Think Small Grow Big

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Think Small, Grow Big

Author : Ab Kuijer
Publisher : Cosimo, Inc.
ISBN 13 : 1616405732
Total Pages : 116 pages
Book Rating : 4.6/5 (164 download)

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Book Synopsis Think Small, Grow Big by : Ab Kuijer

Download or read book Think Small, Grow Big written by Ab Kuijer and published by Cosimo, Inc.. This book was released on 2011-05-01 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advertising industry stands on its head since the arrival of web 2.0. With nearly two billion people online, the role of traditional media is under pressure and the consumer is increasingly dissatisfied with information overload and invasive commercial messaging. Unwilling to trust traditional brand marketing, the consumer is seeking advice online, discovering from other buyers which brands are worth committing to. In this revolutionary atmosphere, how can marketers and advertisers communicate their brand message effectively? Think Small, Grow Big is a survival guide for the marketing professional looking for answers and a clear road map for navigating social media. By reading Think Small, Grow Big, both seasoned and novice marketers and entrepreneurs will learn: how to focus on customer service by using dialogue marketing and social networking to develop businesses. how to appreciate current customers and their needs instead of trying to grab new customers without following through on marketing promises. that when current customers are happy, they will become ambassadors, bringing in others and growing the brand. that success is about relationship building beyond a sale, about using trust dialogue and friendly recommendations to build brand awareness, about keeping customers satisfied, and then growing BIG. "Ab Kuijer has managed to create what many are looking for: a simple and relevant "how to" book for social media."-Maarten Albarda, VP Global Connections, Anheuser-Busch InBev "Mandatory reading for all start-ups (and their investors) who want to grow BIG!"-Candace Johnson, co-initiator of SES ASTRA and SES Global, the world's pre-eminent satellite system AB KUIJER is a (social) media activist. He has broad experience in the communications field as a journalist, radio host, film and television producer, writer, and blogger. He is the founder and creative director of international communication agency JuniorSenior, based in Amsterdam. Kuijer was elected Europe's Best Youth Marketing Expert in 2010 by the Youth Research Partners. He frequently gives lectures and workshops on the innovation and application of social media. You can visit him online at www.abkuijer.com. Follow Ab on Twitter: @abkuijer.com

Think Small

Author : Owain Service
Publisher : Michael O'Mara Books
ISBN 13 : 1782436340
Total Pages : 227 pages
Book Rating : 4.7/5 (824 download)

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Book Synopsis Think Small by : Owain Service

Download or read book Think Small written by Owain Service and published by Michael O'Mara Books. This book was released on 2017-04-06 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Governments around the world are using behavioural insights to help people achieve their goals. This great new book shows how you can use the same tools in your own life. Go nudge yourself!'- Richard Thaler, winner of the 2017 Nobel Prize in Economics A simple and accessible plan for success, based on seven scientifically tested steps that really work. We're often told to dream big, the sky's the limit and that nothing is impossible. While it is undoubtedly good advice to set yourself goals that have the potential to make you and those around you healthier and happier, how to reach those goals is often less clear. From getting fit or securing a new job to becoming a better manager or parent, simply setting your mind to something will rarely get you where you want to be, and big plans can quickly become overwhelming, leaving us feeling as though we've failed. Most of us set goals with very good intentions, so why do our best-laid plans so often go awry? When we're so committed to making positive changes and fulfilling our ambition at the outset, is there a way of avoiding the common roadblocks that stand between our goals and us? Thankfully, the answer is yes - and it's much easier to achieve than you might think. Working inside the world's first Nudge Unit, Owain Service and Rory Gallagher know the huge impact that small changes and clear plans, based on a scientific understanding of human behaviour, can have from an individual to an international level. For the first time, Think Smalltakes these successful approaches and translates them into an easy, simple framework that has the potential to make a big difference to all our lives.

Think Big

Author : Grace Lordan
Publisher : Penguin UK
ISBN 13 : 0241987768
Total Pages : 336 pages
Book Rating : 4.2/5 (419 download)

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Book Synopsis Think Big by : Grace Lordan

Download or read book Think Big written by Grace Lordan and published by Penguin UK. This book was released on 2021-03-25 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are you doing today to make your dream future come true? 'A rare self-help book that's actually informed by evidence. A host of perceptive, practical tips for getting out of your own way and making progress toward your career goals.' Adam Grant, bestselling author of Think Again and Originals 'A practical and accessible guide to using behavioural science in your career.' Caroline Criado Perez, author of Invisible Women ________________ We all have big ambitions for the future but those dreams only become reality if we do something towards them regularly. To achieve audacious goals, we need to take action and make small changes every day. We need to think big and act small. Drawing on cutting-edge research from behavioural science, Dr Grace Lordan offers immediate actionable solutions and tips that will help you get closer to your dream future, every day. Focusing on six key areas - your time, goal planning, self-narratives, other people, your environment, and resilience - Dr Lordan reveals practical, science-backed hacks that will help you get ahead. Each chapter introduces us to behavioural science concepts like the 'halo effect', 'confirmation bias', 'affect heuristic' and the 'ostrich effect', to help you better understand yourself and others, so that you can get the most out of your career. Whether you fantasise about changing industry, landing that big promotion, writing a screenplay or setting up your own company, Think Big creates a clear pathway to the future you want now. Some of the things you'll learn include how to: · Overcome a fear of failure and throw yourself at opportunity · Craft the optimum environment for work and give yourself ample time for tasks · Rewrite self-narratives and tackle imposter syndrome · Watch out for other people's biases and stop them from holding you back Think Big provides a practical framework to keep you moving in the right direction towards any goal. It will help you get out of your own way and propel you on the path to success, transforming you from dreamer to doer!

Small Is the New Big

Author : Seth Godin
Publisher : Penguin
ISBN 13 : 1101218363
Total Pages : 445 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis Small Is the New Big by : Seth Godin

Download or read book Small Is the New Big written by Seth Godin and published by Penguin. This book was released on 2006-08-17 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: As one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world. Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog—ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years. A sample: • Bon Jovi And The Pirates • Christmas Card Spam • Clinging To Your Job Title? • How Much Would You Pay to Be on Oprah’s Show? • The Persistence of Really Bad Ideas • The Seduction of “Good Enough” • What Happens When It's All on Tape? • Would You Buy Life Insurance at a Rock Concert? Small is the New Big is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: “I guarantee that you'll find some ideas that don’t work for you. But I’m certain that you're smart enough to see the stuff you’ve always wanted to do, buried deep inside one of these riffs. And I’m betting that once inspired, you’ll actually make something happen.”

Think Big, Act Bigger

Author : Jeffrey Hayzlett
Publisher : Entrepreneur Press
ISBN 13 : 161308319X
Total Pages : 194 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Think Big, Act Bigger by : Jeffrey Hayzlett

Download or read book Think Big, Act Bigger written by Jeffrey Hayzlett and published by Entrepreneur Press. This book was released on 2015-09-02 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most dangerous move in business is the failure to make a move. Global business celebrity and prime-time Bloomberg Television host, Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dream. Drawing upon his own business back stories including his time as CMO of Kodak and sharing examples from the many leaders featured on “The C-Suite with Jeff Hayzlett,” Hayzlett imparts ten core lessons that dare readers to own who they are as a leader and/or company, define where they want to go, and fearlessly do what it takes to get there—caring less about conventional wisdom, re-framing limitations, and steamrolling obstacles as they go.

Think Big, Act Small

Author : Jason Jennings
Publisher : Penguin
ISBN 13 : 1101118210
Total Pages : 304 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis Think Big, Act Small by : Jason Jennings

Download or read book Think Big, Act Small written by Jason Jennings and published by Penguin. This book was released on 2005-05-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is it possible for a company to grow its revenues and profits by 10 percent or more for at least ten consecutive years, not counting acquisitions? That’s an incredibly high bar for growth and profitability, one that 99.99 percent of American companies can’t meet—including the famous ones that routinely land on magazine covers. Management expert Jason Jennings screened 100,000 companies to identify nine little- known firms that have delivered stellar performance for a full decade or more, despite the ups and downs of the economy. And, as he reveals in his new book, these superstars have a lot in common despite their wide range of industries, which includes software, food services, medical supplies, and sporting goods. It turns out that the best long-term performers all combine the strengths of a big organization with the hunger of a start-up. They build excellent relationships with their customers, suppliers, workers, and shareholders. They groom future leaders at all levels. They balance their short-term goals with their long-term visions. And they teach their managers to get their hands dirty. Jennings did extensive interviews at his nine featured companies to find out exactly how they consistently increase revenue and profits without using manipulation or gimmickry. He reveals their unique approach to leadership and shows how any company, no matter what size or industry, can benefit from following their examples. Think Big, Act Small may be the most powerful management book since Good to Great and Execution.

The Magic of Thinking Big

Author : David J. Schwartz
Publisher : Penguin
ISBN 13 : 0698198581
Total Pages : 315 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis The Magic of Thinking Big by : David J. Schwartz

Download or read book The Magic of Thinking Big written by David J. Schwartz and published by Penguin. This book was released on 2014-12-02 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: The timeless and practical advice in The Magic of Thinking Big clearly demonstrates how you can: Sell more Manage better Lead fearlessly Earn more Enjoy a happier, more fulfilling life With applicable and easy-to-implement insights, you’ll discover: Why believing you can succeed is essential How to quit making excuses The means to overcoming fear and finding confidence How to develop and use creative thinking and dreaming Why making (and getting) the most of your attitudes is critical How to think right towards others The best ways to make “action” a habit How to find victory in defeat Goals for growth, and How to think like a leader "Believe Big,” says Schwartz. “The size of your success is determined by the size of your belief. Think little goals and expect little achievements. Think big goals and win big success. Remember this, too! Big ideas and big plans are often easier -- certainly no more difficult - than small ideas and small plans."

The Little Book of Thinking Big

Author : Richard Newton
Publisher : John Wiley & Sons
ISBN 13 : 0857085859
Total Pages : 186 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis The Little Book of Thinking Big by : Richard Newton

Download or read book The Little Book of Thinking Big written by Richard Newton and published by John Wiley & Sons. This book was released on 2014-12-22 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sunday Times #1 bestseller and long-awaited follow-up to the #1 bestselling Stop Talking, Start Doing You can think big or you can think small, it all starts in the mind. What have you got to lose? If you aim for the stars you might just get there. Sometimes it pays off to think BIG and Richard Newton is here to get us thinking on a bigger scale than we ever imagined. With the right thinking tools and the right approach you can release your inspiration and creativity, reset your ambition and direct your attention to the things that truly matter to you. And that can change your life. Short and punchy with quick tips and inspiring graphics, The Little Book of Thinking Big will have your imagination, creativity and determination firing on all cylinders. You'll come away with a set of BIG goals to fuel and drive your BIG life. Here’s where it starts. This is a reset button. Push it. Think bigger.

Dream Big, Think Small

Author : Jeff Manion
Publisher : Zondervan
ISBN 13 : 0310328594
Total Pages : 225 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Dream Big, Think Small by : Jeff Manion

Download or read book Dream Big, Think Small written by Jeff Manion and published by Zondervan. This book was released on 2017-01-31 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you build a life of significance? As pastor and writer Jeff Manion shares in Dream Big, Think Small, truly great lives are built on the foundation of a holy redundancy--a persistence and determination to move faithfully in the right direction. Dream Big, Think Small will provide: The plan for extraordinary living for ordinary life. Big dreams are achievable through steady progress over time. The motivation you need to stick with it for the long haul. The tools necessary for passionate longevity. You can faithfully lead, serve and love others over a lifetime without sacrificing your passion. So many believers want their lives to count, but they are impatient with the slow pace at which goodness grows. Many of us struggle to embrace the faithfulness required to show up day after day after day. In Dream Big, Think Small Manion helps to reveal the joy in the small, seemingly inconsequential actions you take every day. Ultimately, you will learn how small persistent steps lead to tremendous and lasting results. Filled with Manion's trademark inspiring stories and insightful biblical teaching, Dream Big, Think Small challenges you to explore the spiritual prescription of steady faithfulness. Following the principles of perseverance, intentionality, and discipline outlined in this book, you will see lasting and astonishing results in your spiritual health, within your marriage and family, in the quality of your work, and in a more authentic ability to honor God with your life.

Think Big, Start Small, Move Fast: A Blueprint for Transformation from the Mayo Clinic Center for Innovation

Author : Nicholas LaRusso
Publisher : McGraw Hill Professional
ISBN 13 : 0071838678
Total Pages : 288 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Think Big, Start Small, Move Fast: A Blueprint for Transformation from the Mayo Clinic Center for Innovation by : Nicholas LaRusso

Download or read book Think Big, Start Small, Move Fast: A Blueprint for Transformation from the Mayo Clinic Center for Innovation written by Nicholas LaRusso and published by McGraw Hill Professional. This book was released on 2014-09-19 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Only Innovation Guide You Will Ever Need--from the Award-Winning Minds at Mayo Clinic A lot of businesspeople talk about innovation, but few companies have achieved the level of truly transformative innovation as brilliantly--or as famously--as the legendary Mayo Clinic. Introducing Think Big, Start Small, Move Fast, the first innovation guide based on the proven, decade-long program that’s made Mayo Clinic one of the most respected and successful organizations in the world. This essential must-have guide shows you how to: Inspire and ignite trailblazing innovation in your workplace Design a new business model that’s creative, collaborative, and sustainable Apply the traditional scientific method to the latest innovations in "design thinking" Build a customized toolkit of the best practices, project portfolios, and strategies Increase your innovation capacity--and watch how quickly you succeed These field-tested techniques grew out of the health care industry but are designed to work with any complex organization. Written by three Mayo Clinic Center for Innovation insiders--Dr. Nicholas LaRusso, Barbara Spurrier, and Dr. Gianrico Farrugia--the book offers a wealth of transformative ideas and strategies. The concise, easy-to-implement methods can help jump-start your employees' creative potential, involve them in the collaborative process, and pave the way to the future of sustainable innovation. You get step-by-step advice on building leadership teams, accelerator platforms for speeding up results, and fascinating case studies of innovation in action from the files of the Mayo Clinic Center for Innovation. In today's fast-moving world, it's innovation that drives success. This book gives you the keys. ADVANCE PRAISE FOR THINK BIG, START SMALL, MOVE FAST: "Truly great organizations do not just achieve great results; they are also relentless in the pursuit of continual improvement. This book offers both methods and motivation to leaders in any industry who understand that the pursuit of excellence is never-ending." -- Donald Berwick, M.D., MPP, President Emeritus and Senior Fellow, Institute for Healthcare Improvement "Do you want your organization to deliver a shockingly better customer experience? Here is Mayo's method that transformed the patient experience by making innovation systemic, the human side of innovation." -- Scott Cook, Cofounder and Chairman of the Executive Committee, Intuit "A powerful set of actionable, yet importantly nonprescriptive, principles for transformative change that will inspire and challenge all of us to reenvision a system that delivers health, not just care, for all our patients." -- Rebecca Onie, Cofounder and CEO, Health Leads "This book should serve both as a how-to guide for medical professionals and an inspiration for other innovators all over the country." -- T. R. Reid, reporter and author of The Healing of America "Powerful insight on how to deliver meaningful innovations time and again." -- Frans van Houten, CEO, Royal Philips "Leaders who seek to accelerate new innovation competencies can benefit from this hands-on guide." -- Sarah Miller Caldicott, great grandniece of Thomas Edison, and CEO, Power Patterns of Innovation "Read this book. . . . Copy its practices. It will save you years of misery and missteps as you build your own innovation revolution." -- Larry Keeley, Cofounder, Doblin Inc., and Director, Deloitte Consulting LLP

Start Small FINISH BIG

Author : Fred De Luca
Publisher : Mandevilla Press
ISBN 13 : 1627040064
Total Pages : 344 pages
Book Rating : 4.6/5 (27 download)

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Book Synopsis Start Small FINISH BIG by : Fred De Luca

Download or read book Start Small FINISH BIG written by Fred De Luca and published by Mandevilla Press. This book was released on 2012-11-20 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: At age seventeen Fred Deluca borrowed $1,000 from a a friend-and srarted SUBWAY(R). Today, with more than 38,000 stores in one hundred countries and annual sales exceeding $16.6 billion, Fred DeLuca's SUBWAY is a success story with a message... START SMALL FINISH BIG Publishers Weekly Review: DeLuca was only 17 when he started what is now the Subway restaurant chain in 1965; he needed money to attend college and a friend offered to back him with $1,000 to start a sandwich shop in Bridgeport, Conn. That beginning led DeLuca to an enormously successful career: in addition to being president of the chain, he runs MILE, a nonprofit organization that offers loans to entrepreneurs. According to DeLuca, there are 15 essential principles for anyone starting a small business, some of which, DeLuca confesses, he learned the hard way (he had never made a submarine sandwich before opening day of his first shop). Among these pillars: Believe in Your People; Never Run Out of Money; Keep the Faith; and Profit or Perish. DeLuca uses his own business experience as well as that of other successful entrepreneursAe.g., the founders of Kinko's and Little Caesar'sAin addition to those of less well-known business people. Written in a conversational style, the advice isn't especially original or creative. However, would-be millionaires who are sitting at their kitchen table wondering if they should take that big step and start a business will find the book both instructive and inspirational. Agent, Bob Diforio. Library Journal DeLuca, co-founder in 1965 of SUBWAY Restaurants and founder in 1996 of the Micro Investment Lending Enterprise (MILE), a nonprofit organization making microloans to entrepreneurs/microentrepreneurs, has written this humorous, down-to-earth guide to success as a small business owner. Coauthor Hayes is a writer (Computer Architecture and Organization, 1998), public speaker, and business trainer. Each chapter describes one of DeLuca's 15 key lessons and is illustrated with a real-life case study. None of the people in these cases is a household name, but businesses such as Kinkos, Little Caesars, and SUBWAY are. DeLuca doesn't claim that his guides form a master plan for success, but he optimistically believes that anyone can become Bill Gates, Lillian Vernon, or Henry Lay and that his lessons will increase the chances. His book also promotes and supports MILE, and the last chapter and appendix are devoted to information about it and its programs. Recommended for most small business collections. Susan C. Awe, Univ. of New Mexico Lib., Albuquerque

Size Does Matter

Author : Mba Rony Pawar
Publisher :
ISBN 13 : 9781772772500
Total Pages : 210 pages
Book Rating : 4.7/5 (725 download)

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Book Synopsis Size Does Matter by : Mba Rony Pawar

Download or read book Size Does Matter written by Mba Rony Pawar and published by . This book was released on 2019-09-11 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every company has growing pains. When you are the owner or senior management of a business, just running your business can keep you from focusing on its growth potential and taking the steps to get there. In Size Does Matter: Grow Your Business, Thinking Big, Rony Pawar takes you on a step-by-step journey to set your business up for success and growth. Rony consistently reminds you that no business can stand still. To achieve growth, your business needs a strategic plan, one that focuses on continuous improvement. Right from the first chapter, Rony will start you on your journey of creating a strategic plan and putting your business on the path to success! Rony harnesses his knowledge and experience gained from working with large and small businesses around the globe, to provide you an action plan that starts with your leadership and addresses several key areas, including management, building revenue, the customer experience, and innovation. Throughout the book, Rony takes these concepts and provides real-world examples to help you see the potential of your business to reach the next level. It is a guide for your journey in the world of business growth. Whether you are just starting out in your business or have been at it for years, Rony's energizing and personal approach will help you see your business in a whole new light and get you motivated to grow!

Think Big Grow Bigger

Author : Riccardo Proetto
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781522956761
Total Pages : 70 pages
Book Rating : 4.9/5 (567 download)

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Book Synopsis Think Big Grow Bigger by : Riccardo Proetto

Download or read book Think Big Grow Bigger written by Riccardo Proetto and published by Createspace Independent Publishing Platform. This book was released on 2015-12-28 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you ever read "Rich dad poor dad" and "Think and Grow Rich" you would love to read "Think Big Grow Bigger." This book will help you to understand exactly your sequence of Actions that cause results. You'll enjoy in changing the sequence to gain better results. You'll enjoy to add some actions or delete that... you'll enjoy testing other sequences. The incredible fact is that you'll have the chance to recognize and apply the sequence of wealthy people. The Stickies Strategy (r) is really powerful!!! What happen If you need some help? The Author, Riccardo Proetto, is here to help you with seminars, courses and coaching. He applied this theory for himself. In 2009 he lost everything. Something like some million euros, house... car.. everything. The problem: Even if he has frequented courses and seminars for himself, that is always a good thing, no one has explained to him how to avoid the same mistakes. He used a lot of strategies, listened a lot of guru... but what his was looking for was not the cure. He wanted the healing. He wanted to help people and himself to avoid mistakes, to accelerate the learning process, to recognize the actions sequence of everything: wealthy style, healthy style... The good news is that he found the solution and the funny thing is that everything is based on personal meanings. The result: the system is always applicable. If you'll have the opportunity to participate at one of his seminars you'll listen with your ears and you'll see with your eyes how is his story. Inside Of This Book You'll Discover The Results To These Shocking Tests: 80% of modern millionaires were able to get there on annual incomes of $55,000 or less. Even meager savings eventually add up to thousands or millions of dollars.... (this one is almost dumb, cause it's SO easy) (Page 9) Net Worth Formula Simplified The rich have a net worth often double or triple the amount. The average American has less than half. The goal is to double your net worth. (Page 9) Sense of Spending The truly rich hold off gratification, knowing that what is trendy, popular or a must have today may not last until tomorrow. (Page 11) How interest affects your debt Pay more than the minimum on loans. The more you pay now, the less you pay later.(Page 13) Today millionaires spend more time selecting what to buy than buying the product itself. They look for the best bargain before laying their money down. (Page 15) THE STICKIES STRATEGY (r) ... I've seen during these years that our personal meaning of things is the real engine that let us go forward or backward. So I've developed the Stickies Strategy. You can find your exact sequence of actions through the "meanings" and improve or change that one...(Page 54) ...extra Steps: How to Use Your Passion to Succeed Over time, we often forget the passions of our childhood or even the ones we discover as we age." Take a stroll down memory lane and make a list. What would you do if you had all of the money you needed and didn't have to worry about paying your bills?"

Nuts!

Author : Kevin Freiberg
Publisher : Currency
ISBN 13 : 0767901843
Total Pages : 386 pages
Book Rating : 4.7/5 (679 download)

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Book Synopsis Nuts! by : Kevin Freiberg

Download or read book Nuts! written by Kevin Freiberg and published by Currency. This book was released on 1998-02-17 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twenty-five years ago, Herb Kelleher reinvented air travel when he founded Southwest Airlines, where the planes are painted like killer whales, a typical company maxim is "Hire people with a sense of humor," and in-flight meals are never served--just sixty million bags of peanuts a year. By sidestepping "reengineering," "total quality management," and other management philosophies and employing its own brand of business success, Kelleher's airline has turned a profit for twenty-four consecutive years and seen its stock soar 300 percent since 1990. Today, Southwest is the safest airline in the world and ranks number one in the industry for service, on-time performance, and lowest employee turnover rate; and Fortune magazine has twice ranked Southwest one of the ten best companies to work for in America. How do they do it? With unlimited access to the people and inside documents of Southwest Airlines, authors Kevin and Jackie Freiberg share the secrets behind the greatest success story in commercial aviation. Read it and discover how to transfer the Southwest inspiration to your own business and personal life.

Time to Think Small

Author : Todd Myers
Publisher : Charlesbridge Publishing
ISBN 13 : 1623545544
Total Pages : 292 pages
Book Rating : 4.6/5 (235 download)

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Book Synopsis Time to Think Small by : Todd Myers

Download or read book Time to Think Small written by Todd Myers and published by Charlesbridge Publishing. This book was released on 2022-11-01 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This call to climate action examines ways we can leverage the growing power of smartphones and other technologies to become effective environmental stewards to protect threatened species, reduce the risk from climate change, and stop ocean plastic. Personal technologies are creating what the Environmental Defense Fund calls “a transformational shift” in how we address environmental problems. Time to Think Small explores how these brand-new approaches are already playing a huge role in winning some of the most difficult and important environmental struggles of our day–from fighting climate change, to ensuring drinkable water for everyone, to saving endangered animals, to keeping plastic out of the ocean. Learn how these technologies magnify and multiply the power everyone has as individuals to save our environment and how this tremendous power is not only growing, but also has the huge benefit of being independent of sudden shifts in political leadership. Drawing on two decades of environmental policy and a career working with endangered species mixed with his previous career in tech, Myers looks at the different ways we can be empowered to find environmental solutions. "Time to Think Small reminds me of the first words spoken on the moon, about small steps and giant leaps. Todd Myers does, in fact, describe the giant strides from accumulated small steps that will help solve THE biggest long-term problem facing humanity today. If Big Government won’t act, WE CAN, in our own small ways!" --Donald Kroodsma, Author of Birdsong for the Curious Naturalist "The future of environmental stewardship depends on technology and innovation. Todd Myers is a national leader on environmental policy and technology and understands how to create solutions that sidestep political gridlock." --John Connors, former Microsoft CFO "A much-needed analysis of how we can solve complex global environmental problems by applying human ingenuity. . . and why every step matters along the way." --Benji Backer, President, American Conservation Coalition "Addressing climate change can be such a polarizing issue. Myers's book has found a way to cut right through that with practical, applicable actions that everyone can take to make a difference." --Kevin Wilhelm, CEO, Sustainable Business Consulting "While the positions taken by Todd Myers may be disconcerting to an old-school environmentalist such as myself, his voice is one we need to hear in the conversation about climate change. Myers makes a compelling argument that thinking small stimulates creativity, and that nimble, creative approaches can play a crucial role in achieving sustainability." -- John S. Farnsworth, PhD, Author of Nature Beyond Solitude: Notes from the Field

The small BIG

Author : Steve J. Martin
Publisher : Grand Central Publishing
ISBN 13 : 1455584231
Total Pages : 245 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis The small BIG by : Steve J. Martin

Download or read book The small BIG written by Steve J. Martin and published by Grand Central Publishing. This book was released on 2014-09-09 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome? In The small BIG, three heavyweights from the world of persuasion science and practice -- Steve Martin, Noah Goldstein and Robert Cialdini -- describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years more and more research - from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics - has helped to uncover an even greater understanding of how influence, persuasion and behavior change happens. Increasingly we are learning that it is not information per se that leads people to make decisions, but the context in which that information is presented. Drawing from extensive research in the new science of persuasion, the authors present lots of small changes (over 50 in fact) that can bring about momentous shifts in results. It turns out that anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but instead by simply making small shifts in approach that link to deeply felt human motivations.

Start Small, Think Big

Author : Jay Keney
Publisher :
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4.4/5 (545 download)

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Book Synopsis Start Small, Think Big by : Jay Keney

Download or read book Start Small, Think Big written by Jay Keney and published by . This book was released on 2021-08-11 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big thinkers systematically create powerful new ideas, but first, they create a process to come up with those ideas. The only thing that is true for all businesses is that everything is constantly changing and if you aren't thinking big and trying new things constantly then you are failing. When businesses grow stagnant that is when they start to decline. Every day more and more businesses fail and if you aren't thinking big on a daily basis then you are close to joining them. In this book, you'll discover: -how to start small but think big to get your business off of the ground -overcoming fear and not letting uncertainty stand in your way -decisiveness and self-discipline for business success -setting clear goals and visualizing them .. and much, much more!