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Touchpoints
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Download or read book TouchPoints written by Douglas Conant and published by John Wiley & Sons. This book was released on 2011-05-17 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fresh, effective, and enduring way to lead—starting with your next interaction Most leaders feel the inevitable interruptions in their jam-packed days are troublesome. But in TouchPoints, Conant and Norgaard argue that these—and every point of contact with other people—are overlooked opportunities for leaders to increase their impact and promote their organization's strategy and values. Through previously untold stories from Conant's tenure as CEO of Campbell Soup Company and Norgaard's vast consulting experience, the authors show that a leader's impact and legacy are built through hundreds, even thousands, of interactive moments in time. The good news is that anyone can develop "TouchPoint" mastery by focusing on three essential components: head, heart, and hands. TouchPoints speaks to the theory and craft of leadership, promoting a balanced presence of rational, authentic, active, and wise leadership practices. Leadership mastery in the smallest and otherwise ordinary moments can transform aimless activity in individuals and entropy in organizations into focused energy—one magical moment at a time.
Download or read book Touchpoints written by T. Berry Brazelton and published by Harper Collins. This book was released on 1992 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guide to child development for parents from pregnancy to the first grade.
Book Synopsis Beyond Advertising by : Yoram (Jerry) Wind
Download or read book Beyond Advertising written by Yoram (Jerry) Wind and published by John Wiley & Sons. This book was released on 2016-02-15 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, and academics all grappling with today’s unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints
Download or read book TouchPoints written by Ronald A. Beers and published by Tyndale House Publishers, Inc.. This book was released on 2008-09-15 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: This classic collection of Bible verses is arranged alphabetically by topic for quick and easy reference to help readers meet their spiritual needs.
Download or read book Touchpoints written by T. Berry Brazelton and published by . This book was released on 1995 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Touchpoints-Three to Six by : T. Berry Brazelton
Download or read book Touchpoints-Three to Six written by T. Berry Brazelton and published by Da Capo Lifelong Books. This book was released on 2008-03-17 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: For decades, new parents have relied on Dr. Brazelton's wisdom. But all "Brazelton babies" grow up. Now at last, the internationally famous pediatrician, in collaboration with an eminent child psychiatrist, has brought his unique insights to the "magic" preschool and first-grade years.Through delightful profiles of four very different children, the authors apply the touchpoints theory (following the pattern of growth-new challenge-reegression-recharging-and renewed growth) to each of the great cognitive, behavioral, and emotional leaps that occur from age three to six. In the second, alphabetical, half of the book they offer precious guidance to parents facing contemporary pressures and stresses, such as how to keep a child safe without instilling fear, countering the electronic barrage of violent games and marketing aimed at children, coping successfully with varied family configurations, over-scheduling, competition, and many other vital issues today. A Merloyd Lawrence Book
Book Synopsis Brand Touchpoints by : Aparna Sundar
Download or read book Brand Touchpoints written by Aparna Sundar and published by Nova Science Publishers. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand touchpoints are used to reinforce the basic premise of branding, which is to distinguish brands from their competitors and remain memorable, ultimately keeping customers resolute in their allegiance. Information related through brand touchpoints increases brand familiarity, contributes to a brands value, improves attitudes towards a brand, and in general is essential to maintain an ongoing relationship with consumers. Given the role of brand touchpoints, a look at contemporary issues is warranted. Brand Touchpoints is a collection of chapters by academics, practitioners and designers on the current evolution of brand communication. The book looks at existing issues in the marketplace and ways to influence the branding process. First, the changing role of brand touchpoints is reviewed in terms of the move from physical assets such as stores, trucks, and outdoor billboards to digital applications. A foundational sense of how consumers develop inferences surrounding brand touchpoints is then explored. Following this, prescriptive models for building brands to enhance the effectiveness of brand touchpoints are proposed. Then the ability of tangible touchpoints such as product design, packaging, and other tangible aspects of the brand to inform macro branding is reviewed. A case is made for more research on multisensory aspects of a brand. Chapters in the final section of the book explore brand touchpoints as it influences microtrends of prosocial consumers, children and ardent sports fans. To conclude, novel linkages in brand literature that set up an agenda for future research as it relates to consumer culture is discussed. The diverse set of chapters in this book offer a well-timed, in-depth summary of the various academic literature and industry phenomenon. Chapters are contributed by leading academic and industry experts which include: Chris Allen, University of Cincinnati; Clarinda Rodrigues, Linnaeus University; Claudio Alvarez, Baylor University; Conor Henderson, University of Oregon; Dominic Walsh, Landor Associates; Doug Ewing, Bowling Green State University; Drew Boyd, University of Cincinnati; Frank R. Kardes, University of Cincinnati; Frank Veltri, University of Oregon; Kathryn Mercurio, University of Oregon; Lars Bergkvist, Zayed University; Marc Mazodier, Zayed University; Matt Carcieri, The Jim Stengel Company; Maureen Morrin, Temple University; Peter Chamberlain, University of Cincinnati; Remi Trudel, Boston University; Sara Baskentli, City University of New York; Susan P. Mantel, University of Cincinnati; Susan Sokolowski, University of Oregon; Teresa Davis, The University of Sydney; Todd Timney, The University of Cincinnati; Xiaoqi Han, Western Connecticut State University
Book Synopsis Marketing Communications by : Chris Fill
Download or read book Marketing Communications written by Chris Fill and published by Pearson UK. This book was released on 2019 with total page 1019 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields. The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world. Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising.
Author :Tyndale House Publishers Publisher :Tyndale House Publishers, Inc. ISBN 13 :9780842342261 Total Pages :340 pages Book Rating :4.3/5 (422 download)
Book Synopsis Touchpoints for Couples by : Tyndale House Publishers
Download or read book Touchpoints for Couples written by Tyndale House Publishers and published by Tyndale House Publishers, Inc.. This book was released on 2001-02 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: From "abandonment" to "worry", this book collects God's promises to couples in a concise, easy-to-navigate topical format. Readers can turn to the listings at any time for simple access to biblical encouragement and guidance.
Book Synopsis TouchPoints for Women by : Ronald A. Beers
Download or read book TouchPoints for Women written by Ronald A. Beers and published by Tyndale House Publishers, Inc.. This book was released on 2012-04-13 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: TouchPoints for Women puts God’s answers to your most pressing questions right at your fingertips. Inside, you’ll find answers, words of encouragement, and Bible promises on nearly 150 alphabetically arranged topics—from affection, belonging, and contentment, to disappointment, loneliness, and security. Whether you read this book straight through or use it as a handy reference guide for those days when life throws you an unexpected curve, you’ll be amazed at the impact God’s Word can and does have on your everyday life.
Download or read book The Brand Flip written by Marty Neumeier and published by New Riders. This book was released on 2015-07-24 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?
Book Synopsis TouchPoints for Students by : Ronald A. Beers
Download or read book TouchPoints for Students written by Ronald A. Beers and published by Tyndale House Publishers, Inc.. This book was released on 2009 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: "TouchPoints for Students" puts God's words of encouragement and affirmation at the fingertips of students. Each section starts with a question, which is answered through Scriptures, and ends with a promise from God's Word.
Book Synopsis The Blueprint by : Douglas R. Conant
Download or read book The Blueprint written by Douglas R. Conant and published by John Wiley & Sons. This book was released on 2020-02-26 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Wall Street Journal and Publishers Weekly Bestseller Lift your leadership to new heights Doug Conant, Founder of ConantLeadership, former CEO of Campbell Soup Company, and former President of Nabisco Foods, shares transformational insights in his new book, The Blueprint. Conant is the only former Fortune 500 CEO who is a New York Times bestselling author, a top 50 Leadership Innovator, a Top 100 Leadership Speaker, and a Top 100 Most Influential Author in the World. Get Unstuck In 1984, Doug Conant was fired without warning and with barely an explanation. He felt hopeless and stuck but, surprisingly, this defeating turn of events turned out to be the best thing that ever happened to him. Doug began to consider what might be holding him back from realizing his potential, fulfilling his dreams, and making a bigger impact on the world around him. Embarking on a journey of self-reflection and discovery, he forged a path to revolutionize his leadership and transform his career trajectory. Ultimately, Doug was able to condense his remarkable leadership story into six practical steps. It wasn't until Doug worked through these six steps that he was able to lift his leadership to heights that ultimately brought him career success, joy, and fulfillment. Reach High - Envision Dig Deep - Reflect Lay the Groundwork - Study Design - Plan Build - Practice Reinforce - Improve In The Blueprint, part leadership manifesto, part practical manual, Doug teaches leaders how to work through the same six steps that he used to transform his journey. The six steps are manageable and incremental, designed to fit practically within the pace of busy modern life. Knowing how daunting the prospect of change can be, Doug arms readers with exercises and practices to realistically bring their foundation to life in every situation. Now, today’s leaders who feel stuck and overwhelmed finally have a blueprint for lifting their leadership to make meaningful change in their organizations and in the world.
Book Synopsis TouchPoints of Hope by : Ronald A. Beers
Download or read book TouchPoints of Hope written by Ronald A. Beers and published by . This book was released on 2003-08 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: TouchPoints of Hope: "How should I deal with life's disappointments?" "Can any good come from my suffering?" This new addition to the popular TouchPoints series addresses these and other questions that afflict everyone at some point. The questions are taken from real life; the answers come straight from God's word. This book makes a great evangelism tool or stocking stuffer.
Book Synopsis TouchPoint Bible by : Tyndale House Publishers
Download or read book TouchPoint Bible written by Tyndale House Publishers and published by Tyndale House Publishers. This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Identifies over 200 human needs and helps you quickly locate thousands of Bible verses to give you guidance, instruction and encouragement.
Book Synopsis What Customers Crave by : Nicholas Webb
Download or read book What Customers Crave written by Nicholas Webb and published by AMACOM. This book was released on 2016-10-12 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Think you know your customers? You better be more assured than just thinking you do, because your success depends on it! The best companies in the world first research exhaustively what their customers desire, and then they deliver it in memorable and deeply human experiences--resulting in success previously believed to be unachievable. So once again, how well do you know your customers?In a hyperconnected economy that is radically changing consumer expectations, this vital expectation for any successful business is not always easy. But in What Customers Crave, author and business strategist Nicholas Webb simplifies this critical task into being able to confidently answer two questions: What do your customers love? What do they hate?Jam-packed with tools and examples, this must-have resource helps businesses reinvent how they engage with customers (both physical and virtual). Learn how to:• Gain invaluable insights into who your customers are and what they care about• Use listening posts and Contact Point Innovation to refine customer types• Engineer experiences for each micromarket that are not only exceptional, but insanely relevant• Connect across the five most important touchpoints• Co-create with your customers• And more!It’s time to reinvent the ways you engage with your customers. Because when you learn to provide for them exactly what they want, they not only bring along their wallets but those belong to their friends as well!
Book Synopsis Watertight Marketing by : Bryony Thomas
Download or read book Watertight Marketing written by Bryony Thomas and published by Ecademy Press. This book was released on 2013 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most businesses have serious profit leaks, so when they run their marketing taps, revenue simply pours out of a leaky bucket. Readers who follow the process laid out in this guide will be able to step off the roller coaster of yo-yo sales results and get their business on a sustainable upward curve.
