Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
The Use Of Corporate Social Responsibility As A Public Relations Strategy Considering Latin America As An Example
Download The Use Of Corporate Social Responsibility As A Public Relations Strategy Considering Latin America As An Example full books in PDF, epub, and Kindle. Read online The Use Of Corporate Social Responsibility As A Public Relations Strategy Considering Latin America As An Example ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis The Use of Corporate Social Responsibility as a Public Relations Strategy considering Latin America as an example by : Kathrin Bauer
Download or read book The Use of Corporate Social Responsibility as a Public Relations Strategy considering Latin America as an example written by Kathrin Bauer and published by diplom.de. This book was released on 2004-09-28 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: Economic developments of the last several decades have changed the economic and social structures of industrialized and developing countries, leading to new business opportunities but also to terrifying social dangers and rising ecological catastrophes worldwide. Multinationals are increasingly expected by their stakeholders to find strategies and ways to respond to these international challenges, to play a more active role in addressing social issues, and to take responsibility for their actions in developing countries. It is the task of public relations practitioners to balance these societal demands and stakeholders expectations with the goals of their company and to communicate in an effective manner by developing socially responsible strategies. The effectiveness of strategies and communication programs depends on how public relations practitioners communicate with their stakeholders and on how much effort they make to build and maintain good relationships. To guarantee good relations and effective campaigns, the public relations function must be involved in the overall strategic management process where public relations strategies can be managed by objectives. Furthermore, public relations practitioners have to employ two-way symmetrical communication, to facilitate mutual understanding and relationship-building between their corporation and its stakeholders. Corporations can react to societal demands by using corporate social responsibility (CSR) as a public relations strategy. CSR can be considered either as an opportunity to improve a corporation s image and financial success or as a response to arising conflicts and crises. Both strategic approaches are discussed in this study, as, in practice, corporations respond to issues (proactive) but also have to deal with crises (reactive). Today, many corporations use CSR proactively, as they are aware of its various positive outcomes and valuable contributions for both society and its business success. Corporations can act with altruistic or self-interested motives, but, whichever motivation establishes the basis for CSR, both require the employment of issues management, a strategic planning process that analyses the impact of societal issues and gives corporations the chance to invest effectively and proactively. Corporations can contribute to societal demands in three ways: first, by making cash and in-kind donations to public charities; secondly they can support [...]
Book Synopsis Annual Report on the OECD Guidelines for Multinational Enterprises 2005 Corporate Responsibility in the Developing World by : OECD
Download or read book Annual Report on the OECD Guidelines for Multinational Enterprises 2005 Corporate Responsibility in the Developing World written by OECD and published by OECD Publishing. This book was released on 2005-12-16 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an account of what governments have been doing to enhance the contribution of the OECD Guidelines for Multinational Enterprises along with a special report on corporate responsibility in the developing world.
Book Synopsis Global Public Relations by : Alan R. Freitag
Download or read book Global Public Relations written by Alan R. Freitag and published by Routledge. This book was released on 2009-01-13 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations throughout the world and highlights the different approaches professionals must consider when communicating in different PR contexts.
Book Synopsis OECD Guidelines for Multinational Enterprises by :
Download or read book OECD Guidelines for Multinational Enterprises written by and published by . This book was released on 2005 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Guidelines are recommendations to multinational enterprises on their conduct in such areas as labor, environment, consumer protection and the fight against corruption. The recommendations are made by the adhering governments and, although they are not binding, governments are committed to promoting their observance. This series provides an account of what the 38 adhering governments have been doing to enhance the contribution of the Guidelines to the improved functionning of the global economy.
Book Synopsis Pitch, Tweet, or Engage on the Street by : Kara Alaimo
Download or read book Pitch, Tweet, or Engage on the Street written by Kara Alaimo and published by Routledge. This book was released on 2020-12-29 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. Drawing on interviews with public relations professionals in over 30 countries as well as the author’s own experience, the book explains how to build and manage a global public relations team, how to handle global crisis communication, and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. It takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns. This new edition includes updates to country profiles to reflect changes in each local context, as well as expanded coverage of social media and the role of influencer engagement, and a brand-new chapter on global crisis communication. The book is ideal for graduate and upper-level undergraduate public relations students, as well as practitioners in intercultural markets.
Book Synopsis Government at a Glance: Latin America and the Caribbean 2024 by : OECD
Download or read book Government at a Glance: Latin America and the Caribbean 2024 written by OECD and published by OECD Publishing. This book was released on 2024-03-13 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2024 edition of Government at a Glance Latin America and the Caribbean provides the latest available evidence on public administrations and their performance in the LAC region and compares it to OECD countries.
Book Synopsis Strategic Communication in a Global Crisis by : Ralph Tench
Download or read book Strategic Communication in a Global Crisis written by Ralph Tench and published by Taylor & Francis. This book was released on 2022-10-20 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective. It is widely agreed that effective and timely communication and leadership are crucial to the successful management of any pandemic. With the ongoing and possibly long-lasting impact COVID-19 has had on many aspects of communication and multiple sectors of our societies, it is critical to explore the role of strategic communication in change management during the COVID-19 pandemic and beyond. This book addresses such a need and is thoroughly grounded in rich empirical evidence gained through a global study of COVID-19 communication experiences and strategies. In the second half of 2020, a transnational team of senior researchers conducted research to investigate COVID-19 communications (COM-COVID-19) in different countries, representing Europe, Africa, Latin America, North America, South America, and Asia. The results presented in this book provide a compelling, current picture of the COVID-19 pandemic and strategic communication globally. Chapters individually explore the national and regional experiences and discuss relevant successes and failures of pandemic communication and specific learning from the 2020–2021 crises. By emphasising the discussion on key communication channels, sources of information, facts and concerns as related to the COVID-19 pandemic, the editors call for actions to develop effective strategies within unique national contexts, which can shed light on global expectations on necessary public health responses and communication. This book is written for scholars, educators and professionals in communication, public relations, strategic communication and corporate communication. It is also appropriate to use this book as a supplementary text for advanced undergraduate and graduate courses on relevant courses.
Book Synopsis Corporate Social Responsibility and Corporate Governance by : David Crowther
Download or read book Corporate Social Responsibility and Corporate Governance written by David Crowther and published by Emerald Group Publishing. This book was released on 2017-07-03 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book focuses on how CSR and Corporate Governance in Ibero-America have been employed, analyzed, and examined in different sectors and scenarios. It takes a trans-regional approach unlike most research which has been focused on studying specific initiatives or experiences in a particular country.
Book Synopsis New Directions for the 1970's: Toward a Strategy of Inter-American Development by : United States. Congress. House. Committee on Foreign Affairs
Download or read book New Directions for the 1970's: Toward a Strategy of Inter-American Development written by United States. Congress. House. Committee on Foreign Affairs and published by . This book was released on 1969 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evaluates role and impact of Alliance for Progress on Latin America. Includes "Review of Alliance for Progress Goals," by AID, Feb 1969 (p. 656-753).
Author :United States. Congress. House. Committee on Foreign Affairs. Subcommittee on Inter-American Affairs Publisher : ISBN 13 : Total Pages :884 pages Book Rating :4.A/5 ( download)
Book Synopsis New Directions for the 1970's: Toward a Strategy of Inter-American Development by : United States. Congress. House. Committee on Foreign Affairs. Subcommittee on Inter-American Affairs
Download or read book New Directions for the 1970's: Toward a Strategy of Inter-American Development written by United States. Congress. House. Committee on Foreign Affairs. Subcommittee on Inter-American Affairs and published by . This book was released on 1969 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Public Relations Theory III by : Carl H. Botan
Download or read book Public Relations Theory III written by Carl H. Botan and published by Taylor & Francis. This book was released on 2023-02-22 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important book chronicles, responds to, and advances the leading theories in the public relations discipline. Taking up the work begun by the books Public Relations Theory and Public Relations Theory II, this volume offers completely original material reflecting public relations as practiced today. It features contributions by leading public relations researchers from around the world who write about new developments in the field. Important subjects include: a turn to more humanistic, social, dialogic, and cocreational perspectives on public relations; changes in the capacity and use of new information technologies; a greater emphasis on non-Western international and intercultural public relations that considers an increasingly politically polarized culture; and issues of ethics that look beyond how clients and the traditional mass media are treated and into much broader questions of voice, agency, race, identity, and the economic and political status of publics. This book is a touchstone for advanced undergraduate and graduate courses in public relations theory and a key reference for researchers.
Book Synopsis Corporate Citizenship in Latin America: New Challenges for Business by : Jose Antonio Puppim De Oliveira
Download or read book Corporate Citizenship in Latin America: New Challenges for Business written by Jose Antonio Puppim De Oliveira and published by Taylor & Francis. This book was released on 2022-10-15 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate citizenship and corporate social responsibility have become hot topics of debate for business, academia and organised civil society in Latin America. However, although there is a lot of material in Spanish and Portuguese, there are few publications available in English. This special issue of JCC opens the discussion in English across different countries in the region.
Book Synopsis The Handbook of Communication and Corporate Social Responsibility by : Øyvind Ihlen
Download or read book The Handbook of Communication and Corporate Social Responsibility written by Øyvind Ihlen and published by John Wiley & Sons. This book was released on 2011-08-24 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management
Book Synopsis Humanistic Management in Latin America by : Consuelo A. García-de-la-Torre
Download or read book Humanistic Management in Latin America written by Consuelo A. García-de-la-Torre and published by Routledge. This book was released on 2021-05-10 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humanistic management has been part of a growing conversation about a different approach to management that contributes to dignity in the workplace and better organisations overall. The theoretical concepts have mostly derived from developed countries. This book seeks to redress the balance and looks at the development and application of the concepts, approaches and models of inequality, corruption, poverty, and uncertainty in the context of Latin America. The book provides a comprehensive overview of what is happening in Latin America in terms of Humanistic Management and the promotion of the Sustainable Development Goals. The first section describes the development of Humanistic Management by reviewing two different schools that have strongly influenced the discipline: the Montreal School and the Saint Gallen School. Humanistic Management is then presented as a model that can be used by scholars and practitioners in Latin America. The third part aims to explore how Humanistic Management has been, and could be, implemented across different organizations and business sectors in Latin America. Part four examines the implications of Humanistic Management for external stakeholders such as customers and consumers, suppliers, community, government, and universities. Finally, the conclusion provides new approaches to Humanistic Management for Latin America. Humanistic Management in Latin America will serve as a key reference and resource for teachers, researchers, students, experts and policy makers, who want to acquire a broad understanding of social responsibility and business across the world.
Book Synopsis American Foreign Policy in Growth and Action by : Hilton Proctor Goss
Download or read book American Foreign Policy in Growth and Action written by Hilton Proctor Goss and published by . This book was released on 1959 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Careers in Advertising and Public Relations by : WetFeet (Firm)
Download or read book Careers in Advertising and Public Relations written by WetFeet (Firm) and published by WETFEET, INC.. This book was released on 2008 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the work environments, duties, salaries, advancement possibilities, and educational requirements of careers in the advertising and public relations fields with profile of top agencies, information industry trends and rankings, advice on interviewing.
Book Synopsis Managing Human Resources in Latin America by : Marta Elvira
Download or read book Managing Human Resources in Latin America written by Marta Elvira and published by Routledge. This book was released on 2007-05-07 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: In addition to providing the reader with a thorough overview of the trends in HR strategies and practice and the challenges faced by HR executives in Latin America, this book also explores cultural issues critical to conducting business and understanding human resource management in this region. Structured in two distinct parts, Davila and Elvira's comprehensive book moves from a general overview of the economic, managerial and leadership styles found in Latin America to the current status, role and importance of the HR function in a variety of country-specific chapters including Argentina, Brazil, Chile, Mexico, Central America and Panama. Expert scholars from the region and abroad highlight how regional characteristics affect HRM practices according to the particular development of each country, and country specific chapters focus on: aspects of key institutional determinants of HRM practices (such as laws, politics, economy) the current status, role and importance of the HR function in most firms review practices including pay, staffing and labour relations trends for the near future. Written from a Latin American perspective, and by contributors with interdisciplinary backgrounds, it features topical, original research and forms an essential component of the Global HRM series, complementing the other texts. Using up-to-the-minute case studies, this text is invaluable reading for academics, students and practitioners of HRM, personnel management and international business alike.
