To Our Customers And Friends

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Our Customers, Our Friends

Author : Brooke Bates
Publisher :
ISBN 13 : 9780983998310
Total Pages : 238 pages
Book Rating : 4.9/5 (983 download)

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Book Synopsis Our Customers, Our Friends by : Brooke Bates

Download or read book Our Customers, Our Friends written by Brooke Bates and published by . This book was released on 2011-12-01 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being the best isn't easy. It requires dedication, hard work, and a passion and plan to sell more than anybody else. It also requires treating your customer as your best friend. For more than half a century, Rick Case has steered Rick Case Automotive Group to become one of the most successful car dealership chains in America by following this simple rule. & ;& ;Rick, along with his wife, Rita, have learned what it takes to become the best and how to stay on top whether it's selling cars or motorcycles, building iconic brands, marketing sporting events, or developing new philanthropic events that benefit local charities.& ;& ;In Our Customers, Our Friends, Rick explains how to look through the eyes of your customers and transform any organization into an industry leader. & ;& ;From creating the 10-year, 100,000-mile warranty that literally changed the face of Hyundai to promoting daredevil Evel Knievel's daring stunts, Rick Case has applied creativity and innovation as well as a dab of marketing genius to every endeavor he undertakes. & ;& ;But before he grew into any of the titles people assign him car dealer, promoter, entrepreneur, pioneer, philanthropist, or marketing guru Rick was just a car salesman from Akron, Ohio, with a big dream. Here's how he did it, and how you can take the lessons he learned and apply them to your own life.

Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000

Author : Pete Blackshaw
Publisher : Crown Currency
ISBN 13 : 038552675X
Total Pages : 210 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 by : Pete Blackshaw

Download or read book Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 written by Pete Blackshaw and published by Crown Currency. This book was released on 2008-07-08 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today’s consumer.

HOW TO WIN FRIENDS & INFLUENCE PEOPLE

Author : Dale Carnegie
Publisher : Good Press
ISBN 13 :
Total Pages : 262 pages
Book Rating : 4.8/5 (596 download)

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Book Synopsis HOW TO WIN FRIENDS & INFLUENCE PEOPLE by : Dale Carnegie

Download or read book HOW TO WIN FRIENDS & INFLUENCE PEOPLE written by Dale Carnegie and published by Good Press. This book was released on 2023-11-26 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dale Carnegie's 'How to Win Friends & Influence People' is a timeless self-help classic that explores the art of building successful relationships through effective communication. Written in a straightforward and engaging style, Carnegie's book provides practical advice on how to enhance social skills, improve leadership qualities, and achieve personal and professional success. The book is a must-read for anyone looking to navigate social dynamics and connect with others in a meaningful way, making it a valuable resource in today's interconnected world. With anecdotal examples and actionable tips, Carnegie's work resonates with readers of all ages and backgrounds, making it a popular choice for personal development and growth. Carnegie's ability to distill complex social principles into simple, actionable steps sets this book apart as a timeless guide for building lasting relationships and influencing others positively. Readers will benefit from Carnegie's wisdom and insight, gaining valuable tools to navigate social interactions and achieve success in their personal and professional lives.

Managers the Day After Tomorrow

Author : Rik Vera
Publisher : Lannoo Publishers
ISBN 13 : 9789401454230
Total Pages : 0 pages
Book Rating : 4.4/5 (542 download)

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Book Synopsis Managers the Day After Tomorrow by : Rik Vera

Download or read book Managers the Day After Tomorrow written by Rik Vera and published by Lannoo Publishers. This book was released on 2018-10-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's economy, everything has changed. In order to survive, managers and organisational leaders will have to address the need to connect to the largest possible audience without losing touch with the individual. But how does this work? How can managers look ahead? How can they imagine how their company will be doing in thirty years from now, and do so in an environment where predictions have become all but impossible, and then at the same time successfully imprint their vision into a strategy for the next three months from now? What makes today's customers tick? Why does everything have to be easy, fast, fun and simple? Why is data the new gold, and why is AI a blessing? The answer is plain. To keep evolving, leaders should be inspired by the outside world. They should have the guts to read the signals all around them. They should meet the needs of their customers and, above all, they should focus on every possibility. In short, they should never stop experimenting. AUTHOR: Rik Vera is a Partner at inspiration and advice company nexxworks. He is a highly sought-after keynote speaker and advisor in the field of extreme customer centricity, disruption, sales and marketing. SELLING POINTS: * Guide beyond the end of predictability for managers that disproves popular myths and addresses tomorrow's greatest dangers * Offers a multidisciplinary approach 50 colour, 20 b/w images

How to Win Friends and Influence People

Author :
Publisher : ببلومانيا للنشر والتوزيع
ISBN 13 :
Total Pages : 304 pages
Book Rating : 4./5 ( download)

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Book Synopsis How to Win Friends and Influence People by :

Download or read book How to Win Friends and Influence People written by and published by ببلومانيا للنشر والتوزيع. This book was released on 2024-02-17 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.

The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers

Author : Adam Metz
Publisher : McGraw Hill Professional
ISBN 13 : 0071759182
Total Pages : 306 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers by : Adam Metz

Download or read book The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers written by Adam Metz and published by McGraw Hill Professional. This book was released on 2011-08-16 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The social customer is your NEW customer. And if you don’t recognize it, they will be someone else’s new customer. Adam Metz presents a clear, concise game plan for attracting them, connecting with them, and keeping them. Don’t just buy this book: invest in the content. Actually, invest time to implement the content." —JEFFREY GITOMER, author of The Little Red Book of Selling and Social BOOM! "This book connects two key dots in the customer equation: knowing why your customers uniquely do business with you and taking actions that cause them to repeat that choice more frequently." — RICH BLAKEMAN, sales vice president, Miller Heiman, from the Afterword "I’ve seen the future of marketing and it delivers in less than 300 pages. Adam Metz’s The Social Customer makes a compelling case for revolutionizing your thinking about how you connect and build a relationship with your customer in a fashion that shrinks your marketing team and amplifi es the love the world feels for you and your product. Not easy stuff, and, done the wrong way, it’s dangerous." — CHIP CONLEY, founder of Joie de Vivre Hospitality and author of PEAK: How Great Companies Get Their Mojo from Maslow About the Book IF you look at the people who follow your company via social media simply as "social media users," you’re missing a much bigger picture. They are, above all, your customers—and as such, they have a multitude of needs. But without the right social media strategy, they might not remain your customers for long. Adam Metz is prized by clients and online fans for his understanding of what makes both companies and their customers click—and how social media can get them in sync and drive revenue. In The Social Customer, he teaches you all you’ll need to know to transform your business—not just on the Web but across the board. Even if Facebook and Twitter were to disappear tomorrow, these are the fundamentals that will always apply—whatever the technology and whatever the social media. You’ll learn: How to transform your brand into a coveted "Social Object" Where your brand currently stands with your social customers—and how to mobilize your customers to get the word out The "The Ten Commandments of Social Customer Relationship Management" How to harness the power of collaboration How to delight your customers and win loyalty through individualized Treatment What terms like "Social Marketing" and "Social Sales Insights" really mean—and why they can be vital to business success Metz also includes anecdotes, case studies, and outside-the-box inspiration from branding innovators—ranging from upstart punk bands to absolute giants like Burger King and SAP—all designed to keep you thinking critically, creatively, and with the kind of flexibility that will keep your social customers engaged as your company grows.

The Book of Lost Friends

Author : Lisa Wingate
Publisher : Ballantine Books
ISBN 13 : 1984819895
Total Pages : 417 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis The Book of Lost Friends by : Lisa Wingate

Download or read book The Book of Lost Friends written by Lisa Wingate and published by Ballantine Books. This book was released on 2020-04-07 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • From the bestselling author of Before We Were Yours comes a dramatic historical novel of three young women searching for family amid the destruction of the post–Civil War South, and of a modern-day teacher who learns of their story and its vital connection to her students’ lives. “An absorbing historical . . . enthralling.”—Library Journal Bestselling author Lisa Wingate brings to life startling stories from actual “Lost Friends” advertisements that appeared in Southern newspapers after the Civil War, as newly freed slaves desperately searched for loved ones who had been sold away. Louisiana, 1875: In the tumultuous era of Reconstruction, three young women set off as unwilling companions on a perilous quest: Hannie, a freed slave; Lavinia, the pampered heir to a now destitute plantation; and Juneau Jane, Lavinia’s Creole half sister. Each carries private wounds and powerful secrets as they head for Texas, following roads rife with vigilantes and soldiers still fighting a war lost a decade before. For Lavinia and Juneau Jane, the journey is one of stolen inheritance and financial desperation, but for Hannie, torn from her mother and siblings before slavery’s end, the pilgrimage west reignites an agonizing question: Could her long-lost family still be out there? Beyond the swamps lie the limitless frontiers of Texas and, improbably, hope. Louisiana, 1987: For first-year teacher Benedetta Silva, a subsidized job at a poor rural school seems like the ticket to canceling her hefty student debt—until she lands in a tiny, out-of-step Mississippi River town. Augustine, Louisiana, is suspicious of new ideas and new people, and Benny can scarcely comprehend the lives of her poverty-stricken students. But amid the gnarled live oaks and run-down plantation homes lie the century-old history of three young women, a long-ago journey, and a hidden book that could change everything.

Customers for Keeps

Author : Lois K. Geller
Publisher : Adams Media Corporation
ISBN 13 : 9781580625616
Total Pages : 0 pages
Book Rating : 4.6/5 (256 download)

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Book Synopsis Customers for Keeps by : Lois K. Geller

Download or read book Customers for Keeps written by Lois K. Geller and published by Adams Media Corporation. This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's retail marketplace is a vast sea of products, services, and wannabe brands. But even the catchiest slogans and biggest selections won't capture the buyer's loyalty if they don't establish a personal "connection." And there's no closer connection than friendship. Author and entrepreneur Lois K. Geller has found a surefire way to raise your brand above the others. Her philosophy - so simple and yet so powerful - is Friendship Branding. While working with clients such as American Express, Weight Watchers, and Columbia House, Geller found that creating a warm, long-term relationship with customers brought unprecedented sales and long-term brand loyalty. She also discovered that customers prefer the brand that reflects the qualities of a good friend: reliability, humor, honesty, charisma. Customers for Keeps reveals the eight stages of Friendship Branding that will put your company on your customers' "most wanted" list. 1. Wear a human face. 2. Maximize your initial impact. 3. Bond with customers by establishing mutual needs. 4. Listen to your customers via new channels. 5. Win trust by apprising customers of the latest brand developments - good and bad 6. Set your customers at ease. 7. Commit to customers. 8. Sustain your friendships. Customers for Keeps will show you how to: -Create and maintain a memorable, effective brand - no matter how large or small the company -Redefine a brand as an experience, rather than an image -Relate to customers as one would a best friend, using the principles and "rituals" of friendship -Inspire trust, respect, and loyalty in customers -Repair "broken" relationships sothat they are stronger than ever -And more! This groundbreaking work tears down the old definition of branding. Instead of simply creating a physical image or mental association of a product or service in the customer's mind, companies can now brand themselves in such a way so they are thought of as trusted friends. Remember, every customer worth getting is worth keeping. Customers for Keeps shows you why a friendship between customer and company is not only preferable in today's marketplace - it's vital.

Simple Cake

Author : Odette Williams
Publisher : Ten Speed Press
ISBN 13 : 039958143X
Total Pages : 192 pages
Book Rating : 4.3/5 (995 download)

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Book Synopsis Simple Cake by : Odette Williams

Download or read book Simple Cake written by Odette Williams and published by Ten Speed Press. This book was released on 2019-03-12 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: A nostalgic ode to the joy of homemade cake, beautifully photographed and with easy mix-and-match recipes for a sweet lift any day of the week. “A sweet book full of incredible photography, delightfully simple recipes, and so, so much love.”—Alison Roman, author of Dining In NAMED ONE OF THE BEST COOKBOOKS OF THE YEAR BY THE NEW YORK TIMES AND FOOD52 Everyone has a favorite style of cake, whether it's citrusy and fresh or chocolatey and indulgent. All of these recipes and more are within your reach in Simple Cake, a love letter from Brooklyn apron and bakeware designer Odette Williams to her favorite treat. With easy recipes and inventive decorating ideas, Williams gives you recipes for 10 base cakes, 15 toppings, and endless decorating ideas to yield a treat—such as Milk & Honey Cake, Coconut Cake, Summer Berry Pavlova, and Chocolatey Chocolate Cake—for any occasion. Williams also addresses the fundamentals for getting cakes just right, with foolproof recipes that can be cranked out whenever the urge strikes. Gorgeous photography, along with Williams's warm and heartfelt writing, elevate this book into something truly special.

Winning on Purpose

Author : Fred Reichheld
Publisher : Harvard Business Press
ISBN 13 : 1647821797
Total Pages : 159 pages
Book Rating : 4.6/5 (478 download)

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Book Synopsis Winning on Purpose by : Fred Reichheld

Download or read book Winning on Purpose written by Fred Reichheld and published by Harvard Business Press. This book was released on 2021-12-07 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star. Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru Fred Reichheld, thousands of companies around the world have adopted it—from industrial titans such as Mercedes-Benz and Cummins to tech giants like Apple and Amazon to digital innovators such as Warby Parker and Peloton. Now, Reichheld has raised the bar yet again. In Winning on Purpose, he demonstrates that the primary purpose of a business should be to enrich the lives of its customers. Why? Because when customers feel this love, they come back for more and bring their friends—generating good profits. This is NPS 3.0 and it puts a new take on the age-old Golden Rule—treat customers the way you would want a loved one treated—at the heart of enduring business success. As the compelling examples in this book illustrate, companies with superior NPS consistently deliver higher returns to shareholders across a wide array of industries. But winning on purpose isn't easy. Reichheld also explains why many NPS practitioners achieve just a small fraction of the system's full potential, and he presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable, complementary accounting measure that can truly leverage the power of NPS. With keen insight and moving personal stories, Reichheld advances the thinking and practice of NPS. Winning on Purpose is your indispensable guide for inspiring customer love within your own teams and using Net Promoter to achieve both personal and business success.

How to Find a Friend

Author : Maria S. Costa
Publisher : HarperCollins
ISBN 13 : 132880965X
Total Pages : 32 pages
Book Rating : 4.3/5 (288 download)

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Book Synopsis How to Find a Friend by : Maria S. Costa

Download or read book How to Find a Friend written by Maria S. Costa and published by HarperCollins. This book was released on 2017-04-11 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rabbit and a squirrel are alone and lonely, each wishing for a friend. Obviously they'd be perfect friends for each other. But as they go through their day, they keep missing each other, each totally oblivious to the other's presence. When they finally—and literally—bump into each other, each has found a friend at last. Young children will enjoy being smarter and more observant than these silly characters and will also rejoice at their success.

Friendfluence

Author : Carlin Flora
Publisher : Anchor
ISBN 13 : 0385535449
Total Pages : 288 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Friendfluence by : Carlin Flora

Download or read book Friendfluence written by Carlin Flora and published by Anchor. This book was released on 2013-01-15 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the unexpected ways friends influence our personalities, choices, emotions, and even physical health in this fun and compelling examination of friendship, based on the latest scientific research and ever-relatable anecdotes. Why is dinner with friends often more laughter filled and less fraught than a meal with family? Although some say it’s because we choose our friends, it’s also because we expect less of them than we do of relatives. While we’re busy scrutinizing our romantic relationships and family dramas, our friends are quietly but strongly influencing everything from the articles we read to our weight fluctuations, from our sex lives to our overall happiness levels. Evolutionary psychologists have long theorized that friendship has roots in our early dependence on others for survival. These days, we still cherish friends but tend to undervalue their role in our lives. However, the skills one needs to make good friends are among the very skills that lead to success in life, and scientific research has recently exploded with insights about the meaningful and enduring ways friendships influence us. With people marrying later—and often not at all—and more families having just one child, these relationships may be gaining in importance. The evidence even suggests that at times friends have a greater hand in our development and well-being than do our romantic partners and relatives. Friends see each other through the process of growing up, shape each other’s interests and outlooks, and, painful though it may be, expose each other’s rough edges. Childhood and adolescence, in particular, are marked by the need to create distance between oneself and one’s parents while forging a unique identity within a group of peers, but friends continue to influence us, in ways big and small, straight through old age. Perpetually busy parents who turn to friends—for intellectual stimulation, emotional support, and a good dose of merriment—find a perfect outlet to relieve the pressures of raising children. In the office setting, talking to a friend for just a few minutes can temporarily boost one’s memory. While we romanticize the idea of the lone genius, friendship often spurs creativity in the arts and sciences. And in recent studies, having close friends was found to reduce a person’s risk of death from breast cancer and coronary disease, while having a spouse was not. Friendfluence surveys online-only pals, friend breakups, the power of social networks, envy, peer pressure, the dark side of amicable ties, and many other varieties of friendship. Told with warmth, scientific rigor, and a dash of humor, Friendfluence not only illuminates and interprets the science but draws on clinical psychology and philosophy to help readers evaluate and navigate their own important friendships.

To Our Customers, Our Friends

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (111 download)

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Book Synopsis To Our Customers, Our Friends by :

Download or read book To Our Customers, Our Friends written by and published by . This book was released on 1921 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Uncommon Service

Author : Frances X. Frei
Publisher : Harvard Business Press
ISBN 13 : 1422133311
Total Pages : 262 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Uncommon Service by : Frances X. Frei

Download or read book Uncommon Service written by Frances X. Frei and published by Harvard Business Press. This book was released on 2012 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers an organizational design model for service organizations, covering such topics as funding mechanisms, employee management systems, and customer management systems.

How to Start a Landscaping Business

Author : Keith Kalfas
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781530147359
Total Pages : 82 pages
Book Rating : 4.1/5 (473 download)

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Book Synopsis How to Start a Landscaping Business by : Keith Kalfas

Download or read book How to Start a Landscaping Business written by Keith Kalfas and published by Createspace Independent Publishing Platform. This book was released on 2016-02-19 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Start a Landscaping Business By Keith Kalfas is a Classic Struggle to victory story on how to overcome fear and self-doubt. This book is for someone stuck in a dead-end job and looking to venture out into they're first small business.

The Milk Dealer

Author :
Publisher :
ISBN 13 :
Total Pages : 2088 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis The Milk Dealer by :

Download or read book The Milk Dealer written by and published by . This book was released on 1928 with total page 2088 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Amaze Every Customer Every Time

Author : Shep Hyken
Publisher : Greenleaf Book Group
ISBN 13 : 1626340102
Total Pages : 249 pages
Book Rating : 4.6/5 (263 download)

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Book Synopsis Amaze Every Customer Every Time by : Shep Hyken

Download or read book Amaze Every Customer Every Time written by Shep Hyken and published by Greenleaf Book Group. This book was released on 2013-09-03 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: You must deliver an amazing customer experience. Why? It is the competitive edge of new-era business—in any market and any economy. Renowned customer experience expert Shep Hyken explains how consistently amazing customers through stellar service can elevate your company from good to great. All transformations require a role model, and Shep has found the perfect role model to inspire your team: Ace Hardware. Ace was named as one of the top ten customer service brands in America by Businessweek and ranked highest in its industry for customer satisfaction. Through revealing stories from Ace’s over-the-top work with customers, Shep explores the five tactical areas of customer amazement: leadership, culture, one-on-one, competitive edge, and community. Delivering amazing service requires everyone in your organization to step up and be a leader. It doesn’t take a title. It takes the right set of tools and principles. To help you empower employees at all levels, Shep brings the content to a deeply practical level. His 52 Amazement Tools—like “Ask the extra question” and “Focus on the customer, not the money”—are simple, clear, useful for almost anybody, and supported with compelling research and stories. Between these covers, you will find the tools and tactics you need to transform your company into a seriously customer-focused operation that will amaze every customer every time.