Things I Really Shouldnt Tweet

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Calling Bullshit

Author : Carl T. Bergstrom
Publisher : Random House Trade Paperbacks
ISBN 13 : 0525509208
Total Pages : 338 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Calling Bullshit by : Carl T. Bergstrom

Download or read book Calling Bullshit written by Carl T. Bergstrom and published by Random House Trade Paperbacks. This book was released on 2021-04-20 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bullshit isn’t what it used to be. Now, two science professors give us the tools to dismantle misinformation and think clearly in a world of fake news and bad data. “A modern classic . . . a straight-talking survival guide to the mean streets of a dying democracy and a global pandemic.”—Wired Misinformation, disinformation, and fake news abound and it’s increasingly difficult to know what’s true. Our media environment has become hyperpartisan. Science is conducted by press release. Startup culture elevates bullshit to high art. We are fairly well equipped to spot the sort of old-school bullshit that is based in fancy rhetoric and weasel words, but most of us don’t feel qualified to challenge the avalanche of new-school bullshit presented in the language of math, science, or statistics. In Calling Bullshit, Professors Carl Bergstrom and Jevin West give us a set of powerful tools to cut through the most intimidating data. You don’t need a lot of technical expertise to call out problems with data. Are the numbers or results too good or too dramatic to be true? Is the claim comparing like with like? Is it confirming your personal bias? Drawing on a deep well of expertise in statistics and computational biology, Bergstrom and West exuberantly unpack examples of selection bias and muddled data visualization, distinguish between correlation and causation, and examine the susceptibility of science to modern bullshit. We have always needed people who call bullshit when necessary, whether within a circle of friends, a community of scholars, or the citizenry of a nation. Now that bullshit has evolved, we need to relearn the art of skepticism.

True Enough

Author : Farhad Manjoo
Publisher : Turner Publishing Company
ISBN 13 : 1118039017
Total Pages : 209 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis True Enough by : Farhad Manjoo

Download or read book True Enough written by Farhad Manjoo and published by Turner Publishing Company. This book was released on 2011-02-17 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why has punditry lately overtaken news? Why do lies seem to linger so long in the cultural subconscious even after they’ve been thoroughly discredited? And why, when more people than ever before are documenting the truth with laptops and digital cameras, does fact-free spin and propaganda seem to work so well? True Enough explores leading controversies of national politics, foreign affairs, science, and business, explaining how Americans have begun to organize themselves into echo chambers that harbor diametrically different facts—not merely opinions—from those of the larger culture.

Bad Astronomy

Author : Philip C. Plait
Publisher : John Wiley & Sons
ISBN 13 : 9780471422075
Total Pages : 288 pages
Book Rating : 4.4/5 (22 download)

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Book Synopsis Bad Astronomy by : Philip C. Plait

Download or read book Bad Astronomy written by Philip C. Plait and published by John Wiley & Sons. This book was released on 2002-10-08 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance praise for Philip Plait s Bad Astronomy "Bad Astronomy is just plain good! Philip Plait clears up everymisconception on astronomy and space you never knew you sufferedfrom." --Stephen Maran, Author of Astronomy for Dummies and editorof The Astronomy and Astrophysics Encyclopedia "Thank the cosmos for the bundle of star stuff named Philip Plait,who is the world s leading consumer advocate for quality science inspace and on Earth. This important contribution to science willrest firmly on my reference library shelf, ready for easy accessthe next time an astrologer calls." --Dr. Michael Shermer,Publisher of Skeptic magazine, monthly columnist for ScientificAmerican, and author of The Borderlands of Science "Philip Plait has given us a readable, erudite, informative,useful, and entertaining book. Bad Astronomy is Good Science. Verygood science..." --James "The Amazing" Randi, President, JamesRandi Educational Foundation, and author of An Encyclopedia ofClaims, Frauds, and Hoaxes of the Occult and Supernatural "Bad Astronomy is a fun read. Plait is wonderfully witty andeducational as he debunks the myths, legends, and 'conspiraciesthat abound in our society. 'The Truth Is Out There' and it's inthis book. I loved it!" --Mike Mullane, Space Shuttle astronaut andauthor of Do Your Ears Pop in Space?

Design Mom

Author : Gabrielle Stanley Blair
Publisher : Artisan Books
ISBN 13 : 1579655718
Total Pages : 289 pages
Book Rating : 4.5/5 (796 download)

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Book Synopsis Design Mom by : Gabrielle Stanley Blair

Download or read book Design Mom written by Gabrielle Stanley Blair and published by Artisan Books. This book was released on 2015-04-07 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times best seller Ever since Gabrielle Stanley Blair became a parent, she’s believed that a thoughtfully designed home is one of the greatest gifts we can give our families, and that the objects and decor we choose to surround ourselves with tell our family’s story. In this, her first book, Blair offers a room-by-room guide to keeping things sane, organized, creative, and stylish. She provides advice on getting the most out of even the smallest spaces; simple fixes that make it easy for little ones to help out around the house; ingenious storage solutions for the never-ending stream of kid stuff; rainy-day DIY projects; and much, much more.

Known

Author : Mark Schaefer
Publisher :
ISBN 13 : 9780692816066
Total Pages : 256 pages
Book Rating : 4.8/5 (16 download)

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Book Synopsis Known by : Mark Schaefer

Download or read book Known written by Mark Schaefer and published by . This book was released on 2017-01-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more. With amazing case studies, dozens of exercises, and inspiring stories, KNOWN is the first book its kind, providing a path to personal business success in the digital age.

Things I Really Shouldn't Tweet

Author : Humorous Publishing
Publisher :
ISBN 13 :
Total Pages : 121 pages
Book Rating : 4.5/5 (884 download)

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Book Synopsis Things I Really Shouldn't Tweet by : Humorous Publishing

Download or read book Things I Really Shouldn't Tweet written by Humorous Publishing and published by . This book was released on 2020-12-30 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for a funny gift for your friends, partner, family, coworkers or just yourself? Then you need to grab this stylish blank lined notebook and make your friends laugh out loud by adding some fun and sarcasm to your workplace. It is of a convenient and perfect size to carry anywhere. Perfect for students, teachers, and coworkers to write down memos, meeting notes, class notes, diary entries, important reminders, to do lists and more! Your creativity is the limit! 6x9 Inches 120 Pages Sleek, Beautiful and Trendy Cover Design, matte-finished for a professional look Excellent and thick binding

My Endless Tweets to Zak Bagans, Some Supernatural and the Paranormal Unofficial and Unauthorized

Author : Mila Hasan
Publisher : Lulu.com
ISBN 13 : 1326513842
Total Pages : 126 pages
Book Rating : 4.3/5 (265 download)

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Book Synopsis My Endless Tweets to Zak Bagans, Some Supernatural and the Paranormal Unofficial and Unauthorized by : Mila Hasan

Download or read book My Endless Tweets to Zak Bagans, Some Supernatural and the Paranormal Unofficial and Unauthorized written by Mila Hasan and published by Lulu.com. This book was released on 2015-12-30 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: For all fans of the paranormal and supernatural, a fun book and serious too in places. As well as some mentions of some silly tweets to Zak Bagans, well, some were sarcastic, others were serious and informative.

Birthday on Mars!

Author : Sara Schonfeld
Publisher : Penguin
ISBN 13 : 152479290X
Total Pages : 32 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis Birthday on Mars! by : Sara Schonfeld

Download or read book Birthday on Mars! written by Sara Schonfeld and published by Penguin. This book was released on 2019-06-04 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Even robots have birthdays! Celebrate Curiosity and wish happy birthday to one of NASA's most famous Mars rovers in this beautiful picture book! "The book is adorable. . . a celebration of curiosity and exploration." - GeekDad.com Mars is our closest neighbor, and a little robot named Curiosity is investigating the planet for us. Join for a tour of the place this rover calls home. Get to know Mars through eye-catching illustrations of an alien landscape and the adorable robot in charge of exploring it all. And this rover's birthday is a perfect time to celebrate curiosity. For nerdy parents, fans of space, or those who are just curious, relive the moment when the Curiosity rover sang itself happy birthday in 2013 after one year on Mars.

Long Road

Author : Steven Hyden
Publisher : Hachette UK
ISBN 13 : 0306826445
Total Pages : 250 pages
Book Rating : 4.3/5 (68 download)

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Book Synopsis Long Road by : Steven Hyden

Download or read book Long Road written by Steven Hyden and published by Hachette UK. This book was released on 2022-09-27 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leading music journalist’s riveting chronicle of how beloved band Pearl Jam shaped the times, and how their legacy and longevity have transcended generations. Ever since Pearl Jam first blasted onto the Seattle grunge scene three decades ago with their debut album, Ten, they have sold 85M+ albums, performed for hundreds of thousands of fans around the world, and have even been inducted into the Rock and Roll Hall of Fame. In Long Road: Pearl Jam and the Soundtrack Of A Generation, music critic and journalist Steven Hyden celebrates the life, career, and music of this legendary group, widely considered to be one of the greatest American rock bands of all time. Long Road is structured like a mix tape, using 18 different Pearl Jam classics as starting points for telling a mix of personal and universal stories. Each chapter tells the tale of this great band — how they got to where they are, what drove them to greatness, and why it matters now. Much like the generation it emerged from, Pearl Jam is a mass of contradictions. They were an enormously successful mainstream rock band who felt deeply uncomfortable with the pursuit of capitalistic spoils. They were progressive activists who spoke in favor of abortion rights and against the Ticketmaster monopoly, and yet they epitomized the sound of traditional, male-dominated rock ‘n’ roll. They were looked at as spokesmen for their generation, even though they ultimately projected profound confusion and alienation. They triumphed, and failed, in equal doses — the quintessential Gen-X tale. Impressive as their stats, accolades, and longevity may be, Hyden also argues that Pearl Jam’s most definitive accomplishment lies in the impact their music had on Generation X as a whole. Pearl Jam’s music helped an entire generation of listeners connect with the glory of bygone rock mythology, and made it relevant during a period in which tremendous American economic prosperity belied a darkness at the heart of American youth. More than just a chronicle of the band’s career, this book is also a story about Gen- X itself, who like Pearl Jam came from angsty, outspoken roots and then evolved into an establishment institution, without ever fully shaking off their uncertain, outsider past. For so many Gen-Xers growing up at the time, Pearl Jam’s music was a beacon that offered both solace and guidance. They taught an entire generation how to grow up without losing the purest and most essential parts of themselves. Written with his celebrated blend of personal memoir, criticism, and journalism, Hyden explores Pearl Jam’s path from Ten to now. It's a chance for new fans and old fans alike to geek out over Pearl Jam minutia—the B-sides, the beloved deep cuts, the concert bootlegs—and explore the multitude of reasons why Pearl Jam’s music resonated with so many people. As Hyden explains, “Most songs pass through our lives and are swiftly forgotten. But Pearl Jam is forever.”

Things I Really Shouldn't Tweet : Funny Perfect Gag Gift Notebook Journal for Husband, Wife , Men , Women Co-Workers, Friends and Family

Author : Hayden Publishing
Publisher :
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.7/5 (5 download)

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Book Synopsis Things I Really Shouldn't Tweet : Funny Perfect Gag Gift Notebook Journal for Husband, Wife , Men , Women Co-Workers, Friends and Family by : Hayden Publishing

Download or read book Things I Really Shouldn't Tweet : Funny Perfect Gag Gift Notebook Journal for Husband, Wife , Men , Women Co-Workers, Friends and Family written by Hayden Publishing and published by . This book was released on 2021-02-05 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Things I really shouldn't tweet : Funny Perfect Gag Gift Notebook Journal For Husband, Wife , Men , women Co-workers, Friends and Family a 100 pages Notebook Journal featuring and a funny Things I really shouldn't tweet on a Matte-finish cover. Perfect gift for parents, grandparents, kids, boys, girls, youth husband , wife , boygirlfriend and teens 100 pages 6"x9" White-color paper Matte Finish Cover for an elegant look and feel Are you looking for a gift for your parents or coworkers or just yourself ? Then you need to buy this gift for your parents , brother, sister, Auntie , wife , husband , kids , boygirlfriend and make them laugh out loud by adding some fun and sarcasm to your workplace. Perfect for taking notes, jotting lists, doodling, brainstorming, prayer and meditation journaling, writing in as a diary, or giving as a gift for a birthday, Christmas, anniversaries or any other gift giving occasion Are you looking for other Funny idea of Notebook ? Then click on our brand and check the hundreds more custom options and top designs in our shop!

Twitter Power 3.0

Author : Joel Comm
Publisher : John Wiley & Sons
ISBN 13 : 1119050073
Total Pages : 288 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Twitter Power 3.0 by : Joel Comm

Download or read book Twitter Power 3.0 written by Joel Comm and published by John Wiley & Sons. This book was released on 2015-02-19 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up to date information on trends in social media, branding, and competitive research. Readers will learn that viral content doesn't happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand new case studies, user profiles, features, and images, helping readers create a stronger overall Twitter strategy whether they're already engaged or just wondering if Twitter's important for their business future. Tip: it most definitely is important! Twitter has grown up. It's now a public company, worth over $30 billion, and it means business. Twitter has changed over time, but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time. Understand how Twitter differs from other social media platforms Build a savvy Twitter strategy as part of a broader social media plan Create viral content that effortlessly spreads your message and gains you huge numbers of followers Learn which metrics matter, and how to measure and track them Firms need to understand how Twitter is a vital element in any social media marketing, and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice.

Things I Really Shouldn't Tweet

Author : Humorous Quotes Publishing coworker
Publisher :
ISBN 13 :
Total Pages : 122 pages
Book Rating : 4.5/5 (769 download)

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Book Synopsis Things I Really Shouldn't Tweet by : Humorous Quotes Publishing coworker

Download or read book Things I Really Shouldn't Tweet written by Humorous Quotes Publishing coworker and published by . This book was released on 2020-12-05 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for a funny gift for your friends, partner, family, coworkers or just yourself? Then you need to grab this stylish blank lined notebook and make your friends laugh out loud by adding some fun and sarcasm to your workplace. It is of a convenient and perfect size to carry anywhere. Perfect for students, teachers, and coworkers to write down memos, meeting notes, class notes, diary entries, important reminders, to do lists and more! Your creativity is the limit! 6x9 Inches 120 Pages Sleek, Beautiful and Trendy Cover Design, matte-finished for a professional look Excellent and thick binding

Branding Yourself

Author : Erik Deckers
Publisher : Pearson Education
ISBN 13 : 0789747278
Total Pages : 303 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis Branding Yourself by : Erik Deckers

Download or read book Branding Yourself written by Erik Deckers and published by Pearson Education. This book was released on 2011 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise forBranding Yourself "Branding Yourselfis a good beginner's guide on how to build an online presence using social networks and blogs that will turn you into a thought leader or expert or just get you a job." –Dan Schawbel, #1 International Bestselling Author ofMe 2.0 "The biggest problem most people have with embracing the power of online networking and personal brand building is they don't know where to start. Erik Deckers and Kyle Lacy take out the guesswork and roll the dice with platforms to find the right combination for you in this book. The book is a recipe for success...your success." –Jason Falls, SocialMediaExplorer.com “In this exceedingly useful book, Erik Deckers and Kyle Lacy provide step-by-step guidance for building and maintaining powerful personas. With wit, wisdom, and numerous expert tips,Branding Yourselfis the new roadmap for navigating the sometimes complex world of personal branding. If your best marketing plan isyou(and it is), thenBranding Yourselfshould be your playbook.” –Jay Baer, Coauthor ofThe NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social "Our parents taught us to find a great job with benefits, put money toward retirement, buy a home, and work hard, and you'll reap the benefits. Our parents werewrong. The job market was downsized; the retirement account was ransacked; the house lost its value; and working hard has only put you in the unemployment line. Those who personally branded themselves were able to capitalize on the down-turned economy, and their businesses exploded. Erik Deckers and Kyle Lacy are providing you the blueprint for kicking off your brand and effectively leveraging online technologies to transform your future. [This book is] a must read." –Douglas Karr, Founder of theMarketing Technologyblog, CEO of DK New Media, and Author ofCorporate Blogging for Dummies "In an environment filled with philosophy, platitudes, and '30,000-foot views,' Erik Deckers and Kyle Lacy give us a refreshing how-to guide for actuallydoingsomething meaningful through social media. Here's a trustworthy book to help you (and me) take real action to leverage emerging tools to create customers and make them happy!" –Trey Pennington, Entrepreneur, Story Prospector, Author ofSpitball Marketing Use Social Media to Build a Great Personal Brand–and a Great Career! Need to demonstrate more value to customers or employers? Want a new job or career? Use social media to build the powerful personal brand that gets you what you want! InBranding Yourself, two leading social media consultants show how to use today’s social media platforms to attract new business and job opportunities you’ll never find any other way. Erik Deckers and Kyle Lacy show you how to supercharge all your business and personal relationships&demonstrate that you are the best solution to employers’ or partners’ toughest problems&become a recognized thought leader&and translate your online network into great jobs, great projects, and a great career! Discover how to: " Build an authentic storyline and online identity that gets you the right opportunities " Choose the best social media tools for your personal goals " Blog your story boldly and effectively " Promote your events, accomplishments, victories&and even defeats and lessons learned " Integrate online and offline networking to get more from both " Reach people with hiring authority and budgets on LinkedIn " Use Twitter to share the ideas and passions that make you uniquely valuable " Launch an online branding program that really gets noticed " Avoid “killer” social networking mistakes " Leverage your online “expert” status to become a published author or public speaker " Measure the success of your social media branding " Get new projects or jobs through your online friends and followers

Your Guide to Not Getting Murdered in a Quaint English Village

Author : Maureen Johnson
Publisher : Ten Speed Press
ISBN 13 : 1984859625
Total Pages : 129 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis Your Guide to Not Getting Murdered in a Quaint English Village by : Maureen Johnson

Download or read book Your Guide to Not Getting Murdered in a Quaint English Village written by Maureen Johnson and published by Ten Speed Press. This book was released on 2021-09-14 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER • Considering a trip to a quaint English village? You’ll think twice after learning about the countless murderous possibilities lurking behind the bucolic façades, thanks to this illustrated guide from #1 bestselling author Maureen Johnson and illustrator Jay Cooper—perfect for fans of cozy mysteries. A weekend roaming narrow old lanes, touring the faded glories of a country manor, and quaffing pints in the pub. How charming. That is, unless you have the misfortune of finding yourself in an English Murder Village, where danger lurks around each picturesque cobblestone corner and every sip of tea may be your last. If you insist on your travels, do yourself a favor and bring a copy of this little book. It may just keep you alive. Brought to life with dozens of Gorey-esque drawings by illustrator Jay Cooper and peppered with allusions to classic crime series and unmistakably British murder lore, Your Guide to Not Getting Murdered in a Quaint English Village gives you the tools you need to avoid the same fate, should you find yourself in a suspiciously cozy English village (or simply dream of going). Good luck! And whatever you do, avoid the vicar.

The Tweets of President Donald J. Trump

Author : Forefront Books
Publisher : Forefront Books
ISBN 13 : 1948677563
Total Pages : 322 pages
Book Rating : 4.9/5 (486 download)

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Book Synopsis The Tweets of President Donald J. Trump by : Forefront Books

Download or read book The Tweets of President Donald J. Trump written by Forefront Books and published by Forefront Books. This book was released on 2020-07-28 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Love them or hate them, the tweets of President Donald J. Trump rule the Twitterverse. Until our last presidential campaign, television, particularly campaign ads, dominated the political landscape. But with the rise of Donald J. Trump came a new political tool: the internet. Trump used this to communicate instantly and very effectively with the American people. And it worked. Establishing his political positions by tweeting numerous times a day, Trump pulled a major upset by defeating Hillary Rodham Clinton to become the 45th president of the United States. Once in office, Trump did not abandon his penchant for using Twitter as his populist platform. Instead, he doubled down on it, making it his primary means of communicating with the American people. Knowing how effective a tweet can be, Trump once wrote, “Boom. I press it and within two seconds we have breaking news.” With a massive Twitter following of 78 million by the spring of 2020, Trump’s direct impact upon Americans cannot be dismissed, nor can the value of his tweets as an essential part of the historical record be denied. To put the enormous impact of his tweets into perspective, Trump won the White House with 63 million votes—a number significantly lower than his massive Twitter following. Now you can read the collected tweets of wisdom—or ridiculousness—from President Donald J. Trump, from his inauguaration through February 2020 in this historically significant collection.

Batman and Psychology

Author : Travis Langley
Publisher : Turner Publishing Company
ISBN 13 : 1118239512
Total Pages : 336 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Batman and Psychology by : Travis Langley

Download or read book Batman and Psychology written by Travis Langley and published by Turner Publishing Company. This book was released on 2012-05-22 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: A journey behind the mask and into the mind of Gotham City’s Caped Crusader, timed for the summer 2012 release of The Dark Knight Rises Batman is one of the most compelling and enduring characters to come from the Golden Age of Comics, and interest in his story has only increased through countless incarnations since his first appearance in Detective Comics #27 in 1939. Why does this superhero without superpowers fascinate us? What does that fascination say about us? Batman and Psychology explores these and other intriguing questions about the masked vigilante, including: Does Batman have PTSD? Why does he fight crime? Why as a vigilante? Why the mask, the bat, and the underage partner? Why are his most intimate relationships with “bad girls” he ought to lock up? And why won't he kill that homicidal, green-haired clown? Gives you fresh insights into the complex inner world of Batman and Bruce Wayne and the life and characters of Gotham City Explains psychological theory and concepts through the lens of one of the world’s most popular comic book characters Written by a psychology professor and “Superherologist” (scholar of superheroes)

Twitter Power

Author : Joel Comm
Publisher : John Wiley & Sons
ISBN 13 : 0470505664
Total Pages : 274 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Twitter Power by : Joel Comm

Download or read book Twitter Power written by Joel Comm and published by John Wiley & Sons. This book was released on 2009-03-17 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning. In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.