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Author : Katsuhiro Utada
Publisher :
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Trends of the Japanese Consumer Market written by Katsuhiro Utada and published by . This book was released on 1992 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : P. Haghirian
Publisher : Springer
ISBN 13 : 023030222X
Total Pages : 256 pages
Book Rating : 4.2/5 (33 download)
Download or read book Japanese Consumer Dynamics written by P. Haghirian and published by Springer. This book was released on 2010-11-24 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.
Author : American Demographics, Inc
Publisher :
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4.:/5 ( download)
Download or read book Japan's New Consumers written by American Demographics, Inc and published by . This book was released on 1987 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nick Johnston
Publisher : Alexandra Press
ISBN 13 : 9780957328259
Total Pages : 156 pages
Book Rating : 4.3/5 (282 download)
Download or read book Winning Over the Japanese Consumer written by Nick Johnston and published by Alexandra Press. This book was released on 2014-02-28 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: To build a successful business in Japan, you must understand the Japanese consumer. Nick Johnston's "Winning over the Japanese Consumer" tells you everything you need to know to ensure your brand succeeds in Japan. Based on interviews with CEOs and industry leaders and including real-life case studies, this book gives examples of how to establish your products in the world's second largest and arguably most challenging consumer market. Also drawing upon the author's own business success stories as well as insights from marketing experts, this book will teach you how to make your brand a household name in Japan. You will learn: - how to present your brand story successfully, - how to satisfy the world's most demanding consumers, - how to hire people who will lead your business to success, - how to operate within the Japanese distribution network, - how to develop pricing strategies for the Japanese market, - how to develop a unique advertising campaign, - how breaking the rules can be to your advantage - sometimes, - about partnerships that work and why (and how a Japanese partner is no longer essential for success), - who's who of Japanese wholesale and retail outlets, and - how to build your business around current and future demographic trends in Japan. "Winning over the Japanese Consumer" is an essential resource for country managers, entrepreneurs, marketeers, investors, and anyone involved in building a business in Japan.
Author : Brian Moeran
Publisher : Routledge
ISBN 13 : 113678280X
Total Pages : 314 pages
Book Rating : 4.1/5 (367 download)
Download or read book Women, Media and Consumption in Japan written by Brian Moeran and published by Routledge. This book was released on 2013-12-16 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: First book of its kind to examine images of women in Japanese consumerism. Explores a variety of media targeted at women - in particular magazines, but also television, popular literature and consumer trends. Covers visual and print media.
Author : Nihon Bōeki Shinkōkai
Publisher :
ISBN 13 :
Total Pages : 42 pages
Book Rating : 4.:/5 (318 download)
Download or read book Retailing in the Japanese Consumer Market written by Nihon Bōeki Shinkōkai and published by . This book was released on 1985 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John McCreery
Publisher : Routledge
ISBN 13 : 1136831177
Total Pages : 289 pages
Book Rating : 4.1/5 (368 download)
Download or read book Japanese Consumer Behaviour written by John McCreery and published by Routledge. This book was released on 2014-04-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading their wings, changing family values, a shrinking birth rate, an aging population? This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.
Author : George Fields
Publisher : Kodansha
ISBN 13 :
Total Pages : 290 pages
Book Rating : 4.:/5 (318 download)
Download or read book Gucci on the Ginza written by George Fields and published by Kodansha. This book was released on 1989 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kazuo Usui
Publisher : Routledge
ISBN 13 : 1134350740
Total Pages : 277 pages
Book Rating : 4.1/5 (343 download)
Download or read book Marketing and Consumption in Modern Japan written by Kazuo Usui and published by Routledge. This book was released on 2014-03-05 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the development of marketing, consumption and marketing thought in Japan during the twentieth century. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, responding to changing patterns of consumption, which contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.
Author : George Fields
Publisher :
ISBN 13 :
Total Pages : 288 pages
Book Rating : 4.:/5 (318 download)
Download or read book Japanese Market Culture written by George Fields and published by . This book was released on 1989 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : George Fields
Publisher :
ISBN 13 : 9784789004107
Total Pages : 274 pages
Book Rating : 4.0/5 (41 download)
Download or read book The Japanese Market Culture written by George Fields and published by . This book was released on 1988 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nihon Bōeki Shinkōkai
Publisher :
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4.:/5 (318 download)
Download or read book The Japanese Consumer written by Nihon Bōeki Shinkōkai and published by . This book was released on 1983 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Linwood McCreery
Publisher : University of Hawaii Press
ISBN 13 : 9780824823160
Total Pages : 292 pages
Book Rating : 4.8/5 (231 download)
Download or read book Japanese Consumer Behaviour written by John Linwood McCreery and published by University of Hawaii Press. This book was released on 2000-01-01 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: What role does consumption play in Japanese lives? In this study of consumer behaviour, an anthropologist explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.
Author : George Fields
Publisher : Jossey-Bass
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.F/5 ( download)
Download or read book Leveraging Japan written by George Fields and published by Jossey-Bass. This book was released on 2000 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Japan's current shift from a manufacturing to a consumer economy is creating unprecedented opportunities for any company with the savvy to exploit this, the world's second largest market. Certainly, as the Japanese economy continues to rebound, more and more companies will continue to stake and build their presence there and use it as a springboard to enter other growing Asian markets. In Leveraging Japan, three leading authorities on market strategy and Japan present the new rules of Japanese marketing and discuss the evolution of other emerging Asian markets. These experts then share the same strategies that they've used to help American Express, Avon, Levi Strauss, and KFC, among other multinational companies, successfully establish a presence in Japan and leverage that presence to enter other Asian markets. To read the first chapter from this book, click here.
Author : Pierre-Yves Donzé
Publisher : Oxford University Press
ISBN 13 : 0190932228
Total Pages : 649 pages
Book Rating : 4.1/5 (99 download)
Download or read book The Oxford Handbook of Luxury Business written by Pierre-Yves Donzé and published by Oxford University Press. This book was released on 2022 with total page 649 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.
Author :
Publisher :
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4.:/5 (318 download)
Download or read book Japan Marketing Handbook written by and published by . This book was released on 1988 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Masakazu Asano
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.:/5 (318 download)
Download or read book The Japanese Consumer Market After Price Destruction written by Masakazu Asano and published by . This book was released on 1998 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
