Author : Lisa Maliga
Publisher : Createspace Independent Pub
ISBN 13 : 9781500798147
Total Pages : 56 pages
Book Rating : 4.7/5 (981 download)
Book Synopsis The Soapmaker's Guide to Online Marketing by : Lisa Maliga
Download or read book The Soapmaker's Guide to Online Marketing written by Lisa Maliga and published by Createspace Independent Pub. This book was released on 2014-08-11 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Soapmakers and crafters, learn how to grow your online presence! "The Soapmaker's Guide to Online Marketing" is packed with detailed information on designing, building, and promoting your website. Learn how to write a press release. Get loads of free promotional ideas. Learn easy search engine optimization techniques. Attract customers by blogging, making videos, and showing off enticing photos of your soaps and/or other bath and body products. Find out numerous free ways of getting customers to visit your website and buy your products. "The Soapmaker's Guide to Online Marketing" is written by the author of "The Joy of Melt and Pour Soap Crafting" and "How to Make Handmade Shampoo Bars."You'll get:~ Successful SEO tips~ Choosing a crafts community or your own website~ Promote your website for free online and offline~ Helpful photo tips~ Video ideas~ Learn to write an effective press release~ Getting product reviews~ Pin on Pinterest ~ Set up your work/crafting area~ Wholesaling and labeling guidelines~ Avoid online fraud~ Create your product line~ Basic soap recipes~ Resources*********************"The Soapmaker's Guide to Online Marketing starts you off with a questionnaire that will help you determine if you're really cut out for selling homemade soap online and also advices against premature selling – with specific instances of mistakes and pitfalls. There's also a brief section over viewing online marketplaces you can sell your handmade soaps, including self hosting (I currently use and recommend Big Cartel as a shopping cart host for my shop,) creating your website (I'm a fan of the ease of Weebly) and obtaining a domain name. There's also advice on setting up things like a policy page that covers deliveries and returns and how to handle delivery issues. In addition there's useful information on SEO, using meta tags, branding, photographing your products, and finally promoting your website using methods from a press release and Pinterest to creating a newsletter and youtube videos to using both paid and free advertising. You'll also discover useful information on business basics, running a home office, invoicing, shipping, pricing guidelines, labeling, creating your brand and how to avoid online scams." Rebecca D. Dillon, Soap Deli News"The Soapmaker's Guide to Online Marketing has several chapters on the nitty gritty of starting a business. She covers creating setting up a home office, writing a business plan, buying insurance, packaging and shipping, and even avoiding online scams. This book is a great overview of the things that you should be thinking about as you create your business." MK Rainville, Saponify Handmade Soap