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The Transmedia Franchise of Star Wars TV

Author : Dominic J. Nardi
Publisher : Springer Nature
ISBN 13 : 3030529584
Total Pages : 213 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis The Transmedia Franchise of Star Wars TV by : Dominic J. Nardi

Download or read book The Transmedia Franchise of Star Wars TV written by Dominic J. Nardi and published by Springer Nature. This book was released on 2020-11-11 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: While previous work on the Star Wars universe charts the Campbellian mythic arcs, political representations, and fan reactions associated with the films, this volume takes a transmedial approach to the material, recognizing that Star Wars TV projects interact with and relate to other Star Wars texts. The chapters in this volume take as a basic premise that the televisual entrants into the Star Wars transmedia storyworld are both important texts in the history of popular culture and also key to understanding how the Star Wars franchise—and, thus, industry-wide transmedia storytelling strategies—developed. The book expands previous work to consider television studies and sharp cultural criticism together in an effort to bring both long-running popular series, long-ignored texts, and even toy commercials to bear on the franchise’s complex history.

Star Wars and the History of Transmedia Storytelling

Author : Sean Guynes
Publisher :
ISBN 13 : 9789462986213
Total Pages : 0 pages
Book Rating : 4.9/5 (862 download)

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Book Synopsis Star Wars and the History of Transmedia Storytelling by : Sean Guynes

Download or read book Star Wars and the History of Transmedia Storytelling written by Sean Guynes and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Star Wars has reached more than three generations of casual and hardcore fans alike, and as a result many of the producers of franchised Star Wars texts (films, television, comics, novels, games, and more) over the past four decades have been fans-turned-creators. Yet despite its dominant cultural and industrial positions, Star Wars has rarely been the topic of sustained critical work. Star Wars and the History of Transmedia Storytelling offers a corrective to this oversight by curating essays from a wide range of interdisciplinary scholars in order to bring Star Wars and its transmedia narratives more fully into the fold of media and cultural studies. The collection places Star Wars at the center of those studies' projects by examining video games, novels and novelizations, comics, advertising practices, television shows, franchising models, aesthetic and economic decisions, fandom and cultural responses, and other aspects of Star Wars and its world-building in their multiple contexts of production, distribution, and reception. In emphasizing that Star Wars is both a media franchise and a transmedia storyworld, Star Wars and the History of Transmedia Storytelling demonstrates the ways in which transmedia storytelling and the industrial logic of media franchising have developed in concert over the past four decades, as multinational corporations have become the central means for subsidizing, profiting from, and selling modes of immersive storyworlds to global audiences. By taking this dual approach, the book focuses on the interconnected nature of corporate production, fan consumption, and transmedia world-building. As such, this collection grapples with the historical, cultural, aesthetic, and political-economic implications of the relationship between media franchising and transmedia storytelling as they are seen at work in the world's most profitable transmedia franchise.

Disney's Star Wars

Author : William Proctor
Publisher : University of Iowa Press
ISBN 13 : 1609386442
Total Pages : 409 pages
Book Rating : 4.6/5 (93 download)

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Book Synopsis Disney's Star Wars by : William Proctor

Download or read book Disney's Star Wars written by William Proctor and published by University of Iowa Press. This book was released on 2019-07-01 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2012, Disney purchased Lucasfilm, which meant it also inherited the beloved Star Wars franchise. This corporate marriage sent media critics and fans into a frenzy of speculation about what would happen next with the hugely popular series. Disney’s Star Wars gathers twenty-one noted fan and media studies scholars from around the world to examine Disney’s revival of the franchise. Covering the period from Disney’s purchase through the release of The Force Awakens, the book reveals how fans anticipated, interpreted, and responded to the steady stream of production stories, gossip, marketing materials, merchandise, and other sources in the build-up to the movie’s release. From fears that Princess Leia would be turned into a “Disney princess” to collaborative brand management, the authors explore the shifting relationship between fans, texts, and media industries in the context of a crucial rebranding campaign. The result is a fascinating examination of a critical moment in the iconic series’ history.

Lucas

Author : Richard Ravalli
Publisher : University Press of Kentucky
ISBN 13 : 1985900092
Total Pages : 337 pages
Book Rating : 4.9/5 (859 download)

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Book Synopsis Lucas by : Richard Ravalli

Download or read book Lucas written by Richard Ravalli and published by University Press of Kentucky. This book was released on 2024-05-14 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: George Lucas is an innovative and talented director, producer, and screenwriter whose prolific career spans decades. While he is best known as the creative mind behind the Star Wars franchise, Lucas first gained renown with his 1973 film American Graffiti, which received five Academy Award nominations, including Best Director and Best Picture. When Star Wars (1977) was released, the groundbreaking motion picture won six Academy Awards, became the highest grossing film at the time, and started a cultural revolution that continues to inspire generations of fans. Three decades and countless successes later, Lucas announced semiretirement in 2012 and sold his highly successful production company, Lucasfilm, to Disney. His achievements have earned him the Academy's Irving G. Thalberg Award, the American Film Institute's Life Achievement Award, induction into the Science Fiction Hall of Fame and the California Hall of Fame, and a National Medal of Arts presented by President Barack Obama. Lucas: His Hollywood Legacy is the first collection to bring a sustained scholarly perspective to the iconic filmmaker and his legacy beyond the Star Wars films. Edited by Richard Ravalli, this volume analyzes Lucas's overall contribution and importance to the film industry, diving deep into his use and development of modern special effects technologies, the history of his Skywalker Ranch production facilities, and more. With clearly written and enlightening critiques by experts consulting rare collections and archival materials, this book is an original and robust project that sets the standard for historical and cultural studies of Lucas.

Disney's Star Wars

Author : William Proctor
Publisher : Fandom & Culture
ISBN 13 : 1609386434
Total Pages : 409 pages
Book Rating : 4.6/5 (93 download)

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Book Synopsis Disney's Star Wars by : William Proctor

Download or read book Disney's Star Wars written by William Proctor and published by Fandom & Culture. This book was released on 2019 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In 2012, Disney purchased production studio Lucasfilm, which meant it also inherited the beloved Star Wars franchise. This corporate marriage sent media critics and fans into a frenzy of speculation about what would happen next with the hugely popular series. Disney's Star Wars gathers twenty-one noted fan and media studies scholars from around the world to examine Disney's revival of the franchise. Covering the period from Disney's purchase through the release of The Force Awakens in December 2015, these essays examine the significance of this transitional period from the intertwined perspectives of the studios, storytellers, marketers and audiences involved. For many, Star Wars is a vitally important cultural text. How did these fans anticipate, interpret, and respond to the steady stream of production stories, gossip, marketing materials, merchandise, and other sources in the build-up to the movie's release?"--

Spreadable Media

Author : Henry Jenkins
Publisher : NYU Press
ISBN 13 : 1479856053
Total Pages : 398 pages
Book Rating : 4.4/5 (798 download)

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Book Synopsis Spreadable Media by : Henry Jenkins

Download or read book Spreadable Media written by Henry Jenkins and published by NYU Press. This book was released on 2018-04-03 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Spreadable Media" maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution. This book challenges some of the prevailing frameworks used to describe contemporary media.

Vector Prime: Star Wars Legends

Author : R.A. Salvatore
Publisher : Random House Worlds
ISBN 13 : 034546740X
Total Pages : 512 pages
Book Rating : 4.3/5 (454 download)

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Book Synopsis Vector Prime: Star Wars Legends by : R.A. Salvatore

Download or read book Vector Prime: Star Wars Legends written by R.A. Salvatore and published by Random House Worlds. This book was released on 2003-06-03 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exciting new era of Star Wars history is about to begin--as fantasy and science fiction's most acclaimed authors propel the legendary epic into the next millennium, introducing us to a rich cast of characters that features old favorites--Luke Skywalker, Han Solo, and Leia Organa Solo--along with the next generation of Jedi and never-before seen creatures, droids, and deadly agents of darkness. In Vector Prime, the launch novel for this thrilling new saga, New York Times bestselling author R. A. Salvatore takes the Star Wars universe to previously unscaled heights of action and imagination, expanding the beloved story of a galaxy far, far away . . . Twenty-one years have passed since the heroes of the Rebel Alliance destroyed the Death Star, breaking the power of the Emperor. Since then, the New Republic has valiantly struggled to maintain peace and prosperity among the peoples of the galaxy. But unrest has begun to spread; tensions erupt in outbreaks of rebellion that, if unchecked, threaten to destroy the Republic's tenuous reign. Into this volatile atmosphere comes Nom Anor, a charismatic firebrand who heats passions to the boiling point, sowing seeds of dissent for his own dark motives. In an effort to avert a catastrophic civil war, Leia travels with her daughter Jaina, her sister-in-law Mara Jade Skywalker, and the loyal protocol droid C-3PO, to conduct face-to-face diplomatic negotiations with Nom Anor. But he proves resistant to Leia's entreaties--and, far more inexplicably, within the Force, where a being should be, was . . . blank space. Meanwhile, Luke is plagued by reports of rogue Jedi Knights who are taking the law into their own hands. And so he wrestles with a dilemma: Should he attempt, in this climate of mistrust, to reestablish the legendary Jedi Council? As the Jedi and the Republic focus on internal struggles, a new threat surfaces, unnoticed, beyond the farthest reaches of the Outer Rim. An enemy appears from outside known space, bearing weapons and technology unlike anything New Republic scientists have ever seen. Suddenly Luke, Mara, Leia, Han Solo, and Chewbacca--along with the Solo children--are thrust again into battle, to defend the freedom so many have fought and died for. But this time, all their courage, sacrifice, and even the power of the Force itself may not be enough. . . . Features a bonus section following the novel that includes a primer on the Star Wars expanded universe, and over half a dozen excerpts from some of the most popular Star Wars books of the last thirty years!

Franchise Era

Author : Fleury James Fleury
Publisher : Edinburgh University Press
ISBN 13 : 1474419240
Total Pages : 432 pages
Book Rating : 4.4/5 (744 download)

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Book Synopsis Franchise Era by : Fleury James Fleury

Download or read book Franchise Era written by Fleury James Fleury and published by Edinburgh University Press. This book was released on 2019-04-01 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making - analysing the complex industrial practice of managing franchises across interconnected online platforms. Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.

Transmedia Storytelling

Author : Amanda S. Hovious
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 140 pages
Book Rating : 4.2/5 (161 download)

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Book Synopsis Transmedia Storytelling by : Amanda S. Hovious

Download or read book Transmedia Storytelling written by Amanda S. Hovious and published by Bloomsbury Publishing USA. This book was released on 2015-11-10 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical and thorough guide offers clear explanations of what transmedia storytelling is and shows how it can be integrated into library programming that fosters multimodal literacy with K–12 learners. When fictional worlds are brought to life in multiple media—via books and comics or through films, animated shorts, television, audio recordings, and games—it is called "transmedia storytelling." Transmedia storytelling offers children's and teen librarians at public libraries, K–12 school librarians, and educators an effective method for bringing story to youth—a perfect fit for today's media-saturated environment. This book demonstrates how to create new pathways to the future of stories and storytelling. The book serves as a guide to integrating transmedia storytelling into library programs and services. It defines transmedia storytelling, identifies the key connections between it and 21st-century learning, discusses the role of librarians and libraries in supporting and promoting transmedia storytelling, and provides concrete examples of transmedia programs. The suggested programs—ranging from transmedia storytimes for early literacy learners to maker programs for young adults—can be implemented with different levels of technology capabilities and within numerous library settings. In addition, the book offers practical advice on technology planning for libraries that plan to incorporate transmedia storytelling.

Commodity Activism

Author : Roopali Mukherjee
Publisher : NYU Press
ISBN 13 : 0814764002
Total Pages : 316 pages
Book Rating : 4.8/5 (147 download)

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Book Synopsis Commodity Activism by : Roopali Mukherjee

Download or read book Commodity Activism written by Roopali Mukherjee and published by NYU Press. This book was released on 2012-02 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buying (RED) products—from Gap T-shirts to Apple—to fight AIDS. Drinking a “Caring Cup” of coffee at the Coffee Bean & Tea Leaf to support fair trade. Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: the most common way we participate in social activism is by buying something. Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary group of scholars to explore this new landscape through a series of case studies of “commodity activism.” Drawing from television, film, consumer activist campaigns, and cultures of celebrity and corporate patronage, the essays take up examples such as the Dove “Real Beauty” campaign, sex positive retail activism, ABC’s Extreme Home Makeover, and Angelina Jolie as multinational celebrity missionary. Exploring the complexities embedded in contemporary political activism, Commodity Activism reveals the workings of power and resistance as well as citizenship and subjectivity in the neoliberal era. Refusing to simply position politics in opposition to consumerism, this collection teases out the relationships between material cultures and political subjectivities, arguing that activism may itself be transforming into a branded commodity.

Transmedia Storytelling

Author : Max Giovagnoli
Publisher : Lulu.com
ISBN 13 : 1105062589
Total Pages : 149 pages
Book Rating : 4.1/5 (5 download)

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Book Synopsis Transmedia Storytelling by : Max Giovagnoli

Download or read book Transmedia Storytelling written by Max Giovagnoli and published by Lulu.com. This book was released on 2011 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transmedia Storytelling explores the theories and describes the use of the imagery and techniques shared by producers, authors and audiences of the entertainment, information and brand communication industries as they create and develop their stories in this new, interactive ecosystem.

Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs

Author : Pereira, Inês Veiga
Publisher : IGI Global
ISBN 13 : 1668489864
Total Pages : 347 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs by : Pereira, Inês Veiga

Download or read book Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs written by Pereira, Inês Veiga and published by IGI Global. This book was released on 2023-11-14 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the world continues to grapple with issues of diversity, equity, and inclusion (DEI), organizations face numerous challenges in determining the most effective digital marketing strategies to promote DEI and contribute to achieving sustainable development goals (SDGs). These challenges can include determining the main objectives, deciding on the ideal means to communicate with the target market, and measuring the impact of the strategies implemented. Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs provides a comprehensive solution to these challenges. Edited by Inês Pereira, Paulo Alexandre, and José Duarte Santos, this book offers readers a wide range of knowledge areas, including corporate social responsibility, marginalized communities, and sustainability index, providing the necessary skills to understand and apply different digital marketing and communication strategies. Aimed at a diverse audience, including management and marketing academics, digital marketing managers and consultants, social marketers, NPOs managers, and brand communication managers, this book serves as an essential guide for anyone seeking to develop effective digital marketing and communication strategies that promote DEI and contribute to achieving SDGs. By providing practical guidance on non-profit marketing, storytelling for DEI, and sustainability, the book helps organizations measure their impact, contributing to improved society behavior towards DEI and SDGs.

Transmedia Marketing

Author : Anne Zeiser
Publisher : CRC Press
ISBN 13 : 1134746296
Total Pages : 582 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis Transmedia Marketing by : Anne Zeiser

Download or read book Transmedia Marketing written by Anne Zeiser and published by CRC Press. This book was released on 2015-06-19 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches – A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.

Star Wars Multiverse

Author : Carmelo Esterrich
Publisher : Rutgers University Press
ISBN 13 : 1978815271
Total Pages : 120 pages
Book Rating : 4.9/5 (788 download)

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Book Synopsis Star Wars Multiverse by : Carmelo Esterrich

Download or read book Star Wars Multiverse written by Carmelo Esterrich and published by Rutgers University Press. This book was released on 2021-08-13 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Star Wars may have started out as a film about a Manichean battle between good and evil, but as countless filmmakers, novelists, animators, fan artists and even cosplayers have taken the opportunity to play in the fictional world George Lucas created, it has expanded into something far greater, resulting in a richly layered and diverse Star Wars multiverse. Drawing from a full range of Star Wars media, including comics, children’s books, fan films, and television shows like Clone Wars and The Mandalorian, Carmelo Esterrich explores how these stories set in a galaxy far far away reflect issues that hit closer to home. He examines what they have to say about political oppression, authoritarianism, colonialism, discrimination, xenophobia, and perpetual war. Yet he also investigates subtler ways in which the personal is political within the multiverse, including its articulations of gender and sexuality, its cultural hierarchies of language use, and its complex relationships between humans, droids and myriad species. This book demonstrates that the Star Wars multiverse is not just a stage for thrilling interstellar battles, but also an exciting space for interpretation and discovery.

The Oxford Handbook of Children's Film

Author : Noel Brown
Publisher : Oxford University Press
ISBN 13 : 0190939354
Total Pages : 897 pages
Book Rating : 4.1/5 (99 download)

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Book Synopsis The Oxford Handbook of Children's Film by : Noel Brown

Download or read book The Oxford Handbook of Children's Film written by Noel Brown and published by Oxford University Press. This book was released on 2022 with total page 897 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring cultural and social differences in defining a children's film / Becky Parry -- Screening innocence in children's film / Debbie Olson -- Screen adaptations of the Wizard of OZ and metafilmicity in children's film / Ryan Bunch -- Children's films and the avant-garde / Bettina Kümmerling-Meibauer -- Intertextuality and 'adult' humour in children's film / Sam Summers -- Children's film and the problematic 'happy ending' / Noel Brown -- The cop and the kid in 1930s American film / Pamela Robertson-Wojcik -- History, forbidden games, children's play, and trauma theory / Ian Wojcik-Andrews -- Changing conceptions of childhood in the work of the Children's Film Foundation / Robert Shail -- Migrant children and the 'space between' in the films of Angelopoulos / Stephanie Hemelryk Donald -- Iranian cinema and a world through the eyes of a child / John Stephens -- The American tween and contemporary Hollywood cinema / Timothy Shary -- Growing up on Scandinavian screens / Anders Lysne -- Mary Pickford, Alma Taylor, and girlhood in Early Hollywood and British cinema / Matthew Smith -- Craft and play in Lotte Reiniger's fairy tale films / Caroline Ruddell -- Disney's musical landscapes / Daniel Batchelder -- Hayley Mills and the Disneyfication of childhood / David Buckingham -- Danny Kaye as children's film star / Bruce Babington -- Real animals and the problem of anthropomorphism in children's film / Claudia Alonso-Recarte and Ignacio Ramos-Gay -- Nation, identity, and the arrikin streak in Australian children's cinema / Adrian Schober -- Nationalism in Swedish Children's Film and the Case of Astrid Lindgren / Anders Wilhelm Åberg -- Unreality, Fantasy, and the Anti-Fascist Politics of the Children's Films of Satyajit Ray / Koel Banerjee -- Gender, Ideology, and Nationalism in Chinese Children's Cinema / Yuhan Huang -- Ethnic and racial difference in the Hungarian animated features Macskafogó/Cat City (1986) and Macskafogó 2/Cat City 2 (2007) / Gábor Gergely -- Negotiating East and West when representing childhood in Miyazaki's Spirited away / Katherine Whitehurst -- Coming of age in South Korean cinema / Sung-Ae Lee -- The Walt Disney Company, family entertainment, and global movie hits / Peter Krämer -- Reading Jason and the argonauts as a children's film / Susan Smith -- Hollywood and the baby boom audience in the 1950s and 1960s / James Russell -- Don Bluth and the Disney renaissance / Peter Kunze -- On 'love experts', evil princes, gullible princesses, and Frozen / Amy M. Davis -- Hollywood, regulation, and the 'disappearing' children's film / Filipa Antunes -- How children learn to 'read' movies / Cary Bazalgette -- Star Wars, children's film culture, and fan paratexts / Lincoln Geraghty -- Norwegian tween girls and everyday life through Disney tween franchises / Ingvild Kvale Sørenssen -- A multimethod study on contemporary young audiences and their film/cinema discourses and practices in Flanders, Belgium / Aleit Veenstra, Philippe Meers, and Daniël Biltereyst -- An empirical report on young people's responses to adult fantasy films / Martin Barker -- Disney's adult audiences / James R. Mason.

Star Wars: Essays Exploring a Galaxy Far, Far Away

Author : Emily Strand
Publisher : Vernon Press
ISBN 13 : 164889755X
Total Pages : 252 pages
Book Rating : 4.6/5 (488 download)

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Book Synopsis Star Wars: Essays Exploring a Galaxy Far, Far Away by : Emily Strand

Download or read book Star Wars: Essays Exploring a Galaxy Far, Far Away written by Emily Strand and published by Vernon Press. This book was released on 2023-09-12 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Star Wars' is a global phenomenon that in 2022 celebrated its 45th year of transmedia storytelling, and it has never been more successful than it is today. More 'Star Wars' works than ever are currently available or in simultaneous development, including live-action and animated series, novels, comics, and merchandise, as well as the feature films for which the franchise is best known. 'Star Wars' fandom is worldwide, time-tested, and growing; academic interest in the franchise, both inside and outside of the classroom, is high. This accessible and multidisciplinary anthology covers topics across the full history of the franchise. With a range of essays by authors whose disciplines run from culture and religious studies to film, feminism, and philology, 'Star Wars: Essays Exploring a Galaxy Far, Far Away' speaks to academics in the field, students in the classroom, and anyone looking to broaden their understanding and deepen their appreciation for 'Star Wars'.

The Content Machine

Author : Michael Bhaskar
Publisher : Anthem Press
ISBN 13 : 0857281216
Total Pages : 226 pages
Book Rating : 4.8/5 (572 download)

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Book Synopsis The Content Machine by : Michael Bhaskar

Download or read book The Content Machine written by Michael Bhaskar and published by Anthem Press. This book was released on 2013-10 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, ‘The Content Machine’ offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.