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Author : Joe Morella
Publisher :
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.3/5 (91 download)
Download or read book Those Great Movie Ads written by Joe Morella and published by . This book was released on 1972 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.F/5 ( download)
Download or read book Marquee written by and published by . This book was released on 1928 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Those great movie ads written by and published by . This book was released on 1969 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1662 pages
Book Rating : 4.F/5 ( download)
Download or read book The Publishers Weekly written by and published by . This book was released on 1972 with total page 1662 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eric Greene
Publisher : McFarland
ISBN 13 : 1476608288
Total Pages : 263 pages
Book Rating : 4.4/5 (766 download)
Download or read book Planet of the Apes as American Myth written by Eric Greene and published by McFarland. This book was released on 2006-03-17 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do political conflicts shape popular culture? This book explores that question by analyzing how the Planet of the Apes films functioned both as entertaining adventures and as apocalyptic political commentary. Informative and thought provoking, the book demonstrates how this enormously popular series of secular myths used images of racial and ecological crisis to respond to events like the Cold War, the race riots of the 1960s, the Civil Rights movement, the Black Power movement, and the Vietnam War. The work utilizes interviews with key filmmakers and close readings of the five Apes films and two television series to trace the development of the series’ theme of racial conflict in the context of the shifting ideologies of race during the sixties and seventies. The book also observes that today, amid growing concerns over race relations, the resurgent popularity of Apes and Twentieth Century—Fox’s upcoming film may again make Planet of the Apes a pop culture phenomenon that asks who we are and where we are going. Instructors considering this book for use in a course may request an examination copy here.
Author : John McElwee
Publisher : Paladin Communications
ISBN 13 : 0998376345
Total Pages : 304 pages
Book Rating : 4.9/5 (983 download)
Download or read book Art of Selling Movies written by John McElwee and published by Paladin Communications. This book was released on 2017-02-20 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting 60 years of newspaper advertising for motion pictures great and small, this book features ads created by Hollywood and adapted by local and regional exhibitors that motivated patrons to leave their homes, part with precious income, and spend time in the dark. Because of the high stakes involved, theater operators used wildly creative means to make that happen. They made movie advertising equal parts art and psychology, appealing to every human instinct in an effort to push product and keep their theatres in business. From the pen-and-ink masterpieces of the 1920s and 30s to location-specific folk art to ad space jam-packed with enticements for every member of the family, the book dissects the psyche of the American movie-going public and the advertisers seeking to push just the right buttons.
Author :
Publisher :
ISBN 13 :
Total Pages : 1422 pages
Book Rating : 4.0/5 ( download)
Download or read book Printers' Ink; the ... Magazine of Advertising, Management and Sales written by and published by . This book was released on 1914 with total page 1422 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1680 pages
Book Rating : 4.U/5 (183 download)
Download or read book Fourth Estate written by and published by . This book was released on 1924 with total page 1680 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gilad James, PhD
Publisher : Gilad James Mystery School
ISBN 13 : 3253628426
Total Pages : 118 pages
Book Rating : 4.2/5 (536 download)
Download or read book Introduction to All Quiet on the Western Front (2022 film) written by Gilad James, PhD and published by Gilad James Mystery School. This book was released on with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: The upcoming film "All Quiet on the Western Front" is set to be a new adaptation of Erich Maria Remarque's classic novel published in 1929. Directed by Edward Berger, the film will be produced by DreamWorks Pictures and will star Daniel Brühl, newcomer Felix Kammerer and Devid Striesow. Filming began in late 2021 and the release date is yet to be announced. The story follows a group of young German soldiers who enlist in World War I, filled with idealism and patriotism. However, as they face the brutal reality of trench warfare, they are forced to confront the devastating effects of the war on their physical and mental well-being, as well as their disillusionment with the patriotic propaganda that inspired them to enlist. The novel is considered a masterpiece of anti-war literature, and the film is expected to be a powerful portrayal of the human cost of conflict.
Author : Chris Gore
Publisher : Watson-Guptill
ISBN 13 : 0823099717
Total Pages : 322 pages
Book Rating : 4.8/5 (23 download)
Download or read book Chris Gore's Ultimate Film Festival Survival Guide, 4th edition written by Chris Gore and published by Watson-Guptill. This book was released on 2009-09-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guerrilla guide to marketing and selling an indie film. Some people are just there for the loot bags. But most of the people at a film festival are trying to market and sell an independent film. Don’t be just one of the horde. Use Chris Gore’s Ultimate Film Festival Survival Guide to help your indie film stand out! Entertainment Weekly loves Gore’s book, calling it a “treatise on schmoozing, bullying, and otherwise weaseling one's way into the cinematic madness known as film festivals.” The newly revised and updated fourth edition includes full listings for more than 1,000 film festivals, with complete tips and contact information, plus in-depth analysis of the Big Ten festivals. With detailed, fresh how-tos for marketing, distributing, and selling a film and using websites to build buzz, plus interviews with top festival filmmakers, step-by-steps on what to do after your film gets accepted, and explanations of how to distribute a film, Chris Gore’s guide tells filmmakers exactly how to become a player in the indie world. Chris Gore’s Ultimate Film Festival Survival Guide includes complete listings for more than 1,000 festivals—find the best for indie, documentary, short, student, digital, and animation, and a CD-ROM!
Author :
Publisher :
ISBN 13 :
Total Pages : 384 pages
Book Rating : 4.3/5 (243 download)
Download or read book Advertising & Selling written by and published by . This book was released on 1917 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Dietrich Long
Publisher :
ISBN 13 :
Total Pages : 308 pages
Book Rating : 4.:/5 (45 download)
Download or read book Fundamentals of Financial Advertising for Banks written by John Dietrich Long and published by . This book was released on 1927 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 852 pages
Book Rating : 4.:/5 (31 download)
Download or read book JUDICIOUS ADVERTISING written by and published by . This book was released on 1915 with total page 852 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1352 pages
Book Rating : 4.U/5 (183 download)
Download or read book Judicious Advertising and Advertising Experience written by and published by . This book was released on 1923 with total page 1352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Al Lieberman
Publisher : FT Press
ISBN 13 : 0133092305
Total Pages : 305 pages
Book Rating : 4.1/5 (33 download)
Download or read book The Definitive Guide to Entertainment Marketing written by Al Lieberman and published by FT Press. This book was released on 2013-07-02 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You’ll master innovative new ways to grab consumers’ attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.
Author : Robin Landa
Publisher : John Wiley & Sons
ISBN 13 : 1119691516
Total Pages : 288 pages
Book Rating : 4.1/5 (196 download)
Download or read book Advertising by Design written by Robin Landa and published by John Wiley & Sons. This book was released on 2021-05-04 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process. With a fresh focus on building a coherent brand campaign through storytelling across all media channels, Advertising by Design shows you how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation. You'll also get insights from guest essays and interviews with world-leading creatives in the advertising industry. The book is filled with practical case studies that show real-world applications. You’ll also benefit from coverage of A quick start guide to advertising A thorough introduction to what advertising is, including its purpose, categories, forms, media channels, social media listening, and its creators Creative thinking strategies and how to generate ideas based on creative briefs Utilizing brand archetypes and creating unique branded content Composition by design, including the parts of an ad, the relationship between images and copy, basic design principles, and points of view How to build a brand narrative in the digital age Copywriting how-to's for art directors and designers Experiential advertising An examination of digital design, including subsections on the basics of mobile and desktop website design, motion, digital branding, and social media design Perfect for students and instructors of advertising design, art direction, graphic design, communication design, and copywriting, Advertising by Design also will earn a place in the libraries of business owners, executives, managers, and employees whose work requires them to understand and execute on branding initiatives, advertising campaigns, and other customer-facing content.
Author :
Publisher :
ISBN 13 :
Total Pages : 672 pages
Book Rating : 4.3/5 (91 download)
Download or read book Advertising and Selling written by and published by . This book was released on 1917 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt:
