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Download or read book The Role of Business in Public Affairs written by and published by . This book was released on 1968 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Stephens Sinclair
Publisher :
ISBN 13 :
Total Pages : 5 pages
Book Rating : 4.:/5 (796 download)
Download or read book The Role of Business in Public Affairs written by John Stephens Sinclair and published by . This book was released on 1960 with total page 5 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Industrial Conference Board
Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.3/5 (512 download)
Download or read book The Role of Business in Public Affairs written by National Industrial Conference Board and published by . This book was released on 1968 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Albert Shaw
Publisher :
ISBN 13 :
Total Pages : 84 pages
Book Rating : 4.:/5 (2 download)
Download or read book The Business Career in Its Public Relations written by Albert Shaw and published by . This book was released on 1904 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 5 pages
Book Rating : 4.:/5 (966 download)
Download or read book Role of Business in Public Affairs written by and published by . This book was released on 1960 with total page 5 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lawrence J. Gitman
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author : John Stephens Sinclair
Publisher :
ISBN 13 :
Total Pages : 26 pages
Book Rating : 4.:/5 (84 download)
Download or read book The Role of Business in Public Affairs written by John Stephens Sinclair and published by . This book was released on 1959 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Otto Lerbinger
Publisher : Routledge
ISBN 13 : 113559998X
Total Pages : 533 pages
Book Rating : 4.1/5 (355 download)
Download or read book Corporate Public Affairs written by Otto Lerbinger and published by Routledge. This book was released on 2006-08-15 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions. He articulates the functions and responsibilities of the public affairs role, and investigates the approaches to dealing with primary constituencies--interest groups, media, and government. Divided into five parts, this book: *provides an overview of the corporate public affairs function; *explores strategies of the myriad interest groups in the United States, such as labor unions and environmental, consumer, women's, and human rights groups; *recognizes the media's increasing coverage of business events, especially negative ones, that have tremendous power both to undermine corporate credibility and to support public policy positions; * deals with legislative, executive, and judicial branches of government; and *raises the question of how corporate power strategies have affected the political marketplace. This book will appeal to advanced-level students, scholars, and practitioners in public relations and business fields.
Author : Sandra Duhé
Publisher : Routledge
ISBN 13 : 1000433609
Total Pages : 253 pages
Book Rating : 4.0/5 (4 download)
Download or read book Business for Communicators written by Sandra Duhé and published by Routledge. This book was released on 2021-08-30 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business for Communicators provides future and current professional communicators with a hands-on, working knowledge of how businesses profit, grow, and adapt in their competitive environments. Corporate communicators aspire to sit at the decision-making table but too often fall short because of an inability to speak the language of business or effectively apply a business mindset to communication strategy. Business for Communicators provides the in-depth business literacy these professionals need, beyond just building the case for business intelligence or explaining business basics. The text delves into the details of corporate finance, accounting, marketing, strategy, operations, and economics to provide a theoretical grounding and a working knowledge that business communicators can apply to every decision they make. Real world applications illustrate concepts covered, focus on the communication implications of business outcomes, and provide opportunities for extended learning and discussion. This book is an essential resource for advanced undergraduate and graduate students, as well as professional corporate communicators ready to enhance their influence and advance their careers with business acumen. An accompanying website, blog, email, and social media platforms provide additional resources, interaction, commentary, and responses to questions from educators and practitioners, as well as teaching materials for educators, at www.thecommunicatorsmba.com.
Author : Lloyd Burton Dennis
Publisher : University Press of America
ISBN 13 :
Total Pages : 496 pages
Book Rating : 4.3/5 (91 download)
Download or read book Practical Public Affairs in an Era of Change written by Lloyd Burton Dennis and published by University Press of America. This book was released on 1996 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays by communication professionals significantly helps build a theory about the growing convergance of communications expertise focused on public policymaking. Practical Public Affairs in an Era of Change discusses how public affairs and public relations are halves of one whole, explores developments in the field, and addresses challenges facing the profession. Set against a backdrop of stunning changes in communications technology and plummeting popular faith in political leaders and institutions, this volume provides extraordinary and informative insight into the fields of public affairs and public relations. The volume will introduce newcomers to the field and prove to be an invaluable resource for those already involved. Co-published with the Public Relations Society of America.
Author : Phil Harris
Publisher : SAGE
ISBN 13 : 9780761943938
Total Pages : 628 pages
Book Rating : 4.9/5 (439 download)
Download or read book Handbook of Public Affairs written by Phil Harris and published by SAGE. This book was released on 2005-07-15 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the expertise of leading figures in the field, this handbook provides an overview of public affairs and government relations for students, CEOs, association executives, politicians, lobbyists and business managers.
Author : Myron Arnold Wright
Publisher :
ISBN 13 :
Total Pages : 190 pages
Book Rating : 4.4/5 (91 download)
Download or read book The Business of Business written by Myron Arnold Wright and published by . This book was released on 1967 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harold Burson
Publisher : RosettaBooks
ISBN 13 : 0795350449
Total Pages : 390 pages
Book Rating : 4.7/5 (953 download)
Download or read book The Business of Persuasion written by Harold Burson and published by RosettaBooks. This book was released on 2017-10-03 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward.”—Huffington Post Harold Burson, described by PRWeek as “the [20th] century’s most influential PR figure,” is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in which he built a global enterprise from a one-man consulting firm. In this illuminating and engaging business memoir, Burson traces his career from studying at Ole Miss to serving in World War II, reporting on the Nuremburg trials, and joining with Bill Marsteller. Together, he and Marsteller made history in a new venture that would grow to be one of the biggest public relations companies in the world, with over 60 offices on six continents. By way of personal and professional examples, Burson shows readers what public relations really entails—its challenges, methodologies, and impacts. His anecdotes on PR challenges like the “Tylenol crisis,” the removal of confederate flags from Ole Miss, and the introduction of “New Coke” illustrate Burson’s time-tested tenets of great PR and crisis management. He interweaves iconic moments from the history of public relations into his story, making this “a must-read for any PR professional” (Jack Welch, executive chairman, Jack Welch Management Institute). “Every detail of Harold’s professional life is brought alive through an interesting narrative of the highs and lows . . . There is loads of inspiration hidden in every page for everyone. Be it a reader with no interest in Public Relations or a veteran who wants to understand more about the profession.”—Reputation Today
Author : Alfred Marcus
Publisher : Praeger
ISBN 13 :
Total Pages : 352 pages
Book Rating : 4.3/5 (91 download)
Download or read book Business Strategy and Public Policy written by Alfred Marcus and published by Praeger. This book was released on 1987-09-22 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of articles looks beyond the often-explored lobbying activities of trade associations to examine and account for the increasing political involvement of individual business firms during the 1970s and 1980s. Unlike much of the literature on business-government relations, this volume is aimed at practicing public affairs managers and business executives, the teachers who prepare them for their profession, and management and public policy scholars.
Author : Patrick Bernhagen
Publisher : Routledge
ISBN 13 : 1134058004
Total Pages : 193 pages
Book Rating : 4.1/5 (34 download)
Download or read book The Political Power of Business written by Patrick Bernhagen and published by Routledge. This book was released on 2007-12-13 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investigates to what extent business can get what it wants politically as firms and trade associations have a better understanding of the likely effects of policy than politicians and because their decisions partly determine these effects.
Author : Shannon A. Bowen
Publisher : Business Expert Press
ISBN 13 : 1606491008
Total Pages : 198 pages
Book Rating : 4.6/5 (64 download)
Download or read book An Overview of the Public Relations Function written by Shannon A. Bowen and published by Business Expert Press. This book was released on 2010-04-15 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations.
Author : Shannon A. Bowen
Publisher : Business Expert Press
ISBN 13 : 1949443671
Total Pages : 196 pages
Book Rating : 4.9/5 (494 download)
Download or read book An Overview of The Public Relations Function, Second Edition written by Shannon A. Bowen and published by Business Expert Press. This book was released on 2019-03-04 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management. This book acquaints the manager with the lexicon of the field and provides research on the theory of public relations, its sub-functions, such as research or public affairs, and the ethical guideline CERT formula: Credibility, Ethics, Relationships, Trust. It also examines the role of the chief communications officer (CCO) and leadership, organizational culture, structure, effectiveness, managing stakeholders and publics, using research to create strategy, and the four-step process of public relations management (“RACE”). Finally, the authors discuss the advanced management concepts of issues management, specialization in the sectors of public relations, managing values, deontological ethics, conducting moral analyses, and counseling management. They review what research found in regard to the most excellent ways to manage public relations and relationships: both beginning and ending with ethics.
