Adoption of NFTs and Cryptocurrency in Marketing

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Author :
Publisher : IGI Global
ISBN 13 :
Total Pages : 317 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Adoption of NFTs and Cryptocurrency in Marketing by : Malik, Reena

Download or read book Adoption of NFTs and Cryptocurrency in Marketing written by Malik, Reena and published by IGI Global. This book was released on 2024-04-23 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: In modern business, digital skills have become a prerequisite for organizational success. Amidst the digital transformation, cryptocurrencies and Non-Fungible Tokens (NFTs) have emerged as potent tools for those seeking to harness data's power and engage with their audiences in novel ways. Adoption of NFTs and Cryptocurrency in Marketing delves into the pivotal role of these digital assets, examining their impact on marketing strategies and customer interactions. The book explores the past, present, and future evolution of NFTs, providing a comprehensive understanding of their journey. Through insightful discussions, it navigates the symbiotic relationship between branding and NFTs, showcasing real-world use cases and illuminating the potential for transformative marketing campaigns. From the applications and use cases of NFT adoption to the fusion of physical and digital realms (Phygital NFTs), the book lays the groundwork for understanding the vast opportunities presented by Web 3.0. This book is ideal for practitioners, researchers, and academicians in marketing. It offers a deep dive into strategies and case studies, providing a roadmap for integrating NFTs into marketing initiatives. From multilevel marketing to loyalty programs and tokenization, the book addresses the multifaceted dimensions of NFTs and cryptocurrencies in the marketing domain.

Adoption of NFTs and Cryptocurrency in Marketing

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Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Adoption of NFTs and Cryptocurrency in Marketing by : Reena Malik

Download or read book Adoption of NFTs and Cryptocurrency in Marketing written by Reena Malik and published by . This book was released on 2024-04-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In modern business, digital skills have become a prerequisite for organizational success. Amidst the digital transformation, cryptocurrencies and Non-Fungible Tokens (NFTs) have emerged as potent tools for those seeking to harness data's power and engage with their audiences in novel ways. Adoption of NFTs and Cryptocurrency in Marketing delves into the pivotal role of these digital assets, examining their impact on marketing strategies and customer interactions. The book explores the past, present, and future evolution of NFTs, providing a comprehensive understanding of their journey. Through insightful discussions, it navigates the symbiotic relationship between branding and NFTs, showcasing real-world use cases and illuminating the potential for transformative marketing campaigns. From the applications and use cases of NFT adoption to the fusion of physical and digital realms (Phygital NFTs), the book lays the groundwork for understanding the vast opportunities presented by Web 3.0. As marketing professionals grapple with customer engagement challenges, the book meticulously outlines how NFTs can be leveraged to create immersive and interactive experiences. It unravels the intricacies of NFT-based marketing campaigns and explores the future landscape of Web 3.0, positing NFTs as potential keys to mass adoption. This book is ideal for practitioners, researchers, and academicians in marketing. It offers a deep dive into strategies and case studies, providing a roadmap for integrating NFTs into marketing initiatives. From multilevel marketing to loyalty programs and tokenization, the book addresses the multifaceted dimensions of NFTs and cryptocurrencies in the marketing domain. However, with innovation comes responsibility. The book examines the risks, rewards, and ethical considerations of adopting NFTs in marketing. It critically evaluates the role of crypto influencers, partnerships, and loyalty programs, exploring the delicate balance between hype and genuine opportunity.

Concepts, Technologies, Challenges, and the Future of Web 3

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Author :
Publisher : IGI Global
ISBN 13 : 1668499207
Total Pages : 628 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Concepts, Technologies, Challenges, and the Future of Web 3 by : Lekhi, Pooja

Download or read book Concepts, Technologies, Challenges, and the Future of Web 3 written by Lekhi, Pooja and published by IGI Global. This book was released on 2023-08-29 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web3 is a term which refers to the third generation of the World Wide Web; it is a decentralized internet architecture that uses blockchain technology, smart contracts, and other decentralized technologies to create a more secure and transparent internet.Concepts, Technologies, Challenges, and the Future of Web 3 is led by researchers with a valuable mix of industry and academic experience. The book delves into the concepts of decentralization, trustlessness, and interoperability and explores the challenges of Web3, including scalability, security, and regulatory compliance. It examines the current and potential future use cases of Web3, such as decentralized finance, supply chain management, identity verification, and decentralized social networks. “The core building blocks of Web3” is not just for researchers, academics, and students in computer science and related fields but also for developers, entrepreneurs, and businesses looking to build applications and services in the Web3 space. It offers a clear understanding of the technical and conceptual frameworks underpinning Web3 and the challenges and opportunities in the decentralized web. Moreover, the book is valuable for policymakers, regulators, and legal professionals interested in understanding the regulatory frameworks and legal implications of Web3. It provides insights into the potential impact of Web3 on governance, regulation, and law, highlighting the need for new policy frameworks to address the challenges and opportunities presented by the decentralized web.

Non-Fungible Tokens (NFTs)

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Author :
Publisher : Springer Nature
ISBN 13 : 3031072030
Total Pages : 109 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Non-Fungible Tokens (NFTs) by : Andrea Sestino

Download or read book Non-Fungible Tokens (NFTs) written by Andrea Sestino and published by Springer Nature. This book was released on 2022-07-01 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. Connecting the new NFTs’ technologies with academic literature on marketing, the authors highlight future research streams as well as strategies and factors that marketers and managers can use to promote this new type of product. Starting with an overview of the nature and increasing importance of NFTs in marketing, the authors extensively examine the blockchain technology that underlies this new innovation along with its applications. Specifically, by reviewing the existing literature on NFTs, the authors explain the emerging topics and business opportunities offered by NFTs for intellectual property protection, development of new lifestyles, and forms of entertainment. The second part of the book investigates NFTs in three different contexts: art, music, and fashion. By exploring the key behavioral variables that underlie consumers’ intentions to purchase NFT-based products (i.e., materialism, status consumption orientation, innovativeness), the authors discuss the various implications for advertising and marketing strategies in such industries. Offering a state-of-the-art look at this new technology, this book presents a guide for scholars and anyone looking for an understanding of NFTs and the opportunities they present. With a preface by Russell Belk.

Crypto Uncovered

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Author :
Publisher : Springer
ISBN 13 : 3030001350
Total Pages : 181 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Crypto Uncovered by : Sarah Swammy

Download or read book Crypto Uncovered written by Sarah Swammy and published by Springer. This book was released on 2019-01-24 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crypto currency integrated BlockChain under Virtual Scalable Enterprises is a widely debated and earnestly discussed topic in the technology arena. Executives at the largest institutions are calling crypto currency fraudulent while high-level institutional banking professionals are leaving their positions to jump into crypto technology, regulation and investment opportunities as industries advance towards adoption. The narratives on these topics are diametrically opposite and polarizing on both side of the debate. While this debate has many layers from a government regulatory side to social impact to the practicality of everyday use of crypto currencies in developing markets, it is safe to assume that crypto currencies or utility tokens are more than a global phenomenon and are now becoming a working framework for optional modes of business. This book demystifies what crypto currency is, how it is used, and what it means to the consumer, investor, and the future of our global currency marketplace. By providing the historical backdrop to the market, authors Sarah Swammy, Richard Thompson, and Marvin Loh provide a clear definition of what crypto-currencies actually are, how they are being used and by whom, and the unique reasons why they have gone from back street to Main Street almost overnight. The book will also delve into the government’s role in regulating this commerce medium. Lastly, the authors will look at the current global monetary policy and discuss if this type of currency phenomena was a direct result while also examining the potential risk and rewards for investors and the economy.

Sustainability in Art, Fashion and Wine

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Author :
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110783975
Total Pages : 262 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis Sustainability in Art, Fashion and Wine by : Annamma Joy

Download or read book Sustainability in Art, Fashion and Wine written by Annamma Joy and published by Walter de Gruyter GmbH & Co KG. This book was released on 2024-03-04 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The art, fashion and wine industries are currently at various stages in their efforts to embrace and transition towards sustainability. While sustainability commitments are a necessary condition for progress, they are not sufficient. Instead, there is a need for sweeping transformative change that includes giving serious consideration to indigenous worldviews without recolonizing them. Sustainability in Art, Fashion and Wine includes findings from recent research and contributes to a new understanding of familiar concepts such as sustainability, (de)colonization and corporate responsibility in the art, fashion and wine industries by adopting critical lenses and incorporating them with innovative perspectives on circular business models and digitalization. It endeavors to present remedies for effectively combating climate change and promoting social good. While discussing specific issues such as sub-contracted labor, safe working conditions, living wages, environmental degradation, mismanaged waste, and more, the book argues that recognizing the significant role western colonization has played – and continues to play – in the developing world in our current conception of capitalism is itself unsustainable. To understand the true meaning of sustainability – to fully recognize the looming deadlines we face in combating the climate crisis and instituting sustainability as a new normal – the acceptance of a new conception of capitalism, one antithetical to colonization and exploitation, is required. Contributors to this book address these issues by applying a critical studies approach to their respective chapters, allowing the book to set out what real sustainability could and should look like in the art, fashion and wine industries.

Monetize your content with NFTs

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Author :
Publisher : Max Editorial
ISBN 13 : 1779717040
Total Pages : 122 pages
Book Rating : 4.7/5 (797 download)

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Book Synopsis Monetize your content with NFTs by : MAX EDITORIAL

Download or read book Monetize your content with NFTs written by MAX EDITORIAL and published by Max Editorial. This book was released on 2024-02-29 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are NFTs? NFTs, or non-fungible tokens, are unique digital assets that cannot be replaced. They are stored on a blockchain, which is a distributed ledger technology that guarantees the authenticity and ownership of assets. How can NFTs be used to monetize content? NFTs can be used to monetize content in a variety of ways, including: Selling digital artworks: Artists can sell their digital artworks as NFTs. This gives them the opportunity to earn royalties whenever their works are resold. Selling collectibles: Collectors can purchase collectibles, such as Pokémon cards or football trading cards, as NFTs. This gives them exclusive ownership of a unique item. Selling access to events or experiences: Content creators can sell access to events or experiences, such as concert tickets or game passes, as NFTs. This allows them to generate revenue and build a community of fans. Learn Much More...

Quick Guide for Creating, Selling and Buying Non-Fungible Tokens (NFTs)

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Author :
Publisher : Dr. Hidaia Mahmood Alassouli
ISBN 13 : 3985104263
Total Pages : 66 pages
Book Rating : 4.9/5 (851 download)

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Book Synopsis Quick Guide for Creating, Selling and Buying Non-Fungible Tokens (NFTs) by : Dr. Hidaia Mahmood Alassouli

Download or read book Quick Guide for Creating, Selling and Buying Non-Fungible Tokens (NFTs) written by Dr. Hidaia Mahmood Alassouli and published by Dr. Hidaia Mahmood Alassouli. This book was released on 2022-02-21 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: An NFT (non-fungible "non-interchangeable") token) simply represents ownership of an asset. Before choosing an NFT marketplace, you'll first want to decide the kind of digital asset you're interested in buying, selling, or creating. Just about anything digital -- the written word, videos, video games, art, collectors' items, etc. -- can be tokenized on a blockchain. Another consideration is the type of tokens supported on a marketplace. NFT marketplaces are your path to start investing in digital assets, collectibles, and art, but there are lots of options out there. Be sure to choose one that suits your buying and storage needs based on the type of NFT you're after and the crypto you're interested in using for transactions. This is a new industry and is highly speculative. The value of digital art and collectibles works much the same as physical art and collectibles: Value is subjective and determined by factors such as uniqueness and the reputation of the artist who made it. I know what you're thinking, why would anyone pay hundreds of thousands of dollars for a photo or video when they can only upload it? But it's just like real art, the copy of the photo is not the original! NFT is different because you get ownership of that piece of art when you buy it, otherwise you might be violating some copyright laws. Opensea.io is the most common online marketplace for non-fungible tokens. The report includes the following parts: 1.What is NFT?? 2. Can't just upload the digital assets instead of buying them on NFT??? 3. Some NFT marketplaces. 4. Using Opensea.io to sell and buy NFT assets. 5. Creating and minting NFT assets in OpenSea.io. 6. How to create and sell NFT on Binance NFT Marketplace. 7. How to create and sell NFT on Gate.io NFT Marketplace. 8. How to create and sell NFT on FTX.US NFT Marketplace. 9. Example on selling NFT assets on OpeanSea.io. 10. References.

Emerging Technology-Based Services and Systems in Libraries, Educational Institutions, and Non-Profit Organizations

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Author :
Publisher : IGI Global
ISBN 13 : 1668486733
Total Pages : 371 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Emerging Technology-Based Services and Systems in Libraries, Educational Institutions, and Non-Profit Organizations by : Chiu, Dickson K. W.

Download or read book Emerging Technology-Based Services and Systems in Libraries, Educational Institutions, and Non-Profit Organizations written by Chiu, Dickson K. W. and published by IGI Global. This book was released on 2023-08-10 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global economy and organizations are evolving to become service-oriented and driven by technology, and this is not just limited to commercial work. Further study on this evolution is required to fully understand the phenomenon. Emerging Technology-Based Services and Systems in Libraries, Educational Institutions, and Non-Profit Organizations covers IT-enabled creation, curation, representation, communication, storage, retrieval, analysis, and use of records, documents, files, data, learning objects, and other contents. It also acts as a forum for interdisciplinary and emerging topics such as socio-information studies, educational technologies, knowledge management, big data, artificial intelligence, personal information protection, digital literacy, other media, and technology innovation topics in their applications to libraries, as well as other areas such as education, information, government, and NGOs. Due to this, it is ideal for industry professionals, librarians, administrators, policymakers, higher education faculty, researchers, academicians, scholars, practitioners, instructors, and students.

NFTs For Dummies

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119843316
Total Pages : 279 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis NFTs For Dummies by : Tiana Laurence

Download or read book NFTs For Dummies written by Tiana Laurence and published by John Wiley & Sons. This book was released on 2021-12-09 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get a grip on NFTs and learn how to get in the game It's not often that a brand-new investment comes along that revolutionizes how we buy and sell digital assets. But that's what non-fungible tokens (NFTs) did. Built on blockchain tech, NFTs are shaking up the world of digital commodity investing. And you can get your slice of the pie before everyone jumps into the arena. In NFTs For Dummies, you'll find straightforward answers to critical aspects of the NFT phenomenon. You'll learn exactly what non-fungible tokens really are, how you can find them, and even how to create your own valuable NFTs. You'll also discover: How to find reliable and safe NFT marketplaces where you can be sure you're dealing with reputable buyers and sellers A peek behind the NFT curtain to see how NFTs work and what, exactly, you own when you buy or make an NFT Discussions of the kinds of digital properties that can be converted into an NFT Perfect for anyone who wants to learn about the market for buying, selling, and creating crypto collectibles, NFTs For Dummies is the only resource you'll need to get a handle on this cutting-edge tech and start making it work for you.

Blockchain in Digital Marketing

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Author :
Publisher : Maria Johnsen
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.6/5 (448 download)

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Book Synopsis Blockchain in Digital Marketing by : Maria Johnsen

Download or read book Blockchain in Digital Marketing written by Maria Johnsen and published by Maria Johnsen. This book was released on 2020-05-12 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blockchain technology has emerged as a transformative force in various industries, including digital marketing. This book provides a comprehensive overview of blockchain's potential impact on the digital marketing landscape, exploring its historical context, core concepts, security issues, and numerous applications. The book begins with an introduction that highlights the significance of blockchain in digital marketing. It sets the stage for a deep dive into the subject, emphasizing the potential of blockchain to revolutionize the industry and reshape the way marketers operate. A historical overview offers insight into the origins and development of blockchain technology. Starting with the creation of Bitcoin, the chapter explores key milestones that have influenced the adoption of blockchain across industries, including digital marketing. Understanding the historical context helps readers appreciate the evolution and impact of blockchain technology. The subsequent chapters delve into the core concepts of blockchain. Readers are introduced to the fundamental principles that underpin this technology, such as decentralization, immutability, and consensus mechanisms. By explaining how blockchain operates, the book equips marketers with the knowledge necessary to grasp its potential benefits and implications in the digital marketing realm. Types of blockchains are explored, including public, private, and consortium blockchains. Each type has its unique characteristics, use cases, and relevance to digital marketing. By examining these different types, marketers can gain a comprehensive understanding of the blockchain landscape and determine which blockchain solution suits their specific needs. The book addresses security issues associated with blockchain technology. While blockchain is renowned for its robust security features, it is not without vulnerabilities. This chapter explores potential security risks, such as hacking and 51% attacks, and offers insights into how marketers can mitigate these risks when utilizing blockchain in their digital marketing strategies. The integration of blockchain with cryptocurrencies is another area explored in the book. It examines how cryptocurrencies and blockchain are interconnected, highlighting the impact of cryptocurrencies on the digital marketing ecosystem. The chapter provides valuable insights into the evolving relationship between blockchain and cryptocurrencies, offering marketers new perspectives on leveraging this synergy. The application of blockchain in various sectors of digital marketing is explored extensively throughout the book. Industries such as video games, social media, content writing, eCommerce, and advertising are examined in detail, showcasing how blockchain technology can revolutionize these domains. From enhancing trust and security to streamlining transactions and enabling decentralized marketplaces, blockchain presents countless opportunities for digital marketers. The book also examines the integration of artificial intelligence (AI) and blockchain technology. It explores the impact of this combination on search engine optimization (SEO), chatbots, web security, data science, text mining, and search engines. The fusion of AI and blockchain has the potential to reshape these areas, offering marketers new ways to harness the power of data and automation. Throughout the book, the future implications of blockchain in digital marketing are discussed. The potential for blockchain-powered marketplaces, reputation management systems, and management tools is explored, providing readers with a glimpse into what lies ahead. The book encourages marketers to embrace blockchain as a disruptive force that will shape the future of the industry. "Blockchain in Digital Marketing: A New Paradigm of Trust" offers a comprehensive exploration of blockchain's potential impact on the digital marketing landscape. By providing historical context, explaining core concepts, addressing security issues, and examining various applications, the book equips marketers with the knowledge and insights necessary to leverage blockchain technology effectively. With its potential to revolutionize trust, transparency, and transactional efficiency, blockchain holds immense promise for digital marketers seeking innovative solutions in an evolving digital landscape.Enjoy reading

Sports Marketing

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1003819508
Total Pages : 527 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Sports Marketing by : Michael J. J. Fetchko

Download or read book Sports Marketing written by Michael J. J. Fetchko and published by Taylor & Francis. This book was released on 2024-01-31 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book blends relevant marketing theory—focusing on industry-specific terminology and practices—with practitioner insights into current issues and future directions in the sports industry. This anticipated third edition has been fully updated to incorporate a broad range of global and diverse perspectives from industry experts and international case studies throughout. Contemporary topics within the sports industry have been expanded upon, including esports, social responsibility, sustainability, digital and social media, and personal branding. Popular "You Make the Call" cases, insider and early career insights, and review questions stimulate lively classroom discussion, while chapter summaries and terms support further support learning. Overall, this exciting text will: • Increase students’ depth of knowledge about sports marketing • Challenge students to apply concepts to real-world situations • Profile best practices of organizations and individuals within the sports industry as they relate to the book’s content • Equip students to position themselves to compete for entry-level positions in sports business • Provide faculty with a concise but thorough text that meets their needs. Sports Marketing remains a core textbook for undergraduate and postgraduate students of sports marketing and management, providing a firm grasp of the ins and outs of working in sports. Additional online resources include PowerPoint slides for each chapter, a test bank of questions, and an instructor’s manual.

Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World

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Author :
Publisher : IGI Global
ISBN 13 : 1668470314
Total Pages : 428 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World by : Keikhosrokiani, Pantea

Download or read book Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World written by Keikhosrokiani, Pantea and published by IGI Global. This book was released on 2023-04-05 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although there are various studies on theories and analytical techniques to address consumer behavior change in the current world, tracking consumer behavior change in the metaverse and the adoption of the metaverse remains a challenge that requires discussion. The advent of the metaverse will have a profound influence on consumer behavior, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchases in the metaverse. The Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World investigates the social, behavioral, and psychological factors that influence metaverse adoption. The focus then shifts to concepts, theories, and analytical approaches for detecting changes in consumer behavior in the metaverse. Covering topics such as e-commerce markets, user experience, and immersive technologies, this major reference work is an excellent resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, librarians, students and educators of higher education, researchers, and academicians.

NFT Blueprint - Cryptocurrency Investing For Beginners

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Author :
Publisher :
ISBN 13 : 9781801346528
Total Pages : 344 pages
Book Rating : 4.3/5 (465 download)

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Book Synopsis NFT Blueprint - Cryptocurrency Investing For Beginners by : Freedom Economics Publications

Download or read book NFT Blueprint - Cryptocurrency Investing For Beginners written by Freedom Economics Publications and published by . This book was released on 2021-06-24 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover Everything You Need To Know About This Emerging Asset That Is Revolutionizing The World Of Art & How You Can Profit From It... Ah, the world of Crypto, where as soon as you think you kind of understand Crypto a new term comes about just for you to feel as clueless as you did before. Don't worry, we felt exactly the same when NFTs came about. So, what is an NFT? NFT = Non-Fungible Token, which essentially a unique token, such as a unique digital baseball card, or piece of artwork. But, can't you just download the same video, picture or music file as the person who paid millions for X NFT? Yes, but just like you can buy Counterfeit Mona Lisa's, you don't have any ownership or copyright on the original, which is the reason it is worth $10 and not $100,000,000s. The actual NFT is also stored on a blockchain, on a Cryptocurrency like Ethereum or Theta and is unique to that owner, even if there is say 50 versions of X trading card. Oh, and I haven't even mentioned how NFTs could revolutionize gaming with unique in game items, a market only beginning to blossom. So, just like collecting Art, owning the rights to famous songs & owning unique collectibles NFTs can be INCREDIBLY VALUABLE & inside you'll discover everything you need to not only understand this lucrative market, but also how you can profit from it as either an artist, or a collector. Here's a tiny preview of what's inside... A Step By Step Guide To The Process Of Buying & Storing Your First NFTs How To Spot NFT 'Trends' Early & How To Know When You've Missed The Boat Exactly What NFTs Will Actually Hold Their Value Long-Term And What Ones Are Not Worth Your Time An Easy To Follow Step By Step Guide To Understanding The Ins & Outs Of The Growing NFT World Including Marketplaces, Copyrights & Maximizing Profits And SO Much More! So, If You Want An All-In-One Guide That Explains NFTs So Simply That Even An Alien Visiting Earth Could Understand It, Then Scroll Up And Click "Buy This Audiobook" Today.

Management and Marketing for Improved Retail Competitiveness and Performance

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Author :
Publisher : IGI Global
ISBN 13 : 1668485761
Total Pages : 476 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Management and Marketing for Improved Retail Competitiveness and Performance by : Santos, José Duarte

Download or read book Management and Marketing for Improved Retail Competitiveness and Performance written by Santos, José Duarte and published by IGI Global. This book was released on 2023-07-28 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of companies' online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to exist, with the physical retail point of sale as a place for experimentation and immediate consumption, brand showroom, and support for online sales, which are fundamental to the shopping experience. Managing a retail point of sale implies acting on several fronts, bearing in mind the market requirements, the point of sale's brand strategy, the strategies of the brands being sold, and all other aspects related to the management of a business, while considering the specificities of a retail point of sale. Management and Marketing for Improved Retail Competitiveness and Performance provides knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools to manage a retail point of sale in the various aspects of a business. Covering key topics such as advertising, client loyalty, and merchandising, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.

375 Online Business Ideas

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Author :
Publisher : NestFame Creations Pvt Ltd.
ISBN 13 :
Total Pages : 1304 pages
Book Rating : 4./5 ( download)

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Book Synopsis 375 Online Business Ideas by : Prabhu TL

Download or read book 375 Online Business Ideas written by Prabhu TL and published by NestFame Creations Pvt Ltd.. This book was released on 2024-04-03 with total page 1304 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's digital age, the opportunities for starting and growing a successful online business are abundant. From e-commerce stores and digital services to content creation and online coaching, the internet offers a vast landscape of possibilities for aspiring entrepreneurs to turn their ideas into profitable ventures. "375 Online Business Ideas" serves as a comprehensive guide for individuals seeking inspiration, guidance, and practical advice on launching and managing their online businesses. This book presents a curated collection of 375 diverse and innovative online business ideas, spanning various industries, niches, and business models. Whether you're a seasoned entrepreneur looking to expand your online portfolio or a beginner exploring your entrepreneurial journey, this book provides a wealth of ideas to spark your creativity and guide your decision-making process. Each business idea is presented with detailed insights, including market analysis, potential target audience, revenue streams, startup costs, marketing strategies, and scalability opportunities. Readers will gain valuable insights into emerging trends, niche markets, and untapped opportunities within the digital landscape, empowering them to identify viable business ideas that align with their skills, interests, and resources. Furthermore, "375 Online Business Ideas" goes beyond mere inspiration by offering practical guidance on how to turn these ideas into reality. The book explores essential aspects of starting and growing an online business, such as market research, business planning, branding, website development, digital marketing, customer acquisition, and monetization strategies. Additionally, readers will find tips, resources, and case studies from successful online entrepreneurs, providing real-world examples and actionable advice to navigate the challenges and capitalize on the opportunities in the online business ecosystem. Whether you aspire to launch an e-commerce store, start a freelance business, create digital products, or build an online community, "375 Online Business Ideas" equips you with the knowledge, insights, and inspiration needed to kickstart your entrepreneurial journey and build a thriving online business in today's dynamic and competitive marketplace. With this comprehensive guide at your fingertips, you'll be well-positioned to explore, evaluate, and pursue the online business ideas that resonate with your passions and goals, ultimately paving the way for success and fulfillment in the digital realm.

Non Fungible Tokens (Nfts)

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Author :
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (382 download)

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Book Synopsis Non Fungible Tokens (Nfts) by : Fortnow Hagor

Download or read book Non Fungible Tokens (Nfts) written by Fortnow Hagor and published by Independently Published. This book was released on 2022-06-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Non-Fungible Tokens (NFTs) have taken the world by storm in 2021. Many in the crypto space were surprised by the massive growth of the NFT market and the various mentions by mainstream media this year. Unlike more complicated concepts such as DeFi, the general public could intuitively understand NFTs and the digital collectibles they represent. NFTs may very well be the killer blockchain product that the crypto industry has been waiting for to drive further adoption amongst the masses. Sales of NFTs have gained significant traction since the start of 2021. The NFT mania was kickstarted by the launch of Dapper Lab's NBA Top Shot - digital trading cards represented as NFTs featuring video highlights or "Moments" of top NBA plays. These NFTs, officially licensed by the NBA, garnered huge public recognition and marked one of the first successful forays of sports organizations into NFTs. Fans have taken their passion for NBA and began collecting digital cards representing their favorite athletes or sporting moments, giving birth to a new fan economy. Soon after NBA Top Shot took off, artists also turned to NFTs as a new gateway to marketing and monetizing their art. Christie's, one of the premier auction houses, further legitimized the art NFT movement by collaborating with NFT artists to auction off their artwork. The most prolific example was Beeple's historic $69 million sale of "Everydays - The First 5000 Days". The crypto bull market of 2020-2021 also contributed to the NFT craze as crypto natives looked for a way to signal their status and wealth online, particularly on Twitter, Discord, and Reddit. With digital identities gaining more significance, digital avatars such as CryptoPunks have also quickly risen in value.