The Rise Of Over The Top Ott Media And Implications For Media Consumption And Production

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The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production

Author : Kalorth, Nithin
Publisher : IGI Global
ISBN 13 :
Total Pages : 318 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production by : Kalorth, Nithin

Download or read book The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production written by Kalorth, Nithin and published by IGI Global. This book was released on 2024-01-24 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid increase in popularity of major streaming services is having a massive impact on more traditional media outlets. Over-the-Top (OTT) Media is the term given to these types of services, which bypass the traditional media sources through an internet connection. How will OTT media force traditional forms of media to adjust and adapt in order to remain relevant? The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production is a timely edited volume that delves into the transformative emergence of Over-the-Top (OTT) media, which is reshaping the landscape of media consumption and production. The book traces the historical roots of OTT media, establishing a contextual understanding of its rapid rise and impact on the industry. Analyzing the complex web of business models and revenue streams in the OTT industry, the publication sheds light on the competitive dynamics, the entry of new players, and the subsequent effects on traditional media companies. It offers a fresh perspective, recognizing OTT media as a distinct and transformative medium, different from conventional film and television studies. Navigating the myriad aspects of OTT media, the book examines market trends and dynamics, showcasing the intricate technological infrastructure of OTT services, encompassing platforms, devices, and delivery methods. Engaging with contemporary issues, the book investigates the intersections of OTT media with news, entertainment, advertising, marketing, and the global south, fostering a holistic understanding of its far-reaching impact. As an essential reference for scholars, researchers, and media professionals, this book not only helps unravel the complexities of this rapidly evolving medium but also equips its readers with valuable insights to navigate the dynamic digital media landscape.

Exploring the Impact of OTT Media on Global Societies

Author : Kalorth, Nithin
Publisher : IGI Global
ISBN 13 :
Total Pages : 351 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Exploring the Impact of OTT Media on Global Societies by : Kalorth, Nithin

Download or read book Exploring the Impact of OTT Media on Global Societies written by Kalorth, Nithin and published by IGI Global. This book was released on 2024-02-27 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly evolving landscape of media and communication studies, scholars face a pressing challenge – understanding the profound and transformative impact of Over-the-Top (OTT) media on global societies. As video content flows directly to viewers over the internet, upending traditional cable and broadcast TV, the complexities of this digital shift pose intricate problems. Enter Exploring the Impact of OTT Media on Global Societies, a comprehensive handbook meticulously crafted to address these challenges and provide solutions. This groundbreaking publication seeks to unravel the intricate layers of OTT media, offering a holistic exploration of business models, technological infrastructure, regulatory issues, and the social and cultural implications that define the dynamic OTT industry. Dive into the evolution of OTT media, exploring the seamless delivery of video content and its disruptive influence on traditional media consumption. Uncover the strategies behind the production and distribution of OTT content, emphasizing the role of personalization and recommendation algorithms in shaping audience engagement. Navigate the complex terrain of regulatory and policy issues surrounding OTT media, addressing critical topics such as net neutrality, data privacy, and intellectual property rights. Witness the competitive dynamics of the OTT market, marked by the emergence of new players and their profound impact on traditional media companies. Beyond the technicalities, our book delves into the social and cultural implications of OTT media, revealing shifts in media consumption patterns, the phenomenon of binge-watching, and the transformative effects on advertising and marketing strategies.

Artificial Intelligence in Cultural Production

Author : Dal Yong Jin
Publisher : Routledge
ISBN 13 : 100038571X
Total Pages : 162 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Artificial Intelligence in Cultural Production by : Dal Yong Jin

Download or read book Artificial Intelligence in Cultural Production written by Dal Yong Jin and published by Routledge. This book was released on 2021-05-26 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an in-depth academic discourse on the convergence of AI, digital platforms, and popular culture, in order to understand the ways in which the platform and cultural industries have reshaped and developed AI-driven algorithmic cultural production and consumption. At a time of fundamental change for the media and cultural industries, driven by the emergence of big data, algorithms, and AI, the book examines how media ecology and popular culture are evolving to serve the needs of both media and cultural industries and consumers. The analysis documents global governments’ rapid development of AI-relevant policies and identifies key policy issues; examines the ways in which cultural industries firms utilize AI and algorithms to advance the new forms of cultural production and distribution; investigates change in cultural consumption by analyzing the ways in which AI, algorithms, and digital platforms reshape people’s consumption habits; and examines whether governments and corporations have advanced reliable public and corporate policies and ethical codes to secure socio-economic equality. Offering a unique perspective on this timely and vital issue, this book will be of interest to scholars and students in media studies, communication studies, anthropology, globalization studies, sociology, cultural studies, Asian studies, and science and technology studies (STS).

Advances in Design, Music and Arts

Author : Daniel Raposo
Publisher : Springer Nature
ISBN 13 : 3030557006
Total Pages : 698 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Advances in Design, Music and Arts by : Daniel Raposo

Download or read book Advances in Design, Music and Arts written by Daniel Raposo and published by Springer Nature. This book was released on 2020-09-11 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the outcomes of recent endeavors that will contribute to significant advances in the areas of communication design, fashion design, interior design and product design, music and musicology, as well as overlapping areas. Gathering the proceedings of the 7th EIMAD conference, held on May 14–15, 2020, and organized by the School of Applied Arts, Campus da Talagueira, in Castelo Branco, Portugal, it proposes new theoretical perspectives and practical research directions in design and music, while also discussing teaching practices and some areas of intersection. It addresses strategies for communication and culture in a global, digital world, that take into account key individual and societal needs.

The Palgrave Handbook of Children's Film and Television

Author : Casie Hermansson
Publisher : Springer
ISBN 13 : 3030176207
Total Pages : 594 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis The Palgrave Handbook of Children's Film and Television by : Casie Hermansson

Download or read book The Palgrave Handbook of Children's Film and Television written by Casie Hermansson and published by Springer. This book was released on 2019-05-28 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores film and television for children and youth. While children’s film and television vary in form and content from country to country, their youth audience, ranging from infants to “screenagers”, is the defining feature of the genre and is written into the DNA of the medium itself. This collection offers a contemporary analysis of film and television designed for this important audience, with particular attention to new directions evident in the late twentieth and early twenty-first centuries. With examples drawn from Iran, China, Korea, India, Israel, Eastern Europe, the Philippines, and France, as well as from the United States and the United Kingdom, contributors address a variety of issues ranging from content to production, distribution, marketing, and the use of film, both as object and medium, in education. Through a diverse consideration of media for young infants up to young adults, this volume reveals the newest trends in children’s film and television and its role as both a source of entertainment and pedagogy.

Innovation in Advertising and Branding Communication

Author : Lluís Mas-Manchón
Publisher : Routledge
ISBN 13 : 1000198278
Total Pages : 168 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Innovation in Advertising and Branding Communication by : Lluís Mas-Manchón

Download or read book Innovation in Advertising and Branding Communication written by Lluís Mas-Manchón and published by Routledge. This book was released on 2020-10-07 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques– from body image, identity and mental imagery, to self-exposure and LCM4P – intersecting with branding and advertising constructs and practices. The editor combines the perspectives of an international group of scholars to establish new theoretical frameworks and proposes new methodological designs to conduct comprehensive studies in the field. Situated at the intersection between society, communication and psychology, each chapter presents an innovative approach to branding and advertising research. The book explores topics such as social robots, body image in video advertising, brand personality, transmedia personal brands, erotic content in commercial images, and brand fandom communities. Innovation in Advertising and Branding Communication will be a valuable resource for scholars working in the fields of marketing communication, branding and advertising, online communication, sociology, social psychology and linguistics

Hegemonic Mimicry

Author : Kyung Hyun Kim
Publisher : Duke University Press
ISBN 13 : 1478021802
Total Pages : 191 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Hegemonic Mimicry by : Kyung Hyun Kim

Download or read book Hegemonic Mimicry written by Kyung Hyun Kim and published by Duke University Press. This book was released on 2021-09-13 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Hegemonic Mimicry, Kyung Hyun Kim considers the recent global success of Korean popular culture—the Korean wave of pop music, cinema, and television, which is also known as hallyu—from a transnational and transcultural perspective. Using the concept of mimicry to think through hallyu's adaptation of American sensibilities and genres, he shows how the commercialization of Korean popular culture has upended the familiar dynamic of major-to-minor cultural influence, enabling hallyu to become a dominant global cultural phenomenon. At the same time, its worldwide popularity has rendered its Koreanness opaque. Kim argues that Korean cultural subjectivity over the past two decades is one steeped in ethnic rather than national identity. Explaining how South Korea leaped over the linguistic and cultural walls surrounding a supposedly “minor” culture to achieve global ascendance, Kim positions K-pop, Korean cinema and television serials, and even electronics as transformative acts of reappropriation that have created a hegemonic global ethnic identity.

Digital Entertainment

Author : Subhankar Das
Publisher : Springer Nature
ISBN 13 : 9811597243
Total Pages : 265 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Digital Entertainment by : Subhankar Das

Download or read book Digital Entertainment written by Subhankar Das and published by Springer Nature. This book was released on 2021-02-06 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a clear constructive representation for policy framework, effect, and integrities of various platforms that are vocal about digital entertainment. It provides a holistic representation of all the platforms, whether they are application based or AI based or web portal based. Digital Entertainment incorporates Internet-based gaming, remote gaming, online applications for TV, music, and films fans, and types of consumer-to-consumer (C2C) stimulation that includes human–PC or human–human or human–mobile collaboration through the Internet (or remote).

Screen Media for Arab and European Children

Author : Naomi Sakr
Publisher : Springer Nature
ISBN 13 : 3030256588
Total Pages : 142 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Screen Media for Arab and European Children by : Naomi Sakr

Download or read book Screen Media for Arab and European Children written by Naomi Sakr and published by Springer Nature. This book was released on 2019-10-04 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses gaps in our understanding of processes that underpin the making and circulation of children's screen contents across the Arab region and Europe. Taking account of recent disruptive shifts in geopolitics that call for new thinking about how children’s media policy and production should proceed after large-scale forced migration in both regions, the book asks to what extent children in Europe and the Arab World are engaging with the same content. Who is funding new content and who is making it, according to whose criteria? Whose voices are loudest when it comes to pressures for regulation of children’s screen content, and what exactly do they want? The answers to these questions matter for anyone seeking insights into diverse cross-cultural collaborations and content innovations that are shaping new investment and production relationships.

Handbook of Research on the Interplay Between Service Quality and Customer Delight

Author : Sarma, Sarmistha
Publisher : IGI Global
ISBN 13 : 1668458551
Total Pages : 462 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on the Interplay Between Service Quality and Customer Delight by : Sarma, Sarmistha

Download or read book Handbook of Research on the Interplay Between Service Quality and Customer Delight written by Sarma, Sarmistha and published by IGI Global. This book was released on 2023-01-31 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research in the field of service quality and consumer behavior has developed in many dimensions in the past decade. A number of models have been developed to determine the factors leading to satisfaction; however, within the past few years, scholars have proved that satisfaction is not sufficient to leave a strong mark in the minds of the customers. Service quality and customer delight have been the buzzwords in the business world in recent times as scholars have proven that customer delight is the key to customer retention. The Handbook of Research on the Interplay Between Service Quality and Customer Delight considers how companies around the world in a cross-cultural environment are dealing with service quality and customer delight and proposes a global outlook on the current trends, tactics, and opportunities. Covering key topics such as buyer funnels, consumer dissonance, and digital solutions, this reference work is ideal for business owners, managers, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

Handbook of Research on Global Perspectives on International Advertising

Author : Krom, Ipek
Publisher : IGI Global
ISBN 13 : 1799896749
Total Pages : 397 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Global Perspectives on International Advertising by : Krom, Ipek

Download or read book Handbook of Research on Global Perspectives on International Advertising written by Krom, Ipek and published by IGI Global. This book was released on 2022-06-24 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: International advertising is an important discipline in social sciences studies and though many books and articles have been published surrounding international advertising, only a few of them contain information about the advertising industry related to specific international countries and regions. Additional consideration on how advertising is utilized across the world is vital to understand the current best practices, challenges, and opportunities in the marketing field. The Handbook of Research on Global Perspectives on International Advertising considers various perspectives on international advertising through global and local lenses and discusses strategies and tactics of advertising across the globe. Covering topics such as branding, political advertising, cultural features, and tourism advertising, this reference work is ideal for industry professionals, academicians, practitioners, researchers, scholars, instructors, and students.

Undergraduate Research in Mass Media UgRIMM 2021

Author : Dr. Manjula Srinivas
Publisher : Shineeks Publishers
ISBN 13 : 1632789345
Total Pages : 242 pages
Book Rating : 4.6/5 (327 download)

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Book Synopsis Undergraduate Research in Mass Media UgRIMM 2021 by : Dr. Manjula Srinivas

Download or read book Undergraduate Research in Mass Media UgRIMM 2021 written by Dr. Manjula Srinivas and published by Shineeks Publishers. This book was released on 2022-04-21 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Researching and obtaining new information is a very crucial part of a wandering mind. Neil Armstrong very aptly said, “Researching is the process to create new knowledge.” It helps an individual in broadening their intellect base which in turn makes them a well-adjusted and informed member of society. This compilation titled ‘UgRIMM-2021’ is an effort by the department of Mass Media under the guidance of our dear Principal Dr.HemlataBagla to instill research value at an undergraduate level. It is a one-of-a-kind Research initiative that took place with the help of multiple online training sessions by in-house as well as external faculty. One hundred and thirty research papers were penned down independently by our second-year undergraduate students of the BAMMC course. Our main objective with UgRIMM was to instill a sense of curiosity and comfort surrounding the word ‘research’ instead of the telltale uncertainty students feel when the word is brought up. Our approach towards research coupled with frequent interactive sessions with experts in the field of research aimed to make our students better at the prospects of researching and writing research papers.

Digital Shutdowns and Social Media

Author : Shekh Moinuddin
Publisher : Springer Nature
ISBN 13 : 3030678881
Total Pages : 176 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Digital Shutdowns and Social Media by : Shekh Moinuddin

Download or read book Digital Shutdowns and Social Media written by Shekh Moinuddin and published by Springer Nature. This book was released on 2021-03-10 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a spatial insights on the social mediasphere in the context of digital shutdowns and reflects the dimensions of political economy and of social media in general. Internet shutdowns have been found to be more prevalent in developing countries than in developed countries, with India leading in Internet shutdowns in the world. Internet shutdowns have occurred in India for several reasons, mainly to hinder the spreading of information through social media – this is discussed in detail along with political motives behind this and how this can conflict with government policies, such as the flagship program “Digital India” which is ostensibly meant to improve the infrastructure and expansion of digital information throughout the country. This book suggests new dimensions in the digital spatiality. Furthermore, the digital space is defined and discussed, including its role and how this might be reflected in concepts around spatiality and spaces. More concretely, the book considers the following questions: How is social media reflected in spatial sciences? How does the space differ from more tangible spaces, such as the hydrosphere or atmosphere? How do (computer/mobile phone) screens behave as a space/place in the context of behavioural sciences? How is this reflected in what is shaping and reshaping the spatiality of digital gadgets? Do digital gadgets change the socialization process that’s often considered a path towards how we develop in society? How do internet shutdowns affect the political economy and what patterns can be seen in how individuals, companies and the internet industry in particular react to these shutdowns in India?

A to Z India - Magazine: September 2021

Author : Indira Srivatsa
Publisher : BookRix
ISBN 13 : 3748790929
Total Pages : 61 pages
Book Rating : 4.7/5 (487 download)

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Book Synopsis A to Z India - Magazine: September 2021 by : Indira Srivatsa

Download or read book A to Z India - Magazine: September 2021 written by Indira Srivatsa and published by BookRix. This book was released on 2022-07-28 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Editor's Desk: LORD GANESHA - THE REMOVER OF ALL OBSTACLES! HAPPY GANESH CHATURTHI 2021! - Ganesha, the remover of obstacles was actually created to be an obstacle to anyone wishing to intrude on Parvati's personal space! The birthday of the Remover of all obstacles is on Friday, 10th of September. Happy Ganesh Chaturthi 2021! THE SUCCESS STORY OF GIRLS' RESIDENTIAL SCHOOLS - Prison systems often hide violence and depravity behind their closed doors, which is detrimental to the reform of offenders and more....

Globalization and Media in the Digital Platform Age

Author : Dal Yong Jin
Publisher : Routledge
ISBN 13 : 1000681289
Total Pages : 174 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Globalization and Media in the Digital Platform Age by : Dal Yong Jin

Download or read book Globalization and Media in the Digital Platform Age written by Dal Yong Jin and published by Routledge. This book was released on 2019-09-02 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global media expert Dal Yong Jin examines the nexus of globalization, digital media, and contemporary popular culture in this empirically rich, student-friendly book. Offering an in-depth look at globalization processes, histories, texts, and state policies as they relate to the global media, Jin maps out the increasing role of digital platforms as they have shifted the contours of globalization. Case studies and examples focus on ubiquitous digital platforms, including Facebook, YouTube, and Netflix, in tandem with globalization so that the readers are able to apply diverse theoretical frameworks of globalization in different media milieu. Readers are taught core theoretical concepts which they should apply critically to a broad range of contemporary media policies, practices, movements, and technologies in different geographic regions of the world – North America, Europe, Africa, Latin America, and Asia – with a view to determining how they shape and are shaped by globalization. End-of-chapter discussion questions prompt further critical thinking and research. Students doing coursework in digital media, global media, international communication, and globalization will find this new textbook to be an essential introduction to how media have influenced a complex set of globalization processes in broad international and comparative contexts.

Mapping Innovation in India’s Creative Industries

Author : Rohit K Dasgupta
Publisher : Taylor & Francis
ISBN 13 : 1003813003
Total Pages : 113 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Mapping Innovation in India’s Creative Industries by : Rohit K Dasgupta

Download or read book Mapping Innovation in India’s Creative Industries written by Rohit K Dasgupta and published by Taylor & Francis. This book was released on 2023-12-01 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first in-depth study of the Indian creative industries, this book provides a comprehensive mapping of the Indian creative industries and its policy landscape, developing and defining key concepts and terms and offering detailed case studies of specific sectors, geographic regions and governance structures. Using an ecosystem framework, this book focuses on strategy/policy; tangible and intangible infrastructure; and funding and investment to understand the main drivers and barriers across nine sub-sector value chains. With investment from global brands into many sectors, it tracks how Indian creative industries are fostering innovation and design for social and ecological sustainability. It also delves into India’s informal economy to share key policy insights. The volume will be of great interest to scholars and researchers of public policy, business studies and South Asian studies. It will also be a key document for foreign investors willing to invest in one of the fastest-growing and stable economies in the world.

African Film Studies

Author : Boukary Sawadogo
Publisher : Taylor & Francis
ISBN 13 : 1000821692
Total Pages : 135 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis African Film Studies by : Boukary Sawadogo

Download or read book African Film Studies written by Boukary Sawadogo and published by Taylor & Francis. This book was released on 2022-12-15 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: African Film Studies is an accessible and engaging introduction to African cinemas, showcasing the diverse cinematic expressions across the continent. Bringing African cinemas out of the margins and into mainstream film studies, the book provides a succinct overview of the history, aesthetics, and theory of sub-Saharan African cinematic productions. Updated throughout, this new edition includes new chapters on Nollywood, Ethiopian cinema, Streaming, and the rise of televisual series, which serve to complement the book’s main themes: Overview of African cinema(s): Questions assumptions and defines the characteristics of African cinemas across linguistic, geographic, and filmic divides History of African cinemas: Spans the history of film in Africa from colonial import and ‘appropriation of the gaze’, the rise of Nollywood and local TV series to streaming, as well as building connections with the development of African American cinema Aesthetics: Introduces new research on previously under-explored aesthetic dimensions such as cinematography, animation, and film music Theoretical Approaches: Addresses a number of theoretical approaches and critical frameworks developed by scholars in the study of African cinemas Traditions and practices in African screen media: Features Ethiopian cinema, Nollywood, Local Televisual Series in Burkina Faso and South Africa, and the Streaming rush for Africa All chapters include case studies, suggestions for further reading, and screening lists to deepen the reader’s knowledge, with no prior knowledge of African cinemas required. Students, teachers, and general film enthusiasts would all benefit from this accessible and engaging book.