Traffic Secrets

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Author :
Publisher : Hay House, Inc
ISBN 13 : 1401973736
Total Pages : 353 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis Traffic Secrets by : Russell Brunson

Download or read book Traffic Secrets written by Russell Brunson and published by Hay House, Inc. This book was released on 2023-07-25 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels. The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting tra­ffic (or people) to find you. And that is a tragedy. Traffic Secrets was written to help you get your message out to the world about your products and services. I strongly believe that entrepreneurs are the only people on earth who can actually change the world. It won't happen in government, and I don't think it will happen in schools. It'll happen because of entrepreneurs like you, who are crazy enough to build products and services that will actually change the world. It'll happen because we are crazy enough to risk everything to try and make that dream become a reality. To all the entrepreneurs who fail in their first year of business, what a tragedy it is when the one thing they risked everything for never fully gets to see the light of day. Waiting for people to come to you is not a strategy. Understanding exactly WHO your dream customer is, discovering where they're congregating, and throwing out the hooks that will grab their attention to pull them into your funnels (where you can tell them a story and make them an offer) is the strategy. That's the big secret. Traffic is just people. This book will help you find YOUR people, so you can focus on changing their world with the products and services that you sell.

Search Engine Marketing, Inc.

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Author :
Publisher : Pearson Education
ISBN 13 : 0137005148
Total Pages : 866 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Search Engine Marketing, Inc. by : Mike Moran

Download or read book Search Engine Marketing, Inc. written by Mike Moran and published by Pearson Education. This book was released on 2008-09-19 with total page 866 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, and Best Practices! In this book, two world-class experts present today’s best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals. Thoroughly updated to fully reflect today’s latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. You’ll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution. Whether you’re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., Second Edition will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.

The Web Traffic Book

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Author :
Publisher : CreateSpace
ISBN 13 : 9781453742433
Total Pages : 304 pages
Book Rating : 4.7/5 (424 download)

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Book Synopsis The Web Traffic Book by : Ross Michael Goldberg

Download or read book The Web Traffic Book written by Ross Michael Goldberg and published by CreateSpace. This book was released on 2010-08-10 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is NOT your typical book. Whether you're already an online entrepreneur or are hoping to become one, you will find ideas and strategies that you've never considered are covered in full detail, so you can apply them and reach new people who otherwise never would have known you exist. Covering search engine marketing, easy research strategies, social marketing, video marketing, paid traffic, and much more, expect to know exactly what you are going to do to market your business on the web by the time you finish reading this book. Get this book right now, read it, and apply what's inside to finally get the customers you know you deserve.

Effective SEO and Content Marketing

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119628857
Total Pages : 336 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Effective SEO and Content Marketing by : Nicholas Papagiannis

Download or read book Effective SEO and Content Marketing written by Nicholas Papagiannis and published by John Wiley & Sons. This book was released on 2020-02-26 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get beyond the basics and see how modern-day users are reimaging the SEO process SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business. Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes. General education on SEO and organic content marking Understanding which search engines to focus on How SEO and content can solve business problems Building a new brand through SEO and content Identifying who your true competitors are Which Analytics reports you should be regularly monitoring How to establish research channels that can inform your business initiatives Building personas and audience purchase journeys Prioritizing locations, demographics and countries What needs to be in place to maximize free traffic levels to your brands assets Understanding all the key tasks and attributes for an effective content program Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset types Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assets Calculating ROI for SEO and Content initiatives Small business marketing via content and SEO and having the right small business mindset for success Website and content design considerations (accessibility, principles of marketing) Optimizing for the future and looking at other search venues Amazon Optimization YouTube Optimization App Store Optimization (ASO) Podcast Optimization Optimizing Blogs and other off-site content Prepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehicles How to build an optimization path and programs that drive results and manage risks In addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you!

Internet Traffic and Leads

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Author :
Publisher :
ISBN 13 : 9781534738010
Total Pages : 198 pages
Book Rating : 4.7/5 (38 download)

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Book Synopsis Internet Traffic and Leads by : Vince Reed

Download or read book Internet Traffic and Leads written by Vince Reed and published by . This book was released on 2016-06-16 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: How would your business change if you never had to worry about getting quality traffic and leads again? That is exactly what you are going to learn how to do when you purchase Internet Traffic and Leads. This is the book for entrepreneurs who want to grow their businesses using internet marketing. Vince Reed is a former athlete turned marketing expert who specializes in helping business owners generate leads on Facebook, Twitter, Instagram, YouTube and Search Traffic sites like Google Adwords and Yahoo/Bing. If you want to become a master at marketing and lead generation, this book is for you.

Traffic

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Author :
Publisher : Vintage Canada
ISBN 13 : 0307373177
Total Pages : 418 pages
Book Rating : 4.3/5 (73 download)

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Book Synopsis Traffic by : Tom Vanderbilt

Download or read book Traffic written by Tom Vanderbilt and published by Vintage Canada. This book was released on 2009-08-11 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Driving is a fact of life. We are all spending more and more time on the road, and traffic is an issue we face everyday. This book will make you think about it in a whole new light. We have always had a passion for cars and driving. Now Traffic offers us an exceptionally rich understanding of that passion. Vanderbilt explains why traffic jams form, outlines the unintended consequences of our attempts to engineer safety and even identifies the most common mistakes drivers make in parking lots. Based on exhaustive research and interviews with driving experts and traffic officials around the globe, Traffic gets under the hood of the quotidian activity of driving to uncover the surprisingly complex web of physical, psychological and technical factors that explain how traffic works.

Web Caching

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Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 9781565925366
Total Pages : 324 pages
Book Rating : 4.9/5 (253 download)

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Book Synopsis Web Caching by : Duane Wessels

Download or read book Web Caching written by Duane Wessels and published by "O'Reilly Media, Inc.". This book was released on 2001 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the World Wide Web, speed and efficiency are vital. Users have little patience for slow web pages, while network administrators want to make the most of their available bandwidth. A properly designed web cache reduces network traffic and improves access times to popular web sites--a boon to network administrators and web users alike.Web Caching hands you all the technical information you need to design, deploy, and operate an effective web caching service. It starts with the basics of how web caching works, from the HTTP headers that govern cachability to cache validation and replacement algorithms.Topics covered in this book include: Designing an effective cache solution Configuring web browsers to use a cache Setting up a collection of caches that can talk to each other Configuring an interception cache or proxy Monitoring and fine-tuning the performance of a cache Configuring web servers to cooperate with web caches Benchmarking cache products The book also covers the important political aspects of web caching, including privacy, intellectual property, and security issues.Internet service providers, large corporations, or educational institutions--in short, any network that provides connectivity to a wide variety of users--can reap enormous benefit from running a well-tuned web caching service. Web Caching shows you how to do it right.

Web Operations

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449394159
Total Pages : 340 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Web Operations by : John Allspaw

Download or read book Web Operations written by John Allspaw and published by "O'Reilly Media, Inc.". This book was released on 2010-06-21 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: A web application involves many specialists, but it takes people in web ops to ensure that everything works together throughout an application's lifetime. It's the expertise you need when your start-up gets an unexpected spike in web traffic, or when a new feature causes your mature application to fail. In this collection of essays and interviews, web veterans such as Theo Schlossnagle, Baron Schwartz, and Alistair Croll offer insights into this evolving field. You'll learn stories from the trenches--from builders of some of the biggest sites on the Web--on what's necessary to help a site thrive. Learn the skills needed in web operations, and why they're gained through experience rather than schooling Understand why it's important to gather metrics from both your application and infrastructure Consider common approaches to database architectures and the pitfalls that come with increasing scale Learn how to handle the human side of outages and degradations Find out how one company avoided disaster after a huge traffic deluge Discover what went wrong after a problem occurs, and how to prevent it from happening again Contributors include: John Allspaw Heather Champ Michael Christian Richard Cook Alistair Croll Patrick Debois Eric Florenzano Paul Hammond Justin Huff Adam Jacob Jacob Loomis Matt Massie Brian Moon Anoop Nagwani Sean Power Eric Ries Theo Schlossnagle Baron Schwartz Andrew Shafer

Handbook of Traffic Psychology

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Author :
Publisher : Academic Press
ISBN 13 : 0123819857
Total Pages : 537 pages
Book Rating : 4.1/5 (238 download)

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Book Synopsis Handbook of Traffic Psychology by : Bryan E. Porter

Download or read book Handbook of Traffic Psychology written by Bryan E. Porter and published by Academic Press. This book was released on 2011-06-22 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Traffic Psychology covers all key areas of research in this field including theory, applications, methodology and analyses, variables that affect traffic, driver problem behaviors, and countermeasures to reduce risk on roadways. Comprehensive in scope, the methodology section includes case-control studies, self-report instruments and methods, field methods and naturalistic observational techniques, instrumented vehicles and in-car recording techniques, modeling and simulation methods, in vivo methods, clinical assessment, and crash datasets and analyses. Experienced researchers will better understand what methods are most useful for what kinds of studies and students can better understand the myriad of techniques used in this discipline. Focuses specifically on traffic, as opposed to transport Covers all key areas of research in traffic psychology including theory, applications, methodology and analyses, variables that affect traffic, driver problem behaviors, and countermeasures to reduce the risk of variables and behavior Contents include how to conduct traffic research and how to analyze data Contributors come from more than 10 countries, including US, UK, Japan, Netherlands, Ireland, Switzerland, Mexico, Australia, Canada, Turkey, France, Finland, Norway, Israel, and South Africa

Practical Web Analytics for User Experience

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Author :
Publisher : Newnes
ISBN 13 : 0124046940
Total Pages : 251 pages
Book Rating : 4.1/5 (24 download)

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Book Synopsis Practical Web Analytics for User Experience by : Michael Beasley

Download or read book Practical Web Analytics for User Experience written by Michael Beasley and published by Newnes. This book was released on 2013-06-21 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. Discover concrete information on how web analytics data support user research and user-centered design Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need Learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders

Google Semantic Search

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Publisher : Pearson Education
ISBN 13 : 0789751348
Total Pages : 240 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis Google Semantic Search by : Dave Amerland

Download or read book Google Semantic Search written by Dave Amerland and published by Pearson Education. This book was released on 2013 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Optimize Your Sites for Today's Radically New Semantic Search Breakthrough "semantic search" techniques are already transforming Google(tm)'s search results. If you want to be found, yesterday's SEO techniques won't cut it anymore. Google Semantic Search tells you what to do instead--in plain English. David Amerland demystifies Knowledge Graph(tm), TrustRank(tm), AuthorityRank(tm), personalized and mobile search, social media activity, and much more. Drawing on deep knowledge of Google's internal workings and newest patents, he also reveals the growing impact of social networks on your SEO performance. Whether you do it yourself or supervise an agency, this is your complete playbook for next-generation SEO! * Learn how Google is delivering answers, not just links--and what it means to you * Profit from Google Now(tm) and the fragmented, personalized future of search * Prepare for Knowledge Graph(tm) by growing your online reputation, authority, and trust * Stop using 10 common SEO techniques that no longer work * Discover the truth about Trust Ranking(tm)--and 10 steps to take right now * Go way beyond keywords in today's new era of content marketing * Strengthen the "social signal" you create on Twitter, Facebook, Google+, and LinkedIn * See why the "First Page of Google" is rapidly become obsolete * Drive unprecedented business value from your online identity and influence * Learn how Google captures meaning in unstructured data--and give it what it wants * Plan for all "4 Vs" of semantic search: Volume, Velocity, Variety, and Veracity * Rapidly transition from technical to strategic search optimization http://helpmyseo.com/google-semantic-search.html

Traffic Management

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Publisher : John Wiley & Sons
ISBN 13 : 1119307813
Total Pages : 312 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Traffic Management by : Simon Cohen

Download or read book Traffic Management written by Simon Cohen and published by John Wiley & Sons. This book was released on 2016-06-15 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transport systems are facing an impossible dilemma: satisfy an increasing demand for mobility of people and goods, while decreasing their fossil-energy requirements and preserving the environment. Additionally, transport has an opportunity to evolve in a changing world, with new services, technologies but also new requirements (fast delivery, reliability, improved accessibility). The subject of traffic is organized into two separate but complementary volumes: Volume 3 on Traffic Management and Volume 4 on Traffic Safety. Traffic Management, Volume 3 of the 'Research for Innovative Transports' Set, presents a collection of updated papers from the TRA 2014 Conference, highlighting the diversity of research in this field. Theoretical chapters and practical case studies address topics such as cooperative systems, the global approach in modeling, road and railway traffic management, information systems and impact assessment.

Ultimate Guide to Link Building

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Publisher : Entrepreneur Press
ISBN 13 : 1599184427
Total Pages : 260 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis Ultimate Guide to Link Building by : Eric Ward

Download or read book Ultimate Guide to Link Building written by Eric Ward and published by Entrepreneur Press. This book was released on 2013-03-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hundreds of online marketing books have been written about search engine optimization (SEO), search engine marketing (SEM) and pay-per-click advertising (PPC), this is the first to elaborate on the most fundamental marketing tactic of all: links and link building. The world's most recognized authority on link building, Eric Ward, clearsThe web today is comprised of trillions of links: links between websites, links within social media venues like Facebook and Twitter, and even links in email inboxes. Who links to a site and how they link to it is one of the most important factors that search engines rely on when ranking results. But how do marketers control this? Link building expert Eric Ward provides the answers.Sharing little-known techniques for link building via social media platforms, blogs, partnerships, public relations, articles, and more, Ward teaches marketers which link-building techniques will maximize the quality links that point to their site, allowing them to charm both search engines and customers and which methods to avoid.This one-of-a-kind guide details a variety of link building tools, tactics, and techniques illustrated by case studies, expert interviews, and resources. Ward leaves no opportunity unexplored, and no link-building questions unanswered.

Convert!

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Publisher : John Wiley & Sons
ISBN 13 : 0470616334
Total Pages : 312 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Convert! by : Ben Hunt

Download or read book Convert! written by Ben Hunt and published by John Wiley & Sons. This book was released on 2011-02-01 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Solve your traffic troubles and turn browsers into buyers When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here. Understand the essentials - your market, your proposition, and your delivery. Create a site that is seen by the right people, provides a compelling experience, and generates the desired action. Learn how to use testing to improve your site's conversion rate. Discover the holistic nature of web site optimization and why multiplicity matters. Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action. Combine creativity with analysis for the best possible results. Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry. Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.

Digital Media Marketing Hotels

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Author :
Publisher : Tourism Online
ISBN 13 : 9781980271253
Total Pages : 116 pages
Book Rating : 4.2/5 (712 download)

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Book Synopsis Digital Media Marketing Hotels by : Ian R. Clayton

Download or read book Digital Media Marketing Hotels written by Ian R. Clayton and published by Tourism Online. This book was released on 2018-04-05 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the digital revolution has dominated the modern business world, successful online marketing is made a necessity, not a luxury.If you're determined to embark on digital marketing for your hotel or tourism company, but you 're deterred by the complexity of the task, we have news! If you're set on giving your business THAT upward trend, with most efficient digital marketing strategies, this book is exactly what you need! Get Your Hands On A Rich Collection Of Marketing Wisdom!A pioneer in Digital Media and Technology, founder of Barbados.org, most popular Caribbean travel site for Barbados, best-selling author of Website and winner of the Atlantic Canada Award for Innovation in Technology, featuring in New York Times (NYT 2011 nytimes.com/2011/04/19/business/19hotels.html) & The Financial Post, on Canadian TV and countless media...... Ian R. Clayton, author of Marketing Hotels & Tourism Online needs no further recommendation! And he is sharing with all ambitious hotel & tourism business owners a wide range of life-changing tools, tips and techniques to expand your customer base through the smart use of the social and digital media.Get On The Map, Ensure High Ranking & Skyrocket Your Bookings!If you think it's time to save time and tons on money on poor or zero result marketing strategies, you're definitely in the right place!No more theories! Get the first-hand knowledge you need to embark on successful online marketing through tried, tested and proven marketing techniques, precious tools and sound promotion advice:- turbocharge your business digital potential with the high traffic it deserves- get highly ranked and easier to find - build a stellar reputation- get featured in the press- get in charge of the marketing game and ahead of the pack! Walk Your Path To Success With Confidence!Easy-to-follow and comprehensive, this book is a real gem for practical guidance with the last trends in digital marketing, which will help all hotel and tourism professionals feel inspired, supported and empowered to start their own success story!Order Yours NOW & Turn Over A New Leaf On Your Hotel Or Tourism Business! ### Authors Notes The Marketing Hotels and Tourism Online Series are three books, WEBSITE, DIGITAL MEDIA & TECHNOLOGY, that provide simple but powerful, practical and actionable advice and know-how for hotel and tourism professionals, owners and marketers. These books will get you inspired, focused and ready to take direct control of your online marketing, reputation management, and public relations. All Books include actual case studies, illustrations and examples from tourism. The strategies, tools and resources apply to any business and the book is especially reliant to small business owners, manager and industry professionals. Book 1 is for digital novices are requires little or no knowledge of the internet. It explains how to perfect your website for the digital age. Book 2 digital media is still at the introduction level but it introduces more advanced topics featuring what you need to do to drive traffic to your website and build your brand online. All at a easy to follow level. Book 3 is the most advanced level and build on book 1 and book 2. It looks at Artificial Intelligence and technology to Build your brand, market, engage, inspire and close business.

Advances in Traffic Psychology

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Author :
Publisher : Ashgate Publishing, Ltd.
ISBN 13 : 1409483762
Total Pages : 494 pages
Book Rating : 4.4/5 (94 download)

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Book Synopsis Advances in Traffic Psychology by : Dr Lisa Dorn

Download or read book Advances in Traffic Psychology written by Dr Lisa Dorn and published by Ashgate Publishing, Ltd.. This book was released on 2012-11-01 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traffic psychology is a rapidly expanding and broad field within applied psychology with a considerable volume of research activities and a growing network of academic strands of enquiry. The discipline primarily focuses on the behaviour of road users and the psychological processes underlying these behaviours, looking at issues such as cognition, distraction, fatigue, personality and social aspects, often delivering practical applications and educational interventions. Traffic psychology has been the focus of research for almost as long as the motor car has been in existence and was first recognised as a discipline in 1990 when the International Association of Applied Psychology formed Division 13: Traffic and Transportation Psychology. The benefits of understanding traffic psychology are being increasingly recognised by a whole host of organisations keen to improve road safety or minimise health and safety risks when travelling in vehicles. The objective of this volume is to describe and discuss recent advances in the study of traffic psychology, with a major focus on how the field contributes to the understanding of at-risk road-user behaviour. The intended readerships include road-safety researchers from a variety of different academic backgrounds, senior practitioners in the field including regulatory authorities, the private and public sector personnel, and vehicle manufacturers concerned with improving road safety.

Seo Step-by-step

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Author :
Publisher : CreateSpace
ISBN 13 : 9781497415027
Total Pages : 130 pages
Book Rating : 4.4/5 (15 download)

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Book Synopsis Seo Step-by-step by : Caimin Jones

Download or read book Seo Step-by-step written by Caimin Jones and published by CreateSpace. This book was released on 2014-03-21 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Clear explanations on every important aspect of SEO mean you can improve your google rankings without any more head- scratching or frustration!"-- Page 4 of cover.