The Survey Of Public Relations Practices In Higher Education 2014 Edition

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The Survey of Public Relations Practices in Higher Education, 2014 Edition

Author : Primary Research Group
Publisher : Primary Research Group Inc
ISBN 13 : 1574402838
Total Pages : 129 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis The Survey of Public Relations Practices in Higher Education, 2014 Edition by : Primary Research Group

Download or read book The Survey of Public Relations Practices in Higher Education, 2014 Edition written by Primary Research Group and published by Primary Research Group Inc. This book was released on 2014 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 130-page report gives extensive data and commentary of how colleges and universities are handling their public relations practices and presenting themselves to the broader public. The study enables its readers to answer questions such as: How much are colleges spending on public relations? How large are their public relations staffs? How many press releases do they send out and how many are via email and how many via post? How do colleges publicize faculty research? How many media interviews for faculty and staff do different types of colleges set up annually? How do colleges use video and photography in college promotion and public relations? What is the role of the public relations department in the college’s website management and social media presence? How many man hours of labor is the college marketing and pr staff devoting to the college’s social media presence? Does the college use outside public relations firms?

Internal Public Relations of Higher Education: a Survey of the Internal Public Relations Methods and Procedures of Five Representative Ohio Institutions of Higher Education ...

Download Internal Public Relations of Higher Education: a Survey of the Internal Public Relations Methods and Procedures of Five Representative Ohio Institutions of Higher Education ... PDF Online Free

Author : Clyde Chester Parker
Publisher :
ISBN 13 :
Total Pages : 372 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Internal Public Relations of Higher Education: a Survey of the Internal Public Relations Methods and Procedures of Five Representative Ohio Institutions of Higher Education ... by : Clyde Chester Parker

Download or read book Internal Public Relations of Higher Education: a Survey of the Internal Public Relations Methods and Procedures of Five Representative Ohio Institutions of Higher Education ... written by Clyde Chester Parker and published by . This book was released on 1950 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Teaching Public Relations

Author : Peter M. Smudde
Publisher : Routledge
ISBN 13 : 1000732010
Total Pages : 163 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Teaching Public Relations by : Peter M. Smudde

Download or read book Teaching Public Relations written by Peter M. Smudde and published by Routledge. This book was released on 2019-11-07 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excellence in public relations begins with excellence in education in public relations programs, and this book presents a comprehensive, cohesive, and concrete approach for effective teaching and learning in PR classes. Teaching Public Relations puts in one concise volume salient matters about effective teaching and learning of public relations, including curriculum development and course design plus guides and tools for the work PR educators must do. This book is the first textbook of its kind, and systematically synthesizes current principles and practices for effective teaching and learning and applies them to public relations education in colleges and universities. Firmly situating public relations education (PRE) in context, the book goes on to outline principles and approaches for teaching and learning in PRE. Other features of the text include example documents that will help in designing assignments, courses, or curricula, and a comprehensive list of publications, organizations, online media, and other sources for further investigation and learning. This book is a solid starting point for anyone, especially public relations professionals, wanting to begin a career as a full-time or part-time professor of public relations at a college or university. It is also recommended reading for current teachers and students of PR research.

Managing Public Relations

Author : Peter M. Smudde
Publisher : Taylor & Francis
ISBN 13 : 100083249X
Total Pages : 392 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Managing Public Relations by : Peter M. Smudde

Download or read book Managing Public Relations written by Peter M. Smudde and published by Taylor & Francis. This book was released on 2023-03-02 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book’s unique approach places the PR function within the broader context of an organization, equipping students with the essential business knowledge, perspective, and skills needed when starting out in their careers. This second edition has been fully updated throughout and includes: Current examples and testimonials from across the globe, as well as updated "Executive Viewpoints" Expanded content on strategic planning, budgeting, and financial statements Detailed commentary on topics relevant to the modern workplace, including remote management Consideration of diversity, inclusion, equity, and access within PR Additional content on the use of analytics and measuring return on investment (ROI) Updated online material, including an Instructor’s Manual that incorporates problem-based questions, example assignments, and activities A highly practical and comprehensive guide, this textbook should be essential reading for advanced undergraduate and postgraduate students studying public relations management, strategic communications and marketing management.

Developing Workforce Diversity Programs, Curriculum, and Degrees in Higher Education

Author : Scott, Chaunda L.
Publisher : IGI Global
ISBN 13 : 1522502106
Total Pages : 419 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Developing Workforce Diversity Programs, Curriculum, and Degrees in Higher Education by : Scott, Chaunda L.

Download or read book Developing Workforce Diversity Programs, Curriculum, and Degrees in Higher Education written by Scott, Chaunda L. and published by IGI Global. This book was released on 2016-05-16 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Workforce diversity refers to a strategy that promotes and supports the integration of human diversity at all levels and uses focused diversity and inclusion policies and practices to guide this approach in work environments. While this concept is not new, publications outlining the programming, curriculum, and degree demands that should exist in universities to promote workforce diversity skill development are missing. Developing Workforce Diversity Programs, Curriculum, and Degrees in Higher Education presents conceptual and research-based perspectives on course, program, and degree developments that emphasize workforce diversity skill development and prepare next-generation leaders for the modern and emerging workforce. Highlighting crucial topics relating to career development, human resources management, organizational leadership, and business education, this edited volume is a ground-breaking resource for business professionals, scholars, researchers, entrepreneurs, educators, and upper-level students working, studying, and seeking to advance workforce diversity learning across a variety of sectors.

Evaluating Public Relations

Author : Tom Watson
Publisher : Kogan Page Publishers
ISBN 13 : 9780749443061
Total Pages : 228 pages
Book Rating : 4.4/5 (43 download)

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Book Synopsis Evaluating Public Relations by : Tom Watson

Download or read book Evaluating Public Relations written by Tom Watson and published by Kogan Page Publishers. This book was released on 2005 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global surveys have identified that evaluation is the current major professional research issue. Clients of PR firms are seeking greater evidence of the impact of campaigns and programmes, which in turn is leading to a greater demand for information on evaluation methods.Evaluating Public Relations comprises nine chapters which start with theoretical perspectives and then demonstrate the design and implementation of a range of PR research and evaluation methods. It is illustrated by award-winning case studies from around the world and concludes with consideration of future developments. Most chapters are supplemented by interviews with leading PR practitioners and responses to a survey of leading practitioners around the worldwide.

Handbook of Research on Examining Cultural Policies Through Digital Communication

Author : Önay Dogan, Betül
Publisher : IGI Global
ISBN 13 : 1522569995
Total Pages : 468 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Examining Cultural Policies Through Digital Communication by : Önay Dogan, Betül

Download or read book Handbook of Research on Examining Cultural Policies Through Digital Communication written by Önay Dogan, Betül and published by IGI Global. This book was released on 2018-11-09 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture is one of the most important elements for explaining individuals' behaviors within the social structure. It meets the various social needs of members of a society by directing how individuals must react to various events and how to act in specific circumstances. A planned and systematic process is required for disseminating this cultural accumulation as a policy, which is produced collectively by all members within their everyday life practices. The Handbook of Research on Examining Cultural Policies Through Digital Communication provides emerging research on this aspect of cultural policy, which is formed within the framework of this systematic process in a strategic manner and can be defined as various activities of the state intended for art, human sciences, and cultural inheritance. Creating such cultural policies involves the establishment of measures and organizations required for the development of each individual, providing economic and social facilities, all of which are actions intended for directing society. Featuring coverage on a broad range of topics such as long-distance education, digital citizenship, and public diplomacy, this book is ideally designed for academicians, researchers, advanced-level students, sociologists, international and national organizations, and government officials.

Public Relations

Author : Carolyn Mae Kim
Publisher : Routledge
ISBN 13 : 1351374494
Total Pages : 304 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Public Relations by : Carolyn Mae Kim

Download or read book Public Relations written by Carolyn Mae Kim and published by Routledge. This book was released on 2019-02-18 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The industry of public relations is rapidly evolving, requiring practitioners to have greater specialization than ever before. Hand in hand with the growth of the industry, educational programs have developed to address the growing need for quality preparation for future practitioners. Public Relations: Competencies and Practice focuses on the required competencies expected and applications of public relations into specific sectors of practice. Based on competencies identified by organizations such as the Commission on Public Relations Education and the Public Relations Society of America, Public Relations provides a robust examination of areas such as diversity, leadership, and ethics. The second part of the text focuses on these unique requirements for undergraduate and graduate students focused on entering sectors such as entertainment public relations, nonprofit public relations, or investor relations. The book also features online resources for instructors: Sample course syllabus Discussion questions Suggested midterm and final project Public Relations offers students competency- and practice-focused content from top PR experts and incorporates interviews from professionals in the field to show students how to apply competencies in specific practice sectors.

Handbook of Research on Developing Students’ Scholarly Dispositions in Higher Education

Author : Zimmerman, Aaron Samuel
Publisher : IGI Global
ISBN 13 : 1799872696
Total Pages : 411 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Developing Students’ Scholarly Dispositions in Higher Education by : Zimmerman, Aaron Samuel

Download or read book Handbook of Research on Developing Students’ Scholarly Dispositions in Higher Education written by Zimmerman, Aaron Samuel and published by IGI Global. This book was released on 2021-06-25 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholarly dispositions represent the practices and habits of mind that support consistent success in teaching, learning, and knowledge creation. To be successful in their undergraduate and graduate education, students must develop academic skills that transcend content knowledge, such as receiving and responding to critical feedback and learning how to collaborate, master academic writing, and be mindful of ethical research practices. Much is still unknown about how to teach dispositions, such as how to design a curriculum to best cultivate habits of mind, and this book attempts to address this gap while providing practical methods and strategies that can help higher education practitioners to cultivate and assess the scholarly dispositions of their students effectively. The Handbook of Research on Developing Students’ Scholarly Dispositions in Higher Education provides insight on dispositions that students must learn in higher education and how higher education faculty can help students to develop these dispositions, as well as evidence-based methods that help develop scholarly dispositions for undergraduate and graduate education. This book provides a plethora of information on scholarly dispositions and related elements, including teaching time management, collaboration, and research ethics. It is an ideal reference source for teachers, academicians, administrators, researchers, and students aspiring to become researchers and scholars themselves.

Evaluating Public Communication

Author : Jim Macnamara
Publisher : Routledge
ISBN 13 : 1315391961
Total Pages : 405 pages
Book Rating : 4.3/5 (153 download)

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Book Synopsis Evaluating Public Communication by : Jim Macnamara

Download or read book Evaluating Public Communication written by Jim Macnamara and published by Routledge. This book was released on 2017-09-05 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary analysis integrates research literature from each of these fields of practice, as well as interviews, content analysis and ethnography, to identify the latest models and approaches. Chapters feature: • a review of 30 frameworks and models that inform processes for evaluation in communication, including the latest recommendations of industry bodies, evaluation councils and research institutes in several countries; • recommendations for standards based on contemporary social science research and industry initiatives, such as the IPR Task Force on Standards and the Coalition for Public Relations Research Standards; • an assessment of metrics that can inform evaluation, including digital and social media metrics, 10 informal research methods and over 30 formal research methods for evaluating public communication; • evaluation of public communication campaigns and projects in 12 contemporary case studies. Evaluating Public Communication provides clear guidance on theory and practice for students, researchers and professionals in PR, advertising and all fields of communication.

A Survey of Public Relations Practices at State Universities and Land-grant Institutions

Author : Victor J. Danilov
Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.:/5 (447 download)

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Book Synopsis A Survey of Public Relations Practices at State Universities and Land-grant Institutions by : Victor J. Danilov

Download or read book A Survey of Public Relations Practices at State Universities and Land-grant Institutions written by Victor J. Danilov and published by . This book was released on 1960 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Research on Strategic Management of Interaction, Presence, and Participation in Online Courses

Author : Kyei-Blankson, Lydia
Publisher : IGI Global
ISBN 13 : 1466695838
Total Pages : 638 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Strategic Management of Interaction, Presence, and Participation in Online Courses by : Kyei-Blankson, Lydia

Download or read book Handbook of Research on Strategic Management of Interaction, Presence, and Participation in Online Courses written by Kyei-Blankson, Lydia and published by IGI Global. This book was released on 2015-11-05 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online learning has become a prominent and inseparable component of higher education in recent years. Questions related to course structure, levels of interaction, presence, and participation within online courses persist and invite further inquiry for determining factors that encourage effective teaching and learning in online environments. The Handbook of Research on Strategic Management of Interaction, Presence, and Participation in Online Courses explores models of course development and delivery techniques to improve instruction, learning, and student satisfaction in online courses. Covering topics such as rates of participation, student engagement and retention, and social development, this handbook serves as a resource for educators in online learning environments, as well as for course designers and developers of online courses and researchers whose agenda includes examining interaction, presence, and participation in online courses.

Proceedings of the XVI International symposium Symorg 2018

Author : Nevenka Žarkić-Joksimović
Publisher : University of Belgrade, Faculty of Organizational Sciences
ISBN 13 : 8676803617
Total Pages : 1161 pages
Book Rating : 4.6/5 (768 download)

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Book Synopsis Proceedings of the XVI International symposium Symorg 2018 by : Nevenka Žarkić-Joksimović

Download or read book Proceedings of the XVI International symposium Symorg 2018 written by Nevenka Žarkić-Joksimović and published by University of Belgrade, Faculty of Organizational Sciences . This book was released on 2018-06-12 with total page 1161 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Creative research communication

Author : Clare Wilkinson
Publisher : Manchester University Press
ISBN 13 : 178499782X
Total Pages : 347 pages
Book Rating : 4.7/5 (849 download)

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Book Synopsis Creative research communication by : Clare Wilkinson

Download or read book Creative research communication written by Clare Wilkinson and published by Manchester University Press. This book was released on 2016-05-01 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a theoretically grounded introduction to new and emerging approaches to public engagement and research communication.

Social Computing and Social Media. User Experience and Behavior

Author : Gabriele Meiselwitz
Publisher : Springer
ISBN 13 : 3319915215
Total Pages : 538 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Social Computing and Social Media. User Experience and Behavior by : Gabriele Meiselwitz

Download or read book Social Computing and Social Media. User Experience and Behavior written by Gabriele Meiselwitz and published by Springer. This book was released on 2018-07-10 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two volumes set LNCS 10913-10914 of SCSM 2018 constitutes the proceedings of the 10th International Conference on Social Computing and Social Media, SCSM 2018, held as part of the International Conference on Human-Computer Interaction, HCII 2018, held in Las Vegas, NV, USA, in July 2018. The total of 1171 papers and 160 posters presented at the 14 colocated HCII 2018 conferences. The papers were carefully reviewed and selected from 4346 submissions. These papers which are organized in the following topical sections: social media user experience, individual and social behavior in Social Media, privavcy and ethical issues in Social Media, motivation and gamification in Social Media, social network analysis, and agents, models and algorithms in Social Media.

Handbook of Research on Innovations in Non-Traditional Educational Practices

Author : Keengwe, Jared
Publisher : IGI Global
ISBN 13 : 1799843610
Total Pages : 462 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Innovations in Non-Traditional Educational Practices by : Keengwe, Jared

Download or read book Handbook of Research on Innovations in Non-Traditional Educational Practices written by Keengwe, Jared and published by IGI Global. This book was released on 2020-12-11 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: While many school districts and institutions of higher education still cling to the traditional agrarian school year with a factory model delivery of education and Carnegie units based on seat time when most people are no longer farmers, factory workers, or reliant on learning in a classroom, there are bursts of promising practices that buck the norm by questioning the educational value of these traditions. Though researchers have investigated the potential of students learning in their own homes via personalized instruction delivered by computers rather than attending traditional institutions, the status quo in education has remained stubbornly resistant to change. Mixed-reality simulations, year-round schooling, grouping students by competencies instead of age, and game-based teaching are just a few of the educational innovations that seek to maximize learning by recognizing that innovation is essential for successfully teaching students in the modern era. The Handbook of Research on Innovations in Non-Traditional Educational Practices is a comprehensive reference source that examines various educational innovations, how they have developed workarounds to navigate traditional systems, and their potential to radically transform teaching and learning. With each chapter highlighting a different educational innovation such as experiential learning, game-based learning, online learning, and inquiry-based learning and their applications in all levels of education, this book explores the issues and challenges these educational innovations face as well as their impact. It is intended for academicians, professionals, administrators, and researchers in education and specifically benefits academic deans, vice presidents of academic affairs, graduate students, faculty technology leaders, directors of teaching and learning centers, curriculum and instructional designers, policymakers, principals and superintendents, and teachers interested in educational change.

Public Relations in Schools

Author : Theodore J. Kowalski
Publisher : Pearson
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis Public Relations in Schools by : Theodore J. Kowalski

Download or read book Public Relations in Schools written by Theodore J. Kowalski and published by Pearson. This book was released on 2011 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: For educational administration and leadership students studying school and community relations. A contemporary and practice-based school public relations text that centers on the importance of communication, relationships, and technology. Outfitting students with a wealth of practical, practice-based knowledge that they can take directly into the halls of their school, the new fifth edition of Public Relations in Schools has a fresh, contemporary focus on both how administrators can effectively communicate with the community and how building strong relationships with stakeholders can ultimately lead to overall school improvement. Through a blend of theoretical and tacit knowledge, this text offers students an in-depth guide to 1) how to successfully communicate with both internal and external school entities, 2) how to build and maintain positive and active relationships via social and political capital and 3) how to translate the value of these relationships into positive change within the school. While exploring these three central themes, the book emphasizes how new technologies can aid school success. At the same time, real-world case studies at the beginning of each chapter introduce readers to actual public relations issues and bring the material to life. The revised fifth edition of Public Relations in Schools is updated with new materials and references throughout the text, including two new chapters -- one on harnessing technology for your public relations needs and one on collecting, assessing, and applying public opinion. In addition, the new fifth edition text contains a matrix at the front of the book showing how content relates to ELCC/NCATE Standards ---- the widely used criteria for administrator preparation and licensing.