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Author : Wilford H. Welch
Publisher : Simon and Schuster
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.8/5 (876 download)
Download or read book The Tactics of Hope: written by Wilford H. Welch and published by Simon and Schuster. This book was released on 2023-06-20 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Simon & Schuster eBook. Simon & Schuster has a great book for every reader.
Author : Wilford H. Welch
Publisher : Earth Aware Editions
ISBN 13 : 9781601090140
Total Pages : 0 pages
Book Rating : 4.0/5 (91 download)
Download or read book The Tactics of Hope: Your Guide to Becoming a Social Entrepreneur written by Wilford H. Welch and published by Earth Aware Editions. This book was released on 2008-05-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Tactics of Hope is a call to action for individuals around the world who are concerned about global issues such as poverty, human rights, social justice, and environmental sustainability, but are not clear what steps they might best take to move from concern to effective action. The book recounts the inspiring stories of twenty-seven social entrepreneurs, offering readers innovative approaches to tackling the pressing issues of our time themselves. Wilford Welch's global mosaic brings together stories of disparate individuals who are, each in their own way, helping to create a shared vision of progress. Social entrepreneurs see opportunities where others see barriers. Daring to think outside the box, they are part of the fastest-growing grassroots movement in human history. This book is both a celebration of the individual successes of today and a guide for what is possible tomorrow.
Author : Paula Mathieu
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (139 download)
Download or read book Tactics of Hope written by Paula Mathieu and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Chris Brogan
Publisher : John Wiley & Sons
ISBN 13 : 0470563419
Total Pages : 352 pages
Book Rating : 4.4/5 (75 download)
Download or read book Social Media 101 written by Chris Brogan and published by John Wiley & Sons. This book was released on 2010-02-23 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: 100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media. You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers. Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing Looks at social media and the wider online universe from a strictly business perspective If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.
Author : Marty Weintraub
Publisher : John Wiley & Sons
ISBN 13 : 111860542X
Total Pages : 338 pages
Book Rating : 4.1/5 (186 download)
Download or read book The Complete Social Media Community Manager's Guide written by Marty Weintraub and published by John Wiley & Sons. This book was released on 2013-01-04 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique approach to today's hottest new job in social media Today's social community managers use social media platforms and act as brand evangelists and community advocates. From creating viral content to crisis communication to leveraging community content, social managers manage online social communities and deal with what comes. Luckily, The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is the perfect resource for how to do this increasingly high-profile and crucial job. The book features proven tactics and techniques for effective management and includes more than 40 field-tested tools and templates. If you're a social community manager, learn how to grow a community and achieve the results you need. Topics include a detailed guide to today's social media platforms, how to organize and successfully share content, using metrics and reporting, and more. Helps social media community managers develop, cultivate, and convert their social media communities Does a deep dive into today's crucial social media platforms Provides a complete toolkit of over 40 field-tested tools and templates on everything from how to craft a plan to developing an editorial calendar, tracking results, and more Explains how you can organize and successfully share content among your target community and how to leverage that content to further amplify your message The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is a must-have resource for one of the hottest new careers in today's social world.
Author : Neal Schaffer
Publisher : John Wiley & Sons
ISBN 13 : 1118756681
Total Pages : 226 pages
Book Rating : 4.1/5 (187 download)
Download or read book Maximize Your Social written by Neal Schaffer and published by John Wiley & Sons. This book was released on 2013-09-06 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.
Author : Jill Kickul
Publisher : Routledge
ISBN 13 : 113662323X
Total Pages : 293 pages
Book Rating : 4.1/5 (366 download)
Download or read book Understanding Social Entrepreneurship written by Jill Kickul and published by Routledge. This book was released on 2012-03-22 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book seeks to provide graduate-level and upper-division or honors undergraduate students with a comprehensive understanding of the emerging and rapidly growing field of social entrepreneurship. It is the most complete text on the subject available, exploring both the theory and practice of social entrepreneurship and blending these seamlessly through examples, case studies, the voices of practicing social entrepreneurs, and special features that put students in a position that requires creative thinking and strategic problem solving"--
Author : Dario Markovic
Publisher : Omega Publishers
ISBN 13 :
Total Pages : 21 pages
Book Rating : 4.3/5 (22 download)
Download or read book Code and Conquer: Your Guide to Digital Marketing Success written by Dario Markovic and published by Omega Publishers. This book was released on 2024-04-05 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embark on a journey to digital mastery with "Code and Conquer." In this comprehensive guide, you'll uncover the winning strategies and tactics essential for navigating the dynamic landscape of digital marketing. From understanding the nuances of the digital battlefield to crafting compelling content, mastering social media maneuvers, conquering search engines, and leveraging mobile and emerging technologies, this book equips you with the knowledge and tools needed to achieve digital dominance. With insightful chapters covering everything from the fundamentals of digital marketing to advanced techniques and emerging trends, "Code and Conquer" offers a roadmap to success for marketers, entrepreneurs, and business owners alike. Whether you're looking to enhance your brand's online presence, drive traffic to your website, or boost conversions and sales, this book provides practical guidance and actionable insights to help you achieve your goals. Written by industry experts with years of experience in digital marketing, "Code and Conquer" combines theoretical knowledge with real-world examples and case studies, making it an invaluable resource for anyone looking to thrive in the competitive world of digital marketing. Whether you're a novice looking to learn the ropes or a seasoned professional seeking to stay ahead of the curve, this book is your ultimate guide to mastering digital marketing and achieving lasting success in the digital age.
Author : Robert Gebhardt
Publisher : Lugano Translations LLC
ISBN 13 : 1660736528
Total Pages : 160 pages
Book Rating : 4.6/5 (67 download)
Download or read book How to be a Successful Freelance Translator: Your guide to earning a living through translation. Use your language skills to create a career. written by Robert Gebhardt and published by Lugano Translations LLC. This book was released on 2020-02-11 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use your language skills to earn a living Remember, your languages are your Competitive Advantage. Especially when times are hard, you can survive and thrive more than ever, if you do things your own way. Translators can now earn a great living in ways that were unimaginable just 10-15 years ago. You can get paid to translate documents for the clients you choose, during the hours you choose, and wearing the clothes that you choose. What you get with this book: Step-by-step instructions, from A to Z Detailed instructions (what to charge, where to find clients, etc.) Templates you can use (intro emails, invoices, etc.) Plenty of extra bonuses and tidbits Makes a great gift for an aspiring Freelance Translator! You've learned your language, and this book concentrates on everything else. Join other Freelance Translators and add this to your basket now!
Author : Ian C. MacMillan
Publisher : University of Pennsylvania Press
ISBN 13 : 1613630301
Total Pages : 235 pages
Book Rating : 4.6/5 (136 download)
Download or read book The Social Entrepreneur's Playbook, Expanded Edition written by Ian C. MacMillan and published by University of Pennsylvania Press. This book was released on 2013-11-12 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Available for the First Time: The Complete Social Entrepreneur's Playbook Covers all three phases of the start-up to scale-up process, developed with reader feedback from "one of the more unusual ebook...experiments of the year" (ThinReads) Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs. MacMillan and Thompson used their own systematic framework to publish The Social Entrepreneur's Playbook. To test the market, they offered the first phase in their start-up method (step 1) as a free ebook. Readers were invited to join The Social Entrepreneur's Advisory Group, and nearly 300 aspiring and active social entrepreneurs shared feedback that helped shape the complete edition of the book, which covers all three steps in the start-up to scale-up process. Based on this crowd-sourced feedback from readers of the free ebook and drawing on the authors' more than 26 years' combined experience developing and studying social enterprises in the field across Africa and in the United States, this new edition provides guidance for each phase: Phase One: Pressure Test Your Start-Up Idea. Based on the free ebook, this expanded section now includes advice on setting revenue and social impact goals, how to navigate the sociopolitical landscape, and how to develop a strong concept statement. In addition, MacMillan and Thompson provide advice on how to identify and test a proposed revenue-generating solution and define and segment your target population. Phase Two: Plan Your Social Enterprise. All new to this edition, this critical phase shows you how to frame and scope the venture, determine what it will take to actually deliver a sustainable enterprise, identify the key assumptions that have been made, and design checkpoints to test those assumptions before making major investments. Phase Three: Launch and Scale Your Social Enterprise. Available for the first time in this edition, you will learn how to effectively launch your enterprise, manage upside potential and downside risk, and strategically scale up. Filled with accessible frameworks and tools, as well as inspiring stories of social entrepreneurs, The Social Entrepreneur's Playbook is a must-read for any aspiring or active social entrepreneur, as well as philanthropists, foundations, and nonprofits interested in doing more good with fewer resources. Includes access to downloadable planning documents, including user-friendly spreadsheets
Author : Samuel Smith
Publisher : Samuel Smith
ISBN 13 :
Total Pages : 189 pages
Book Rating : 4./5 ( download)
Download or read book Social Media Marketing for Business 2020 written by Samuel Smith and published by Samuel Smith. This book was released on 2021-08-13 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: If You Want to Learn How to Make Your Business Earn More Money Using Social Media, Then You Must Take Advice Found in This Amazing Book! Doesn't matter if you already have a good product, you can make it even better. Social networks are a great place to market your product. With a few tips and advice, you can make your brand stand out from the rest, even if you have never used social media marketing before! Social media are a great place for marketing, indeed, but if you are not prepared, they can be ruthless. With this book in your hands, learn all the secrets of social networking. All the whys, wheres and whens, all the dos and don’ts! This book contains information about the rules that are behind every great social platform, so you can always be one step ahead. This book will help you master social media marketing and use it to start making more money than ever before. Here is what you will find in this amazing book: · Optimize the use of social media marketing! Find out what are the four reasons you don’t get results with social media. · Lands of opportunity! Every social platform is a land of opportunity. Discover the right working model for you and increase your profit. · Gears behind the curtains! Find out the secrets behind big platforms algorithms, make your product/service known, and start earning money! · To err is human! But you don’t have to! Find out what are the ten most common mistakes that people make when using social media, and how to avoid them. Improve your business now! With the expert advice and tips in this book, you will learn how to find the right model for you to work from home, and your business will boom in no time! Start Listening!
Author : Jon Adams
Publisher : Green Mountain Computing
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4./5 ( download)
Download or read book How To Start A Business With ChatGPT written by Jon Adams and published by Green Mountain Computing. This book was released on with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the swiftly evolving landscape of entrepreneurship, How To Start A Business With ChatGPTemerges as a crucial handbook for the modern business founder. This book promises to elucidate the dynamics of harnessing the power of ChatGPT, an advanced AI language model, as a formidable ally in the realm of business creation and growth. From ideation to operational efficiency, this navigator guides you through the thrilling process of business development with ChatGPT as a trusty sidekick. [CONTENTS] Understanding Chat GPT and Its Capabilities - Pg 6 Delve into the technological marvel of ChatGPT and explore its vast capabilities as a game-changer in the business world. Ideation and Business Planning with Chat GPT - Pg 24 Learn how to use ChatGPT for generating innovative business ideas and crafting comprehensive business plans. Market Research and Analysis through Chat GPT - Pg 43 Master the art of conducting detailed market research and analysis with the help of ChatGPT to identify your business niche. Branding and Marketing Strategies with Chat GPT - Pg 62 Discover how to create compelling branding and marketing strategies with ChatGPT's insights to captivate your target audience. Sales Optimization and Customer Service Enhancement - Pg 84 Utilize ChatGPT to refine your sales processes and elevate customer service experiences, ensuring customer satisfaction and loyalty. Operational Efficiency and Automation - Pg 98 Streamline your business operations and automate routine tasks with ChatGPT for improved efficiency and productivity. Data Analysis and Decision Making with Chat GPT - Pg 115 Learn to leverage ChatGPT for deep data analysis, enabling informed decision-making and strategic planning. Scaling Your Business and Future Planning - Pg 142 Equip yourself with the knowledge to scale your business effectively and plan for the future with foresight and agility. [ABOUT THE BOOK] How To Start A Business With ChatGPT is not just a manual; it's a journey into the integration of artificial intelligence in business. The book emphasizes the art of conversation with AI to ignite creativity, solve problems, and uncover insights beyond traditional methods. Whether you're a seasoned entrepreneur or taking your first step into the business world, this book is designed to help you leverage a groundbreaking tool for a competitive edge and success. [WHO THIS BOOK IS FOR] Entrepreneurs looking to start a business with cutting-edge technology. Business owners seeking to innovate and improve their operations with AI. Marketing professionals wanting to leverage AI for strategy and branding. Anyone interested in understanding how AI can transform business practices. Embark on this enlightening journey to discover how ChatGPT can amplify your vision, streamline your processes, and catapult your business into a prosperous future.
Author : Edward Segal
Publisher : Nicholas Brealey
ISBN 13 : 1529361966
Total Pages : 256 pages
Book Rating : 4.5/5 (293 download)
Download or read book Crisis Ahead written by Edward Segal and published by Nicholas Brealey. This book was released on 2020-04-21 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Silver Award Winner in Advertising/Marketing-Axiom Business Book Awards 2021 How many splashy scandals and crisis situations have befallen companies and public figures in the past week alone? How did the organizations and people at the center of those crises manage the situation? Did they survive with their reputations intact or are they facing an ongoing public nightmare that keeps building on itself in the era of social media? This new book from veteran public relations expert Edward Segal is based on the following premise: it's not a matter of IF a scandal or crisis will hit, it's WHEN. How a company deals with it will have lasting impact on their reputation, profits, and more. But for most organizations, when a crisis hits, they're caught off guard and ill-prepared. While essential, crisis plans are worthless unless properly executed, as the stories and examples featured throughout Crisis Ahead attest. Edward Segal's vivid and memorable accounts underscore the benefits of practicing and updating crisis plans at least once a year. The book also provides a template for creating a customizable crisis management plan. Crisis Ahead is for CEOs, senior staff, corporate communication professionals, HR and legal teams, boards of directors, and front-line employees who need to know what to do in the moment: what levers to pull and what moves to make in real time when faced with a crisis, scandal, or disaster. This book is written with the need for speed in mind. It's concise and practical with a light touch and occasional humor to help people on the front lines prepare for, survive, and bounce back from a crisis. It includes dozens of anecdotes, stories, and lessons about how companies, organizations, and individuals - ranging from Amazon, Apple, and the European Union, to Disney, Starbucks, and entrepreneur Elon Musk - have prepared for, created, managed, and communicated about crisis situations.
Author : Kathryn Finney
Publisher : Penguin
ISBN 13 : 0593329260
Total Pages : 273 pages
Book Rating : 4.5/5 (933 download)
Download or read book Build the Damn Thing written by Kathryn Finney and published by Penguin. This book was released on 2022-06-07 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wall Street Journal Bestseller featured in Bloomberg, Fast Company, Masters of Scale, the Motley Fool, Marketplace and more. An indispensable guide to building a startup and breaking down the barriers for diverse entrepreneurs from the visionary venture capitalist and pioneering entrepreneur Kathryn Finney. Build the Damn Thing is a hard-won, battle-tested guide for every entrepreneur who the establishment has left out. Finney, an investor and startup champion, explains how to build a business from the ground up, from developing a business plan to finding investors, growing a team, and refining a product. Finney empowers entrepreneurs to take advantage of their unique networks and resources; arms readers with responses to investors who say, “great pitch but I just don’t do Black women”; and inspires them to overcome naysayers while remaining “100% That B*tch.” Don’t wait for the system to let you in—break down the door and build your damn thing. For all the Builders striving to build their businesses in a world that has overlooked and underestimated them: this is the essential guide to knowing, breaking, remaking and building your own rules of entrepreneurship in a startup and investing world designed for and by the “Entitleds.”
Author : Munther Al Dawood
Publisher : Munther Al- Dawood
ISBN 13 :
Total Pages : 270 pages
Book Rating : 4.3/5 (528 download)
Download or read book Your Guide To Reach Innovation written by Munther Al Dawood and published by Munther Al- Dawood. This book was released on 2022-09-16 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why does this book matter? I have spent months thinking about innovation and how to reach it, finding this task challenging to get references that are easy to understand and practice to make innovation. For many people, there is a lot of misconception about innovation and how to develop it, making this book a valuable resource to guide you to reach innovation and specifically answer the following questions: 1. What is the concept of innovation? Innovation is creative thinking and practical creativity to make novel ideas that bring significant value to customers and companies. Innovation comes in a variety of outcomes as new or improved products, invented or upgraded processes, enhancement of customer experience, marketing activities, or breakthrough technology. Besides, innovation is vital to both customers and businesses as it enhances the value propositions, improves product design and usability, reduces costs, and increases customer experience, yet it leads to business profitability and sustainability. 2. What is the framework of innovation? One of the book's merits is designing a comprehensive framework for innovation, explaining four key subjects of innovation: inputs, processes, outputs, and control. This framework enables readers to understand innovation flows and requirements. Innovation inputs include vision, strategy, leadership, resources, system, and disciplined culture. Innovation processes include inspiration, synthesis, ideating and experimenting, and implementation. Innovation outputs cover three spaces relevant to customers, businesses, and technology. Innovation control involves aligning, monitoring and controlling, quality checks, testing, and assessment. 3. What are the types of innovation? There are many types of innovation, although they all share the same concept of innovation attributed to novelty and value advantages. Innovation comes in different types like lifecycle categories, disruptive, incremental, product, process, business model, configuration, customer experience, and open and closed model of innovation. 4. How do you diffuse a business innovation? The diffusion of technological innovation explains how innovation rollouts in the market. In the technology lifecycle, an innovation product begins as a breakthrough technology developed by techies, then diffused to the market as technology products and applications by early adopters. Then, these technology products are transformed into innovation platforms by the early majority, followed by slowing down the growth rate of revenues and reaching maturity, encouraging late majorities to involve sustainable innovation to improve customer experience and operational excellence. Last, the cycle reaches a maturity where laggards involve in renewal activities of innovation. 5. How can you design a business model for innovation? A business model explains how a firm creates, delivers, and captures values. A business model typically identifies three elements: value creation, transaction, and resources. The book discusses various kinds of business models and proposes criteria for the assessment of business models. The book also draws a new business model for innovation that comprises eight business elements: (1) customer segment, (2) customer-value fit, (3) commercializing, (4) activities, (5) resources, (6) partnership, (7) profitability, and (8) measurement. 6. What are the best practices and models of innovation? The book illustrates (29) best practices and models of innovation like lean start-up thinking, blue ocean strategy, business model Canvas, good-to-great thinking, design thinking, job-to-do thinking, SPRINT, open innovation, and more.
Author : Samuel Smith
Publisher : Samuel Smith
ISBN 13 :
Total Pages : 423 pages
Book Rating : 4./5 ( download)
Download or read book E-Commerce Business, Shopify & Amazon FBA written by Samuel Smith and published by Samuel Smith. This book was released on 2021-08-19 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: If You Want to Make Your E-Commerce More Profitable, Then Take It to the Next Level with the Help of this Amazing Bundle. Do you want to start some kind of online business? Or do you already have one, but you feel like it’s missing something? This bundle will help you take your business to the next level, even if you have never sold anything online. If you are just starting, we have good news. In this bundle, you will find everything you need to jumpstart your e-commerce. Discover the best way to begin building your empire. If the foundation is good, the rest will follow. If you already have an e-commerce, this bundle will open the way for you to take it to the next level. Look inside, and find expert advice and tips on how to make those improvements. This bundle has everything you need. Discover hidden Shopify and Amazon FBA tactics. Learn how to maximize your profit with minimum investment and maximum success. Find the model that works best for you. There are many e-commerces out there, and they are drowning in the sea of other “okay doing” businesses. One thing they have in common; they didn’t use this guide. Here is what you will find in this amazing bundle: · Build your empire: Discover the model that works best for you. Listen to the advice of the experts, and make your e-commerce be on top. · Get more $$$: Discover expert tips on how to maximize your profit without investing too much money and time. · The Power of Shopify & Amazon FBA: Find out how to start your Dropshipping business. Discover the pros and cons of both Shopify and Amazon FBA. · Dos and don’ts! Find out the most common mistakes that people make when they start e-commerce and how to avoid them. Buy Now and Start Listening!
Author : Mark Fidelman
Publisher : Routledge
ISBN 13 : 1351860755
Total Pages : 232 pages
Book Rating : 4.3/5 (518 download)
Download or read book Socialized! written by Mark Fidelman and published by Routledge. This book was released on 2016-10-21 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies -Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: how to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they've lost sight of how to create a talent pool capable of adjusting to the next wave of technology around the corner. For corporations to successfully transform into social business enterprises they must shift the focus from computers and tools to developing skills and attitudes around technology. Socialized! represents a "playbook" on how to create such a high-performing social enterprise. Filled with clear strategies and real-life stories from visionaries and change makers, the book is designed to help leaders motivate employees throughout the organization to adopt a "social" mindset, ensuring success against the competition.
