The Strangers Long Neck

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The Stranger's Long Neck

Author : Gerry McGovern
Publisher : A&C Black
ISBN 13 : 1408114429
Total Pages : 226 pages
Book Rating : 4.4/5 (81 download)

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Book Synopsis The Stranger's Long Neck by : Gerry McGovern

Download or read book The Stranger's Long Neck written by Gerry McGovern and published by A&C Black. This book was released on 2010-06-17 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The long-awaited new title from THE corporate expert on building the right web presence to drive sales! In an age that is exploding with information, it's now critically important for companies to identify what truly matters on their Web site. The web customer is a “stranger” online to web teams who must work in a medium where it is very difficult to know who is clicking around on your site. Every Web site has a “long neck” or a small set of tasks that are very important to its customers. If you don't make these tasks easy and fast to complete, your customers will go to your competition. This book will give you practical advice and case studies on how to tune in effectively to deliver precisely what your web customers want to make the sale! Gerry McGovern is widely regarded as the number one worldwide authority on managing web content as a business asset. Named as one of the 100 most influential figures in e-commerce in the UK and Ireland, he has appeared on CNN , CNBC and BBC television and has been featured in numerous print media publications. Top 5 Tips for Improving Your Website by Gerry McGovern 1. On the Web, content may be king but the customer is dictator. There's one word to describe the web customer: IMPATIENT. 2. Traditional marketing and communication is about GETTING ATTENTION. Web marketing and communication is about PAYING ATTENTION. When customers are at your website you already have their attention. Don't waste their time by telling them things they already know. 3. Every website has a small set of top tasks what I call the “long neck” that customers expect to complete quickly and easily. The customers' top tasks are often not what the organisation thinks they are—or wants them to be! 4. The BIGGEST key to website improvement and efficiency of “long neck” consumer tasks is most often overlooked: companies must do rigorous, methodical and continuous testing! Great web management is based on facts about your consumers, not opinions offered by the smartest people in your company. 5. The Web is about doing, not talking about doing. A great website puts task-completion features on the homepage. In Web 1.0 you saw a picture of a hotel room on the homepage of a hotel website. Now, you book your room on the homepage. Find out more in The Stranger's Long Neck

The Stranger's Long Neck

Author : Gerry McGovern
Publisher : A&C Black
ISBN 13 : 1408134292
Total Pages : 226 pages
Book Rating : 4.4/5 (81 download)

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Book Synopsis The Stranger's Long Neck by : Gerry McGovern

Download or read book The Stranger's Long Neck written by Gerry McGovern and published by A&C Black. This book was released on 2010-06-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Stranger's Long Neck is a practical guide for any manager wishing to improve their organisation's online performance. Web content specialist, Gerry McGovern, explains that all websites have a small set of tasks, or 'long necks', that are important to its customers and that must be easy to complete or customers will go elsewhere. The Stranger's Long Neck shows how to tune in effectively to what your customers want - and then deliver it with aplomb. Understanding customer needs can be a difficult task when customers are 'strangers', in that he or she is always 'on the outside', particularly so in an online environment. Using case studies including Tetra Pak, Microsoft and the NHS, and illustrated with web shots throughout, The Stranger's Long Neck shows how organisations can use the 'long neck' theory to create and manage efficient and user-friendly websites.

The Stranger on the Train

Author : Abbie Taylor
Publisher : Simon and Schuster
ISBN 13 : 1476754993
Total Pages : 352 pages
Book Rating : 4.4/5 (767 download)

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Book Synopsis The Stranger on the Train by : Abbie Taylor

Download or read book The Stranger on the Train written by Abbie Taylor and published by Simon and Schuster. This book was released on 2014-05-27 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A mother’s worst nightmare: the subway doors close with her baby son still on the train. In this suspenseful debut novel, a woman goes to unimaginable lengths to get her child back. A struggling, single mother, Emma sometimes wishes that her thirteen-month-old son Ritchie would just disappear. Then, one quiet Sunday evening, after a sinister encounter on the London Underground—Ritchie does just that. Emma immediately reports his abduction to the police but there she faces a much worse situation than she ever imagined. Why do the police seem so reluctant to help her? And why do they think she would want hurt her own child? If Emma wants Ritchie back, she’ll have to find him herself. With the help of a stranger named Rafe, the one person who seems to believe her, Emma sets off in search of her son. She is determined to find Ritchie no matter what it takes…but who exactly is the real enemy here? "A heart-stopper” (Publishers Weekly, starred review) with dark twists and intertwining narratives, The Stranger on the Train is an unforgettable, “first-rate debut thriller” (Washington Post) that you will keep you guessing until the shattering finale.

All My Friends Are Going to Be Strangers: A Novel

Author : Larry McMurtry
Publisher : Liveright Publishing
ISBN 13 : 1631493582
Total Pages : 283 pages
Book Rating : 4.6/5 (314 download)

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Book Synopsis All My Friends Are Going to Be Strangers: A Novel by : Larry McMurtry

Download or read book All My Friends Are Going to Be Strangers: A Novel written by Larry McMurtry and published by Liveright Publishing. This book was released on 2018-05-29 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: A young writer hits the dusty Texas highway for the California coast in this “brilliant . . . funny and dangerously tender” (Time) tale of art and sacrifice. Hailed as one of “the best novels ever set in America’s fourth largest city” (Douglas Brinkley, New York Times Book Review), All My Friends Are Going to Be Strangers is a powerful demonstration of Larry McMurtry’s “comic genius, his ability to render a sense of landscape, and interior intellection tension” (Jim Harrison, New York Times Book Review). Desperate to break from the “mundane happiness” of Houston, budding writer Danny Deck hops in his car, “El Chevy,” bound for the West Coast on a road trip filled with broken hearts and bleak realities of the artistic life. A cast of unforgettable characters joins the naïve troubadour’s pilgrimage to California and back to Texas, including a cruel, long-legged beauty; an appealing screenwriter; a randy college professor; and a genuine if painfully “normal” friend. Since the novel’s publication in 1972, Danny Deck has “been far more successful at getting loved by readers than he ever was at getting loved by the women in his life” (McMurtry), a testament to the author’s incomparable talent for capturing the essential tragicomedy of the human experience.

This Brilliant Darkness: A Book of Strangers

Author : Jeff Sharlet
Publisher : W. W. Norton & Company
ISBN 13 : 1324003219
Total Pages : 324 pages
Book Rating : 4.3/5 (24 download)

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Book Synopsis This Brilliant Darkness: A Book of Strangers by : Jeff Sharlet

Download or read book This Brilliant Darkness: A Book of Strangers written by Jeff Sharlet and published by W. W. Norton & Company. This book was released on 2020-02-11 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A luminous, moving and visual record of fleeting moments of connection.” —New York Times Book Review, Editors’ Choice A visionary work of radical empathy. Known for immersion journalism that is more immersed than most people are willing to go, and for a prose style that is somehow both fierce and soulful, Jeff Sharlet dives deep into the darkness around us and awaiting us. This work began when his father had a heart attack; two years later, Jeff, still in his forties, had a heart attack of his own. In the grip of writerly self-doubt, Jeff turned to images, taking snapshots and posting them on Instagram, writing short, true stories that bloomed into documentary. During those two years, he spent a lot of time on the road: meeting strangers working night shifts as he drove through the mountains to see his father; exploring the life and death of Charley Keunang, a once-aspiring actor shot by the police on LA’s Skid Row; documenting gay pride amidst the violent homophobia of Putin’s Russia; passing time with homeless teen addicts in Dublin; and accompanying a lonely woman, whose only friend was a houseplant, on shopping trips. Early readers have called this book “incantatory,” the voice “prophetic,” in “James Agee’s tradition of looking at the reality of American lives.” Defined by insomnia and late-night driving and the companionship of other darkness-dwellers—night bakers and last-call drinkers, frightened people and frightening people, the homeless, the lost (or merely disoriented), and other people on the margins—This Brilliant Darkness erases the boundaries between author, subject, and reader to ask: how do people live with suffering?

Top Tasks: A How-to Guide

Author : Gerry McGovern
Publisher : Lulu.com
ISBN 13 : 1916444601
Total Pages : 186 pages
Book Rating : 4.9/5 (164 download)

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Book Synopsis Top Tasks: A How-to Guide by : Gerry McGovern

Download or read book Top Tasks: A How-to Guide written by Gerry McGovern and published by Lulu.com. This book was released on 2018 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essence of Top Tasks is a prioritized list of what matters most to customers. You then continuously improve these top tasks based on evidence of customers trying to complete them. Developed as a result of 15 years of research and practice. Implemented by some of the world's largest organizations: Cisco, Microsoft, NetApp, IBM, Google, European Union, Toyota, Tetra Pak, and hundreds more. More than 300,000 customers have participated in Top Tasks studies in over 40 countries and 30 languages.

The Strangers on Montagu Street

Author : Karen White
Publisher : Penguin
ISBN 13 : 110154581X
Total Pages : 354 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis The Strangers on Montagu Street by : Karen White

Download or read book The Strangers on Montagu Street written by Karen White and published by Penguin. This book was released on 2011-11-01 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Charleston psychic Melanie Middleton discovers the past isn't finished revealing unsettling secrets in the third novel in the New York Times bestselling Tradd Street series. With her relationship with writer Jack Treholm as shaky as the foundation of her family home, Melanie’s juggling a number of problems. Like restoring her Tradd Street house...and resisting her mother’s pressure to ‘go public’ with her talent—a sixth sense that unites them to the lost souls of the dead. But Melanie never anticipated her new problem. Her name is Nola, Jack’s estranged young daughter who appears on their doorstep, damaged, lonely and defiantly immune to her father’s attempts to reconnect. Melanie understands the emotional chasm all too well. As a special, bonding gift Jack’s mother buys Nola an antique dollhouse—a precious tableaux of a perfect Victorian family. Melanie hopes the gift will help thaw Nola’s reserve and draw her into the family she’s never known. At first, Nola is charmed, and Melanie is delighted—until night falls, and the most unnerving shadows are cast within its miniature rooms. By the time Melanie senses a malevolent presence she fears it may already be too late. A new family has accepted her unwitting invitation to move in—with their own secrets, their own personal demons, and a past that’s drawing Nola into their own inescapable darkness...

The Strangers

Author : Jacqueline West
Publisher : Penguin
ISBN 13 : 0803736908
Total Pages : 322 pages
Book Rating : 4.8/5 (37 download)

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Book Synopsis The Strangers by : Jacqueline West

Download or read book The Strangers written by Jacqueline West and published by Penguin. This book was released on 2013 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: After something crucial goes missing from the strange old house on Linden Street, 11-year-old Olive and her friends must decide how to get it backNput their faith in a strange and dangerous magic, their odd new neighbors, or someone more uncertain and terrifying than both.

The Care of Strangers

Author : Ellen Michaelson
Publisher : Melville House
ISBN 13 : 1612198686
Total Pages : 222 pages
Book Rating : 4.6/5 (121 download)

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Book Synopsis The Care of Strangers by : Ellen Michaelson

Download or read book The Care of Strangers written by Ellen Michaelson and published by Melville House. This book was released on 2020-11-10 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2019 Miami Book Fair/de Groot Prize, The Care of Strangers is a moving story about friendship set in a gritty Brooklyn hospital, where a young woman learns to take charge of her life by taking care of others. Working as an orderly in a gritty Brooklyn public hospital, Sima is often reminded by her superiors that she's the least important person there. An immigrant who, with her mother, escaped vicious anti-Semitism in Poland, she spends her shifts transporting patients, observing the doctors and residents ... and quietly nurturing her aspirations to become a doctor herself by going to night school. Now just one credit short of graduating, she finds herself faltering in the face of pressure from her mother not to overreach, and to settle for the life she has now. Everything changes when Sima encounters Mindy Kahn, an intern doctor struggling through her residency. Sensing a fellow outsider in need of support, Sima bonds with Mindy over their patients, and learns the power of truly letting yourself care for another person, helping to give her the courage to face her past, and take control of her future. A moving story about vulnerability and friendship, The Care of Strangers is the story of one woman's discovery that sometimes interactions with strangers are the best way to find yourself.

Stranger to the Ground

Author : Richard Bach
Publisher :
ISBN 13 : 9780060101800
Total Pages : 0 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Stranger to the Ground by : Richard Bach

Download or read book Stranger to the Ground written by Richard Bach and published by . This book was released on 1972 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forfatteren beskriver detaljeret en tænkt jagerpilots oplevelser under en natflyvning over Europa i en F-84F Thunderstreak.

Stranger

Author : Sherwood Smith
Publisher : Penguin
ISBN 13 : 1101615397
Total Pages : 427 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Stranger by : Sherwood Smith

Download or read book Stranger written by Sherwood Smith and published by Penguin. This book was released on 2014-11-13 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many generations ago, a mysterious cataclysm struck the world. Governments collapsed and people scattered, to rebuild where they could. A mutation, "the Change,” arose, granting some people unique powers. Though the area once called Los Angeles retains its cultural diversity, its technological marvels have faded into legend. "Las Anclas" now resembles a Wild West frontier town… where the Sheriff possesses superhuman strength, the doctor can warp time to heal his patients, and the distant ruins of an ancient city bristle with deadly crystalline trees that take their jewel-like colors from the clothes of the people they killed. Teenage prospector Ross Juarez’s best find ever – an ancient book he doesn’t know how to read – nearly costs him his life when a bounty hunter is set on him to kill him and steal the book. Ross barely makes it to Las Anclas, bringing with him a precious artifact, a power no one has ever had before, and a whole lot of trouble.

The Strangers We Became

Author : Cynthia Kaplan Shamash
Publisher : Brandeis University Press
ISBN 13 : 161168806X
Total Pages : 234 pages
Book Rating : 4.6/5 (116 download)

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Book Synopsis The Strangers We Became by : Cynthia Kaplan Shamash

Download or read book The Strangers We Became written by Cynthia Kaplan Shamash and published by Brandeis University Press. This book was released on 2015-09-22 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: This riveting and utterly unique memoir chronicles the coming of age of Cynthia Shamash, an Iraqi Jew born in Baghdad in 1963. When she was eight, her family tried to escape Iraq over the Iranian border, but they were captured and jailed for five weeks. Upon release, they were returned to their home in Baghdad, where most of their belongings had been confiscated and the door of their home sealed with wax. They moved in with friends and applied for passports to spend a ten-day vacation in Istanbul, although they never intended to return. From Turkey, the family fled to Tel Aviv and then to Amsterdam, where Cynthia's father soon died of a heart attack. At the age of twelve, Sanuti (as her mother called her) was sent to London for schooling, where she lived in an Orthodox Jewish enclave with the chief rabbi and his family. At the end of the school year, she returned to Holland to navigate her teen years in a culture that was much more sexually liberal than the one she had been born into, or indeed the one she was experiencing among Orthodox Jews in London. Shortly after finishing her schooling as a dentist, Cynthia moved to the United States in an attempt to start over. This vivid, beautiful, and very funny memoir will appeal to readers intrigued by spirituality, tolerance, the personal ramifications of statelessness and exile, the clashes of cultures, and the future of Iraq and its Jews.

The Stranger

Author : Albert Camus
Publisher : Vintage
ISBN 13 : 0307827666
Total Pages : 144 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis The Stranger by : Albert Camus

Download or read book The Stranger written by Albert Camus and published by Vintage. This book was released on 2012-08-08 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the intrigue of a psychological thriller, Camus's masterpiece gives us the story of an ordinary man unwittingly drawn into a senseless murder on an Algerian beach. Behind the intrigue, Camus explores what he termed "the nakedness of man faced with the absurd" and describes the condition of reckless alienation and spiritual exhaustion that characterized so much of twentieth-century life. First published in 1946; now in translation by Matthew Ward.

Almost Strangers

Author : Delsa Winer
Publisher : Simon and Schuster
ISBN 13 : 0743212320
Total Pages : 244 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis Almost Strangers by : Delsa Winer

Download or read book Almost Strangers written by Delsa Winer and published by Simon and Schuster. This book was released on 2002-12-03 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: How two women seek and embrace freedom is at the heart of Delsa Winer's stunning first novel "At fort, Ursula Korfield Gant believes she is independent of the usual pleasure people seek and connections they covet. She lives alone, although there are men who've had, for a while, resident status." Thus begins Delsa Winer's engrossing novel, at once terrifying and full of hope. When her mother dies, the shattered Ursula retreats for distant shores, abandoning Daniel, her lover, and the safe boundaries of her life. Meanwhile, Daniel's wife, Cissy, is tormented by a different loss -- she knows of her husband's betrayal -- and she, too, leaves. Both women end up in the same plane crash, and each ventures into the world unknowable and unable to return to the past. The mystery of their fates is the force that drives this emotional journey through the many faces of female identity in all its beauty, chaos, and compassion. At once ironic and moving, Almost Strangers is a love story, a suspense story, and a novel about starting over.

The Stranger in the Woods

Author : Michael Finkel
Publisher : Vintage
ISBN 13 : 1101911530
Total Pages : 226 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis The Stranger in the Woods by : Michael Finkel

Download or read book The Stranger in the Woods written by Michael Finkel and published by Vintage. This book was released on 2018-01-30 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • The remarkable true story of a man who lived alone in the woods of Maine for 27 years, making this dream a reality—not out of anger at the world, but simply because he preferred to live on his own. “A meditation on solitude, wildness and survival.” —The Wall Street Journal In 1986, a shy and intelligent twenty-year-old named Christopher Knight left his home in Massachusetts, drove to Maine, and disappeared into the forest. He would not have a conversation with another human being until nearly three decades later, when he was arrested for stealing food. Living in a tent even through brutal winters, he had survived by his wits and courage, developing ingenious ways to store edibles and water, and to avoid freezing to death. He broke into nearby cottages for food, clothing, reading material, and other provisions, taking only what he needed but terrifying a community never able to solve the mysterious burglaries. Based on extensive interviews with Knight himself, this is a vividly detailed account of his secluded life—why did he leave? what did he learn?—as well as the challenges he has faced since returning to the world. It is a gripping story of survival that asks fundamental questions about solitude, community, and what makes a good life, and a deeply moving portrait of a man who was determined to live his own way, and succeeded.

Always the Young Strangers

Author : Carl Sandburg
Publisher : HMH
ISBN 13 : 0544784014
Total Pages : 449 pages
Book Rating : 4.5/5 (447 download)

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Book Synopsis Always the Young Strangers by : Carl Sandburg

Download or read book Always the Young Strangers written by Carl Sandburg and published by HMH. This book was released on 2015-10-20 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Pulitzer Prize–winning poet and historian recalls his midwestern boyhood in this classic memoir. Born in a tiny cottage in Galesburg, Illinois, in 1878, Carl Sandburg grew with America. As a boy he left school at the age of thirteen to embark on a life of work—driving a milk wagon and serving as a hotel porter, a bricklayer, and a farm laborer before eventually finding his place in the world of literature. In Always the Young Strangers, Sandburg delivers a nostalgic view of small-town life around the turn of the twentieth century and an invaluable perspective on American history.

Talking to Strangers

Author : Malcolm Gladwell
Publisher : Little, Brown
ISBN 13 : 0316535621
Total Pages : 316 pages
Book Rating : 4.3/5 (165 download)

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Book Synopsis Talking to Strangers by : Malcolm Gladwell

Download or read book Talking to Strangers written by Malcolm Gladwell and published by Little, Brown. This book was released on 2019-09-10 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Malcolm Gladwell, host of the podcast Revisionist History and author of the #1 New York Times bestseller Outliers, offers a powerful examination of our interactions with strangers and why they often go wrong—now with a new afterword by the author. A Best Book of the Year: The Financial Times, Bloomberg, Chicago Tribune, and Detroit Free Press How did Fidel Castro fool the CIA for a generation? Why did Neville Chamberlain think he could trust Adolf Hitler? Why are campus sexual assaults on the rise? Do television sitcoms teach us something about the way we relate to one another that isn’t true? Talking to Strangers is a classically Gladwellian intellectual adventure, a challenging and controversial excursion through history, psychology, and scandals taken straight from the news. He revisits the deceptions of Bernie Madoff, the trial of Amanda Knox, the suicide of Sylvia Plath, the Jerry Sandusky pedophilia scandal at Penn State University, and the death of Sandra Bland—throwing our understanding of these and other stories into doubt. Something is very wrong, Gladwell argues, with the tools and strategies we use to make sense of people we don’t know. And because we don’t know how to talk to strangers, we are inviting conflict and misunderstanding in ways that have a profound effect on our lives and our world. In his first book since his #1 bestseller David and Goliath, Malcolm Gladwell has written a gripping guidebook for troubled times.