Studying Visual Communication

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Studying Visual Communication

Author : Sol Worth
Publisher : University of Pennsylvania Press
ISBN 13 : 1512809284
Total Pages : 232 pages
Book Rating : 4.5/5 (128 download)

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Book Synopsis Studying Visual Communication by : Sol Worth

Download or read book Studying Visual Communication written by Sol Worth and published by University of Pennsylvania Press. This book was released on 2016-11-11 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Worth had courage and originality enough not to take pictures for granted, but thought and struggled with some of the most difficult problems that cinematographers (and researchers in visual media) are faced with."—Edward T. Hall One of the central figures in the development of the study of visual communication, Sol Worth (1922-1977) was a filmmaker and painter before he turned to academic pursuits. He began with the question of how film could be understood and studied as a medium of communication and from there he moved on to the larger and more profound questions about the nature of visual media in general and the role that visual images play in shaping and constructing reality. Worth's pioneering work with Navajo filmmakers broadened our understanding of visual perception and communication even as it presented anthropologists with a means to achieve one of their most cherished goals: somehow to see the world through the eyes of their informants. The papers in this volume trace the development of Worth's thinking and research as he outlined the problems and issues that must be faced in the study of visual communication. He went further than anyone else in setting the intellectual agenda for the field, drawing upon such diverse disciplines as anthropology, sociology, psychology, linguistics, and semiotics. His broader interests are reflected in several papers that apply to problems and concerns of a more practical nature. Among them is Worth's innovative paper on the use of film in education. Worth's contributions to the serious task of understanding the role and potential of visual media and visual communication extend far beyond the intellectual realms of theory and speculation. Indeed, they speak clearly to issues facing all of us in a world that is so much shaped by visual communication.

Visual Communication Research Designs

Author : Keith Kenney
Publisher : Routledge
ISBN 13 : 1135859272
Total Pages : 308 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis Visual Communication Research Designs by : Keith Kenney

Download or read book Visual Communication Research Designs written by Keith Kenney and published by Routledge. This book was released on 2010-09-28 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual Communication Research Designs provides a step-by-step guide for designing research involving visuals relevant to communications media. This volume explains the process from conceptualization to research questions, instrumentation, analysis, and reliability and validity checks. It also addresses the lack of sufficient methods to answer theoretical questions attending visual communication. This resource has been developed in response to the circumstance in which, in many cases, the methodologies used for verbal and textual communications are inappropriate or ineffective when applied or adapted for the study of visual communications. Additionally, research articles from ethnography, action research, rhetoric, semiotics, psychology, cultural studies, and critical theory often do not use examples appropriate to visual communication readers. To address these issues, this book explains in clear and straightforward language key research designs, including new methodologies, that are appropriate for scholars and students conducting visual communication research. Organized into three parts -- production, analysis, and effects of visuals – this research text provides guidance in using, interpreting and measuring the effects of visual images. It addresses such topics as: producing photographs and video that can be used as research data; interpreting images that already exist; measuring the effects of visuals and to understand their use by different groups. Ethical issues are included, as well as a discussion of the advantages and limitations of each method. "War stories" are provided by experienced researchers, who discuss a particular research project and explain pitfalls to avoid, as well as what to do when problems occur. The primary audiences are scholars, researchers, and students conducting research on motion pictures, video, television, photographs, illustrations, graphics, typography, political cartoons, comic books, animation, and other media with a visual component. Individuals will use this text whenever they need to conduct research that involves visuals in the media. The book will be a required text for advanced courses in visual culture, seminars on visual communication research, and other research methods courses integrating a visual component.

Studying Visual Communication

Author : Larry P. Gross
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (96 download)

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Book Synopsis Studying Visual Communication by : Larry P. Gross

Download or read book Studying Visual Communication written by Larry P. Gross and published by . This book was released on 1981 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Careers in Information Science

Author : Louise Schultz
Publisher :
ISBN 13 :
Total Pages : 60 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Careers in Information Science by : Louise Schultz

Download or read book Careers in Information Science written by Louise Schultz and published by . This book was released on 1963 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents copy for use as a reference brochure and a 7iveaway sheet to be distributed to guidance counselors to help them direct young people into the growing field of Information Science. Sets forth that Information Science is concerned with the properties, behavior, and flow of information. Describes how it is used, both by individuals and in large systems. Discusses the opportunities in Information Science and outlines three relatively different career areas: (1) Special Librarianship; (2) Licerature Analysis; and (3) Information System Design. Details an educational program appropriate 6or participation in these career areas. Concludes that Information Science is a new but rapidly growing field pushing the frontiers of human knowledge and, thus, 3ontributing to human wellbeing and progress. (Author).

Learning and Visual Communication

Author : David Sless
Publisher : Routledge
ISBN 13 : 0429664176
Total Pages : 272 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Learning and Visual Communication by : David Sless

Download or read book Learning and Visual Communication written by David Sless and published by Routledge. This book was released on 2019-02-21 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1981, Learning and Visual Communication is about how to use visual communication in education. It offers visual forms of communication. In order to do this it draws on recent research - at the time of publication - in psychology, philosophy, semiotics, cultural analysis, education and media studies. Visual thinking, the key concept of the book, is defined in psychological and philosophical terms. It is placed in its cultural context and it is argued that it has not received the attention that it deserves in our educational system, which is dominated by literacy and numeracy. This is despite the increasing use of visual communication as an aid to learning and as a source of basic data in a whole range of disciplines such as physical science, geography, history and anthropology amongst others.

Essentials of Visual Communication

Author : Bo Bergström
Publisher : Laurence King
ISBN 13 :
Total Pages : 258 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Essentials of Visual Communication by : Bo Bergström

Download or read book Essentials of Visual Communication written by Bo Bergström and published by Laurence King. This book was released on 2008 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Visual Communication is an inspiring and uniquely accessible guide to visual communication.The book presents the major disciplines in today's media, and puts theory into practice, explaining how to achieve a strong communication chainfrom strategy and messages to design and influencesto reach the target audience. This book will be invaluable for anyone wanting to communicate through the use of images and text, and in particular for students, whether in the fields of graphic design, advertising, editorial design, journalism, new media, information technology, mass communication, photography, film, or televisionin fact, any discipline that seeks to deliver a message through words and pictures. Essentials of Visual Communication is illustrated throughout with up-to-date examples of best practicefrom around the world that help to put visual theory into context. Summary boxes make it ideal for revision and reference.

Visual Communication

Author : David Machin
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110370522
Total Pages : 768 pages
Book Rating : 4.1/5 (13 download)

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Book Synopsis Visual Communication by : David Machin

Download or read book Visual Communication written by David Machin and published by Walter de Gruyter GmbH & Co KG. This book was released on 2014-04-30 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary goal of the volume on "Visual Communication" is to provide a collection of high quality, accessible papers that offer an overview of the different academic approaches to Visual Communication, the different theoretical perspectives on which they are based, the methods of analysis used and the different media and genre that have come under analysis. There is no such existing volume that draws together this range of closely related material generally found in much less related areas of research, including semiotics, art history, design, and new media theory.The volumehas a total of 34 individual chapters that are organized into two sections: theories and methods, and areas of visual analysis.The chapters are all written by quality theorists and researchers, with a view thattheresearchshould be accessible to non-specialists in their own field while at the same time maintaining a high quality of work.The volume contains an introduction, which plots and locates the different approaches contained in it within broader developments and history of approaches to visual communication across different disciplines as each has attempted to define its terrain sometimes through unique concepts and methods sometimes through those borrowed and modified from others.

Visual Communication

Author : Giorgia Aiello
Publisher : SAGE
ISBN 13 : 152641712X
Total Pages : 308 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis Visual Communication by : Giorgia Aiello

Download or read book Visual Communication written by Giorgia Aiello and published by SAGE. This book was released on 2019-10-28 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual Communication: Understanding Images in Media and Culture provides a theoretical and empirical toolkit to examine implications of mediated images. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to students′ own work. The book: Illustrates a range of perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption Brings theory to life with a host of original case studies, from celebrity videos on Youtube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images Shows students how to combine approaches and methods to best suit their own research questions and projects An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture.

Design for Visual Communication

Author : Mary C. Dyson
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527531023
Total Pages : 170 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Design for Visual Communication by : Mary C. Dyson

Download or read book Design for Visual Communication written by Mary C. Dyson and published by Cambridge Scholars Publishing. This book was released on 2019-03-11 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contents of this book are mainly based on ideas discussed within the framework of the 2016 International Conference on Typography and Visual Communication (ICTVC). This event was initiated at the beginning of the new millennium and has since developed into an internationally respected event. The chapters included in this volume provide evidence of visual communication as an established discipline where critical research informs design practice, printing history lays the foundations for future projects, and professional practice benefits from cross-disciplinary collaborations. The anthology investigates both current and future challenges and priorities in the field of design for visual communication, and will serve to provide a vivid spark to start a discourse in this regard. It will become a working tool and reference point for people interested in studying and researching typography and visual communication.

Verbal and Visual Communication in Early English Texts

Author : Matti Peikola
Publisher : Brepols Publishers
ISBN 13 : 9782503574646
Total Pages : 0 pages
Book Rating : 4.5/5 (746 download)

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Book Synopsis Verbal and Visual Communication in Early English Texts by : Matti Peikola

Download or read book Verbal and Visual Communication in Early English Texts written by Matti Peikola and published by Brepols Publishers. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The chapters in this volume investigate how visual and material features of early English books, documents, and other artefacts support - or potentially contradict - the linguistic features in communicating the message. In addition to investigating how such communication varies between different media and genres, our contributors propose novel methods for analysing these features, including new digital applications. They map the use of visual and material features - such as layout design or choice of script/typeface - against linguistic features - such as code-switching, lexical variation, or textual labels - to consider how these choices reflect the communicative purposes of the text, for example guiding readers to navigate the text in a certain way.

Handbook of Visual Communication

Author : Kenneth L. Smith
Publisher : Routledge
ISBN 13 : 1135636532
Total Pages : 625 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Handbook of Visual Communication by : Kenneth L. Smith

Download or read book Handbook of Visual Communication written by Kenneth L. Smith and published by Routledge. This book was released on 2004-12-13 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline. The theory chapters included here define the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semiotics, reception theory, narrative, media aesthetics, ethics, visual literacy, and cultural studies. Each of these theory chapters is followed by exemplar studies in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline. It defines the current state of theory and research in visual communication, and serves as a foundation for future scholarship and study. As such, it is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines in which the visual component is key, including advertising, persuasion, and media studies. The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences.

Visual Communication

Author : Rick Williams
Publisher : Routledge
ISBN 13 : 1135610142
Total Pages : 489 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Visual Communication by : Rick Williams

Download or read book Visual Communication written by Rick Williams and published by Routledge. This book was released on 2009-03-04 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: A well-rounded education in the 21st century requires not just verbal and mathematical proficiency, but also the ability to interpret, critique, create, and use visual communication on sophisticated levels. In today’s visual world, it is critically important to hold an appreciation for the profound effects imagery has on individuals and the communities in which they live. Visual Communication focuses on cultivating visual and media literacy from both consumption and production points of view and introduces students to the application of intuitive intelligence to a visual context. Innovative in its field, it provides a solid theoretical overview of the most advanced thinking and research about visual communication, teaching readers how to apply theory to enhance their understanding of and work with images. This book is intended for students in visual literacy and communication courses. It can also be used in photojournalism courses and other coursework with a visual component. Individuals interested in mass media studies will likewise find the book to be a worthwhile read.

Visual Communication

Author : Janis Teruggi Page
Publisher : John Wiley & Sons
ISBN 13 : 1119227305
Total Pages : 27 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Visual Communication by : Janis Teruggi Page

Download or read book Visual Communication written by Janis Teruggi Page and published by John Wiley & Sons. This book was released on 2021-06-15 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers Visual Communication: Insights and Strategies explores visual imagery in advertising, news coverage, political discourse, popular culture, and digital and social media technologies. It is filled with insights into the role of visuals in our dynamic social environment and contains strategies on how to use them. The authors provide an overview of theoretically-informed literacy and critical analysis of visual communication and demonstrate the ways in which we can assess and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication. This important book: Reveals how to analyze visual imagery Introduces a 3-step process, Research-Evaluate-Create, to apply the knowledge gained Combines research, theory, and professional practice of visual communication Designed for undergraduate and graduate courses in visual communication as well as visual rhetoric, visual literacy, and visual culture, Visual Communication: Insights and Strategies reveals how to apply rhetorical theories to visual imagery.

Design Thinking for Visual Communication

Author : Gavin Ambrose
Publisher : Bloomsbury Publishing
ISBN 13 : 1350040576
Total Pages : 184 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis Design Thinking for Visual Communication by : Gavin Ambrose

Download or read book Design Thinking for Visual Communication written by Gavin Ambrose and published by Bloomsbury Publishing. This book was released on 2017-06-29 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more. Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity. The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used.

Visual Communication on the Web

Author : Xtine Burrough
Publisher :
ISBN 13 : 9780415521482
Total Pages : 0 pages
Book Rating : 4.5/5 (214 download)

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Book Synopsis Visual Communication on the Web by : Xtine Burrough

Download or read book Visual Communication on the Web written by Xtine Burrough and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this work, Web design exercises are accompanied by concise introductions that relate history, design principles, and visual communication theories to the practice of designing for the Web.

Visual Communication Theory and Research

Author : S. Fahmy
Publisher : Palgrave Macmillan
ISBN 13 : 9781137362148
Total Pages : 0 pages
Book Rating : 4.3/5 (621 download)

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Book Synopsis Visual Communication Theory and Research by : S. Fahmy

Download or read book Visual Communication Theory and Research written by S. Fahmy and published by Palgrave Macmillan. This book was released on 2014-05-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's multimedia environment, visuals are essential and expected parts of storytelling. However, the visual communication research field is fragmented into several sub-areas, making study difficult. Fahmy, Bock, and Wanta note trends and discuss the challenges of conducting analysis of images across print, broadcast, and online media.

Visual Communication

Author : Rick Williams
Publisher : Routledge
ISBN 13 : 1135610134
Total Pages : 472 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Visual Communication by : Rick Williams

Download or read book Visual Communication written by Rick Williams and published by Routledge. This book was released on 2009-03-04 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: A well-rounded education in the 21st century requires not just verbal and mathematical proficiency, but also the ability to interpret, critique, create, and use visual communication on sophisticated levels. In today’s visual world, it is critically important to hold an appreciation for the profound effects imagery has on individuals and the communities in which they live. Visual Communication focuses on cultivating visual and media literacy from both consumption and production points of view and introduces students to the application of intuitive intelligence to a visual context. Innovative in its field, it provides a solid theoretical overview of the most advanced thinking and research about visual communication, teaching readers how to apply theory to enhance their understanding of and work with images. This book is intended for students in visual literacy and communication courses. It can also be used in photojournalism courses and other coursework with a visual component. Individuals interested in mass media studies will likewise find the book to be a worthwhile read.