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Author : James M. Munch
Publisher :
ISBN 13 :
Total Pages : 26 pages
Book Rating : 4.0/5 ( download)
Download or read book The Role of Rhetorical Questions in Persuasive Communications written by James M. Munch and published by . This book was released on 1983 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Prof. Dr. Bilal Semih Bozdemir
Publisher : Prof. Dr. Bilal Semih Bozdemir
ISBN 13 :
Total Pages : 549 pages
Book Rating : 4./5 ( download)
Download or read book Attitudes and Persuasive Communication written by Prof. Dr. Bilal Semih Bozdemir and published by Prof. Dr. Bilal Semih Bozdemir. This book was released on with total page 549 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attitudes and Persuasive Communication Defining Attitudes: Components and Functions Attitude Formation and Change Cognitive Dissonance: Resolving Inconsistencies Persuasion Theories: ELM and HSM Compliance-Gaining Strategies Rhetorical Devices and Persuasive Tactics Ethical Considerations in Persuasive Communication Conclusion and Key Takeaways
Author : John L. Swasy
Publisher :
ISBN 13 :
Total Pages : 54 pages
Book Rating : 4.0/5 ( download)
Download or read book The Effects of Rhetorical Questions in a Persuasive Communication written by John L. Swasy and published by . This book was released on 1983 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Aristotle
Publisher : HarperCollins
ISBN 13 : 1443440817
Total Pages : 228 pages
Book Rating : 4.4/5 (434 download)
Download or read book The Art Of Rhetoric written by Aristotle and published by HarperCollins. This book was released on 2014-09-02 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Art of Rhetoric, Aristotle demonstrates the purpose of rhetoric—the ability to convince people using your skill as a speaker rather than the validity or logic of your arguments—and outlines its many forms and techniques. Defining important philosophical terms like ethos, pathos, and logos, Aristotle establishes the earliest foundations of modern understanding of rhetoric, while providing insight into its historic role in ancient Greek culture. Aristotle’s work, which dates from the fourth century B.C., was written while the author lived in Athens, remains one of the most influential pillars of philosophy and has been studied for centuries by orators, public figures, and politicians alike. HarperTorch brings great works of non-fiction and the dramatic arts to life in digital format, upholding the highest standards in ebook production and celebrating reading in all its forms. Look for more titles in the HarperTorch collection to build your digital library.
Author : William M. O'Barr
Publisher : Elsevier
ISBN 13 : 1483297713
Total Pages : 209 pages
Book Rating : 4.4/5 (832 download)
Download or read book Linguistic Evidence written by William M. O'Barr and published by Elsevier. This book was released on 2014-05-19 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the permission of a North Carolina court, more than 150 hours of courtroom speech were recorded for this study. These tapes provided a rich archive for a variety of different types of inquiry, including the ethnography of courtroom speech and social psychological experiments focused on effects of different modes of presenting information in courts of law. Four sets of linguistic variables and related experimental studies have constituted a major portion of the research: (1) "powerful" versus "powerless" speech; (2) hypercorrect versus formal speech; (3) narrative versus fragmented testimony, and (4) simultaneous speech by witnesses and lawyers. All four sets of studies focus on the central question of importance of form over content of testimony.
Author : Meggie Mapes
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (116 download)
Download or read book Speak Out, Call In written by Meggie Mapes and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : S. Steinberg
Publisher : Juta and Company Ltd
ISBN 13 : 9780702152108
Total Pages : 316 pages
Book Rating : 4.1/5 (521 download)
Download or read book Persuasive Communication Skills written by S. Steinberg and published by Juta and Company Ltd. This book was released on 1999-10-31 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This series covers topics in interpersonal, small-group, organizational and mass communication. Each chapter offers an overview, a list of key terms and learning objectives while activities reinforce and expand learning through self-evaluation.
Author : Edwin Black
Publisher : Univ of Wisconsin Press
ISBN 13 : 9780299075545
Total Pages : 204 pages
Book Rating : 4.0/5 (755 download)
Download or read book Rhetorical Criticism written by Edwin Black and published by Univ of Wisconsin Press. This book was released on 1978 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner, Speech Communication Association Award for Distinguished Scholarship This is a book that, almost singlehandedly, freed scholars from the narrow constraints of a single critical paradigm and created a new era in the study of public discourse. Its original publication in 1965 created a spirited controversy. Here Edwin Black examines the assumptions and principles underlying neo-Aristotelian theory and suggests an alternative approach to criticism, centering around the concept of the "rhetorical transaction." This new edition, containing Black's new introduction, will enable students and scholars to secure a copy of one of the most influential books ever written in the field.
Author : Andrew Hennigan
Publisher : CreateSpace
ISBN 13 : 9781517458737
Total Pages : 76 pages
Book Rating : 4.4/5 (587 download)
Download or read book Payforward Networking written by Andrew Hennigan and published by CreateSpace. This book was released on 2015-09-24 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without an effective network it is much harder to get a job, find business, influence people and much more. Most people are aware of this, but are not so sure how to go about building, maintaining and using a network. "Payforward Networking" is for these people. Based on the networking workshops taught for many years by communication consultant Andrew Hennigan in business schools and companies, it presents a simple, methodical approach to networking that is both effective and easy to master. At the same time it is also built on ethical "white hat" methods that will not make you feel uncomfortable or manipulative. The book covers the basics of networking in real-life and online, the essentials of online reputation management, the impact of culture on networking, strategic networking and much more.
Author : Jeanne Fahnestock
Publisher : Taylor & Francis
ISBN 13 : 1000573338
Total Pages : 584 pages
Book Rating : 4.0/5 (5 download)
Download or read book The Routledge Handbook of Language and Persuasion written by Jeanne Fahnestock and published by Taylor & Francis. This book was released on 2022-09-30 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides a wide-ranging, authoritative, and cutting-edge overview of language and persuasion. Featuring a range of international contributors, the handbook outlines the basic materials of linguistic persuasion – sound, words, syntax, and discourse – and the rhetorical basics that they enable, such as appeals, argument schemes, arrangement strategies, and accommodation devices. After a comprehensive introduction that brings together the elements of linguistics and the vectors of rhetoric, the handbook is divided into six parts. Part I covers the basic rhetorical appeals to character, the emotions, argument schemes, and types of issues that constitute persuasion. Part II covers the enduring effects of persuasive language, from humor to polarization, while a special group of chapters in Part III examines figures of speech and their rhetorical uses. In Part IV, contributors focus on different fields and genres of argument as entry points for research into conventions of arguing. Part V examines the evolutionary and developmental roots of persuasive language, and Part VI highlights new computational methods of language analysis. This handbook is essential reading for those researching and studying persuasive language in the fields of linguistics, rhetoric, argumentation, communication, discourse studies, political science, psychology, digital studies, mass media, and journalism.
Author : Jennings Bryant
Publisher : Routledge
ISBN 13 : 1135641358
Total Pages : 620 pages
Book Rating : 4.1/5 (356 download)
Download or read book Communication and Emotion written by Jennings Bryant and published by Routledge. This book was released on 2003-05-14 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection serves two important functions: it synthesizes theory and research in the vital and vibrant area of communication and emotion, and it highlights the scholarly work and contributions of Dolf Zillmann, the preeminent contributor to this area of inquiry. As one of the most productive and influential scholars in the annals of communication inquiry, Zillmann is well known for his contributions in the areas of communication, emotion, media effects, and aggression. Editors Jennings Bryant, David Roskos-Ewoldsen, and Joanne Cantor have collected groundbreaking essays from scholars active in the field, all of whom studied under or worked with Zillmann during his exemplary career. The contributions included here acknowledge the significance of Zillmann's work and identify many of the intellectual streams that contributed to his scholarship. Utilizing both psychology and communication perspectives, this volume covers the current literature in communication and emotion, with a focus on key theories, media effects, and entertainment theory. As a comprehensive synthesis of theory and research in communication and emotion, it will be of great interest to scholars in communication theory, cognitive and social psychology, and psychophysiology. With a concluding state-of-the-art chapter by Dolf Zillmann himself, this volume offers a thorough and distinctive examination of communication and emotion scholarship, and it will serve as an invaluable resource for current and future generations of scholars.
Author : Giuliana Garzone
Publisher : Peter Lang
ISBN 13 : 9783034304948
Total Pages : 434 pages
Book Rating : 4.3/5 (49 download)
Download or read book Discourse, Identities and Roles in Specialized Communication written by Giuliana Garzone and published by Peter Lang. This book was released on 2010 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: The studies presented in this volume focus on two distinct but related areas of specialized communication professional and academic settings, resting on an anti-essentialist notion of identity as a phenomenon that emerges from the dialectic between individual and society. The authors start from a detailed analysis of discourse practices as evidenced in texts, their production and the professional performance patterns which underlie such practices, and explore the way the actors, roles and identities are constructed in language and discourse. In particular, by highlighting discursive attitudes and aptitudes, they underscore the need to understand discourse in light of norms of professional responsibility, showing that not only do professionals and academics use discourse to create self-identity, but they also use identity constructed through discourse to influence society.
Author : Amy O’Connor
Publisher : Taylor & Francis
ISBN 13 : 1000784258
Total Pages : 391 pages
Book Rating : 4.0/5 (7 download)
Download or read book The Routledge Handbook of Corporate Social Responsibility Communication written by Amy O’Connor and published by Taylor & Francis. This book was released on 2022-11-22 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook is a resource for students, faculty, and researchers who are focused on understanding the role communication plays in the formation and execution of corporate social responsibility (CSR) activities. Bringing together authors who are thought-leaders and emerging scholars from diverse theoretical and methodological perspectives, it examines the issues central to CSR communication including: theoretical underpinnings, form and content of CSR messaging, the boundaries of engagement, and the tensions associated with CSR communication. It offers a unique combination of functional and formative approaches to CSR communication designed to expose readers to a blend of approaches. With attention to issues of diversity, equity, and inclusion, this handbook also explicitly addresses recent societal changes and how those changes will impact CSR communication research and practices in the future. Offering both a strong introduction to topics for novices as well as a more advanced interrogation of CSR communication for more knowledgeable readers, the handbook is appropriate for advanced students and researchers in public relations, strategic communication, organizational communication, and allied fields.
Author : Oyvind Ihlen
Publisher : John Wiley & Sons
ISBN 13 : 1119265746
Total Pages : 537 pages
Book Rating : 4.1/5 (192 download)
Download or read book The Handbook of Organizational Rhetoric and Communication written by Oyvind Ihlen and published by John Wiley & Sons. This book was released on 2018-05-10 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book seeks to remedy that omission. It presents a research collection created by the insights of leading scholars on rhetoric and organizations while discussing state-of-the-art insights from disciplines that have and will continue to use rhetoric. Beginning with an introduction to the topic, The Handbook of Organizational Rhetoric and Communication offers coverage of the foundations and macro-contexts of rhetoric—as well as its use in organizational communication, public relations, marketing, management and organization theory. It then looks at intellectual and moral foundations without which rhetoric could not have occurred, discussing key concepts in rhetorical theory. The book then goes on to analyze the processes of rhetoric and the challenges and strategies involved. A section is also devoted to discussing rhetorical areas or genres—namely contextual application of rhetoric and the challenges that arise, such as strategic issues for management and corporate social responsibility. The final part seeks to answer questions about the book’s contribution to the understanding of organizational rhetoric. It also examines what perspectives are lacking, and what the future might hold for the study of organizational rhetoric. Examines the advantages and perils of organizations that seek to project their voices in order to shape society to their benefits Contains chapters working in the tradition of rhetorical criticism that ask whether organizations’ rhetorical strategies have fulfilled their organizational and societal value Discusses the importance of obvious, traditional, nuanced, and critically valued strategies such as rhetorical interaction in ways that benefit discourse Explores the potential, risks, paradoxes, and requirements of engagement Reflects the views of a team of scholars from across the globe Features contributions from organization-centered fields such as organizational communication, public relations, marketing, management, and organization theory The Handbook of Organizational Rhetoric and Communication will be an ideal resource for advanced undergraduate students, graduate students, and scholars studying organizational communications, public relations, management, and rhetoric.
Author : Bryan Garsten
Publisher : Harvard University Press
ISBN 13 : 9780674021686
Total Pages : 302 pages
Book Rating : 4.0/5 (216 download)
Download or read book Saving Persuasion written by Bryan Garsten and published by Harvard University Press. This book was released on 2009-03-31 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's increasingly polarized political landscape it seems that fewer and fewer citizens hold out hope of persuading one another. Even among those who have not given up on persuasion, few will admit to practicing the art of persuasion known as rhetoric. To describe political speech as "rhetoric" today is to accuse it of being superficial or manipulative. In Saving Persuasion, Bryan Garsten uncovers the early modern origins of this suspicious attitude toward rhetoric and seeks to loosen its grip on contemporary political theory. Revealing how deeply concerns about rhetorical speech shaped both ancient and modern political thought, he argues that the artful practice of persuasion ought to be viewed as a crucial part of democratic politics. He provocatively suggests that the aspects of rhetoric that seem most dangerous--the appeals to emotion, religious values, and the concrete commitments and identities of particular communities--are also those which can draw out citizens' capacity for good judgment. Against theorists who advocate a rationalized ideal of deliberation aimed at consensus, Garsten argues that a controversial politics of partiality and passion can produce a more engaged and more deliberative kind of democratic discourse.
Author : Richard E. Petty
Publisher : Springer Science & Business Media
ISBN 13 : 1461249643
Total Pages : 356 pages
Book Rating : 4.4/5 (612 download)
Download or read book Communication and Persuasion written by Richard E. Petty and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has been over 10 years since we initiated work on our first series of collaborative experiments. As graduate students, we had great fun planning, conducting, and writing this research (Petty & Cacioppo, 1977). We enjoyed arguing with each other at our initial meeting in 1973 and have sub sequently become best friends, but neither of us suspected at the time that we would or could actively maintain a research collaboration over the next decade, or that we would now find ourselves in a position to write this monograph. As we note in Chapter 1, we began our studies of persuasion at a time when social psychology was in "crisis," and interest in research on attitude change in particular was declining. As we write this, we are aware of six new volumes on persuasion that are in press or in preparation and that should appear over the next few years. In retrospect, it is not so surprising that research on attitudes and persuasion would reemerge as a central concern of social psychology. We believe that human feelings, beliefs, and behaviors, whether in the domain of interpersonal relations (e. g. , marriage, aggression), politics (e. g. , voting, revolution), health (e. g. , following a medical regimen), or economics (e. g. , consumer purchases) are greatly influenced by the evaluations people have of other people, objects, and issues. Furthermore, evaluations (attitudes) are influenced by affect, cognition, and behavior.
Author : Mary F. Hoffman
Publisher : SAGE
ISBN 13 : 1412956692
Total Pages : 289 pages
Book Rating : 4.4/5 (129 download)
Download or read book Organizational Rhetoric written by Mary F. Hoffman and published by SAGE. This book was released on 2010 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizational Rhetoric introduces students to a rhetorical approach to understanding, analyzing and creating organizational messages for both internal employees and external customers. This textbook provides students a theoretically-grounded understanding of the basic building blocks of organizational rhetoric, the types of rhetorical situations faced by organizational communicators, and the specific strategies used to address six common organizational rhetorical situations (such as image management). Students will gain an understanding of the power of organizations in contemporary society and be able to think critically about organizational messages. The text is organized in two units. In the first unit, authors Mary Hoffman and Debra Ford introduce the rationale for a rhetorical approach to organizational messages, and introduce the basic rhetorical building blocks and principles behind the rhetorical situation and the analysis of strategies. In the second unit, the authors cover six specific rhetorical situations commonly faced by organizations, image and identity management, issue management, impression management, risk management, crisis management and organizational apologia, and internal message management. Each chapter is structured similarly, in conjunction with the ideas developed in unit one, and each ends with a case study that exemplifies the content presented in that chapter. Features and Benefits: - The first unit in the text will introduce the details of analyzing situations and identifying strategies - The second unit will examine six specific recurring rhetorical situations for organizations - Organizational schema centered on situations and strategies - Use of real-life case studies - Focus on careers in organizational rhetoric - Focus on thinking critically about organizations in society
