Think Public Relations Mysearchlab With Pearson Etext Standalone Access Card

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Think Public Relations Mysearchlab With Pearson Etext Standalone Access Card

Author : Dennis L. Wilcox
Publisher : Pearson
ISBN 13 : 9780205956135
Total Pages : 416 pages
Book Rating : 4.9/5 (561 download)

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Book Synopsis Think Public Relations Mysearchlab With Pearson Etext Standalone Access Card by : Dennis L. Wilcox

Download or read book Think Public Relations Mysearchlab With Pearson Etext Standalone Access Card written by Dennis L. Wilcox and published by Pearson. This book was released on 2013-01-16 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that youselect the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition,you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. --

THINK Public Relations

Author : Dennis L. Wilcox
Publisher : Pearson Higher Ed
ISBN 13 : 1292037849
Total Pages : 435 pages
Book Rating : 4.2/5 (92 download)

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Book Synopsis THINK Public Relations by : Dennis L. Wilcox

Download or read book THINK Public Relations written by Dennis L. Wilcox and published by Pearson Higher Ed. This book was released on 2013-08-29 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: The engaging visual design of THINK Public Relations provides an introduction to the field of public relations in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples while learning the theory and core concepts that they will need to succeed in their career. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

MySearchLab with Pearson EText -- Standalone Access Card -- Developing the Public Relations Campaign

Author : Randy Bobbitt
Publisher : Prentice Hall
ISBN 13 : 9780205912339
Total Pages : pages
Book Rating : 4.9/5 (123 download)

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Book Synopsis MySearchLab with Pearson EText -- Standalone Access Card -- Developing the Public Relations Campaign by : Randy Bobbitt

Download or read book MySearchLab with Pearson EText -- Standalone Access Card -- Developing the Public Relations Campaign written by Randy Bobbitt and published by Prentice Hall. This book was released on 2013-04-16 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- This access code card gives you access to all of MySearchLab's tools and resources, including a complete eText of your book. You can also buy immediate access to MySearchLab with Pearson eText online with a credit card at www.mysearchlab.com. A practical, easy-to-follow approach to public relations Written for students taking advanced courses in public relations, Developing the Public Relations Campaign takes a team project approach to learning about the field. The book introduces a three-step process-the PIE chart-that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students through the development of their own public relations campaigns. This text is available in a variety of formats -- digital and print. Pearson offers its titles on the devices students love through Pearson's MyLab products, CourseSmart, Amazon, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: Develop their own public relations campaigns Apply public relations skills to the real world Understand how to apply communication theories to public relations

Think Public Relations

Author : Dennis L. Wilcox
Publisher :
ISBN 13 : 9781292025285
Total Pages : 436 pages
Book Rating : 4.0/5 (252 download)

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Book Synopsis Think Public Relations by : Dennis L. Wilcox

Download or read book Think Public Relations written by Dennis L. Wilcox and published by . This book was released on 2013-07-23 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: THINK Currency. THINK Relevancy. THINK Public Relations. The engaging visual design of THINK Public Relations provides an introduction to the field of public relations in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples while learning the theory and core concepts that they will need to succeed in their career. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management. A better teaching and learning experience This program will provide a better teaching and learning experience-for you and your students.

Mysearchlab with Pearson Etext -- Standalone Access Code -- For Public Relations Writing and Media Techniques

Author : Dennis L. Wilcox
Publisher : Allyn & Bacon
ISBN 13 : 9780205250226
Total Pages : 528 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis Mysearchlab with Pearson Etext -- Standalone Access Code -- For Public Relations Writing and Media Techniques by : Dennis L. Wilcox

Download or read book Mysearchlab with Pearson Etext -- Standalone Access Code -- For Public Relations Writing and Media Techniques written by Dennis L. Wilcox and published by Allyn & Bacon. This book was released on 2012-08-23 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- This 12 month access code card gives you access to all of MySearchLab's tools and resources, including a complete eText of your book! This access code card is only available packaged with a new textbook and at no additional cost. You can also buy immediate access to MySearchLab with Pearson eText online with a credit card at www.mysearchlab.com. The most comprehensive and up-to-date public relations writing text available has just been updated in its 7th edition. With real-world examples of award-winning work by PR professionals, Public Relations Writing and Media Techniques continues to help readers master the many techniques needed to reach a variety of audiences in today's digital age. This book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media, making it valuable to public relation professionals and students alike.

Public Relations Mysearchlab With Pearson Etext Standalone Access Card

Author : David W. Guth
Publisher : Pearson
ISBN 13 : 9780133815108
Total Pages : 592 pages
Book Rating : 4.8/5 (151 download)

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Book Synopsis Public Relations Mysearchlab With Pearson Etext Standalone Access Card by : David W. Guth

Download or read book Public Relations Mysearchlab With Pearson Etext Standalone Access Card written by David W. Guth and published by Pearson. This book was released on 2014-06-01 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- A values-focused introduction to public relations Grounded in public relations theory and traditions, Public Relations: A Values-Driven Approach provides an introduction to the public relations profession as it relates to a broader social context. Each chapter helps students understand how public relations activities reflect and affect an organization's core values. MySearchLab is a part of the Guth/Marsh program. Research and writing tools, including access to academic journals, help students understand critical thinking in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app. 0133775550 / 9780133775556 Public Relations: A Values-Driven Approach Plus MySearchLab with eText -- Access Card Package Package consists of: 0205239927 / 9780205239924 MySearchLab with Pearson eText -- Valuepack Access Card 0205897762 / 9780205897766 Public Relations: A Values-Driven Approach

Public Relations

Author : Dennis L. Wilcox
Publisher : Pearson College Division
ISBN 13 : 9780133775785
Total Pages : 598 pages
Book Rating : 4.7/5 (757 download)

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Book Synopsis Public Relations by : Dennis L. Wilcox

Download or read book Public Relations written by Dennis L. Wilcox and published by Pearson College Division. This book was released on 2014-04-18 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts. MySearchLab is a part of the Wilcox/Cameron/Reber program. Research and writing tools, including access to academic journals, help students understand critical thinking in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app. ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. 013377578X / 9780133775785 Public Relations: Strategies and Tactics Plus MySearchLab with eText -- Access Card Package Package consists of: 0205239927 / 9780205239924 MySearchLab with Pearson eText -- Valuepack Access Card 0205960642 / 9780205960644 Public Relations: Strategies and Tactics

The Practice of Public Relations Pearson Etext Access Card

Author : Fraser P. Seitel
Publisher : Pearson
ISBN 13 : 9780135641484
Total Pages : 9999 pages
Book Rating : 4.6/5 (414 download)

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Book Synopsis The Practice of Public Relations Pearson Etext Access Card by : Fraser P. Seitel

Download or read book The Practice of Public Relations Pearson Etext Access Card written by Fraser P. Seitel and published by Pearson. This book was released on 2019-04-18 with total page 9999 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations coverage with an emphasis on ethics and contemporary, real-world applications. Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares students for contemporary PR work in the changing landscape of the 21st century. Seitel's writing combines a real-life approach that marries his experience in the field with a light-hearted, energetic prose style. Now in its 14th Edition, the text has been thoroughly updated to include recent PR cases with an emphasis on diversity and ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations. For courses in public relations. Pearson eText is a simple-to-use, mobile-optimized, personalized reading experience that can be adopted on its own as the main course material. It lets students highlight, take notes, and review key vocabulary all in one place, even when offline. Seamlessly integrated videos and other rich media engage students and give them access to the help they need, when they need it. Educators can easily customize the table of contents, schedule readings and share their own notes with students so they see the connection between their eText and what they learn in class -- motivating them to keep reading, and keep learning. And, reading analytics offer insight into how students use the eText, helping educators tailor their instruction. NOTE: This ISBN is for the Pearson eText access card. For students purchasing this product from an online retailer, Pearson eText is a fully digital delivery of Pearson content and should only be purchased when required by your instructor. In addition to your purchase, you will need a course invite link, provided by your instructor, to register for and use Pearson eText.

The Practice of Public Relations Pearson Etext Combo Access Card

Author : Fraser P. Seitel
Publisher : Pearson
ISBN 13 : 9780135641408
Total Pages : 9999 pages
Book Rating : 4.6/5 (414 download)

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Book Synopsis The Practice of Public Relations Pearson Etext Combo Access Card by : Fraser P. Seitel

Download or read book The Practice of Public Relations Pearson Etext Combo Access Card written by Fraser P. Seitel and published by Pearson. This book was released on 2019-05-25 with total page 9999 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in public relations. This ISBN is for the Pearson eText combo card, which includes the Pearson eText and loose-leaf print edition (delivered by mail). Public relations coverage with an emphasis on ethics and contemporary, real-world applications Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares students for contemporary PR work in the changing landscape of the 21st century. Seitel's writing combines a real-life approach that marries his experience in the field with a light-hearted, energetic prose style. Now in its 14th Edition, the text has been thoroughly updated to include recent PR cases with an emphasis on diversity and ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations. Pearson eText is a simple-to-use, mobile-optimized, personalized reading experience that can be adopted on its own as the main course material. It lets students highlight, take notes, and review key vocabulary all in one place, even when offline. Seamlessly integrated videos and other rich media engage students and give them access to the help they need, when they need it. Educators can easily customize the table of contents, schedule readings and share their own notes with students so they see the connection between their eText and what they learn in class -- motivating them to keep reading, and keep learning. And, reading analytics offer insight into how students use the eText, helping educators tailor their instruction. NOTE: Pearson eText is a fully digital delivery of Pearson content and should only be purchased when required by your instructor. This ISBN is for the Pearson eText combo card, which includes the Pearson eText and loose-leaf print edition (delivered by mail). In addition to your purchase, you will need a course invite link, provided by your instructor, to register for and use Pearson eText.

Developing the Public Relations Campaign Plus Mysearchlab With Etext -- Access Card Package

Author : Randy Bobbitt
Publisher : Pearson
ISBN 13 : 9780205943593
Total Pages : 288 pages
Book Rating : 4.9/5 (435 download)

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Book Synopsis Developing the Public Relations Campaign Plus Mysearchlab With Etext -- Access Card Package by : Randy Bobbitt

Download or read book Developing the Public Relations Campaign Plus Mysearchlab With Etext -- Access Card Package written by Randy Bobbitt and published by Pearson. This book was released on 2013 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- A practical, easy-to-follow approach to public relations Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process--the PIE chart--that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students through the development of their own public relations campaigns. This text is available in a variety of formats - print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: Develop their own public relations campaigns Apply public relations skills to the real world Understand how to apply communication theories to public relations 0205943594 / 9780205943593 Developing the Public Relations Campaign Plus MySearchLab with eText -- Access Card Package Package consists of: 0205066720 / 9780205066728 Developing the Public Relations Campaign 0205239927 / 9780205239924 MySearchLab with Pearson eText -- Valuepack Access Card

REVEL for Public Relations

Author : Dennis L. Wilcox
Publisher : Pearson
ISBN 13 : 9780134003689
Total Pages : 624 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis REVEL for Public Relations by : Dennis L. Wilcox

Download or read book REVEL for Public Relations written by Dennis L. Wilcox and published by Pearson. This book was released on 2015-07-09 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: REVEL(tm) for Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. Authors Dennis Wilcox, Glen Cameron, and Bryan Reber reference landmark studies and time-honored public relations techniques throughout. The writing is geared to undergraduates, and many colorful charts and photos enhance major concepts. REVEL is Pearson's newest way of delivering our respected content. Fully digital and highly engaging, REVEL offers an immersive learning experience designed for the way today's students read, think, and learn. Enlivening course content with media interactives and assessments, REVEL empowers educators to increase engagement with the course, and to better connect with students. NOTE: REVEL is a fully digital delivery of Pearson content. This ISBN is for the standalone REVEL access card. In addition to this access card, you will need a course invite link, provided by your instructor, to register for and use REVEL.

Mysearchlab with Pearson Etext -- Standalone Access Card -- For Public Relations: Strategies and Tactics

Author : Dennis L. Wilcox
Publisher : Pearson
ISBN 13 : 9780133774863
Total Pages : 624 pages
Book Rating : 4.7/5 (748 download)

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Book Synopsis Mysearchlab with Pearson Etext -- Standalone Access Card -- For Public Relations: Strategies and Tactics by : Dennis L. Wilcox

Download or read book Mysearchlab with Pearson Etext -- Standalone Access Card -- For Public Relations: Strategies and Tactics written by Dennis L. Wilcox and published by Pearson. This book was released on 2014-03-28 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts. MySearchLab is a part of the Wilcox/Cameron/Reber program. Research and writing tools, including access to academic journals, help students understand critical thinking in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app. ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that youselect the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition,you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. --

Public Relations: Pearson New International Edition

Author : Dennis L. Wilcox
Publisher :
ISBN 13 : 9781292025322
Total Pages : 552 pages
Book Rating : 4.0/5 (253 download)

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Book Synopsis Public Relations: Pearson New International Edition by : Dennis L. Wilcox

Download or read book Public Relations: Pearson New International Edition written by Dennis L. Wilcox and published by . This book was released on 2013-07-17 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive and current, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today's public relations practice. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns. It encourages student to actively engage in critical thinking, analysis, and problem solving. Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.

Public Relations Writing and Media Techniques Revel Access Card

Author : Dennis L Wilcox
Publisher : Pearson
ISBN 13 : 9780134010465
Total Pages : 560 pages
Book Rating : 4.0/5 (14 download)

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Book Synopsis Public Relations Writing and Media Techniques Revel Access Card by : Dennis L Wilcox

Download or read book Public Relations Writing and Media Techniques Revel Access Card written by Dennis L Wilcox and published by Pearson. This book was released on 2015-07-17 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: REVEL for" Public Relations Writing and Media Techniques" helps students master the many techniques needed to reach a variety of audiences in today s digital age. Authors Dennis Wilcox and Bryan Reber incorporate real-world examples of award-winning work by PR professionals throughout the text to engage today's students. Comprehensive and up-to-date, REVEL for "Public Relations Writing and Media Techniques" emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. REVEL is Pearson s newest way of delivering our respected content. Fully digital and highly engaging, REVEL offers an immersive learning experience designed for the way today's students read, think, and learn. Enlivening course content with media interactives and assessments, REVEL empowers educators to increase engagement with the course, and to better connect with students. NOTE: REVEL is a fully digital delivery of Pearson content. This ISBN is for the standalone REVEL access card. In addition to this access card, you will need a course invite link, provided by your instructor, to register for and use REVEL. "

Public Relations

Author : Dennis L. Wilcox
Publisher : Allyn & Bacon
ISBN 13 : 9780205626106
Total Pages : 640 pages
Book Rating : 4.6/5 (261 download)

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Book Synopsis Public Relations by : Dennis L. Wilcox

Download or read book Public Relations written by Dennis L. Wilcox and published by Allyn & Bacon. This book was released on 2008-12-08 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to give your students the extra support they need to succeed in your classroom, our Study Edition of Wilcox's "Public Relations: Strategies and Tactics "offers perforated chapter practice tests at the end of the textbook that can be used as a study tool for students or as homework. Containing the same engaging and effective features that have made "Public Relations: Strategies and Tactics" such a success, the Study Edition offers an additional bonus: perforated chapter quizzes. Because the answers to the practice tests are not included in the Study Edition, instructors can use the tests as quizzes or as extra homework. Instructors can download the answer key and share it with students as they see fit. Comprehensive and current, "Public Relations: Strategies and Tactics, Ninth Edition" helps students better understand the basic concepts, strategies, and tactics practiced in public relations today. "Public Relations: Strategies and Tactics "combines numerous real-life case studies with core theoretical to help students relate theory to the actual practice of public relations. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages students to think about creative uses of new media.

Revel for Public Relations

Author : Dennis L Wilcox
Publisher : Pearson
ISBN 13 : 9780135197516
Total Pages : 9998 pages
Book Rating : 4.1/5 (975 download)

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Book Synopsis Revel for Public Relations by : Dennis L Wilcox

Download or read book Revel for Public Relations written by Dennis L Wilcox and published by Pearson. This book was released on 2018-08-03 with total page 9998 pages. Available in PDF, EPUB and Kindle. Book excerpt: REVEL(TM) for Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. Authors Dennis Wilcox, Glen Cameron, and Bryan Reber reference landmark studies and time-honored public relations techniques throughout. The writing is geared to undergraduates, and many colorful charts and photos enhance major concepts. REVEL is Pearson's newest way of delivering our respected content. Fully digital and highly engaging, REVEL offers an immersive learning experience designed for the way today's students read, think, and learn. Enlivening course content with media interactives and assessments, REVEL empowers educators to increase engagement with the course and to better connect with students. NOTE: This Revel Combo Access pack includes a Revel access code plus a loose-leaf print reference (delivered by mail) to complement your Revel experience. In addition to this access code, you will need a course invite link, provided by your instructor, to register for and use Revel.

New Mycommunicationlab with Pearson Etext -- Standalone Access Card -- Dynamic Public Relations: The 24/7 PR Cycle

Author : Astrid Sheil
Publisher : Pearson
ISBN 13 : 9780205913039
Total Pages : 464 pages
Book Rating : 4.9/5 (13 download)

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Book Synopsis New Mycommunicationlab with Pearson Etext -- Standalone Access Card -- Dynamic Public Relations: The 24/7 PR Cycle by : Astrid Sheil

Download or read book New Mycommunicationlab with Pearson Etext -- Standalone Access Card -- Dynamic Public Relations: The 24/7 PR Cycle written by Astrid Sheil and published by Pearson. This book was released on 2012-08-26 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that youselect the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition,you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- An interactive text for learning about public relations in the 21st century Dynamic Public Relations: The 24/7 PR Cycle is interactive text for learning, collaborating, and developing the knowledge and social media skills necessary to succeed in public relations in the 21st century. The text incorporates recommendations from the 2006 Commission on Public Relations Education, including ethics and transparency, digital technology, global implications and diversity. The book is full of real-world scenarios, practices and opportunities for discussion and learning. Learning Goals Upon completing this book, readers will be able to: Explore the exciting and rapidly changing public relations profession Understand key concepts through the use of skill practices, personal development exercises, and real-world examples Understand the role of digital technology in public relations Dynamic Public Relations: The 24/7 Cycle is now available in an interactive eText! WithMyCommunicationLab, students gain access to an interactive eText and a suite of resources to help them experience and interact with public relations. Students may purchase access directly from http://www.mycommunicationlab.comby using the following ISBNs: ISBN-10: 0205850987 / ISBN-13: 9780205850983. Dynamic Public Relations: The 24/7 PR Cycle is also available in an on-demand, printed format from Pearson Learning Solutions. Visit http://www.pearsoncustomlibrary.com for more information.