The Rise Of Over The Top Ott Media And Implications For Media Consumption And Production

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The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production

Author : Kalorth, Nithin
Publisher : IGI Global
ISBN 13 :
Total Pages : 318 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production by : Kalorth, Nithin

Download or read book The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production written by Kalorth, Nithin and published by IGI Global. This book was released on 2024-01-24 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid increase in popularity of major streaming services is having a massive impact on more traditional media outlets. Over-the-Top (OTT) Media is the term given to these types of services, which bypass the traditional media sources through an internet connection. How will OTT media force traditional forms of media to adjust and adapt in order to remain relevant? The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production is a timely edited volume that delves into the transformative emergence of Over-the-Top (OTT) media, which is reshaping the landscape of media consumption and production. The book traces the historical roots of OTT media, establishing a contextual understanding of its rapid rise and impact on the industry. Analyzing the complex web of business models and revenue streams in the OTT industry, the publication sheds light on the competitive dynamics, the entry of new players, and the subsequent effects on traditional media companies. It offers a fresh perspective, recognizing OTT media as a distinct and transformative medium, different from conventional film and television studies. Navigating the myriad aspects of OTT media, the book examines market trends and dynamics, showcasing the intricate technological infrastructure of OTT services, encompassing platforms, devices, and delivery methods. Engaging with contemporary issues, the book investigates the intersections of OTT media with news, entertainment, advertising, marketing, and the global south, fostering a holistic understanding of its far-reaching impact. As an essential reference for scholars, researchers, and media professionals, this book not only helps unravel the complexities of this rapidly evolving medium but also equips its readers with valuable insights to navigate the dynamic digital media landscape.

Exploring the Impact of OTT Media on Global Societies

Author : Kalorth, Nithin
Publisher : IGI Global
ISBN 13 :
Total Pages : 351 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Exploring the Impact of OTT Media on Global Societies by : Kalorth, Nithin

Download or read book Exploring the Impact of OTT Media on Global Societies written by Kalorth, Nithin and published by IGI Global. This book was released on 2024-02-27 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly evolving landscape of media and communication studies, scholars face a pressing challenge – understanding the profound and transformative impact of Over-the-Top (OTT) media on global societies. As video content flows directly to viewers over the internet, upending traditional cable and broadcast TV, the complexities of this digital shift pose intricate problems. Enter Exploring the Impact of OTT Media on Global Societies, a comprehensive handbook meticulously crafted to address these challenges and provide solutions. This groundbreaking publication seeks to unravel the intricate layers of OTT media, offering a holistic exploration of business models, technological infrastructure, regulatory issues, and the social and cultural implications that define the dynamic OTT industry. Dive into the evolution of OTT media, exploring the seamless delivery of video content and its disruptive influence on traditional media consumption. Uncover the strategies behind the production and distribution of OTT content, emphasizing the role of personalization and recommendation algorithms in shaping audience engagement. Navigate the complex terrain of regulatory and policy issues surrounding OTT media, addressing critical topics such as net neutrality, data privacy, and intellectual property rights. Witness the competitive dynamics of the OTT market, marked by the emergence of new players and their profound impact on traditional media companies. Beyond the technicalities, our book delves into the social and cultural implications of OTT media, revealing shifts in media consumption patterns, the phenomenon of binge-watching, and the transformative effects on advertising and marketing strategies.

Sport Consumer Behaviour

Author : Daniel C Funk
Publisher : Taylor & Francis
ISBN 13 : 1000620387
Total Pages : 353 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Sport Consumer Behaviour by : Daniel C Funk

Download or read book Sport Consumer Behaviour written by Daniel C Funk and published by Taylor & Francis. This book was released on 2022-08-02 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners. Written by three of the world’s leading sports marketing academics, the book covers all the key topics in consumer behaviour, including: • user experience and service design • segmenting consumer markets, building profiles, and branding • decision-making and psychological consequences • consumer motivation, constraints, and personalities • service quality and customer satisfaction • sociocultural and technological advancements influencing consumption This updated edition includes expanded coverage of key emerging topics such as technology (from streaming apps to wearables), e-sports and gamification, consumer research, brand architecture, consumer decision making, and fan attitudes. Including international examples throughout, it helps the reader to understand customer motivation and how that drives consumption and how design-relevant factors influence user experiences and can be used to develop more effective marketing solutions. This book is an invaluable resource for anyone involved in the sport, recreation, and events industries, from students and academics to professional managers. An accompanying eResource provides quizzes exclusively for instructors to assist student learning.

Streaming, Sharing, Stealing

Author : Michael D. Smith
Publisher : MIT Press
ISBN 13 : 0262534525
Total Pages : 229 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Streaming, Sharing, Stealing by : Michael D. Smith

Download or read book Streaming, Sharing, Stealing written by Michael D. Smith and published by MIT Press. This book was released on 2017-08-25 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back. “[The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed.” —The Wall Street Journal “Packed with examples, from the nimble-footed who reacted quickly to adapt their businesses, to laggards who lost empires.” —Financial Times Traditional network television programming has always followed the same script: executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflix's House of Cards. Netflix gauged the show's potential from data it had gathered about subscribers' preferences, ordered two seasons without seeing a pilot, and uploaded the first thirteen episodes all at once for viewers to watch whenever they wanted on the devices of their choice. In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries—and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries. Just about everything is affected: pricing, production, distribution, piracy. Smith and Telang discuss niche products and the long tail, product differentiation, price discrimination, and incentives for users not to steal content. To survive and succeed, businesses have to adapt rapidly and creatively. Smith and Telang explain how. How can companies discover who their customers are, what they want, and how much they are willing to pay for it? Data. The entertainment industries, must learn to play a little “moneyball.” The bottom line: follow the data.

Artificial Intelligence in Cultural Production

Author : Dal Yong Jin
Publisher : Routledge
ISBN 13 : 100038571X
Total Pages : 162 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Artificial Intelligence in Cultural Production by : Dal Yong Jin

Download or read book Artificial Intelligence in Cultural Production written by Dal Yong Jin and published by Routledge. This book was released on 2021-05-26 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an in-depth academic discourse on the convergence of AI, digital platforms, and popular culture, in order to understand the ways in which the platform and cultural industries have reshaped and developed AI-driven algorithmic cultural production and consumption. At a time of fundamental change for the media and cultural industries, driven by the emergence of big data, algorithms, and AI, the book examines how media ecology and popular culture are evolving to serve the needs of both media and cultural industries and consumers. The analysis documents global governments’ rapid development of AI-relevant policies and identifies key policy issues; examines the ways in which cultural industries firms utilize AI and algorithms to advance the new forms of cultural production and distribution; investigates change in cultural consumption by analyzing the ways in which AI, algorithms, and digital platforms reshape people’s consumption habits; and examines whether governments and corporations have advanced reliable public and corporate policies and ethical codes to secure socio-economic equality. Offering a unique perspective on this timely and vital issue, this book will be of interest to scholars and students in media studies, communication studies, anthropology, globalization studies, sociology, cultural studies, Asian studies, and science and technology studies (STS).

The Palgrave Handbook of Children's Film and Television

Author : Casie Hermansson
Publisher : Springer
ISBN 13 : 3030176207
Total Pages : 594 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis The Palgrave Handbook of Children's Film and Television by : Casie Hermansson

Download or read book The Palgrave Handbook of Children's Film and Television written by Casie Hermansson and published by Springer. This book was released on 2019-05-28 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores film and television for children and youth. While children’s film and television vary in form and content from country to country, their youth audience, ranging from infants to “screenagers”, is the defining feature of the genre and is written into the DNA of the medium itself. This collection offers a contemporary analysis of film and television designed for this important audience, with particular attention to new directions evident in the late twentieth and early twenty-first centuries. With examples drawn from Iran, China, Korea, India, Israel, Eastern Europe, the Philippines, and France, as well as from the United States and the United Kingdom, contributors address a variety of issues ranging from content to production, distribution, marketing, and the use of film, both as object and medium, in education. Through a diverse consideration of media for young infants up to young adults, this volume reveals the newest trends in children’s film and television and its role as both a source of entertainment and pedagogy.

Innovation in Advertising and Branding Communication

Author : Lluís Mas-Manchón
Publisher : Routledge
ISBN 13 : 1000198278
Total Pages : 168 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Innovation in Advertising and Branding Communication by : Lluís Mas-Manchón

Download or read book Innovation in Advertising and Branding Communication written by Lluís Mas-Manchón and published by Routledge. This book was released on 2020-10-07 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques– from body image, identity and mental imagery, to self-exposure and LCM4P – intersecting with branding and advertising constructs and practices. The editor combines the perspectives of an international group of scholars to establish new theoretical frameworks and proposes new methodological designs to conduct comprehensive studies in the field. Situated at the intersection between society, communication and psychology, each chapter presents an innovative approach to branding and advertising research. The book explores topics such as social robots, body image in video advertising, brand personality, transmedia personal brands, erotic content in commercial images, and brand fandom communities. Innovation in Advertising and Branding Communication will be a valuable resource for scholars working in the fields of marketing communication, branding and advertising, online communication, sociology, social psychology and linguistics

Digital Entertainment

Author : Subhankar Das
Publisher : Springer Nature
ISBN 13 : 9811597243
Total Pages : 265 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Digital Entertainment by : Subhankar Das

Download or read book Digital Entertainment written by Subhankar Das and published by Springer Nature. This book was released on 2021-02-06 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a clear constructive representation for policy framework, effect, and integrities of various platforms that are vocal about digital entertainment. It provides a holistic representation of all the platforms, whether they are application based or AI based or web portal based. Digital Entertainment incorporates Internet-based gaming, remote gaming, online applications for TV, music, and films fans, and types of consumer-to-consumer (C2C) stimulation that includes human–PC or human–human or human–mobile collaboration through the Internet (or remote).

Hegemonic Mimicry

Author : Kyung Hyun Kim
Publisher : Duke University Press
ISBN 13 : 1478021802
Total Pages : 191 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Hegemonic Mimicry by : Kyung Hyun Kim

Download or read book Hegemonic Mimicry written by Kyung Hyun Kim and published by Duke University Press. This book was released on 2021-09-13 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Hegemonic Mimicry, Kyung Hyun Kim considers the recent global success of Korean popular culture—the Korean wave of pop music, cinema, and television, which is also known as hallyu—from a transnational and transcultural perspective. Using the concept of mimicry to think through hallyu's adaptation of American sensibilities and genres, he shows how the commercialization of Korean popular culture has upended the familiar dynamic of major-to-minor cultural influence, enabling hallyu to become a dominant global cultural phenomenon. At the same time, its worldwide popularity has rendered its Koreanness opaque. Kim argues that Korean cultural subjectivity over the past two decades is one steeped in ethnic rather than national identity. Explaining how South Korea leaped over the linguistic and cultural walls surrounding a supposedly “minor” culture to achieve global ascendance, Kim positions K-pop, Korean cinema and television serials, and even electronics as transformative acts of reappropriation that have created a hegemonic global ethnic identity.

The Business of Media Distribution

Author : Jeffrey C. Ulin
Publisher : Routledge
ISBN 13 : 1351136615
Total Pages : 578 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis The Business of Media Distribution by : Jeffrey C. Ulin

Download or read book The Business of Media Distribution written by Jeffrey C. Ulin and published by Routledge. This book was released on 2019-05-30 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film, television, and online/digital—providing you with an insider’s perspective that can't be found anywhere else. Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash. The third edition: Includes perspectives from key industry executives at studios, networks, agencies and online leaders, including Fox, Paramount, Lucasfilm, Endeavor, Tencent, MPAA, YouTube, Amazon, and many more; Explores the explosive growth of the Chinese market, including box office trends, participation in financing Hollywood feature films, and the surge in online usage; Illustrates how online streaming leaders like Netflix, Amazon, Apple, YouTube, Hulu and Facebook are changing the way TV content is distributed and consumed, and in cases how these services are moving into theatrical markets; Analyzes online influences and disruption throughout the distribution chain, and explains the risks and impact stemming from changing access points (e.g., stand-alone apps), delivery methods (over-the-top) and consumption patterns (e.g., binge watching); Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. Ulin provides the virtual apprenticeship you need to demystify and manage the complicated media markets, understand how digital distribution has impacted the ecosystem, and glimpse into the future of how film and television content will be financed, distributed and watched. An online eResource contains further discussion on topics presented in the book.

Korea’s Platform Empire

Author : Seongcheol Kim
Publisher : Taylor & Francis
ISBN 13 : 1040041876
Total Pages : 198 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Korea’s Platform Empire by : Seongcheol Kim

Download or read book Korea’s Platform Empire written by Seongcheol Kim and published by Taylor & Francis. This book was released on 2024-06-07 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Korea’s Platform Empire explores the evolution of digital platforms in South Korea’s media sphere, and their global political, economic, cultural, and technological influence. With a focus on Korea in the context of the global platform revolution, the book takes a methodical look at the broader social implications and the impact on cultural production. The authors explore various facets of the media and cultural industries—looking beyond social media to news broadcasting and the music industry—and look at the policy and regulations behind this shifting technological advancement. This book will appeal to students and scholars working on media industries, digital media, platform studies, information and technology studies, Korean and East Asian media studies, and the creative and cultural industries.

Undergraduate Research in Mass Media UgRIMM 2021

Author : Dr. Manjula Srinivas
Publisher : Shineeks Publishers
ISBN 13 : 1632789345
Total Pages : 242 pages
Book Rating : 4.6/5 (327 download)

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Book Synopsis Undergraduate Research in Mass Media UgRIMM 2021 by : Dr. Manjula Srinivas

Download or read book Undergraduate Research in Mass Media UgRIMM 2021 written by Dr. Manjula Srinivas and published by Shineeks Publishers. This book was released on 2022-04-21 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Researching and obtaining new information is a very crucial part of a wandering mind. Neil Armstrong very aptly said, “Researching is the process to create new knowledge.” It helps an individual in broadening their intellect base which in turn makes them a well-adjusted and informed member of society. This compilation titled ‘UgRIMM-2021’ is an effort by the department of Mass Media under the guidance of our dear Principal Dr.HemlataBagla to instill research value at an undergraduate level. It is a one-of-a-kind Research initiative that took place with the help of multiple online training sessions by in-house as well as external faculty. One hundred and thirty research papers were penned down independently by our second-year undergraduate students of the BAMMC course. Our main objective with UgRIMM was to instill a sense of curiosity and comfort surrounding the word ‘research’ instead of the telltale uncertainty students feel when the word is brought up. Our approach towards research coupled with frequent interactive sessions with experts in the field of research aimed to make our students better at the prospects of researching and writing research papers.

The Production of Global Web Series in a Networked Age

Author : Guy Healy
Publisher : Routledge
ISBN 13 : 1000535657
Total Pages : 304 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis The Production of Global Web Series in a Networked Age by : Guy Healy

Download or read book The Production of Global Web Series in a Networked Age written by Guy Healy and published by Routledge. This book was released on 2022-02-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tells the story of diverse online creators – women, ethnic and racial minorities, queer folk and those from hardscrabble backgrounds – producing low budget, high cultural impact web-series which have disrupted longstanding white male domination of the film and TV industries. Author Guy Healy addresses four burning problems faced by creators in the context of digital disruption (along with potential solutions), namely: the sustainability of monetizing digital content and the rising possibility of middle-class artistic careers; algorithmic volatility; the difficulty of finding people to share jealously guarded industry knowledge as traditional craft-based mentoring and expertise-sharing mechanisms break down; and the lack of diversity and authenticity in high-profile storytelling. It includes nine case studies, five drawn from a second wave of outstanding YouTube-developed talent, transitioning to longer form narrative, most collaborating with established TV producers working across the divide between online and established television culture, and all from under-represented and/or minority backgrounds. The balance are film-school and industry professionals leveraging YouTube in the same way, including two Writers Guild of America new media award-winners. These storytellers leverage their social networks and chase sustainable careers by reaching audiences of subscription video-on-demand platforms and mainstream online broadcast in Australia and North America. The Production of Global Web-Series in a Networked Age is the first longitudinal study of this historic rapprochement between online and television cultures. Four of the cases are in Emmy-winning contexts, and one in an Emmy nominated context. Covering 2005–2021, the book reveals distinctive new forms of screen industry convergence with profound implications for creators’ careers, the screen industry in general, new media theory, and broader cultural and social change. It is essential reading for students, academics and industry professionals working on the production and distribution of web series.

Media and Entertainment Industry Management

Author : Sunghan Ryu
Publisher : Taylor & Francis
ISBN 13 : 1040005683
Total Pages : 403 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Media and Entertainment Industry Management by : Sunghan Ryu

Download or read book Media and Entertainment Industry Management written by Sunghan Ryu and published by Taylor & Francis. This book was released on 2024-04-19 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: The media and entertainment industry (MEI) differs significantly from traditional industries in many respects. Accordingly, the management of strategy, marketing and other business practices in the MEI necessitates a unique approach. Sunghan Ryu offers students focused and relevant insights into critical topics, illustrated by vivid examples from the MEI. Unlike typical introductory textbooks on business and management, this book does not overemphasize complicated layers of theory. Instead, it presents essential concepts and frameworks in a digestible manner and supplements them with opportunities to apply this knowledge to real-world cases. The textbook demonstrates how knowledge can be constructively implemented in business and management scenarios. It is structured into 12 chapters, divided into five core modules: (1) Overview of the MEI, (2) The Fundamentals of Management, (3) Marketing Management, (4) Digital Business and Management, and (5) New Business Models and Entrepreneurship. Students will gain the ability to explain key concepts and frameworks across core business and management domains and develop analytical skills through diverse real-world cases in the MEI. Based on this knowledge, they will be equipped to identify management-related issues in the MEI and arrive at practical and effective solutions. This book is an essential guide for students who wish to understand business and management in the dynamic world of the MEI.

Mapping Innovation in India’s Creative Industries

Author : Rohit K Dasgupta
Publisher : Taylor & Francis
ISBN 13 : 1003813003
Total Pages : 113 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Mapping Innovation in India’s Creative Industries by : Rohit K Dasgupta

Download or read book Mapping Innovation in India’s Creative Industries written by Rohit K Dasgupta and published by Taylor & Francis. This book was released on 2023-12-01 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first in-depth study of the Indian creative industries, this book provides a comprehensive mapping of the Indian creative industries and its policy landscape, developing and defining key concepts and terms and offering detailed case studies of specific sectors, geographic regions and governance structures. Using an ecosystem framework, this book focuses on strategy/policy; tangible and intangible infrastructure; and funding and investment to understand the main drivers and barriers across nine sub-sector value chains. With investment from global brands into many sectors, it tracks how Indian creative industries are fostering innovation and design for social and ecological sustainability. It also delves into India’s informal economy to share key policy insights. The volume will be of great interest to scholars and researchers of public policy, business studies and South Asian studies. It will also be a key document for foreign investors willing to invest in one of the fastest-growing and stable economies in the world.

Multilingual Fiction Series

Author : Nahuel Ribke
Publisher : Taylor & Francis
ISBN 13 : 1003809332
Total Pages : 186 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Multilingual Fiction Series by : Nahuel Ribke

Download or read book Multilingual Fiction Series written by Nahuel Ribke and published by Taylor & Francis. This book was released on 2023-12-01 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the emergence and development of multilingual fiction series, a relatively new phenomenon propelled by the globalization of media industries and the consolidation of streaming platforms as central vectors in the production and consumption of audiovisual entertainment content. Through a detailed analysis of thriller, sitcom, and drama series, the book proposes an original qualitative and quantitative research methodology for the study of on-screen multilingual encounters, examining the relationship between multilingual speech and genre conventions. The book covers fiction series beyond English-speaking countries: alongside American productions, the analysis covers TV shows from Europe, Latin America, and the Middle East region. This interdisciplinary and original volume will interest scholars and students in film studies and media studies working on global media, as well as communication studies, television studies, sociolinguistics, media and cultural industries, and translation studies.

Quality of Experience

Author : Sebastian Möller
Publisher : Springer
ISBN 13 : 331902681X
Total Pages : 434 pages
Book Rating : 4.3/5 (19 download)

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Book Synopsis Quality of Experience by : Sebastian Möller

Download or read book Quality of Experience written by Sebastian Möller and published by Springer. This book was released on 2014-07-08 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: This pioneering book develops definitions and concepts related to Quality of Experience in the context of multimedia- and telecommunications-related applications, systems and services and applies these to various fields of communication and media technologies. The editors bring together numerous key-protagonists of the new discipline “Quality of Experience” and combine the state-of-the-art knowledge in one single volume.