Public Relations in Schools

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Author :
Publisher : Pearson
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis Public Relations in Schools by : Theodore J. Kowalski

Download or read book Public Relations in Schools written by Theodore J. Kowalski and published by Pearson. This book was released on 2011 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: For educational administration and leadership students studying school and community relations. A contemporary and practice-based school public relations text that centers on the importance of communication, relationships, and technology. Outfitting students with a wealth of practical, practice-based knowledge that they can take directly into the halls of their school, the new fifth edition of Public Relations in Schools has a fresh, contemporary focus on both how administrators can effectively communicate with the community and how building strong relationships with stakeholders can ultimately lead to overall school improvement. Through a blend of theoretical and tacit knowledge, this text offers students an in-depth guide to 1) how to successfully communicate with both internal and external school entities, 2) how to build and maintain positive and active relationships via social and political capital and 3) how to translate the value of these relationships into positive change within the school. While exploring these three central themes, the book emphasizes how new technologies can aid school success. At the same time, real-world case studies at the beginning of each chapter introduce readers to actual public relations issues and bring the material to life. The revised fifth edition of Public Relations in Schools is updated with new materials and references throughout the text, including two new chapters -- one on harnessing technology for your public relations needs and one on collecting, assessing, and applying public opinion. In addition, the new fifth edition text contains a matrix at the front of the book showing how content relates to ELCC/NCATE Standards ---- the widely used criteria for administrator preparation and licensing.

School Public Relations for Student Success

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Author :
Publisher : Corwin Press
ISBN 13 : 1452273014
Total Pages : 184 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis School Public Relations for Student Success by : Edward H. Moore

Download or read book School Public Relations for Student Success written by Edward H. Moore and published by Corwin Press. This book was released on 2009-07-15 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: From components of successful PR programs to evaluation guidelines, this valuable resource gives educational leaders the public relations support needed to meet tough communication demands and ensure student success.

How to Market Your School

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Publisher : R&L Education
ISBN 13 : 1607097699
Total Pages : 266 pages
Book Rating : 4.6/5 (7 download)

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Book Synopsis How to Market Your School by : Johanna Lockhart

Download or read book How to Market Your School written by Johanna Lockhart and published by R&L Education. This book was released on 2010-12-16 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Take Monster Bucks will reveal the secret strategies of men who consistently bag older age-class deer each season. There is a price to pay to be the best at any sport, and trophy deer hunting is no different. But this book will save you thousands of hunting hours in your pursuit of monster bucks.

Public Relations for School Leaders

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Author :
Publisher : Pearson
ISBN 13 : 9780205306237
Total Pages : 0 pages
Book Rating : 4.3/5 (62 download)

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Book Synopsis Public Relations for School Leaders by : Larry W. Hughes

Download or read book Public Relations for School Leaders written by Larry W. Hughes and published by Pearson. This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a departure from the traditional school public relations text. It not only provides a solid conceptual and research base in public relations for school leaders, it also demonstrates how these concepts can be practically implemented and put to good effect in the school systems. Exercises and concepts are drawn from school life. Concepts are presented, developed, and applied. Case studies that conclude most chapters are based on actual experiences. For anyone interested in public relations and the politics of education.

Why School Communication Matters

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Publisher : Rowman & Littlefield
ISBN 13 : 147580914X
Total Pages : 285 pages
Book Rating : 4.4/5 (758 download)

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Book Synopsis Why School Communication Matters by : Kitty Porterfield

Download or read book Why School Communication Matters written by Kitty Porterfield and published by Rowman & Littlefield. This book was released on 2014-07-07 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why School Communication Matters is an easy-to-use reference for the communication dilemmas that superintendents, principals, and other school leaders face today as they lead faculty and staff, parents and students, neighbors and community leaders. This newly revised edition incorporates the monumental technological changes, including social media that are reframing the way we think and work. The book deals with real life challenges and offers practicable solutions. Demonstrates how school leaders can design effective two-way communication strategies with their own communities—because one size no longer fits all. Draws from some of the best research in school communication and business leadership. Offers a framework of ideas on which school leaders can hang their strategic plans. Examines real challenges—from battles with angry parents to the effective use of data to the management of a major crisis—and links these challenges to larger leadership issues. Includes up to the minute information and fresh statistics on today’s social media and community outreach. Is a boots-on-the-ground field guide of proven strategies to meet the needs of practitioners who work on the front lines Is a reference book for both new and seasoned school leaders Is a textbook for those aspiring to school leadership positions

Public Relations for Public Schools

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Publisher :
ISBN 13 :
Total Pages : 440 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Public Relations for Public Schools by : Doyle M. Bortner

Download or read book Public Relations for Public Schools written by Doyle M. Bortner and published by . This book was released on 1983 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Engaging Data

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Publisher : Rowman & Littlefield
ISBN 13 : 1475841892
Total Pages : 145 pages
Book Rating : 4.4/5 (758 download)

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Book Synopsis Engaging Data by : Trinette Marquis

Download or read book Engaging Data written by Trinette Marquis and published by Rowman & Littlefield. This book was released on 2018-06-04 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: The demand for effective communication and marketing at the campus and district level has never been more urgent and educational agencies have limited resources that can be directed to these efforts. It is important that our time and energy are directed towards those communication and marketing strategies that will have the most significant impact. Through practical advice, useful examples, and detailed case studies, this book will provide a compelling case for using data to maximize school communication. Whether you are a seasoned PR pro or someone who has taken on communication as one of many duties, there will be at least one money-saving, impact-increasing idea that makes reading this book well worth your time.

Promoting Your School

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Publisher : R&L Education
ISBN 13 : 1461650399
Total Pages : 338 pages
Book Rating : 4.4/5 (616 download)

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Book Synopsis Promoting Your School by : Irene Lober

Download or read book Promoting Your School written by Irene Lober and published by R&L Education. This book was released on 1997-07-28 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Schools today are experiencing pressures that have never been faced before. Very often members of the public do not know how their schools are doing, and as a result voters respond negatively. In Promoting Your School: A Public Relations Handbook, Irene Lober clearly describes various processes, methods, and actions that schools can take to better disseminate their message to their district. By focusing on public relations and sharing information about school performance, districts can have a better sense of what is working and as a result support their schools better.

The School and Community Relations

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Author :
Publisher : Allyn & Bacon
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.X/5 (4 download)

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Book Synopsis The School and Community Relations by : Don Bagin

Download or read book The School and Community Relations written by Don Bagin and published by Allyn & Bacon. This book was released on 2001 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book recognizes that publicity is required for interpreting the school to the community and the community to the school. Well-designed community-relations programs can create a sense of friendliness and good will toward faculties, provide adequate financial support for schools, and develop a sense of responsibility in the community for the steady improvement of education. Theories, techniques, and tips to help educational leaders deal with communications challenges are detailed. In the seventh edition, two new chapters focus on crisis management, including school violence. Part 1, "Essential Considerations," includes chapters on the public character of the school, understanding the community, the importance of the public-relations program, and the program's policies, goals, strategies, and administration. Part 2, "Relations with Special Publics," includes chapters on the communication process with internal and external publics, preparation for crises, and communication about school services and special events. Part 3 concerns communication tools. Its chapters consider working with the press, the use of the media, the Internet, printed materials, campaigns, and school choice. Part 4 is concerned with the assessment of the public-relations program's degree of success. An index is provided, as well as a list of helpful organizations. (Contains 97 references.) (RKJ)

Why Social Media Matters

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Publisher : Solution Tree Press
ISBN 13 : 1935542982
Total Pages : 144 pages
Book Rating : 4.9/5 (355 download)

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Book Synopsis Why Social Media Matters by : Kitty Porterfield

Download or read book Why Social Media Matters written by Kitty Porterfield and published by Solution Tree Press. This book was released on 2012-04-16 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is it so critical that school leaders embrace social media? And when you’re ready to start, what’s the best first step? Here’s everything you need to know to begin building a social media platform that nurtures relationships and garners support from your key stakeholders, including step-by-step instructions on how to use three of today’s most popular tools for social media: Twitter, Facebook, and blogs.

School-Community Relations

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Author :
Publisher : Routledge
ISBN 13 : 1317585127
Total Pages : 424 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis School-Community Relations by : Douglas J. Fiore

Download or read book School-Community Relations written by Douglas J. Fiore and published by Routledge. This book was released on 2016-03-17 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accessible and practical, School-Community Relations, Fourth Edition uses real-life examples to illustrate the ways in which administrators and school leaders can effectively engage and enlist partnerships with teachers, staff, students, parents, and community members. Case studies at the end of each chapter apply the strategies to realistic scenarios, and Questions for Analysis help readers engage critically with the material. This textbook provides aspiring educational leaders with the skills to establish strong systems for communicating with their various school constituencies and to improve public relations at all levels. Features of this newly revised edition include: Try This At Your School sections that offer insights into the ways in which actual educational leaders have fostered positive school-community relations. Updated information about public opinion, how parents view their local schools, and the current education climate. New strategies for utilizing social media to improve school-community relations and foster a positive school image.

School Public Relations

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Author :
Publisher :
ISBN 13 :
Total Pages : 482 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis School Public Relations by : Leslie Withrow Kindred

Download or read book School Public Relations written by Leslie Withrow Kindred and published by . This book was released on 1957 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Public Relations in Educational Organizations

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Author :
Publisher : Simon & Schuster Books For Young Readers
ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Public Relations in Educational Organizations by : Theodore J. Kowalski

Download or read book Public Relations in Educational Organizations written by Theodore J. Kowalski and published by Simon & Schuster Books For Young Readers. This book was released on 1996 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of readings addresses a demand being placed upon educational administrators - using technology to create two-way communications systems within their organizations and their communities. It treats public relations as an indispensable element of leadership. The book integrates theories and techniques taken from a variety of theorists and practitioners in both public relations and educational administration to provide an interdisciplinary, contemporary foundation for practice. In each chapter are case studies, questions and suggested readings.

Promoting Your School

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Author :
Publisher : Corwin Press
ISBN 13 : 1452273952
Total Pages : 265 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Promoting Your School by : Carolyn Warner

Download or read book Promoting Your School written by Carolyn Warner and published by Corwin Press. This book was released on 2009-01-27 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: To help schools develop community support, this third edition offers practical communication strategies to strengthen the partnership between schools, parents, businesses, and the community.

Having an Impact on Learning

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Publisher : Rowman & Littlefield
ISBN 13 : 1475820577
Total Pages : 99 pages
Book Rating : 4.4/5 (758 download)

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Book Synopsis Having an Impact on Learning by : Kelly Wachel

Download or read book Having an Impact on Learning written by Kelly Wachel and published by Rowman & Littlefield. This book was released on 2015-12-03 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: A public relations director and a principal have mostly the same goals in helping students achieve at high levels. While each might go about impacting student learning in different ways, they both work to make education better. In Having an Impact on Learning, the husband and wife team of Matt and Kelly Wachel, help show how both the principal and the public relations director can propel education forward. Whether it’s through perception, teaching and learning, communication, social media, events, student achievement, or working with the community, principals and public relations professionals have to understand their roles in contributing to each of those areas. While the topics of conversation between these two professions sometimes cause disagreement, in the end, the principal and the public relations professional agree that their two views must ultimately mesh to help do what’s best for kids. In this book, get insight into these areas of education and learn about ways principals and public relations directors can work in harmony. School leaders and communicators have to be on the same page when it comes to telling the story of education. We are all storytellers and we have to be able to tell the story together.

Public Relations in Education

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Author :
Publisher :
ISBN 13 :
Total Pages : 274 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Public Relations in Education by : Clifford Lee Brownell

Download or read book Public Relations in Education written by Clifford Lee Brownell and published by . This book was released on 1955 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Improving School Public Relations

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Author :
Publisher :
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Improving School Public Relations by : Robert P. Hilldrup

Download or read book Improving School Public Relations written by Robert P. Hilldrup and published by . This book was released on 1982 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: