The Rise Of Non Fungible Tokens Nfts In Fashion And Luxury

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The rise of non-fungible tokens (NFTs) in fashion and luxury

Author : Laura Schneider
Publisher : GRIN Verlag
ISBN 13 : 334676527X
Total Pages : 92 pages
Book Rating : 4.3/5 (467 download)

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Book Synopsis The rise of non-fungible tokens (NFTs) in fashion and luxury by : Laura Schneider

Download or read book The rise of non-fungible tokens (NFTs) in fashion and luxury written by Laura Schneider and published by GRIN Verlag. This book was released on 2022-11-21 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2022 in the subject Business economics - Miscellaneous, grade: 7/8, Bocconi University (Department of Management and Technology), course: M.Sc. International Management, language: English, abstract: The concept of the metaverse and non-fungible tokens has become ubiquitous, and fashion and luxury companies are faced with the need to define a thorough strategy to tackle its business impact. Despite some brands acting at the forefront of NFT adoption, the utility of the infant technology remains unclear. By conducting a 2x2 factorial design experiment, this research creates insights into guidelines for NFT strategies for fashion and luxury companies. First, the high importance of connecting NFT offers with experiences is confirmed. Second, a coherence of values between NFT technology and the luxury industry was illustrated. Finally, the experiment suggested a high difference in perceived utility of real-world asset NFTs and digital asset NFTs for mainstream brands, while the difference could not be proven in the case of luxury companies. In conclusion, the NFT strategy matrix was developed, which introduces four dimensions of brand loyals, brand collectors, fad enthusiasts and fad curious differentiated by their brand loyalty and desired NFT utility. This framework aims to provide a tool for fashion and luxury companies to cater their holistic NFT offering to different customer groups. In general, it is advisable to move from digital asset NFTs toward real-world asset NFTs in order to engage consumers with rare experiences in a virtual or physical setting and deploy the technology as an experiential marketing tool.

Fashion Brand Management

Author : Alison Lowe
Publisher : Kogan Page Publishers
ISBN 13 : 1398609013
Total Pages : 321 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Fashion Brand Management by : Alison Lowe

Download or read book Fashion Brand Management written by Alison Lowe and published by Kogan Page Publishers. This book was released on 2023-02-03 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to develop, launch and build a successful fashion brand with this definitive textbook which explores the realities of the contemporary fashion industry. Fashion Brand Management is a complete guide to operating a fashion business in a multi-trillion revenue industry. Written by a leading innovator in the space, it describes how to gain competitive advantage, meaningfully embrace sustainability and purpose and successfully market to and engage consumers. Balancing theory with practical applications throughout, it also explores the key business models and financial management processes used in the industry and how fashion brands can build entrepreneurial advantage. Exploring the key challenges and opportunities for today's fashion businesses both large and small, Fashion Brand Management examines supply chain disruption, social selling and technological innovations including the metaverse, digital collections and blockchain. Featuring case studies from a range of innovative global brands including Ecoalf, MWHQ, Pala Eyewear and Unhidden, in-text features include learning objectives, key terms and activities. With supporting online resources consisting of lecture slides, self-test questions, group activities and worksheets, this is an essential resource for fashion students.

Luxury Fashion Brand Management

Author : Olga Mitterfellner
Publisher : Taylor & Francis
ISBN 13 : 1000893308
Total Pages : 313 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Luxury Fashion Brand Management by : Olga Mitterfellner

Download or read book Luxury Fashion Brand Management written by Olga Mitterfellner and published by Taylor & Francis. This book was released on 2023-07-31 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and, most importantly, the application of sustainable models to the industry. It also highlights what makes brands fail and how they can become more resilient. The key content covers the heritage of luxury brands, the importance of craftsmanship and creative direction, the role of luxury conglomerates, cultural awareness and internationalisation, risks of failure and opportunities for revitalisation as well as the application of sustainable measures for a resilient and ethical brand future. Each chapter includes a combination of industry insights, case studies or expert interviews. Coupled with theoretical frameworks and business models, these examples and case studies show how sustainable models can be applied to existing luxury brands and how practices can be embedded into the brand concept. Students are encouraged to think about opportunities and solutions, unique to luxury brand management, and will gain knowledge and skills for a successful future career. A truly global and holistic textbook, Luxury Fashion Brand Management and Sustainability should be core and recommended reading for advanced undergraduate and postgraduate students studying luxury fashion management, luxury brand management, sustainable fashion and responsible business and fashion marketing and communications. Supplementary online resources include chapter-by-chapter PowerPoint slides and a test bank.

The Comprehensive Guide to NFTs, Digital Artwork, and Blockchain Technology

Author : Marc Beckman
Publisher : Simon and Schuster
ISBN 13 : 1510768440
Total Pages : 224 pages
Book Rating : 4.5/5 (17 download)

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Book Synopsis The Comprehensive Guide to NFTs, Digital Artwork, and Blockchain Technology by : Marc Beckman

Download or read book The Comprehensive Guide to NFTs, Digital Artwork, and Blockchain Technology written by Marc Beckman and published by Simon and Schuster. This book was released on 2021-10-19 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to the NFT revolution: How non-fungible tokens are poised to transform the digital world. Non-fungible tokens, or NFTs, are the most important digital innovation since the creation of blockchain and cryptocurrency. NFTs share the best elements of both of these, while also representing an entirely new step forward for technology. But how did NFTs arise, how will they impact art and business in the decades to come, and—perhaps most importantly—how can savvy entrepreneurs position themselves today for success in the NFT-driven world of tomorrow? This guide by industry leader and entrepreneur Marc Beckman delves into the underpinnings of NFT technology in a way that makes the subject clear and comprehensible to the layman, while drawing on Marc’s branding experience to explore exactly how NFTs are poised to change fashion, sport, fine art, and even social justice. In this book he explores how NFTs will create entirely new asset classes and investment possibilities, such as fractional ownership in dynamic works of art. And in doing so, he also tells the story of how he personally discovered and became entranced by this powerful new tool, and where he believes NFTs will take business and branding throughout the 21st century.

The Routledge History of Fashion and Dress, 1800 to the Present

Author : Veronique Pouillard
Publisher : Taylor & Francis
ISBN 13 : 1000963489
Total Pages : 533 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis The Routledge History of Fashion and Dress, 1800 to the Present by : Veronique Pouillard

Download or read book The Routledge History of Fashion and Dress, 1800 to the Present written by Veronique Pouillard and published by Taylor & Francis. This book was released on 2023-10-24 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: The time span covered by The Routledge History of Fashion and Dress starts in the nineteenth century, with the aftermath of the consumers’ revolution, and reaches all the way to the present. The fashion and garment industries have been international from the beginning and, as such, this volume looks at the history of fashion and dress through the lenses of both international and global history. Because fashion is also a multifaceted subject with humanagency at its core, at the confluence of thematerial (fabrics, clothing, dyes, tools, and machines) and the immaterial (savoir-faire, identities, images, and brands), this volume adopts a transdisciplinary perspective, opening its pages to researchers from a variety of complementary fields. The chapters in this volume are organized based on their relationship to five fields of study: economics and commerce, politics, business, identities, and historical sources. Paying particular attention to change, the book goes beyond the great fashion capitals and well-known fashion centers and points to the broader geographies of fashion. Particular geographical areas focus on the emergence of new fashion systems and business models, whether they be in Sweden, Bangladesh, or Spain, or on the African continent, considered to be the “new frontier” of the industry. Covering myriad aspects of the subject this is the perfect companion for all those interested in history of dress and fashion in the modern world.

NFTs, Creativity and the Law

Author : Enrico Bonadio
Publisher : Taylor & Francis
ISBN 13 : 1040043003
Total Pages : 293 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis NFTs, Creativity and the Law by : Enrico Bonadio

Download or read book NFTs, Creativity and the Law written by Enrico Bonadio and published by Taylor & Francis. This book was released on 2024-06-14 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Non-Fungible Tokens (NFTs) have emerged as an important medium for the creation, sale and collection of art, with many major business and fashion houses creating their own NFT projects. This book investigates the eruption of NFT crypto art, and its impact on copyright law. Chapters address topics at the intersection between AI, smart contracts, data science, copyright law and arts administration. With snapshots of the ongoing heated debates around copyright law, the book investigates whether NFTs violate copyright and moral rights, the liability of NFTs platforms, impacts on ethical issues such as counterfeiting. The first book published on this emergent topic, this book offers a comprehensive overview of opportunities and challenges raised by NFTs to copyright law and, more generally, to the regulation and economics of the creative and cultural industries. The book is addressed to law and tech enthusiasts as well as academics, students, practitioners and policy makers interested in the intersection between copyright rules and new forms of technology.

Adoption of NFTs and Cryptocurrency in Marketing

Author : Malik, Reena
Publisher : IGI Global
ISBN 13 :
Total Pages : 317 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Adoption of NFTs and Cryptocurrency in Marketing by : Malik, Reena

Download or read book Adoption of NFTs and Cryptocurrency in Marketing written by Malik, Reena and published by IGI Global. This book was released on 2024-04-23 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: In modern business, digital skills have become a prerequisite for organizational success. Amidst the digital transformation, cryptocurrencies and Non-Fungible Tokens (NFTs) have emerged as potent tools for those seeking to harness data's power and engage with their audiences in novel ways. Adoption of NFTs and Cryptocurrency in Marketing delves into the pivotal role of these digital assets, examining their impact on marketing strategies and customer interactions. The book explores the past, present, and future evolution of NFTs, providing a comprehensive understanding of their journey. Through insightful discussions, it navigates the symbiotic relationship between branding and NFTs, showcasing real-world use cases and illuminating the potential for transformative marketing campaigns. From the applications and use cases of NFT adoption to the fusion of physical and digital realms (Phygital NFTs), the book lays the groundwork for understanding the vast opportunities presented by Web 3.0. This book is ideal for practitioners, researchers, and academicians in marketing. It offers a deep dive into strategies and case studies, providing a roadmap for integrating NFTs into marketing initiatives. From multilevel marketing to loyalty programs and tokenization, the book addresses the multifaceted dimensions of NFTs and cryptocurrencies in the marketing domain.

The Art Collecting Legal Handbook

Author : Bruno W. Boesch
Publisher : Edward Elgar Publishing
ISBN 13 : 1035300621
Total Pages : 527 pages
Book Rating : 4.0/5 (353 download)

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Book Synopsis The Art Collecting Legal Handbook by : Bruno W. Boesch

Download or read book The Art Collecting Legal Handbook written by Bruno W. Boesch and published by Edward Elgar Publishing. This book was released on 2023-11-03 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Art Collecting Legal Handbook, now in its third edition, is a cross-border legal guide to the ever-changing maze of rules and regulations when acquiring, moving, and sharing works of art and antiquities.

Blockchain Technologies in the Textile and Fashion Industry

Author : Subramanian Senthilkannan Muthu
Publisher : Springer Nature
ISBN 13 : 9811965692
Total Pages : 131 pages
Book Rating : 4.8/5 (119 download)

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Book Synopsis Blockchain Technologies in the Textile and Fashion Industry by : Subramanian Senthilkannan Muthu

Download or read book Blockchain Technologies in the Textile and Fashion Industry written by Subramanian Senthilkannan Muthu and published by Springer Nature. This book was released on 2022-11-02 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents applications of blockchain technologies to foster sustainable development in the textile and clothing supply chain. The concept of Textiles and Fashion Sustainability has grown to a wider extent today. Among the list of items to achieve Sustainability in Textiles and Fashion, the key element is the traceability of supply chains in terms of mapping and tracing the entire supply chain to ensure sustainable supply chain management. Reliable and transparent, efficient data is one of the crucial requirements for Textiles and Fashion Sustainability in today’s advanced industrial context and this is possible in this advanced era by various technological advancements such as Block chain technologies. These days one can see a widespread application of blockchain technology in the Textiles and Clothing sector. The core competencies of blockchain technology namely transparency, data auditability, privacy, value transfer, and process efficiency and automation are very much essential for achieving the multifold objectives under the theme Textiles and Fashion Sustainability.

Sustainability in Art, Fashion and Wine

Author : Annamma Joy
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110783975
Total Pages : 262 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis Sustainability in Art, Fashion and Wine by : Annamma Joy

Download or read book Sustainability in Art, Fashion and Wine written by Annamma Joy and published by Walter de Gruyter GmbH & Co KG. This book was released on 2024-03-04 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The art, fashion and wine industries are currently at various stages in their efforts to embrace and transition towards sustainability. While sustainability commitments are a necessary condition for progress, they are not sufficient. Instead, there is a need for sweeping transformative change that includes giving serious consideration to indigenous worldviews without recolonizing them. Sustainability in Art, Fashion and Wine includes findings from recent research and contributes to a new understanding of familiar concepts such as sustainability, (de)colonization and corporate responsibility in the art, fashion and wine industries by adopting critical lenses and incorporating them with innovative perspectives on circular business models and digitalization. It endeavors to present remedies for effectively combating climate change and promoting social good. While discussing specific issues such as sub-contracted labor, safe working conditions, living wages, environmental degradation, mismanaged waste, and more, the book argues that recognizing the significant role western colonization has played – and continues to play – in the developing world in our current conception of capitalism is itself unsustainable. To understand the true meaning of sustainability – to fully recognize the looming deadlines we face in combating the climate crisis and instituting sustainability as a new normal – the acceptance of a new conception of capitalism, one antithetical to colonization and exploitation, is required. Contributors to this book address these issues by applying a critical studies approach to their respective chapters, allowing the book to set out what real sustainability could and should look like in the art, fashion and wine industries.

Beyond the Realms: Navigating the Metaverse

Author : Akashdeep Bhardwaj
Publisher : Bentham Science Publishers
ISBN 13 : 9815238469
Total Pages : 300 pages
Book Rating : 4.8/5 (152 download)

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Book Synopsis Beyond the Realms: Navigating the Metaverse by : Akashdeep Bhardwaj

Download or read book Beyond the Realms: Navigating the Metaverse written by Akashdeep Bhardwaj and published by Bentham Science Publishers. This book was released on 2024-03-26 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Beyond Realms: Navigating the Metaverse, the authors explain concepts and features of the virtual world of the metaverse. The book starts with a conceptual understanding of what the metaverse entails, giving examples of popular apps. The authors delve into the intricacies of virtual economies, shedding light on their transformative potential for internet users. Subsequent chapters navigate the complex terrain of virtual currencies, digital assets, blockchain technology, that act as a bridge between virtual and physical experiences. From the early concepts of virtual currencies to the emergence of non-fungible tokens (NFTs) and the integration of blockchain technology, the authors meticulously explore the foundations and advancements that underpin these digital ecosystems. This book is a comprehensive guide to the metaverse and its use cases, unraveling the multifaceted layers of virtual economies and their role in shaping online businesses and social interaction.

Protecting Creativity in Fashion Design

Author : Susanna Monseau
Publisher : Taylor & Francis
ISBN 13 : 100082277X
Total Pages : 152 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Protecting Creativity in Fashion Design by : Susanna Monseau

Download or read book Protecting Creativity in Fashion Design written by Susanna Monseau and published by Taylor & Francis. This book was released on 2023-03-17 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the debate over the benefits of legal protection for fashion design, this book focuses on how a combination of minimal legal protections for design, evolving social norms, digital technology, and market forces can promote innovation and creativity in a business known for its fast-paced remixing and borrowing. Focusing on the advantages and disadvantages of the main US and EU IP laws that protect fashion design in the world’s biggest fashion markets, it describes how recent US case law in copyright and trademark cases has led to misaligned incentives for the industry and a lack of clear protection, while, in the EU, the CJEU’s interpretation of the pan-European design rights system has created significant overlap with copyright law and risks, leading to the overprotection of design. The book proposes that creativity and innovation in fashion derive some benefit from a limited unregistered design right protection, and that cumulation with copyright protection is unhelpful. It also proposes that there is a larger role for developing social norms relating to sustainability, the ethics of cultural appropriation, and the online shaming of counterfeiters that can also help create a fair equilibrium between protection and borrowing in fashion design.

NFT FASHION

Author : Demi O'Connor
Publisher :
ISBN 13 : 9781803038322
Total Pages : 122 pages
Book Rating : 4.0/5 (383 download)

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Book Synopsis NFT FASHION by : Demi O'Connor

Download or read book NFT FASHION written by Demi O'Connor and published by . This book was released on 2022-05-20 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to join the NFTs gold rush but are not sure where to begin?Are you ready to dive into the realm of Non-Fungible Tokens?

Bloomsbury Professional Law Insight - Cryptocurrency in Matrimonial Finance

Author : Dean Armstrong KC
Publisher : Bloomsbury Publishing
ISBN 13 : 1526521423
Total Pages : 177 pages
Book Rating : 4.5/5 (265 download)

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Book Synopsis Bloomsbury Professional Law Insight - Cryptocurrency in Matrimonial Finance by : Dean Armstrong KC

Download or read book Bloomsbury Professional Law Insight - Cryptocurrency in Matrimonial Finance written by Dean Armstrong KC and published by Bloomsbury Publishing. This book was released on 2022-10-07 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the specialist area of cryptocurrency in the context of matrimonial finance proceedings. The work is split into two parts. The first part provides a comprehensive primer on cryptocurrency and blockchain technology. It explains what cryptocurrencies are, how they are held by their owners, and how blockchain technology works. This part also considers the legal status and current regulatory treatment of cryptocurrency in England and Wales. The second part provides an overview of financial remedies and the distributive principles applied by the Family Court in matrimonial finance cases. It analyses the current case law on cryptocurrencies as a variety of 'property', before exploring issues that practitioners may face when encountering crypto-assets in litigation. This includes the challenges of valuing, tracing, and freezing cryptocurrency, as well as disclosure considerations. The work includes an overview of the principles relating to 'self-help' disclosure and associated criminal offences pursuant to the Computer Misuse Act 1990 and the Data Protection Act 2018. It also contains a summary of HMRC's current guidance on the taxation of crypto-assets for individuals. This title is included in Bloomsbury Professional's Family Law and Cyber Law online services.

Digital Transformation for Fashion and Luxury Brands

Author : Wilson Ozuem
Publisher : Springer Nature
ISBN 13 : 303135589X
Total Pages : 508 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis Digital Transformation for Fashion and Luxury Brands by : Wilson Ozuem

Download or read book Digital Transformation for Fashion and Luxury Brands written by Wilson Ozuem and published by Springer Nature. This book was released on with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt:

New Directions in Art, Fashion, and Wine

Author : Annamma Joy
Publisher : Rowman & Littlefield
ISBN 13 : 1666904104
Total Pages : 317 pages
Book Rating : 4.6/5 (669 download)

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Book Synopsis New Directions in Art, Fashion, and Wine by : Annamma Joy

Download or read book New Directions in Art, Fashion, and Wine written by Annamma Joy and published by Rowman & Littlefield. This book was released on 2023-05-30 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, the contributors argue that deep-seated business practices in the worlds of art, fashion, and wine must be overturned to move towards environmental and social sustainability.

Advances in Information and Communication

Author : Kohei Arai
Publisher : Springer Nature
ISBN 13 : 3031280768
Total Pages : 827 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis Advances in Information and Communication by : Kohei Arai

Download or read book Advances in Information and Communication written by Kohei Arai and published by Springer Nature. This book was released on 2023-02-26 with total page 827 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers the proceedings of the eighth Future of Information and Computing Conference, which was held successfully in virtual mode. It received a total of 369 paper submissions from renowned and budding scholars, academics, and distinguished members of the industry. The topics fanned across various fields involving computing, Internet of Things, data science, and artificial intelligence. Learned scholars from all walks of life assembled under one roof to share their unique, original, and breakthrough researches and paved a new technological path for the world. Many of the studies seek to change the face of the world itself. Their innovative thinking indeed aims to solve several gruesome problems in the field of communication, data science, ambient intelligence, networking, computing, security, and privacy. The authors have strived to render valuable pieces of study in this edition and hope to acquire enthusiastic support from the readers.