The Routledge Companion To Arts Marketing

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The Routledge Companion to Arts Marketing

Author : Daragh O'Reilly
Publisher : Routledge
ISBN 13 : 1135012210
Total Pages : 444 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis The Routledge Companion to Arts Marketing by : Daragh O'Reilly

Download or read book The Routledge Companion to Arts Marketing written by Daragh O'Reilly and published by Routledge. This book was released on 2013-12-17 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets. The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally.

The Routledge Companion to Arts Management

Author : William J. Byrnes
Publisher : Routledge
ISBN 13 : 1351030841
Total Pages : 644 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis The Routledge Companion to Arts Management by : William J. Byrnes

Download or read book The Routledge Companion to Arts Management written by William J. Byrnes and published by Routledge. This book was released on 2019-09-24 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Arts Management contains perspectives from international scholars, educators, consultants, and practitioners sharing opinions, exploring important questions, and raising concerns about the field. The book will stimulate conversations, foster curiosity, and open pathways to different cultural, philosophical, ideological, political, national, and generational insights. Four broad thematic areas are used to organize current topics in the field of arts and culture management. Part I introduces a mixture of perspectives about the history and evolution of the practice and study of arts management, the role of arts managers, and how arts management is being impacted by the digital age. Part II focuses on the dynamics of entrepreneurship, change processes, and leadership practices. Part III includes globally focused topics on cultural policy, cultural rights, and community building. Part IV examines a sampling of topics related to functional activities that are common to arts and culture organizations around the world such as marketing, planning, increasing diversity, hiring, fundraising, and sustainability. This book builds a comprehensive understanding of what arts management can mean in an international context creating an essential resource for students, scholars and reflective practitioners involved at the intersection of business and the arts.

Creative Arts Marketing

Author : Elizabeth Hill
Publisher : Routledge
ISBN 13 : 1136413332
Total Pages : 382 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Creative Arts Marketing by : Elizabeth Hill

Download or read book Creative Arts Marketing written by Elizabeth Hill and published by Routledge. This book was released on 2012-06-25 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of- * Current knowledge and best practice about marketing and advertising through new media * The impact of Relationship Marketing techniques * A wholly revised and enhanced set of cases * Entirely revised and updated data on the arts 'industry' Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers

Management and the Arts

Author : William Byrnes
Publisher : Taylor & Francis
ISBN 13 : 1136082379
Total Pages : 496 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Management and the Arts by : William Byrnes

Download or read book Management and the Arts written by William Byrnes and published by Taylor & Francis. This book was released on 2012-08-21 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management and the Arts, Fourth Edition provides you with theory and practical applications from all management perspectives including planning, marketing, finance, economics, organizational, staffing, and group dynamics ALL related to an arts organization. Whether you are a manager in a theatre, museum, dance company, or opera, you will gain useful insights into management. Topics written especially to help you with your management skills include: * How arts organizations and management evolved * The theories and processes behind strategic planning and decision making * Organizing and organizational design * Staffing and personal relations * The tools and techniques available from communicating effectively and keeping track of information * Budgeting, fundraising, and financial management * Integrating various management theories and practical applications * How to work effectively with boards * Sections on e-marketing and Web marketing * Includes: case studies, statistics, career, and financial information Revised to reflect the latest thinking and trends in managing organizations and people, Management and the Arts, Fourth Edition features class-tested questions in each chapter, which help you to integrate the material and develop ideas as to how the situations and problems could have been handled. Case studies focus on the challenges facing managers and organizations every day, and "In The News quotes give you real-world examples of principles and theories. Developing career skills and options, graduate and postgraduate training opportunities, and professional organizations and conferences are highlighted.

The Routledge Companion to Critical Marketing

Author : Mark Tadajewski
Publisher : Routledge
ISBN 13 : 1317247280
Total Pages : 512 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis The Routledge Companion to Critical Marketing by : Mark Tadajewski

Download or read book The Routledge Companion to Critical Marketing written by Mark Tadajewski and published by Routledge. This book was released on 2018-09-21 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves. It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.

The Routledge Companion to Contemporary Brand Management

Author : Francesca Dall'Olmo Riley
Publisher : Routledge
ISBN 13 : 1317751582
Total Pages : 617 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis The Routledge Companion to Contemporary Brand Management by : Francesca Dall'Olmo Riley

Download or read book The Routledge Companion to Contemporary Brand Management written by Francesca Dall'Olmo Riley and published by Routledge. This book was released on 2016-07-15 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.

Arts Marketing

Author : Finola Kerrigan
Publisher : Routledge
ISBN 13 : 1136428259
Total Pages : 240 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Arts Marketing by : Finola Kerrigan

Download or read book Arts Marketing written by Finola Kerrigan and published by Routledge. This book was released on 2007-03-30 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.

The Routledge Companion to Identity and Consumption

Author : Ayalla A. Ruvio
Publisher : Routledge
ISBN 13 : 1136253513
Total Pages : 424 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis The Routledge Companion to Identity and Consumption by : Ayalla A. Ruvio

Download or read book The Routledge Companion to Identity and Consumption written by Ayalla A. Ruvio and published by Routledge. This book was released on 2013-01-04 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Tell me what you eat, I'll tell you who you are," said Anthelme Brillat-Savarin. Today, "You are what you consume" is more apt. Barbara Krueger’s ironic twist of Descartes - "I shop therefore I am" - has lost its irony. Such phrases have become commonplace descriptions of our identity in the contemporary world. In our materialistic world it seems as if there is no debate that our consumption behaviour is fused with our self-identity - shaping it, changing it and often challenging it. The Routledge Companion to Identity and Consumption introduces the reader to state-of-the-art research, written by the world’s leading scholars regarding the interplay between identity and consumption. The book addresses the diverse issues regarding the ways identity affects our consumption behaviour and vice-versa and in doing so, presents a broad perspective on the dynamics of self-identity and consumption. With chapters discussing the theory, research and practical implications of these dynamics, including the way they change across our life span and their expression within different social, cultural and religious contexts, this book will be a valuable reference source for students and academics from a variety of disciplines.

The Routledge Companion to Contemporary Brand Management

Author : Francesca Dall'Olmo Riley
Publisher : Routledge
ISBN 13 : 1317751574
Total Pages : 818 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis The Routledge Companion to Contemporary Brand Management by : Francesca Dall'Olmo Riley

Download or read book The Routledge Companion to Contemporary Brand Management written by Francesca Dall'Olmo Riley and published by Routledge. This book was released on 2016-07-15 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.

The Routledge Companion to Transmedia Studies

Author : Matthew Freeman
Publisher : Routledge
ISBN 13 : 1351054880
Total Pages : 492 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis The Routledge Companion to Transmedia Studies by : Matthew Freeman

Download or read book The Routledge Companion to Transmedia Studies written by Matthew Freeman and published by Routledge. This book was released on 2018-10-09 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: Around the globe, people now engage with media content across multiple platforms, following stories, characters, worlds, brands and other information across a spectrum of media channels. This transmedia phenomenon has led to the burgeoning of transmedia studies in media, cultural studies and communication departments across the academy. The Routledge Companion to Transmedia Studies is the definitive volume for scholars and students interested in comprehending all the various aspects of transmediality. This collection, which gathers together original articles by a global roster of contributors from a variety of disciplines, sets out to contextualize, problematize and scrutinize the current status and future directions of transmediality, exploring the industries, arts, practices, cultures, and methodologies of studying convergent media across multiple platforms.

The Routledge Companion to Design Research

Author : Paul A. Rodgers
Publisher : Routledge
ISBN 13 : 1317636244
Total Pages : 798 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis The Routledge Companion to Design Research by : Paul A. Rodgers

Download or read book The Routledge Companion to Design Research written by Paul A. Rodgers and published by Routledge. This book was released on 2014-10-17 with total page 798 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Design Research offers a comprehensive examination of design research, celebrating the plurality of design research and the wide range of conceptual, methodological, technological and theoretical approaches evident in contemporary design research. This volume comprises 39 original and high quality design research chapters from contributors around the world, with offerings from the vast array of disciplines in and around modern design praxis, including areas such as industrial and product design, visual communication, interaction design, fashion design, service design, engineering and architecture. The Companion is divided into five distinct sections with chapters that examine the nature and process of design research, the purpose of design research, and how one might embark on design research. They also explore how leading design researchers conduct their design research through formulating and asking questions in novel ways, and the creative methods and tools they use to collect and analyse data. The Companion also includes a number of case studies that illustrate how one might best communicate and disseminate design research through contributions that offer techniques for writing and publicising research. The Routledge Companion to Design Research will have wide appeal to researchers and educators in design and design-related disciplines such as engineering, business, marketing, computing, and will make an invaluable contribution to state-of-the-art design research at postgraduate, doctoral, and post-doctoral levels and teaching across a wide range of different disciplines.

The Routledge Companion to Nonprofit Marketing

Author : Adrian Sargeant
Publisher : Routledge
ISBN 13 : 1134114915
Total Pages : 499 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis The Routledge Companion to Nonprofit Marketing by : Adrian Sargeant

Download or read book The Routledge Companion to Nonprofit Marketing written by Adrian Sargeant and published by Routledge. This book was released on 2007-11-22 with total page 499 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts, it examines the issues faced by public and nonprofit organizations in marketing and raising funds, and provides a comprehensive review of the latest research. An introductory section reviews the history of ideas in nonprofit marketing and examines those fundamental marketing principles of special relevance to nonprofit organizations. The book then explores in-depth the latest thinking in each of the most important nonprofit arenas, including: voluntary sector marketing fundraising arts marketing education marketing political marketing social marketing volunteer recruitment, management and retention public sector marketing and e-government. Containing real-world examples and case study material throughout, The Routledge Companion to Nonprofit Marketing makes an important contribution to our understanding of marketing theory and practice in the nonprofit sector. It is an essential reference for all students, researchers and practitioners working in nonprofit marketing, fundraising or philanthropy.

Routledge Companion to Audiences and the Performing Arts

Author : Matthew Reason
Publisher : Routledge
ISBN 13 : 1000537986
Total Pages : 774 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Routledge Companion to Audiences and the Performing Arts by : Matthew Reason

Download or read book Routledge Companion to Audiences and the Performing Arts written by Matthew Reason and published by Routledge. This book was released on 2022-04-05 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Audiences and the Performing Arts represents a truly multi-dimensional exploration of the inter-relationships between audiences and performance. This study considers audiences contextually and historically, through both qualitative and quantitative empirical research, and places them within appropriate philosophical and socio-cultural discourses. Ultimately, the collection marks the point where audiences have become central and essential not just to the act of performance itself but also to theatre, dance, opera, music and performance studies as academic disciplines. This Companion will be of great interest to academics, researchers and postgraduates, as well as to theatre, dance, opera and music practitioners and performing arts organisations and stakeholders involved in educational activities.

The Routledge Companion to Visual Organization

Author : Emma Bell
Publisher : Routledge
ISBN 13 : 1135005478
Total Pages : 404 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis The Routledge Companion to Visual Organization by : Emma Bell

Download or read book The Routledge Companion to Visual Organization written by Emma Bell and published by Routledge. This book was released on 2014-01-23 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The visual constitutes an increasingly significant element of contemporary organization, as post-industrial societies move towards economies founded on creative and knowledge-intensive industries. The visual has thereby entered into almost every aspect of corporate strategy, operations, and communication; reconfiguring basic notions of management practice and introducing new challenges in the study of organizations. This volume provides a comprehensive insight into the ways in which organizations and their members visualize their identities and practices and how they are viewed by those who are external to organizations, including researchers. With contributions from leading academics across the world, The Routledge Companion to Visual Organization is a valuable reference source for students and academics interested in disciplines such as film studies, entrepreneurship, marketing, sociology and most importantly, organizational behaviour.

The Routledge Companion to the Geography of International Business

Author : Gary Cook
Publisher : Routledge
ISBN 13 : 1317357914
Total Pages : 1467 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis The Routledge Companion to the Geography of International Business by : Gary Cook

Download or read book The Routledge Companion to the Geography of International Business written by Gary Cook and published by Routledge. This book was released on 2018-05-08 with total page 1467 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fields of Economic Geography and International Business share an interest in the same phenomena, whilst each provides both a differing perspective and different research methods in attempting to understand those phenomena. The Routledge Companion to the Geography of International Business explores the nature and scope of inter-disciplinary work between Economic Geography and International Business in explaining the central issues in the international economy. Contributions written by leading specialists in each field (including some chapters written by inter-disciplinary teams) focus on the nature of multinational firms and their strategies, where they choose to locate their activities, how they create and manage international networks and the key relationships between multinationals and the places where they place their operations. Topics covered include the internationalisation of service industries, the influence of location on the competitiveness of firms and the economic dynamism of regions and where economic activity takes place and how knowledge, goods and services flow between locations. The book examines the areas for fruitful inter-disciplinary work between International Business and Economic Geography and sets out a road map for future joint research, and is an essential resource for students and practitioners of International Business and Economic Development.

The Routledge Companion to Management Information Systems

Author : Robert D. Galliers
Publisher : Routledge
ISBN 13 : 1317213718
Total Pages : 691 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis The Routledge Companion to Management Information Systems by : Robert D. Galliers

Download or read book The Routledge Companion to Management Information Systems written by Robert D. Galliers and published by Routledge. This book was released on 2017-08-15 with total page 691 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of Information Systems has been evolving since the first application of computers in organizations in the early 1950s. Focusing on information systems analysis and design up to and including the 1980s, the field has expanded enormously, with our assumptions about information and knowledge being challenged, along with both intended and unintended consequences of information technology. This prestige reference work offers students and researchers a critical reflection on major topics and current scholarship in the evolving field of Information Systems. This single-volume survey of the field is organized into four parts. The first section deals with Disciplinary and Methodological Foundations. The second section deals with Development, Adoption and Use of MIS – topics that formed the centrepiece of the field of IS in the last century. The third section deals with Managing Organizational IS, Knowledge and Innovation, while the final section considers emerging and continuing issues and controversies in the field – IS in Society and a Global Context. Each chapter provides a balanced overview of current knowledge, identifying issues and discussing relevant debates. This prestigious book is required reading for any student or researcher in Management Information Systems, academics and students covering the breadth of the field, and established researchers seeking a single-volume repository on the current state of knowledge, current debates and relevant literature.

The Routledge Companion to the Future of Marketing

Author : Luiz Moutinho
Publisher : Routledge
ISBN 13 : 1136242856
Total Pages : 698 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis The Routledge Companion to the Future of Marketing by : Luiz Moutinho

Download or read book The Routledge Companion to the Future of Marketing written by Luiz Moutinho and published by Routledge. This book was released on 2014-01-10 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge. Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field