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Author : Grady Kimbrell
Publisher :
ISBN 13 : 9780026691505
Total Pages : 320 pages
Book Rating : 4.6/5 (915 download)
Download or read book The Savvy Consumer written by Grady Kimbrell and published by . This book was released on 1984 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Patricia Rossi
Publisher : Springer
ISBN 13 : 3030025683
Total Pages : 956 pages
Book Rating : 4.0/5 (3 download)
Download or read book Finding New Ways to Engage and Satisfy Global Customers written by Patricia Rossi and published by Springer. This book was released on 2019-04-01 with total page 956 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challenge for the marketer is to reach customers in new and powerful ways. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Porto, Portugal, this volume provides current and emerging research from global scholars and practitioners that will help marketers to engage and promote customer satisfaction. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Sandler
Publisher : Prentice Hall
ISBN 13 : 9780136735342
Total Pages : pages
Book Rating : 4.7/5 (353 download)
Download or read book Secrets of the Savvy Consumer written by Sandler and published by Prentice Hall. This book was released on 1998-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Corey Sandler
Publisher :
ISBN 13 : 9780136735267
Total Pages : 0 pages
Book Rating : 4.7/5 (352 download)
Download or read book Secrets of the Savvy Consumer written by Corey Sandler and published by . This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Filled with hard-hitting entries aimed at saving money and time, and improving the quality of life for the savvy consumer, this guide reveals the secrets of savvy shoppers in-the-know.
Author : Corey Sandler
Publisher :
ISBN 13 : 9780735201156
Total Pages : pages
Book Rating : 4.2/5 (11 download)
Download or read book Secrets of the Savvy 50+ Consumer written by Corey Sandler and published by . This book was released on 1999-10-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Elisabeth Leamy
Publisher : Capital Books Incorporated
ISBN 13 : 9781931868570
Total Pages : 342 pages
Book Rating : 4.8/5 (685 download)
Download or read book The Savvy Consumer written by Elisabeth Leamy and published by Capital Books Incorporated. This book was released on 2004 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: An award-winning TV investigative reporter shows you how to avoid being ripped off and keep your money where it belongs--in your wallet!
Author : Clark Howard
Publisher :
ISBN 13 : 9781563526299
Total Pages : 276 pages
Book Rating : 4.5/5 (262 download)
Download or read book Get Clark Smart written by Clark Howard and published by . This book was released on 2000 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest advice from nationally known consumer advocate Clark Howard, this book includes insider tips on identity theft, on-line investing, and the most resourceful Web sites
Author : Ingrid Law
Publisher : Penguin
ISBN 13 : 1440634858
Total Pages : 353 pages
Book Rating : 4.4/5 (46 download)
Download or read book Savvy written by Ingrid Law and published by Penguin. This book was released on 2008-05-01 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: A vibrant new voice . . . a modern classic. For generations, the Beaumont family has harbored a magical secret. They each possess a “savvy”—a special supernatural power that strikes when they turn thirteen. Grandpa Bomba moves mountains, her older brothers create hurricanes and spark electricity . . . and now it’s the eve of Mibs’s big day. As if waiting weren’t hard enough, the family gets scary news two days before Mibs’s birthday: Poppa has been in a terrible accident. Mibs develops the singular mission to get to the hospital and prove that her new power can save her dad. So she sneaks onto a salesman’s bus . . . only to find the bus heading in the opposite direction. Suddenly Mibs finds herself on an unforgettable odyssey that will force her to make sense of growing up—and of other people, who might also have a few secrets hidden just beneath the skin.
Author : Grady Kimbrell
Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.:/5 (271 download)
Download or read book The Savvy Consumer written by Grady Kimbrell and published by . This book was released on 1984 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Amy Bach
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781539725534
Total Pages : 118 pages
Book Rating : 4.7/5 (255 download)
Download or read book Wise Up written by Amy Bach and published by Createspace Independent Publishing Platform. This book was released on 2016-11-12 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Who's got your back when insurance matters? The authors of this book. The inside scoop on protecting your assets. Things you need to know that your insurance company won't tell you. Money-saving tips."--Back cover.
Author : Pete Blackshaw
Publisher : Crown Currency
ISBN 13 : 038552675X
Total Pages : 210 pages
Book Rating : 4.3/5 (855 download)
Download or read book Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 written by Pete Blackshaw and published by Crown Currency. This book was released on 2008-07-08 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today’s consumer.
Author : Rick Brandon
Publisher : Simon and Schuster
ISBN 13 : 0743262549
Total Pages : 328 pages
Book Rating : 4.7/5 (432 download)
Download or read book Survival of the Savvy written by Rick Brandon and published by Simon and Schuster. This book was released on 2004-12-06 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses how to eliminate unethical behavior at the workplace, demonstrating how to master corporate politics ethically through an understanding of political styles and an application of strategies in such areas as networking and idea promotion.
Author : Pat Foran
Publisher : Knowledge Bureau Limited
ISBN 13 : 9781897526750
Total Pages : 0 pages
Book Rating : 4.5/5 (267 download)
Download or read book The Smart Savvy Young Consumer written by Pat Foran and published by Knowledge Bureau Limited. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "If you are 14 to 34 ... and you're smart, savvy, and sophisticated, this book is for you! Learn how to make smart and savvy decisions about saving, investing and preparing for your future! Avoid common mistakes, use proven strategies to invest and feel good and stress free about your life!"--Page 4 of cover.
Author : T. Scott Gross
Publisher : Simon and Schuster
ISBN 13 : 1621534200
Total Pages : 169 pages
Book Rating : 4.6/5 (215 download)
Download or read book Millennial Rules written by T. Scott Gross and published by Simon and Schuster. This book was released on 2013-10-08 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s digital world, the Baby Boomers and Generation X are giving way to a new generation of consumers: the Millennials. These tech-savvy consumers—bearing the mantra “my way, right way, why pay?”—want quick, customizable service that is negotiated on their terms and delivers great value. And when Millennials want help, they want it now; when they don’t want help, they expect the sales staff to be invisible. In Millennial Rules: How to Sell, Serve, Surprise, and Stand Out in a Digital World, veteran business owner T. Scott Gross demystifies the newest generation and shares how businesses can meet and exceed Millennials’ expectations to make the sale—without resorting to tricks and gimmicks. Invisible selling is built on ethical, common-sense business practices that yield success across the board, regardless of niche or industry. Armed with research into generational consumer preferences, humor, and a wealth of experience, Gross tackles the looming question, “How can you disappear and still deliver quality service?” The answer, he suggests, is by emphasizing serving above selling, a strategy that will make organizations successful not just with Millennials, but with all generations. For better or for worse, the Millennials aren’t going anywhere. By learning what has changed—and what hasn’t—you can cater to the wants and needs of each generation and still come out on top. Millennial Rules reveals the ins and outs of Millennials not only as customers but as employees, demonstrating what lifestyle demands to watch out for and why Millennials might be a valuable addition to your team. Rather than proposing a total revolution in business, Gross reinforces a pattern of success by making readers aware of what they’re already doing right—and how to do more of it. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author : Clark Howard
Publisher :
ISBN 13 : 9781563522000
Total Pages : 192 pages
Book Rating : 4.5/5 (22 download)
Download or read book Clark Howard's Consumer Survival Kit written by Clark Howard and published by . This book was released on 1995 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This enlarged edition of the bestselling consumer guide points readers to safer, smarter purchases and investments across the nation. Whether consumers are choosing a 401(k) plan, buying a used car or home, obtaining a credit report, or hoping to avoid a ripoff, this lively workbook is a true survival kit for anyone insisting on real value for the money.
Author : Ken Yarmosh
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449397336
Total Pages : 354 pages
Book Rating : 4.4/5 (493 download)
Download or read book App Savvy written by Ken Yarmosh and published by "O'Reilly Media, Inc.". This book was released on 2010-08-31 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app -- the ingredients for turning a great idea into a genuinely successful product. Whether you're a designer, developer, entrepreneur, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store's most prominent publishers. Learn about the App Store and how Apple's mobile devices function Follow guidelines for vetting and researching app ideas Validate your ideas with customers -- and create an app they’ll be passionate about Assemble your development team, understand costs, and establish a workable process Build your marketing plan while you develop your application Test your working app extensively before submitting it to the App Store Assess your app's performance and keep potential buyers engaged and enthusiastic
Author : Corey Sandler
Publisher :
ISBN 13 : 9780130185174
Total Pages : 560 pages
Book Rating : 4.1/5 (851 download)
Download or read book Secrets of the Savvy Consumer written by Corey Sandler and published by . This book was released on 2001 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sandler reveals the secrets of savvy shoppers, and the inside story from the people who sell them everything -- from insurance, cars and houses to telephone service and office equipment. This revised edition includes all the latest money-saving information, including information on how to buy almost anything on the Internet, Online auctions, and thousands of cost-slashing strategies for airline tickets, eyeglasses, cars and even real estate.
