The Book You Were Born to Write

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Author :
Publisher : Hay House, Inc
ISBN 13 : 1401955622
Total Pages : 298 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis The Book You Were Born to Write by : Kelly Notaras

Download or read book The Book You Were Born to Write written by Kelly Notaras and published by Hay House, Inc. This book was released on 2020-09-15 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to writing a full-length transformational nonfiction book, from an editor with two decades' experience working in publishing. "I know I have a book in me." "I've always wanted to be an author." "People always ask me when I'm going to write my book." "I have a story to tell, but I never seem to make time to write." Are you a thought leader, healer, or change-agent stuck at the starting line of book publication? Life coach and publishing industry insider Kelly Notaras offers a clear, step-by-step path for turning your transformational idea or story into a finished book as quickly as possible. With humor, encouragement, and common sense, she demystifies the publishing process so you can get started, keep writing, and successfully get your wisdom out into the world. Notaras guides you through: Getting clear on your motivation for writing a book, Crafting a powerful, compelling hook and strong internal book structure, Overcoming resistance and writer's block, and Getting your finished manuscript onto the printed page, whether through traditional publishing or self-publishing. Publishing a book has never been as simple, accessible, and affordable as it is today, and in our tumultuous world, readers need your healing voice. Be brave, be bold, and take the steps you need to share your message with those who need to hear it most.

Secret Sauce

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Author :
Publisher : AMACOM
ISBN 13 : 0814438075
Total Pages : 213 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Secret Sauce by : Harry Mills

Download or read book Secret Sauce written by Harry Mills and published by AMACOM. This book was released on 2017-02-21 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This helpful resource shows you how to transform unconvincing messages into compelling copy. The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now must pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. This book comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides: Clear examples of what works and what doesn't Fascinating insights from behavioral and neurological research Powerful lessons from successful and failed campaigns Less than 10 percent of marketing messages are truly compelling-engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick.

Book in a Month

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Author :
Publisher : Penguin
ISBN 13 : 1599634317
Total Pages : 345 pages
Book Rating : 4.5/5 (996 download)

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Book Synopsis Book in a Month by : Victoria Lynn Schmidt

Download or read book Book in a Month written by Victoria Lynn Schmidt and published by Penguin. This book was released on 2008-01-14 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Can You Accomplish in 30 Days? If you make time to write and put away all of your excuses, could you stay on track and finish your novel in only a month? With a structured plan and a focused goal, yes, you can! Using a combination of flexible weekly schedules, focused instruction, and detailed worksheets, author Victoria Schmidt leads you through a proven 30-day novel-writing system without the intimidation factor. Book in a Month shows you how to: • Set realistic goals and monitor your progress • Manage your time so that your writing life has room to flourish • Select a story topic that will continue to inspire you throughout the writing process • Quickly outline your entire story so that you have a clear idea of how your plot and characters are going to develop before you start writing • Draft each act of your story by focusing on specific turning points • Keep track of the areas you want to revise without losing your momentum in the middle of your story • Relax and have fun–you are, after all, doing something you love So what are you waiting for? If you've been putting off your book project, let Book in a Month be your guide and find out just how much you can accomplish.

The Secret Sauce to Writing a Great Book in 30 Days

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Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.8/5 (856 download)

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Book Synopsis The Secret Sauce to Writing a Great Book in 30 Days by : Marci Batiste

Download or read book The Secret Sauce to Writing a Great Book in 30 Days written by Marci Batiste and published by . This book was released on 2022-05-13 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: As a best-selling author, having written nearly 14 books in less than 10 years and having coached a number of authors who have also successfully gone on to become best-sellers, the number one question I am asked is, "Dr. Marci, do you have a book or something that tells me how to write a book?" Up until now, that answer has always been a resounding NO. The information was in my head and while I had a formula that I use with my author coaching clients, I had never written it down. The recipe was in my head. So, you asked enough times, and now, I have finally done it. Here is the sauce...

Creative Visualization for Writers

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Author :
Publisher : Penguin
ISBN 13 : 1440347182
Total Pages : 225 pages
Book Rating : 4.4/5 (43 download)

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Book Synopsis Creative Visualization for Writers by : Nina Amir

Download or read book Creative Visualization for Writers written by Nina Amir and published by Penguin. This book was released on 2016-10-18 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore Your Motivations. Replenish Your Creativity. Define Your Vision for Success. To become a more creative, confident, and productive writer, you need to focus your attention, visualize your desires, set clearly defined goals, and take action toward your dreams. Let Creative Visualization for Writers be your guide on this journey of self-discovery. You'll learn how to: • Evaluate your beliefs and shed self-defeating behaviors. • Determine your destination by visualizing your ideas and goals. • Develop an Author Attitude that will help you write, achieve, earn, and produce more. • Discover new ways to foster your creativity and productivity. • Affirm that you have what it takes to succeed. Featuring more than 100 exercises and prompts to spark new writing ideas and give you a creative boost, as well as coloring pages to encourage relaxation, Creative Visualization for Writers helps you transform your dreams into reality and find joy in the creative process.

The Author Training Manual

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Author :
Publisher : Penguin
ISBN 13 : 1599631458
Total Pages : 257 pages
Book Rating : 4.5/5 (996 download)

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Book Synopsis The Author Training Manual by : Nina Amir

Download or read book The Author Training Manual written by Nina Amir and published by Penguin. This book was released on 2014-03-18 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to write a book that's going to sell to both publishers and readers, you need to know how to produce a marketable work and help it become successful. It starts the moment you have an idea. That's when you begin thinking about the first elements of the business plan that will make your project the best it can be. The reality is that you don't want to spend time and energy writing a book that will never get read. The way to avoid that is to create a business plan for your book, and evaluate it (and yourself) through the same lens that an agent or acquisitions editor would. The Author Training Manual will show you how to get more creative and start looking at your work with those high standards in mind. Whether you're writing fiction or non-fiction, or intend to publish traditionally or self-publish, author Nina Amir will teach you how to conduct an effective competitive analysis for your work and do a better job at delivering the goods to readers than similar books that are already on the shelf. Packed with step-by-step instructions, idea evaluations, sample business plans, editor and agent commentaries, and much more, The Author Training Manual provides the information you need to transform from aspiring writer to career author.

The Lincoln Highway

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Author :
Publisher : Penguin
ISBN 13 : 0735222355
Total Pages : 593 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis The Lincoln Highway by : Amor Towles

Download or read book The Lincoln Highway written by Amor Towles and published by Penguin. This book was released on 2021-10-05 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER More than ONE MILLION copies sold A TODAY Show Read with Jenna Book Club Pick A New York Times Notable Book, and Chosen by Oprah Daily, Time, NPR, The Washington Post and Barack Obama as a Best Book of the Year “Wise and wildly entertaining . . . permeated with light, wit, youth.” —The New York Times Book Review “A classic that we will read for years to come.” —Jenna Bush Hager, Read with Jenna book club “A real joyride . . . elegantly constructed and compulsively readable.” – NPR The bestselling author of A Gentleman in Moscow and Rules of Civility and master of absorbing, sophisticated fiction returns with a stylish and propulsive novel set in 1950s America In June, 1954, eighteen-year-old Emmett Watson is driven home to Nebraska by the warden of the juvenile work farm where he has just served fifteen months for involuntary manslaughter. His mother long gone, his father recently deceased, and the family farm foreclosed upon by the bank, Emmett's intention is to pick up his eight-year-old brother, Billy, and head to California where they can start their lives anew. But when the warden drives away, Emmett discovers that two friends from the work farm have hidden themselves in the trunk of the warden's car. Together, they have hatched an altogether different plan for Emmett's future, one that will take them all on a fateful journey in the opposite direction—to the City of New York. Spanning just ten days and told from multiple points of view, Towles's third novel will satisfy fans of his multi-layered literary styling while providing them an array of new and richly imagined settings, characters, and themes.

The Construction of Authorship

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Author :
Publisher : Duke University Press
ISBN 13 : 9780822314127
Total Pages : 482 pages
Book Rating : 4.3/5 (141 download)

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Book Synopsis The Construction of Authorship by : Martha Woodmansee

Download or read book The Construction of Authorship written by Martha Woodmansee and published by Duke University Press. This book was released on 1994 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is an author? What is a text? At a time when the definition of "text" is expanding and the technology whereby texts are produced and disseminated is changing at an explosive rate, the ways "authorship" is defined and rights conferred upon authors must also be reconsidered. This volume argues that contemporary copyright law, rooted as it is in a nineteenth-century Romantic understanding of the author as a solitary creative genius, may be inapposite to the realities of cultural production. Drawing together distinguished scholars from literature, law, and the social sciences, the volume explores the social and cultural construction of authorship as a step toward redefining notions of authorship and copyright for today's world. These essays, illustrating cultural studies in action, are aggressively interdisciplinary and wide-ranging in topic and approach. Questions of collective and collaborative authorship in both contemporary and early modern contexts are addressed. Other topics include moral theory and authorship; copyright and the balance between competing interests of authors and the public; problems of international copyright; musical sampling and its impact on "fair use" doctrine; cinematic authorship; quotation and libel; alternative views of authorship as exemplified by nineteenth-century women's clubs and by the Renaissance commonplace book; authorship in relation to broadcast media and to the teaching of writing; and the material dimension of authorship as demonstrated by Milton's publishing contract. Contributors. Rosemary J. Coombe, Margreta de Grazia, Marvin D'Lugo, John Feather, N. N. Feltes, Ann Ruggles Gere, Peter Jaszi, Gerhard Joseph, Peter Lindenbaum, Andrea A. Lunsford and Lisa Ede, Jeffrey A. Masten, Thomas Pfau, Monroe E. Price and Malla Pollack, Mark Rose, Marlon B. Ross, David Sanjek, Thomas Streeter, Jim Swan, Max W. Thomas, Martha Woodmansee, Alfred C. Yen

Brainfluence

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118175948
Total Pages : 308 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Brainfluence by : Roger Dooley

Download or read book Brainfluence written by Roger Dooley and published by John Wiley & Sons. This book was released on 2011-10-21 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order. Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.

Ordinary People

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Author :
Publisher : Penguin
ISBN 13 : 9780140065176
Total Pages : 276 pages
Book Rating : 4.0/5 (651 download)

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Book Synopsis Ordinary People by : Judith Guest

Download or read book Ordinary People written by Judith Guest and published by Penguin. This book was released on 1982-10-28 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the great bestseller of our time: the novel that inspired Robert Redford’s Oscar-winning film starring Donald Sutherland and Mary Tyler Moore In Ordinary People, Judith Guest’s remarkable first novel, the Jarrets are a typical American family. Calvin is a determined, successful provider and Beth an organized, efficient wife. They had two sons, Conrad and Buck, but now they have one. In this memorable, moving novel, Judith Guest takes the reader into their lives to share their misunderstandings, pain, and ultimate healing. Ordinary People is an extraordinary novel about an "ordinary" family divided by pain, yet bound by their struggle to heal. "Admirable...touching...full of the anxiety, despair, and joy that is common to every human experience of suffering and growth." -The New York Times "Rejoice! A novel for all ages and all seasons." -The Washington Post Book World

Personality Driven

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Author :
Publisher :
ISBN 13 :
Total Pages : 274 pages
Book Rating : 4.6/5 (824 download)

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Book Synopsis Personality Driven by : Raymond J Brune

Download or read book Personality Driven written by Raymond J Brune and published by . This book was released on 2020-09-03 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A proven game-changer in the way local TV news is produced, Raymond J Brune is on the bleeding edge of broadcasting as creator and showrunner of the highest-rated local morning newscast in history, the original KTLA Morning News in Los Angeles. His most recent book, Personality Driven - The Secret Sauce for Selling News, is the step-by-step guide to transforming your local, network or syndicated newscast into a Hit TV Show! Written for producers, directors, anchors, reporters, news directors, and all levels of station group management, this one-of-a-kind reference exposes the so-called "secret sauce" that was never really much of a secret - it's right there on the TV screen for all to see. Ray reveals how he witnessed his lousy, little, local morning newscast evolve into a massive, monster hit - completely by accident! And by repeating every step along the way, he's gone on to produce compelling, engaging, #1-rated newscasts for local stations, cable & broadcast networks and digital platforms. Featuring a foreword written by Jerry Springer, Ray details how-to: ✓ Produce your newsreaders into jump-off-the-screen personalities in a 12-step process; ✓ Pick, package and present your content for relevance and maximum tease value; ✓ Turn data-processing producers into authentic, high-performing showrunners; ✓ Create unique Signature Segments that viewers identify with your show alone; ✓ Book segments and guests based solely on what value they bring to your personalities; ✓ Allow your director to override the automation and direct a live, "in the moment", freeform newscast; ✓ Produce social media content in real-time to compliment your on-air and digital newscast; Here's what leaders in the industry say about Ray: ★ JERRY SPRINGER, The Jerry Springer Show "Ray is the greatest producer in the world! He's very talented." ★ CHRIS HARRISON, Host, The Bachelor "Ray helped me transition from medium-market sportscasting to prime-time shows!" ★ SAMANTHA HARRIS, Host, Dancing With the Stars "I've always appreciated Ray's invaluable creativity, experience and insight for our news coverage." ★ BILLL RITTER, Anchor, Good Morning America "Ray was pushing the envelope with TV before most of us even knew what the phrase meant. Working for Ray was a daily adventure in creativity." ★ LARRY POTASH, Anchor, WGN Morning News "When our morning show seemed to be staggering, I turned to Ray. He dissected our product and offered insightful changes that helped life our program to #1." ★ CARLOS AMEZCUA, Former Anchor, KTLA Morning News "Do yourself a favor and bring Ray into your newsroom. He's uniquely qualified with an amazing track record of success." Ray's book includes internet links to dozens of video examples that illustrate the concepts Ray is demonstrating. He is a Peabody and four-time Emmy-award winner. His shows include Good Morning America Sunday, World News Now, E! News Live, and the nationally-syndicated Eye Opener. Ray also created the Fox Sports/TV Guide network, TVG, from the ground up, resulting in a valuation of $3-Billion. (c)2020 by RJB Publishing Group

The Alchemist of Fire and Fortune

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Author :
Publisher : Gargoyle Girl Productions
ISBN 13 : 1938213157
Total Pages : 299 pages
Book Rating : 4.9/5 (382 download)

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Book Synopsis The Alchemist of Fire and Fortune by : Gigi Pandian

Download or read book The Alchemist of Fire and Fortune written by Gigi Pandian and published by Gargoyle Girl Productions. This book was released on 2021-10-05 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fifth book in the award-winning Accidental Alchemist Mystery Series by USA Today bestselling author Gigi Pandian. A blackmailer obsessed with gold. A boyfriend who’s more than he seems. And a treasure hidden on the Oregon coast. Alchemist Zoe Faust’s mentor Nicolas Flamel is back in her life, but catching up with him will have to wait. An elusive blackmailer has threatened to expose a dangerous alchemical secret. Zoe’s boyfriend is out of town protecting secrets of his own. So when rumors of a treasure map reach Zoe, she turns her back on what sounds like no more than a game. Zoe’s mischievous living gargoyle best friend Dorian, who thinks of himself as a modern-day Poirot, is convinced the map is real—and that it’s the key to proving himself as valuable to Zoe as her human family. With the help of the neighborhood teenagers, Dorian sets out to find the treasure, risking more than he planned in the process. Rumors, treasures, and secrets intersect to unearth more than Zoe could have dreamed—and could leave her family changed forever. Can Zoe stop the threat to the family unit she’s created?

Do It! Marketing

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Author :
Publisher : AMACOM
ISBN 13 : 0814432875
Total Pages : 291 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Do It! Marketing by : David Newman

Download or read book Do It! Marketing written by David Newman and published by AMACOM. This book was released on 2013-06-17 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue. For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen? In Do It! Speaking, nationally-acclaimed marketing expert and host of the The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform? This book is the definitive guide on how to: Develop your speaking-driven revenue streams. Quickly commercialize your knowledge in today’s economy. Bolster your visibility, credibility, and bank account. Become a better messenger of your company’s message and dominate your marketplace. Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.

How to Write a Novel in Ten Days

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Author :
Publisher : Wmg Publishing
ISBN 13 : 9781561466030
Total Pages : 74 pages
Book Rating : 4.4/5 (66 download)

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Book Synopsis How to Write a Novel in Ten Days by : Dean Wesley Smith

Download or read book How to Write a Novel in Ten Days written by Dean Wesley Smith and published by Wmg Publishing. This book was released on 2014-04 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Even in today's fast-paced world, the myth that writing fast equals writing badly-or, conversely, writing well equals writing slowly-persists. Now, USA Today bestselling author Dean Wesley Smith aims to shatter this myth once and for all with this latest WMG Writer's Guide. In a series of blog posts, Smith chronicled his process toward ghost writing a 70,000-word novel for a traditional publisher in just ten days. He wrote about his progress, his feelings about the writing, and how he approached and overcame obstacles. This book takes readers on a journey that demonstrates that writing fast, and writing well, comes from motivation and practice.

The Secret Sauce for Organizational Success

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Author :
Publisher :
ISBN 13 : 9781585663019
Total Pages : pages
Book Rating : 4.6/5 (63 download)

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Book Synopsis The Secret Sauce for Organizational Success by : Tom Jurkowsky

Download or read book The Secret Sauce for Organizational Success written by Tom Jurkowsky and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides examples of constants that communicators and their leaders should stay focused on. Those constants are: (1) responsiveness to the media; (2) providing access to the media; (3) ensuring good working relationships with the media; and (4) always maintaining one's integrity. Each chapter is dedicated to one or several examples of these concepts"--

First Draft in 30 Days

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Author :
Publisher : Writer's Digest Books
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis First Draft in 30 Days by : Karen Wiesner

Download or read book First Draft in 30 Days written by Karen Wiesner and published by Writer's Digest Books. This book was released on 2005-03-05 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Flexible and customizable, this revolutionary system can be modified to fit any writer's approach and style.

The Business Book Bible

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Author :
Publisher : Derek Lewis Ink
ISBN 13 : 9780990735601
Total Pages : 192 pages
Book Rating : 4.7/5 (356 download)

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Book Synopsis The Business Book Bible by : Derek B Lewis

Download or read book The Business Book Bible written by Derek B Lewis and published by Derek Lewis Ink. This book was released on 2014-12-31 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brian Tracy said, "This book gives you a proven strategy to write and sell an excellent book on any business subject you know and care about." Todd Sattersten, co-author of "The 100 Best Business Books of All Time," said, "No one tells you how hard it is to write a business book. Luckily, Derek's 'Bible' makes it easier-much easier." Literary agents, publishers, Fortune 500 consultants-they've all had rave reviews for "The Business Book Bible," the only full-length, in-depth book on how to put together a great thought leadership book. There are plenty of writing guides out there for memoirs, general business communication, crime thrillers, or romance novels. But until now, there's never been anywhere would-be business authors could turn to for help. That's unfortunate because business books present a completely different set of challenges. For example: - How do you connect with your readers so they trust you and your advice? - How do you artfully point to your products and services without coming off like a late-night infomercial? - How do you keep your reader engaged throughout the book, especially if your material is--shall we say--less than thrilling? No other writing guide can teach you what you need to know...and do you really want to learn the hard way? With writing your book, you want to get it right the first time. Written by a business ghostwriter, "The Business Book Bible" covers everything you need to know, from framing your authority to picking the perfect title, plus: - Figuring out how long your book should be - Winning the battle of writer's block - Nailing down your real reader (and what to do when they're different than your ideal client) - Giving away the secret sauce - The unforgivable sin in writing - Looking like a pro (and not a rank amateur) - Acting like a publisher (even if you have one) ....and much, much more. You'll learn how to follow the same 5-step process the author uses to write and ghostwrite multiple books a year. You'll see how to keep your book focused and how to cut the unnecessary material. You'll discover multiple methods of getting your ideas out of your head--and most of them don't even involve writing! John Spence, voted one of the top 100 business thought leaders in America, said, "As the author of five business books, I sure wish I had read this one earlier in my career. It's would've saved me a lot of time, headache, stress, and money." Here's a startling example of just one of the great tips and tricks contained in the book: you don't start writing a book by actually writing the book. One of the biggest mistakes first-time authors make is sitting down at their computer, expecting to start with the first word of chapter one, and then write all the way through to "The End." If only it were that easy! Amateurs try to get it perfect right from the start. The pros know that writing is a process. You start by getting all your ideas out of head and onto paper first. You'll have a jumbled mess that looks like a new jigsaw puzzle. You have to sift and sort through it to find the material worth using. Then and only then can you start piecing the puzzle together. It's a painstaking, time-consuming process-but one that's well worth it. Peter Economy, "The Management Guy" at Inc. said, "Derek Lewis's 'The Business Book Bible' is by far the most comprehensive book I have ever seen on the nuts and bolts of writing a business book. If you're planning to write a business book, then you would do well to read this book first." Start writing your book by reading this one!"