shoval

Download or read book Tourism and Urban Planning in European Cities written by Noam Shoval and published by Routledge. This book was released on 2020-05-21 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ambitious projects to modernize European capital cities emerged in the second half of the nineteenth century. The need for urban planning and urban expansion in European cities resulted from industrialization, modernization and economic development that created huge waves of immigration from rural areas into cities. These social and economic changes also laid the infrastructure for the mass tourism that would follow later. This comprehensive collection investigates the interrelationship between urban planning and tourism consumption in European cities, and its evolvement and transition over time. The authors focus on different cases of urban planning and tourism consumption in a range of European cities – Berlin, Paris, Vienna, Barcelona, Lisbon, Prague, Budapest and Skopje. In addition to being political and cultural capitals, these cities are also places where ordinary people live and work. This book addresses questions and concerns regarding the social and economic carrying capacity of these capital cities due to the growing intensity and volume of tourism. This book will be of interest to students, researchers and professionals in the fields of urban planning and tourism geography. It was originally published as a special issue of the journal Tourism Geographies.

Tourism and Urban Planning in European Cities

Author : Noam Shoval
Publisher : Routledge
ISBN 13 : 9780367582401
Total Pages : 208 pages
Book Rating : 4.5/5 (824 download)

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Book Synopsis Tourism and Urban Planning in European Cities by : Noam Shoval

Download or read book Tourism and Urban Planning in European Cities written by Noam Shoval and published by Routledge. This book was released on 2020-06-30 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive collection investigates the interrelationship between urban planning and tourism consumption in European cities, and its evolvement and transition over time. The authors focus on urban planning and tourism consumption in a range of European cities. This book was originally published as a special issue of Tourism Geographies

Destination Brands

Author : Nigel Morgan
Publisher : Routledge
ISBN 13 : 1136346635
Total Pages : 370 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Destination Brands by : Nigel Morgan

Download or read book Destination Brands written by Nigel Morgan and published by Routledge. This book was released on 2012-05-23 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

Routledge Handbook of Tourism Cities

Author : Alastair M. Morrison
Publisher : Routledge
ISBN 13 : 0429534809
Total Pages : 732 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Routledge Handbook of Tourism Cities by : Alastair M. Morrison

Download or read book Routledge Handbook of Tourism Cities written by Alastair M. Morrison and published by Routledge. This book was released on 2020-08-27 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Tourism Cities presents an up-to-date, critical and comprehensive overview of established and emerging themes in urban tourism and tourist cities. Offering socio-cultural perspectives and multidisciplinary insights from leading scholars, the book explores contemporary issues, challenges and trends. Organised into four parts, the handbook begins with an introductory section that explores contemporary issues, challenges and trends that tourism cities face today. A range of topics are explored, including sustainable urban tourism, overtourism and urbanisation, the impact of terrorism, visitor–host interactions, as well as reflections on present and future challenges for tourism cities. In Part II the marketing, branding and markets for tourism cities are considered, exploring topics such as destination marketing and branding, business travellers and exhibition hosting. This section combines academic scholarship with real-life practice and case studies from cities. Part III discusses product and technology developments for tourism cities, examining their supply and impact on different travellers, from open-air markets to creative waterfronts, from social media to smart cities. The final Part offers examples of how urban tourism is developing in different parts of the world and how worldwide tourism cities are adapting to the challenges ahead. It also explores emerging forms of specialist tourism, including geology and ecology-based tourism, socialist heritage and post-communist destination tourism. This handbook fills a notable gap by offering a critical and detailed understanding of the diverse elements of the tourist experience today. It contains useful suggestions for practitioners, as well as examples for theoretical frameworks to students in the fields of urban tourism and tourism cities. The handbook will be of interest to scholars and students working in urban tourism, heritage studies, human geography, urban studies and urban planning, sociology, psychology and business studies.

Towards Effective Place Brand Management

Author : Gregory Ashworth
Publisher : Edward Elgar Publishing
ISBN 13 : 184980639X
Total Pages : 295 pages
Book Rating : 4.8/5 (498 download)

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Book Synopsis Towards Effective Place Brand Management by : Gregory Ashworth

Download or read book Towards Effective Place Brand Management written by Gregory Ashworth and published by Edward Elgar Publishing. This book was released on 2010-01-01 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail has grown rapidly in the last decade or so, as places all over the world have put branding activities higher than ever in theiragenda. This important new book examines and clarifies key aspects of the recently popularised concept of place branding, expounding many controversies, confusions and discords in the field. The expert contributors clarify several unresolved issues surrounding the application of place branding, in particular its multiple goals. They provide adetailed analysis of the role of local communities in place branding strategies, and illustrate not only how, but also why brand management should be implemented. Case studies from a range of jurisdictions and cultural and political viewpoints are drawn upon, each illustrating an array of issues or techniques in specific economic, cultural and geographical contexts. This book provides a theoretically informed but practically oriented overview and discussion of the increasingly popular field of place branding as an instrument of place management. As such, it will strongly appeal to both academics and practitioners in the fields of place marketing, place branding, local development, tourism planning and development, tourism marketing, cultural geography, urban and regional planning. Consultants in local authorities, national and regional tourism boards will also find this to be a fascinating read.

Tourism Marketing in Western Europe

Author : Nikolaos Boukas
Publisher :
ISBN 13 : 9781789248760
Total Pages : 0 pages
Book Rating : 4.2/5 (487 download)

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Book Synopsis Tourism Marketing in Western Europe by : Nikolaos Boukas

Download or read book Tourism Marketing in Western Europe written by Nikolaos Boukas and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at contemporary marketing tools utilised by various Western-European countries. It presents case studies on how tourism marketing in this region has been handled and evolved in an era of contradictory forces such as competitiveness versus sustainability, locality versus globalisation, maturity versus new product development.

Tourism in the City

Author : Nicola Bellini
Publisher : Springer
ISBN 13 : 3319268775
Total Pages : 344 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis Tourism in the City by : Nicola Bellini

Download or read book Tourism in the City written by Nicola Bellini and published by Springer. This book was released on 2016-08-29 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critically explores the interconnections between tourism and the contemporary city from a policy-oriented standpoint, combining tourism perspectives with discussion of urban models, issues, and challenges. Research-based analyses addressing managerial issues and evaluating policy implications are described, and a comprehensive set of case studies is presented to demonstrate practices and policies in various urban contexts. A key message is that tourism policies should be conceived as integrated urban policies that promote tourism performance as a means of fostering urban quality and the well-being of local communities, e.g., in terms of quality spaces, employment, accessibility, innovation, and learning opportunities. In addition to highlighting the significance of urban tourism in relation to key urban challenges, the book reflects on the risks and tensions associated with its development, including the rise of anti-tourism movements as a reaction to touristification, cultural commodification, and gentrification. Attention is drawn to asymmetries in the costs and benefits of the city tourism phenomenon, and the supposedly unavoidable trade-off between the interests of residents and tourists is critically questioned.