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The Survey Of Public Relations Practices In Higher Education 2014 Edition
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Book Synopsis The Survey of Public Relations Practices in Higher Education, 2014 Edition by : Primary Research Group
Download or read book The Survey of Public Relations Practices in Higher Education, 2014 Edition written by Primary Research Group and published by Primary Research Group Inc. This book was released on 2014 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 130-page report gives extensive data and commentary of how colleges and universities are handling their public relations practices and presenting themselves to the broader public. The study enables its readers to answer questions such as: How much are colleges spending on public relations? How large are their public relations staffs? How many press releases do they send out and how many are via email and how many via post? How do colleges publicize faculty research? How many media interviews for faculty and staff do different types of colleges set up annually? How do colleges use video and photography in college promotion and public relations? What is the role of the public relations department in the college’s website management and social media presence? How many man hours of labor is the college marketing and pr staff devoting to the college’s social media presence? Does the college use outside public relations firms?
Book Synopsis Survey of Public Relations Practices in Higher Education by :
Download or read book Survey of Public Relations Practices in Higher Education written by and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 115-page report examines the public relations efforts of 41 colleges and universities, exploring annual budget trends, press release practices, print and digital media monitoring strategies, and the college's use of social media. The report details the breadth of the college's public relations department, determining how many such centers each college maintains as well as staffing and administrative tendencies. With budget figures for the past two academic years, as well as projections for the coming year, users can see just how much these colleges spend-per student-on an array of programs and policies, including press release services, the publication of campus magazines, and the use of outside public relations firms and consultants, as well as salaries by position within the department. How many colleges employ a public relations director or "czar" to oversee all public relations operations? What role does the public relations department play in managing the college website? On which social media sites-including Facebook, Twitter, Google+, and MySpace, among many others-does the college maintain a presence? The report presents a wide range of data broken out by total student enrollment, public or private status, and type of college.
Book Synopsis Internal Public Relations of Higher Education: a Survey of the Internal Public Relations Methods and Procedures of Five Representative Ohio Institutions of Higher Education ... by : Clyde Chester Parker
Download or read book Internal Public Relations of Higher Education: a Survey of the Internal Public Relations Methods and Procedures of Five Representative Ohio Institutions of Higher Education ... written by Clyde Chester Parker and published by . This book was released on 1950 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Teaching Public Relations by : Peter M. Smudde
Download or read book Teaching Public Relations written by Peter M. Smudde and published by Routledge. This book was released on 2019-11-07 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excellence in public relations begins with excellence in education in public relations programs, and this book presents a comprehensive, cohesive, and concrete approach for effective teaching and learning in PR classes. Teaching Public Relations puts in one concise volume salient matters about effective teaching and learning of public relations, including curriculum development and course design plus guides and tools for the work PR educators must do. This book is the first textbook of its kind, and systematically synthesizes current principles and practices for effective teaching and learning and applies them to public relations education in colleges and universities. Firmly situating public relations education (PRE) in context, the book goes on to outline principles and approaches for teaching and learning in PRE. Other features of the text include example documents that will help in designing assignments, courses, or curricula, and a comprehensive list of publications, organizations, online media, and other sources for further investigation and learning. This book is a solid starting point for anyone, especially public relations professionals, wanting to begin a career as a full-time or part-time professor of public relations at a college or university. It is also recommended reading for current teachers and students of PR research.
Book Synopsis Managing Public Relations by : Peter M. Smudde
Download or read book Managing Public Relations written by Peter M. Smudde and published by Taylor & Francis. This book was released on 2023-03-02 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book’s unique approach places the PR function within the broader context of an organization, equipping students with the essential business knowledge, perspective, and skills needed when starting out in their careers. This second edition has been fully updated throughout and includes: Current examples and testimonials from across the globe, as well as updated "Executive Viewpoints" Expanded content on strategic planning, budgeting, and financial statements Detailed commentary on topics relevant to the modern workplace, including remote management Consideration of diversity, inclusion, equity, and access within PR Additional content on the use of analytics and measuring return on investment (ROI) Updated online material, including an Instructor’s Manual that incorporates problem-based questions, example assignments, and activities A highly practical and comprehensive guide, this textbook should be essential reading for advanced undergraduate and postgraduate students studying public relations management, strategic communications and marketing management.
Book Synopsis Developing Workforce Diversity Programs, Curriculum, and Degrees in Higher Education by : Scott, Chaunda L.
Download or read book Developing Workforce Diversity Programs, Curriculum, and Degrees in Higher Education written by Scott, Chaunda L. and published by IGI Global. This book was released on 2016-05-16 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Workforce diversity refers to a strategy that promotes and supports the integration of human diversity at all levels and uses focused diversity and inclusion policies and practices to guide this approach in work environments. While this concept is not new, publications outlining the programming, curriculum, and degree demands that should exist in universities to promote workforce diversity skill development are missing. Developing Workforce Diversity Programs, Curriculum, and Degrees in Higher Education presents conceptual and research-based perspectives on course, program, and degree developments that emphasize workforce diversity skill development and prepare next-generation leaders for the modern and emerging workforce. Highlighting crucial topics relating to career development, human resources management, organizational leadership, and business education, this edited volume is a ground-breaking resource for business professionals, scholars, researchers, entrepreneurs, educators, and upper-level students working, studying, and seeking to advance workforce diversity learning across a variety of sectors.
Book Synopsis Evaluating Public Relations by : Tom Watson
Download or read book Evaluating Public Relations written by Tom Watson and published by Kogan Page Publishers. This book was released on 2005 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global surveys have identified that evaluation is the current major professional research issue. Clients of PR firms are seeking greater evidence of the impact of campaigns and programmes, which in turn is leading to a greater demand for information on evaluation methods.Evaluating Public Relations comprises nine chapters which start with theoretical perspectives and then demonstrate the design and implementation of a range of PR research and evaluation methods. It is illustrated by award-winning case studies from around the world and concludes with consideration of future developments. Most chapters are supplemented by interviews with leading PR practitioners and responses to a survey of leading practitioners around the worldwide.
Book Synopsis Western European Perspectives on the Development of Public Relations by : T. Watson
Download or read book Western European Perspectives on the Development of Public Relations written by T. Watson and published by Springer. This book was released on 2015-04-08 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Western Europe.
Book Synopsis Handbook of Research on Examining Cultural Policies Through Digital Communication by : Önay Dogan, Betül
Download or read book Handbook of Research on Examining Cultural Policies Through Digital Communication written by Önay Dogan, Betül and published by IGI Global. This book was released on 2018-11-09 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture is one of the most important elements for explaining individuals' behaviors within the social structure. It meets the various social needs of members of a society by directing how individuals must react to various events and how to act in specific circumstances. A planned and systematic process is required for disseminating this cultural accumulation as a policy, which is produced collectively by all members within their everyday life practices. The Handbook of Research on Examining Cultural Policies Through Digital Communication provides emerging research on this aspect of cultural policy, which is formed within the framework of this systematic process in a strategic manner and can be defined as various activities of the state intended for art, human sciences, and cultural inheritance. Creating such cultural policies involves the establishment of measures and organizations required for the development of each individual, providing economic and social facilities, all of which are actions intended for directing society. Featuring coverage on a broad range of topics such as long-distance education, digital citizenship, and public diplomacy, this book is ideally designed for academicians, researchers, advanced-level students, sociologists, international and national organizations, and government officials.
Book Synopsis Ethical Practice of Social Media in Public Relations by : Marcia W. DiStaso
Download or read book Ethical Practice of Social Media in Public Relations written by Marcia W. DiStaso and published by Routledge. This book was released on 2014-06-27 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations such as diversity, non-profit communication, health communication, financial communication, public affairs, entertainment communication, environmental communication, crisis communication, and non-profit communication. The chapter authors, expert scholars within their fields of public relations, offer insights drawn from original research and case study examples of ethical dilemmas raised by social media communication.
Book Synopsis Public Relations by : Carolyn Mae Kim
Download or read book Public Relations written by Carolyn Mae Kim and published by Routledge. This book was released on 2019-02-18 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The industry of public relations is rapidly evolving, requiring practitioners to have greater specialization than ever before. Hand in hand with the growth of the industry, educational programs have developed to address the growing need for quality preparation for future practitioners. Public Relations: Competencies and Practice focuses on the required competencies expected and applications of public relations into specific sectors of practice. Based on competencies identified by organizations such as the Commission on Public Relations Education and the Public Relations Society of America, Public Relations provides a robust examination of areas such as diversity, leadership, and ethics. The second part of the text focuses on these unique requirements for undergraduate and graduate students focused on entering sectors such as entertainment public relations, nonprofit public relations, or investor relations. The book also features online resources for instructors: Sample course syllabus Discussion questions Suggested midterm and final project Public Relations offers students competency- and practice-focused content from top PR experts and incorporates interviews from professionals in the field to show students how to apply competencies in specific practice sectors.
Book Synopsis Handbook of Research on Developing Students’ Scholarly Dispositions in Higher Education by : Zimmerman, Aaron Samuel
Download or read book Handbook of Research on Developing Students’ Scholarly Dispositions in Higher Education written by Zimmerman, Aaron Samuel and published by IGI Global. This book was released on 2021-06-25 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholarly dispositions represent the practices and habits of mind that support consistent success in teaching, learning, and knowledge creation. To be successful in their undergraduate and graduate education, students must develop academic skills that transcend content knowledge, such as receiving and responding to critical feedback and learning how to collaborate, master academic writing, and be mindful of ethical research practices. Much is still unknown about how to teach dispositions, such as how to design a curriculum to best cultivate habits of mind, and this book attempts to address this gap while providing practical methods and strategies that can help higher education practitioners to cultivate and assess the scholarly dispositions of their students effectively. The Handbook of Research on Developing Students’ Scholarly Dispositions in Higher Education provides insight on dispositions that students must learn in higher education and how higher education faculty can help students to develop these dispositions, as well as evidence-based methods that help develop scholarly dispositions for undergraduate and graduate education. This book provides a plethora of information on scholarly dispositions and related elements, including teaching time management, collaboration, and research ethics. It is an ideal reference source for teachers, academicians, administrators, researchers, and students aspiring to become researchers and scholars themselves.
Book Synopsis Teaching Public Relations by : PETER M. SMUDDE
Download or read book Teaching Public Relations written by PETER M. SMUDDE and published by Routledge. This book was released on 2024-08-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excellence in public relations (PR) begins with excellence in education in public relations programs. In this book, Dr. Smudde brings together his industry expertise and over 20 years of teaching experience at higher education institutions to present a comprehensive and cohesive primer for PR educators. Newly updated to reflect five years of developments in the field of public relations since its initial publication in 2019, this revised edition of Teaching Public Relations puts in one concise volume salient matters about effective teaching and learning of public relations. It includes curriculum development and course design plus guides and tools for the work PR educators must do. This book remains the first textbook of its kind, and systematically synthesizes current principles and practices for effective teaching and learning and applies them to public relations education in colleges and universities. This book, however, is not a book of tips for teaching PR. Firmly situating public relations education (PRE) in context, the book goes on to outline principles and approaches for teaching and learning in PRE. Other features of the text include example documents that will help in designing assignments, courses, or curricula, and a comprehensive list of publications, organizations, online media, and other sources for further investigation and learning. This book is a solid starting point for anyone, especially public relations professionals, considering a career as a full-time or part-time professor of public relations at a college or university. It is also recommended reading for current teachers and students of PR research.
Book Synopsis Evaluating Public Communication by : Jim Macnamara
Download or read book Evaluating Public Communication written by Jim Macnamara and published by Routledge. This book was released on 2017-09-05 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary analysis integrates research literature from each of these fields of practice, as well as interviews, content analysis and ethnography, to identify the latest models and approaches. Chapters feature: • a review of 30 frameworks and models that inform processes for evaluation in communication, including the latest recommendations of industry bodies, evaluation councils and research institutes in several countries; • recommendations for standards based on contemporary social science research and industry initiatives, such as the IPR Task Force on Standards and the Coalition for Public Relations Research Standards; • an assessment of metrics that can inform evaluation, including digital and social media metrics, 10 informal research methods and over 30 formal research methods for evaluating public communication; • evaluation of public communication campaigns and projects in 12 contemporary case studies. Evaluating Public Communication provides clear guidance on theory and practice for students, researchers and professionals in PR, advertising and all fields of communication.
Book Synopsis Handbook of Research on Strategic Management of Interaction, Presence, and Participation in Online Courses by : Kyei-Blankson, Lydia
Download or read book Handbook of Research on Strategic Management of Interaction, Presence, and Participation in Online Courses written by Kyei-Blankson, Lydia and published by IGI Global. This book was released on 2015-11-05 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online learning has become a prominent and inseparable component of higher education in recent years. Questions related to course structure, levels of interaction, presence, and participation within online courses persist and invite further inquiry for determining factors that encourage effective teaching and learning in online environments. The Handbook of Research on Strategic Management of Interaction, Presence, and Participation in Online Courses explores models of course development and delivery techniques to improve instruction, learning, and student satisfaction in online courses. Covering topics such as rates of participation, student engagement and retention, and social development, this handbook serves as a resource for educators in online learning environments, as well as for course designers and developers of online courses and researchers whose agenda includes examining interaction, presence, and participation in online courses.
Author :Nevenka Žarkić-Joksimović Publisher :University of Belgrade, Faculty of Organizational Sciences ISBN 13 :8676803617 Total Pages :1161 pages Book Rating :4.6/5 (768 download)
Book Synopsis Proceedings of the XVI International symposium Symorg 2018 by : Nevenka Žarkić-Joksimović
Download or read book Proceedings of the XVI International symposium Symorg 2018 written by Nevenka Žarkić-Joksimović and published by University of Belgrade, Faculty of Organizational Sciences . This book was released on 2018-06-12 with total page 1161 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Creative research communication by : Clare Wilkinson
Download or read book Creative research communication written by Clare Wilkinson and published by Manchester University Press. This book was released on 2016-05-01 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a theoretically grounded introduction to new and emerging approaches to public engagement and research communication.
