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Developing The Public Relations Campaign Plus Mysearchlab With Etext Access Card Package
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Book Synopsis Developing the Public Relations Campaign Plus Mysearchlab With Etext -- Access Card Package by : Randy Bobbitt
Download or read book Developing the Public Relations Campaign Plus Mysearchlab With Etext -- Access Card Package written by Randy Bobbitt and published by Pearson. This book was released on 2013 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- A practical, easy-to-follow approach to public relations Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process--the PIE chart--that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students through the development of their own public relations campaigns. This text is available in a variety of formats - print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: Develop their own public relations campaigns Apply public relations skills to the real world Understand how to apply communication theories to public relations 0205943594 / 9780205943593 Developing the Public Relations Campaign Plus MySearchLab with eText -- Access Card Package Package consists of: 0205066720 / 9780205066728 Developing the Public Relations Campaign 0205239927 / 9780205239924 MySearchLab with Pearson eText -- Valuepack Access Card
Book Synopsis Public Relations Campaigns by : Regina M. Luttrell
Download or read book Public Relations Campaigns written by Regina M. Luttrell and published by SAGE Publications. This book was released on 2018-02-05 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you develop practical skills for creating more effective PR campaigns. You are given multiple opportunities to practice and build your skills throughout the book by learning how to incorporate the PESO model—Paid media, Earned media, Social media, and Owned media. The PESO model helps students understand the importance of creating integrated campaigns that coordinate PR efforts with both advertising and marketing. Key Features The book offers a timely focus on the PESO model and its use in integrated campaigns, providing students with an understanding of today’s best practices in PR. Numerous case studies and exercises throughout the book aid in a deeper understanding of how research, perspective, and insights can be leveraged in public relations campaigns. Real-world information including sample PR plans with budgets prepare students for success in their future careers.
Book Synopsis Mysearchlab with Pearson Etext -- Standalone Access Code -- For Public Relations Writing and Media Techniques by : Dennis L. Wilcox
Download or read book Mysearchlab with Pearson Etext -- Standalone Access Code -- For Public Relations Writing and Media Techniques written by Dennis L. Wilcox and published by Allyn & Bacon. This book was released on 2012-08-23 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- This 12 month access code card gives you access to all of MySearchLab's tools and resources, including a complete eText of your book! This access code card is only available packaged with a new textbook and at no additional cost. You can also buy immediate access to MySearchLab with Pearson eText online with a credit card at www.mysearchlab.com. The most comprehensive and up-to-date public relations writing text available has just been updated in its 7th edition. With real-world examples of award-winning work by PR professionals, Public Relations Writing and Media Techniques continues to help readers master the many techniques needed to reach a variety of audiences in today's digital age. This book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media, making it valuable to public relation professionals and students alike.
Book Synopsis Strategic Planning for Public Relations by : Deborah A. Silverman
Download or read book Strategic Planning for Public Relations written by Deborah A. Silverman and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The seventh edition of Strategic Planning for Public Relations continues its place as a leading text to guide students in developing successful public relations campaigns. Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns. This new edition includes diverse examples of current cases along with classic cases that stand the test of time. It includes new "Ethics Minutes" scenarios in each step, a new research step, and examples of award-winning public relations campaigns. It also significantly increases information on social media and features a reformatting of the tactics step into four separate parts based on the PESO model (Paid Media, Earned Media, Shared Media, and Owned Media). As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns. Complementing the book are online resources for both students and instructors. For students: step overviews, useful links to professional organizations and resources, checklists for the ten steps in the planning process, and two sample campaigns. For instructors: an instructors' manual, PowerPoint slides, sample syllabi, a critique evaluation worksheet, and checklists for the ten steps in the planning process. For these online resources, please visit www.routledge.com/9781032391168"--
Book Synopsis Public Relations Campaigns and Techniques by : Fran R. Matera
Download or read book Public Relations Campaigns and Techniques written by Fran R. Matera and published by Addison-Wesley Longman. This book was released on 2000 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new entry in this market, Public Relations Campaigns and Techniques projects the role of PR into the 21st Century with a focus on the use of technology, current trends, and the globalization of the PR function. This text blends theoretical and practical PR approaches into the development of a wide array of campaign issues, products, information, crisis, and special events (devoting a full chapter to each). This balanced discussion of theory and practical applications helps readers understand the whys and hows of successful PR campaigns. With this book, readers will learn the similarities and differences between specific types of campaigns and the practical points to consider when conducting research, planning, communicating, and evaluating. Whether the reader is a student unfamiliar with the process of public relations or a PR professional, this book provides the guidelines needed for a meaningful and productive campaign process. For anyone interested in marketing, advertising, and public relations.
Book Synopsis THINK Public Relations by : Dennis L. Wilcox
Download or read book THINK Public Relations written by Dennis L. Wilcox and published by Pearson Higher Ed. This book was released on 2013-08-29 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: The engaging visual design of THINK Public Relations provides an introduction to the field of public relations in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples while learning the theory and core concepts that they will need to succeed in their career. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Book Synopsis Public Relations Campaigns by : Mark Sheehan
Download or read book Public Relations Campaigns written by Mark Sheehan and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Campaigns is designed to guide current and aspiring Public Relations professionals through the campaign development and implementation process. It illustrates the application of planning theory to real life scenarios to provide a practical approach for planning a successful campaign. The first half of the book provides the foundations on which successful campaigns are built: theory, research and evaluation. This leads into an exploration of a series of contemporary campaigns that highlight specialist areas of public relations practice. This provides an inside view, mapping the elements of the campaign step by step and enables an understanding of how a successful campaign is built. There is also a focus on campaign analysis, comparing and contrasting competing interests and an exploration of campaign impact.
Book Synopsis Public Relations Campaigns and Portfolio Building by : Gemma R. Puglisi
Download or read book Public Relations Campaigns and Portfolio Building written by Gemma R. Puglisi and published by Pearson. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first guide of its kind, Public Relations Campaigns and Portfolio Building outlines, for students and professionals alike, the building blocks of creating a professional PR portfolio and designing a successful PR campaign. Through examples and case studies, this text brings students through the step-by-step process of successful PR practices. Readers will see the lasting impact a campaign can have on a nonprofit, business, or the community while simultaneously learning how to quantify their results to demonstrate their progress and success to the client. Written by an industry insider, this text gives students tips for communicating effectively with clients, timelines for maintaining progress and various outlets to utilize as they promote their cause.
Book Synopsis Strategic Planning for Public Relations by : Ronald D. Smith
Download or read book Strategic Planning for Public Relations written by Ronald D. Smith and published by Routledge. This book was released on 2020-11-11 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns. Ron Smith shows how to implement research-driven strategic campaigns, drawing on his experience as a professional in the industry and his teaching in the classroom. He turns complex problem-solving and decision-making processes in strategic communication and public relations into easy-to-follow steps, flexible enough to apply to various situations and organizations in the real world. This new edition includes real-world, diverse examples of cases and current events, along with classic cases that stand the test of time. It includes new research on opinions and practices, covers award-winning public relations campaigns, and significantly increases information on social media, with a reformatting of the Tactics section to highlight internet-based and social media. As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns"--
Book Synopsis Effective Public Relations by : Moi Ali
Download or read book Effective Public Relations written by Moi Ali and published by Dorling Kindersley Ltd. This book was released on 2001 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical techniques show you how to develop effective public relations skills and implement publicity campaigns Clear text and illustrations cover every aspect of creating and monitoring media coverage Simple checklists enable you to be fully prepared for presentations, events, and handling crises Accessible flow charts and diagrams explore different options for creating the right image and provide useful examples
Book Synopsis Strategic Planning for Public Relations by : Ronald D. Smith
Download or read book Strategic Planning for Public Relations written by Ronald D. Smith and published by Routledge. This book was released on 2007-07-10 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
Book Synopsis Primer of Public Relations Research, Third Edition by : Don W. Stacks
Download or read book Primer of Public Relations Research, Third Edition written by Don W. Stacks and published by Guilford Publications. This book was released on 2016-11-23 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.
Book Synopsis Psychological Testing and Assessment by : Ronald Jay Cohen
Download or read book Psychological Testing and Assessment written by Ronald Jay Cohen and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The World in the Twentieth Century by : Daniel R. Brower
Download or read book The World in the Twentieth Century written by Daniel R. Brower and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores major political and economic changes of the 20th century The World in the Twentieth Century, 7/e, discusses the major political and economic changes that have reshaped global relations. The central theme of the book is that the most profound transformation of the 20th century was the emergence of nation-states in place of disintegrating empires. Three main subjects help to interpret the forces of global change: the international history of the nation-states; the role of ideology in shaping political and cultural movements and social values; and the evolution of world economic relations. This title is available in a number of formats -- digital and print. Pearson offers its titles on the devices students love through CourseSmart, Amazon, and more. To learn more about pricing options and customization, click the Choices tab.
Book Synopsis Understanding Public Policy by : Thomas R. Dye
Download or read book Understanding Public Policy written by Thomas R. Dye and published by Pearson Higher Ed. This book was released on 2013-10-03 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: The gold-standard for introductory public policy texts, Understanding Public Policy is designed to provide students with concrete tools for both understanding and analyzing public policy. The new fourteenth edition of Understanding Public Policy focuses on the policy challenges confronting the Obama administration. This edition provides students with a close up look at the American healthcare system, current economic policies, issues of homeland security and defense policy among many other current event and issues shaping public policy today. Teaching & Learning Experience Personalize Learning_MySearchLab, which delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. With a Pearson eText, multiple choice practice quizzes, flashcards, learning objectives and associated media, MySearchLab allows students to utilize what works best for them. Improve Skill Development and Application_ Pedagogical features including visual representations of concepts and theories give students an alternative means of understanding course content. Engage Students_ With a new four-color design, streamlined and updated coverage, and a vibrant new photo program, this edition engages students from the first page. Focusing on current events that students are experiencing in their everyday lives, this book challenges them to analyze the impact and results of policy-making in todayês world. ExploreExamples of Contemporary Public Policy- With special attention paid to the current economic state of our country and the Obama Administrationês recent impact on policy, students are presented with examples of the current events happening around them through the lens of public policy theories. Emphasize Learning Outcomes ã Clearly defined Learning Objectives for each chapter are provided in the MySearchLab. Additionally, students are provided with end-of-chapter summaries to assist with exam preparation and assignments. Understand Theory and Research ã Additional websites for further research and understanding have been included in the end-of-chapter material giving students a place to go for papers and assignments. The MySearchLab offers step-by-step tutorials offering overviews of the entire writing and research process, as well as quizzes for students to test and evaluate their understanding of course content. Support Instructors_ A strong supplements package includes MySearchLab for student studying, complete with chapter learning objectives, multiple choice quizzes, flashcards, and videos. Instructors also have access to an Instructorês Manual and Testbank, as well as PowerPoint slides.
Book Synopsis Introduction to Industrial/organizational Psychology by : Ronald E. Riggio
Download or read book Introduction to Industrial/organizational Psychology written by Ronald E. Riggio and published by . This book was released on 2003 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in Industrial/Organizational Psychology and Psychology of Work Behavior.This inviting, comprehensive, student-oriented introduction to industrial/organizational psychology emphasizes the connections between theory and practice across the full spectrum of personnel issues, worker issues, work group and organizational issues, and work environment issues. Its focus on career information, employee-centered issues, and cutting-edge research ensures that students get and stay motivated--right from the beginning.
Book Synopsis Contemporary Moral Issues by : Lawrence M. Hinman
Download or read book Contemporary Moral Issues written by Lawrence M. Hinman and published by Routledge. This book was released on 2016-07-01 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Moral Issues is an anthology that provides a selection of readings on contemporary social issues revolving around three general themes: Matters of Life and Death, Matters of Equality and Diversity, and Expanding the Circle, which includes duties beyond borders, living together with animals, and environmental ethics. The text contains a number of distinctive, high-profile readings and powerful narratives, including Jonathan Foer's "Eating Animals," Eva Feder Kittay's "On the Ethics of Selective Abortion for Disability," and Susan M. Wolf's "Confronting Assisted Suicide and Euthanasia: My Father's Death." Each set of readings is accompanied by an extensive introduction, a bibliographical essay, pre-reading questions, and discussion questions.
