The Visual Communications Book

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Visual Communication

Author : David Machin
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110370522
Total Pages : 768 pages
Book Rating : 4.1/5 (13 download)

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Book Synopsis Visual Communication by : David Machin

Download or read book Visual Communication written by David Machin and published by Walter de Gruyter GmbH & Co KG. This book was released on 2014-04-30 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary goal of the volume on "Visual Communication" is to provide a collection of high quality, accessible papers that offer an overview of the different academic approaches to Visual Communication, the different theoretical perspectives on which they are based, the methods of analysis used and the different media and genre that have come under analysis. There is no such existing volume that draws together this range of closely related material generally found in much less related areas of research, including semiotics, art history, design, and new media theory.The volumehas a total of 34 individual chapters that are organized into two sections: theories and methods, and areas of visual analysis.The chapters are all written by quality theorists and researchers, with a view thattheresearchshould be accessible to non-specialists in their own field while at the same time maintaining a high quality of work.The volume contains an introduction, which plots and locates the different approaches contained in it within broader developments and history of approaches to visual communication across different disciplines as each has attempted to define its terrain sometimes through unique concepts and methods sometimes through those borrowed and modified from others.

The Visual Communications Book

Author : Mark Edwards
Publisher : Lid Publishing
ISBN 13 : 9781907794940
Total Pages : 0 pages
Book Rating : 4.7/5 (949 download)

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Book Synopsis The Visual Communications Book by : Mark Edwards

Download or read book The Visual Communications Book written by Mark Edwards and published by Lid Publishing. This book was released on 2015-06-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique and practical guide to making high-impact presentations by using visual communications techniques.

An Introduction to Visual Communication

Author : Susan B. Barnes
Publisher : Peter Lang Incorporated, International Academic Publishers
ISBN 13 : 9781433112577
Total Pages : 0 pages
Book Rating : 4.1/5 (125 download)

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Book Synopsis An Introduction to Visual Communication by : Susan B. Barnes

Download or read book An Introduction to Visual Communication written by Susan B. Barnes and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to Visual Communication.

Visualizing the Web

Author : Sheree Josephson
Publisher : Peter Lang
ISBN 13 : 9781433111457
Total Pages : 220 pages
Book Rating : 4.1/5 (114 download)

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Book Synopsis Visualizing the Web by : Sheree Josephson

Download or read book Visualizing the Web written by Sheree Josephson and published by Peter Lang. This book was released on 2010 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This innovative collection of analyses builds a badly needed bridge between solid visual communication research about legacy media and emerging scholarship about Web-based media."---Julianne Newton, Professor of Visual Communication in the School of Journalism and Communication at the University of Oregon; Co-author of Visual Communication: Integrating Media, Art, and Science --

A History of Visual Communication

Author : Josef Müller-Brockmann
Publisher :
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4.:/5 (8 download)

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Book Synopsis A History of Visual Communication by : Josef Müller-Brockmann

Download or read book A History of Visual Communication written by Josef Müller-Brockmann and published by . This book was released on 1986 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a sequence of images that refers to the richness of visual communication. The partly new designed and revised publication was supplemented by one additional chapter. The book establishes a reference to the past through contemporary works and the most recent technical means, too. The author consciously concentrates on his special subject and interest: straightforward, informative advertising, experimental works that influence our way of thinking, and large artistic works that influence the formation of style.

Handbook of Visual Communication

Author : Kenneth L. Smith
Publisher : Routledge
ISBN 13 : 1135636532
Total Pages : 625 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Handbook of Visual Communication by : Kenneth L. Smith

Download or read book Handbook of Visual Communication written by Kenneth L. Smith and published by Routledge. This book was released on 2004-12-13 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline. The theory chapters included here define the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semiotics, reception theory, narrative, media aesthetics, ethics, visual literacy, and cultural studies. Each of these theory chapters is followed by exemplar studies in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline. It defines the current state of theory and research in visual communication, and serves as a foundation for future scholarship and study. As such, it is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines in which the visual component is key, including advertising, persuasion, and media studies. The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences.

Visual Communication Design

Author : Meredith Davis
Publisher : Bloomsbury Publishing
ISBN 13 : 1350031836
Total Pages : 224 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis Visual Communication Design by : Meredith Davis

Download or read book Visual Communication Design written by Meredith Davis and published by Bloomsbury Publishing. This book was released on 2017-09-07 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today's work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation. In response, Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discussions of context. Work spans print, screen, and environmental applications from around the world. This introduction to visual communication design demystifies the foundational concepts that underpin professional design decisions and shape our experiences in a complex visual world.

Visual Communication

Author : Rick Williams
Publisher : Routledge
ISBN 13 : 1135610134
Total Pages : 581 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Visual Communication by : Rick Williams

Download or read book Visual Communication written by Rick Williams and published by Routledge. This book was released on 2009-03-04 with total page 581 pages. Available in PDF, EPUB and Kindle. Book excerpt: A well-rounded education in the 21st century requires not just verbal and mathematical proficiency, but also the ability to interpret, critique, create, and use visual communication on sophisticated levels. In today’s visual world, it is critically important to hold an appreciation for the profound effects imagery has on individuals and the communities in which they live. Visual Communication focuses on cultivating visual and media literacy from both consumption and production points of view and introduces students to the application of intuitive intelligence to a visual context. Innovative in its field, it provides a solid theoretical overview of the most advanced thinking and research about visual communication, teaching readers how to apply theory to enhance their understanding of and work with images. This book is intended for students in visual literacy and communication courses. It can also be used in photojournalism courses and other coursework with a visual component. Individuals interested in mass media studies will likewise find the book to be a worthwhile read.

Visual Communication Research Designs

Author : Keith Kenney
Publisher : Routledge
ISBN 13 : 1135859272
Total Pages : 308 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis Visual Communication Research Designs by : Keith Kenney

Download or read book Visual Communication Research Designs written by Keith Kenney and published by Routledge. This book was released on 2010-09-28 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual Communication Research Designs provides a step-by-step guide for designing research involving visuals relevant to communications media. This volume explains the process from conceptualization to research questions, instrumentation, analysis, and reliability and validity checks. It also addresses the lack of sufficient methods to answer theoretical questions attending visual communication. This resource has been developed in response to the circumstance in which, in many cases, the methodologies used for verbal and textual communications are inappropriate or ineffective when applied or adapted for the study of visual communications. Additionally, research articles from ethnography, action research, rhetoric, semiotics, psychology, cultural studies, and critical theory often do not use examples appropriate to visual communication readers. To address these issues, this book explains in clear and straightforward language key research designs, including new methodologies, that are appropriate for scholars and students conducting visual communication research. Organized into three parts -- production, analysis, and effects of visuals – this research text provides guidance in using, interpreting and measuring the effects of visual images. It addresses such topics as: producing photographs and video that can be used as research data; interpreting images that already exist; measuring the effects of visuals and to understand their use by different groups. Ethical issues are included, as well as a discussion of the advantages and limitations of each method. "War stories" are provided by experienced researchers, who discuss a particular research project and explain pitfalls to avoid, as well as what to do when problems occur. The primary audiences are scholars, researchers, and students conducting research on motion pictures, video, television, photographs, illustrations, graphics, typography, political cartoons, comic books, animation, and other media with a visual component. Individuals will use this text whenever they need to conduct research that involves visuals in the media. The book will be a required text for advanced courses in visual culture, seminars on visual communication research, and other research methods courses integrating a visual component.

Visual Communication

Author : Jonathan Baldwin
Publisher : Bloomsbury Publishing
ISBN 13 : 1350035297
Total Pages : 192 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis Visual Communication by : Jonathan Baldwin

Download or read book Visual Communication written by Jonathan Baldwin and published by Bloomsbury Publishing. This book was released on 2019-01-10 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual Communication: From Theory to Practice explores how cultural theory can be applied to the real-world practice of graphic design. Theories are presented and then discussed by designers such as Neville Brody, Michael Bierut, Erik Spiekermann and Joan Farrer. Issues such as mass culture, political design and semiotics are all debated, making this a unique companion to theory and culture modules on any undergraduate degree course in graphic design. Visual Communication helps students to develop sound critical judgment and informed strategies for the conception of new ideas that accurately reflect the current zeitgeist.

Studying Visual Communication

Author : Larry P. Gross
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (96 download)

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Book Synopsis Studying Visual Communication by : Larry P. Gross

Download or read book Studying Visual Communication written by Larry P. Gross and published by . This book was released on 1981 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Learning and Visual Communication

Author : David Sless
Publisher : Routledge
ISBN 13 : 0429664176
Total Pages : 272 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Learning and Visual Communication by : David Sless

Download or read book Learning and Visual Communication written by David Sless and published by Routledge. This book was released on 2019-02-21 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1981, Learning and Visual Communication is about how to use visual communication in education. It offers visual forms of communication. In order to do this it draws on recent research - at the time of publication - in psychology, philosophy, semiotics, cultural analysis, education and media studies. Visual thinking, the key concept of the book, is defined in psychological and philosophical terms. It is placed in its cultural context and it is argued that it has not received the attention that it deserves in our educational system, which is dominated by literacy and numeracy. This is despite the increasing use of visual communication as an aid to learning and as a source of basic data in a whole range of disciplines such as physical science, geography, history and anthropology amongst others.

A History of Visual Communication

Author : Josef Müller-Brockmann
Publisher :
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4.:/5 (11 download)

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Book Synopsis A History of Visual Communication by : Josef Müller-Brockmann

Download or read book A History of Visual Communication written by Josef Müller-Brockmann and published by . This book was released on 1988 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Essentials of Visual Communication

Author : Bo Bergström
Publisher : Laurence King
ISBN 13 :
Total Pages : 258 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Essentials of Visual Communication by : Bo Bergström

Download or read book Essentials of Visual Communication written by Bo Bergström and published by Laurence King. This book was released on 2008 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Visual Communication is an inspiring and uniquely accessible guide to visual communication.The book presents the major disciplines in today's media, and puts theory into practice, explaining how to achieve a strong communication chainfrom strategy and messages to design and influencesto reach the target audience. This book will be invaluable for anyone wanting to communicate through the use of images and text, and in particular for students, whether in the fields of graphic design, advertising, editorial design, journalism, new media, information technology, mass communication, photography, film, or televisionin fact, any discipline that seeks to deliver a message through words and pictures. Essentials of Visual Communication is illustrated throughout with up-to-date examples of best practicefrom around the world that help to put visual theory into context. Summary boxes make it ideal for revision and reference.

A History of Visual Communication

Author : Josef Müller-Brockmann
Publisher :
ISBN 13 :
Total Pages : 334 pages
Book Rating : 4.:/5 (112 download)

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Book Synopsis A History of Visual Communication by : Josef Müller-Brockmann

Download or read book A History of Visual Communication written by Josef Müller-Brockmann and published by . This book was released on 1971 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Visual Communication

Author : Diane S. Hope
Publisher : RIT Cary Graphic Arts Press
ISBN 13 : 9781572736696
Total Pages : 0 pages
Book Rating : 4.7/5 (366 download)

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Book Synopsis Visual Communication by : Diane S. Hope

Download or read book Visual Communication written by Diane S. Hope and published by RIT Cary Graphic Arts Press. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents published research on visual communication as a source of meaning, knowledge, and behavior in contemporary culture. This book reflects the increasing interest in visual communication from within and without the discipline. The major areas of research covered are visual perception, rhetoric, and the technologies of symbolic structures.

Visual Communication Theory and Research

Author : S. Fahmy
Publisher : Springer
ISBN 13 : 1137362154
Total Pages : 190 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Visual Communication Theory and Research by : S. Fahmy

Download or read book Visual Communication Theory and Research written by S. Fahmy and published by Springer. This book was released on 2014-05-01 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's multimedia environment, visuals are essential and expected parts of storytelling. However, the visual communication research field is fragmented into several sub-areas, making study difficult. Fahmy, Bock, and Wanta note trends and discuss the challenges of conducting analysis of images across print, broadcast, and online media.