Doublespeak

Download Doublespeak PDF Online Free

Author :
Publisher : Columbia University Press
ISBN 13 : 3838265548
Total Pages : 337 pages
Book Rating : 4.8/5 (382 download)

DOWNLOAD NOW!


Book Synopsis Doublespeak by : Matthew

Download or read book Doublespeak written by Matthew and published by Columbia University Press. This book was released on 2014-04-15 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely intervention exposes the euphemized language of the extreme right as a deceptive attempt to secure greater influence over public policy. Since the end of World War II, the extreme right has made strategic use of “doublespeak,” which apes the language of liberal democracy. Attentive observation and accurate recognition of these tactics means taking the extreme right’s deliberately crafted slogans, symbols, and themes seriously. These essays investigate the extreme right’s attempts at “repackaging” contemporary ultranationalism to make it more palatable to mainstream European and American tastes.

Rhetoric in Human Rights Advocacy

Download Rhetoric in Human Rights Advocacy PDF Online Free

Author :
Publisher : Lexington Books
ISBN 13 : 0739193945
Total Pages : 283 pages
Book Rating : 4.7/5 (391 download)

DOWNLOAD NOW!


Book Synopsis Rhetoric in Human Rights Advocacy by : Richard K. Ghere

Download or read book Rhetoric in Human Rights Advocacy written by Richard K. Ghere and published by Lexington Books. This book was released on 2015-04-22 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the rhetoric of various “exemplars” who advocate for causes and actions pertaining to human rights in particular contexts. Although some of these exemplars champion human rights, others are human rights antagonists. Simply put, the argument here is that concern for how particular individuals advocate for human rights causes—as well as how antagonists obstruct such initiatives—adds significant value to understanding the successes and failures of human rights efforts in particular cultural and national contexts. On one hand, we can grasp how specific international organizations and actors function to develop norms (for example, the rights of the child) and how rights are subsequently articulated in universal declarations and formal codes. But on the other, it becomes apparent that the actualmeaning of those rights mutate when “accepted” within particular cultures. A complementary facet of this argument relates to the centrality of rhetoric in observing how rights advocates function in practice; specifically, rhetoric focuses upon the art of argumentation and the various strategies and techniques enlisted therein. In that much of the “reality” surrounding human rights (from the standpoints of advocates and antagonists alike) is fundamentally interpretive, rhetorical (or argumentative) skill is of vital importance for advocates as competent pragma-dialecticians in presenting the case that a rights ideal can enhance life in a culture predisposed to reject that ideal. This book includes case studies focusing on the rhetoric of the following individuals or groups as either human rights advocates or antagonists: Mary B. Anderson, Rwandan “hate radio” broadcasters, politicians and military officials connected with the Kent State University and Tiananmen Square student protest tragedies, Iqbal Masih, Pussy Riot, Lyndon Johnson, Julian Assange, Geert Wilders, Daniel Barenboim, Joe Arpaio, and Lucius Banda.

Black or Right

Download Black or Right PDF Online Free

Author :
Publisher : University Press of Colorado
ISBN 13 : 1646421477
Total Pages : 209 pages
Book Rating : 4.6/5 (464 download)

DOWNLOAD NOW!


Book Synopsis Black or Right by : Louis M. Maraj

Download or read book Black or Right written by Louis M. Maraj and published by University Press of Colorado. This book was released on 2020-12-01 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Black or Right: Anti/Racist Campus Rhetorics explores notions of Blackness in white institutional—particularly educational—spaces. In it, Louis M. Maraj theorizes how Black identity operates with/against ideas of difference in the age of #BlackLivesMatter. Centering Blackness in frameworks for antiracist agency through interdisciplinary Black feminist lenses, Black or Right asks how those racially signifying “diversity” in US higher education (and beyond) make meaning in the everyday. Offering four Black rhetorics as antiracist means for rhetorical reclamation—autoethnography, hashtagging, inter(con)textual reading, and reconceptualized disruption—the book uses Black feminist relationality via an African indigenous approach. Maraj examines fluid, quotidian ways Black folk engage anti/racism at historically white institutions in the United States in response to violent campus spaces, educational structures, protest movements, and policy practice. Black or Right’s experimental, creative style strives to undiscipline knowledge from academic confinement. Exercising different vantage points in each chapter—autoethnographer, digital media scholar/pedagogue, cultural rhetorician, and critical discourse analyst—Maraj challenges readers to ecologically understand shifting, multiple meanings of Blackness in knowledge-making. Black or Right’s expressive form, organization, narratives, and poetics intimately interweave with its argument that Black folk must continuously invent “otherwise” in reiterative escape from oppressive white spaces. In centering Black experiences, Black theory, and diasporic Blackness, Black or Right mobilizes generative approaches to destabilizing institutional whiteness, as opposed to reparative attempts to “fix racism,” which often paradoxically center whiteness. It will be of interest to both academic and general readers and significant for specialists in cultural rhetorics, Black studies, and critical theory.

Deliberative Acts

Download Deliberative Acts PDF Online Free

Author :
Publisher : Penn State Press
ISBN 13 : 0271069945
Total Pages : 359 pages
Book Rating : 4.2/5 (71 download)

DOWNLOAD NOW!


Book Synopsis Deliberative Acts by : Arabella Lyon

Download or read book Deliberative Acts written by Arabella Lyon and published by Penn State Press. This book was released on 2015-06-29 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: The twenty-first century is characterized by the global circulation of cultures, norms, representations, discourses, and human rights claims; the arising conflicts require innovative understandings of decision making. Deliberative Acts develops a new, cogent theory of performative deliberation. Rather than conceiving deliberation within the familiar frameworks of persuasion, identification, or procedural democracy, it privileges speech acts and bodily enactments that constitute deliberation itself, reorienting deliberative theory toward the initiating moment of recognition, a moment in which interlocutors are positioned in relationship to each other and so may begin to construct a new lifeworld. By approaching human rights not as norms or laws, but as deliberative acts, Lyon conceives rights as relationships among people and as ongoing political and historical projects developing communal norms through global and cross-cultural interactions.

The Rhetoric of the Right

Download The Rhetoric of the Right PDF Online Free

Author :
Publisher : Routledge Studies in the Histo
ISBN 13 : 9781138791497
Total Pages : 0 pages
Book Rating : 4.7/5 (914 download)

DOWNLOAD NOW!


Book Synopsis The Rhetoric of the Right by : David George

Download or read book The Rhetoric of the Right written by David George and published by Routledge Studies in the Histo. This book was released on 2014-04-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study seeks to demonstrate the subtle ways in which changes in the language associated with economic issues are reflective of a gradual but quantifiable conservative ideological shift. In this rigorous analysis, David George uses as his data a century of word usage within The New York Times, starting in 1900. It is not always obvious how the changes identified necessarily reflect a stronger prejudice toward laissez-faire free market capitalism, and so much of the book seeks to demonstrate the subtle ways in which the changing language indeed carries with it a political message. This analysis is made through exploration of five major areas of focus: "economics rhetoric" scholarship and the growing "behavioral economics" school of thought; the discourse of government and taxation; the changing meaning of "competition," and "competitive"; changing attitudes toward lab∨ and the celebration of growth relative to the decline in attention to economic justice and social equality.

Rhetoric, Religion and the Civil Rights Movement, 1954-1965

Download Rhetoric, Religion and the Civil Rights Movement, 1954-1965 PDF Online Free

Author :
Publisher : Baylor University Press
ISBN 13 : 1932792546
Total Pages : 1013 pages
Book Rating : 4.9/5 (327 download)

DOWNLOAD NOW!


Book Synopsis Rhetoric, Religion and the Civil Rights Movement, 1954-1965 by : Davis W. Houck

Download or read book Rhetoric, Religion and the Civil Rights Movement, 1954-1965 written by Davis W. Houck and published by Baylor University Press. This book was released on 2006 with total page 1013 pages. Available in PDF, EPUB and Kindle. Book excerpt: V.2: Building upon their critically acclaimed first volume, Davis W. Houck and David E. Dixon's new Rhetoric, Religion, and the Civil Rights Movement, 1954-1965 is a recovery project of enormous proportions. Houck and Dixon have again combed church archives, government documents, university libraries, and private collections in pursuit of the civil rights movement's long-buried eloquence. Their new work presents fifty new speeches and sermons delivered by both famed leaders and little-known civil rights activists on national stages and in quiet shacks. The speeches carry novel insights into the ways in which individuals and communities utilized religious rhetoric to upset the racial status quo in divided America during the civil rights era. Houck and Dixon's work illustrates again how a movement so prominent in historical scholarship still has much to teach us. (Publisher).

Rhetorical Citizenship and Public Deliberation

Download Rhetorical Citizenship and Public Deliberation PDF Online Free

Author :
Publisher : Penn State Press
ISBN 13 : 0271060298
Total Pages : 351 pages
Book Rating : 4.2/5 (71 download)

DOWNLOAD NOW!


Book Synopsis Rhetorical Citizenship and Public Deliberation by : Christian Kock

Download or read book Rhetorical Citizenship and Public Deliberation written by Christian Kock and published by Penn State Press. This book was released on 2015-06-29 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Citizenship has long been a central topic among educators, philosophers, and political theorists. Using the phrase “rhetorical citizenship” as a unifying perspective, Rhetorical Citizenship and Public Deliberation aims to develop an understanding of citizenship as a discursive phenomenon, arguing that discourse is not prefatory to real action but in many ways constitutive of civic engagement. To accomplish this, the book brings together, in a cross-disciplinary effort, contributions by scholars in fields that rarely intersect. For the most part, discussions of citizenship have focused on aspects that are central to the “liberal” tradition of social thought—that is, questions of the freedoms and rights of citizens and groups. This collection gives voice to a “republican” conception of citizenship. Seeing participation and debate as central to being a citizen, this tradition looks back to the Greek city-states and republican Rome. Citizenship, in this sense of the word, is rhetorical citizenship. Rhetoric is thus at the core of being a citizen. Aside from the editors, the contributors are John Adams, Paula Cossart, Jonas Gabrielsen, Jette Barnholdt Hansen, Kasper Møller Hansen, Sine Nørholm Just, Ildikó Kaposi, William Keith, Bart van Klink, Marie Lund Klujeff, Manfred Kraus, Oliver W. Lembcke, Berit von der Lippe, James McDonald, Niels Møller Nielsen, Tatiana Tatarchevskiy, Italo Testa, Georgia Warnke, Kristian Wedberg, and Stephen West.

When Right Makes Might

Download When Right Makes Might PDF Online Free

Author :
Publisher : Cornell University Press
ISBN 13 : 1501730320
Total Pages : 383 pages
Book Rating : 4.5/5 (17 download)

DOWNLOAD NOW!


Book Synopsis When Right Makes Might by : Stacie E. Goddard

Download or read book When Right Makes Might written by Stacie E. Goddard and published by Cornell University Press. This book was released on 2018-12-15 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do great powers accommodate the rise of some challengers but contain and confront others, even at the risk of war? When Right Makes Might proposes that the ways in which a rising power legitimizes its expansionist aims significantly shapes great power responses. Stacie E. Goddard theorizes that when faced with a new challenger, great powers will attempt to divine the challenger’s intentions: does it pose a revolutionary threat to the system or can it be incorporated into the existing international order? Goddard departs from conventional theories of international relations by arguing that great powers come to understand a contender’s intentions not only through objective capabilities or costly signals but by observing how a rising power justifies its behavior to its audience. To understand the dynamics of rising powers, then, we must take seriously the role of legitimacy in international relations. A rising power’s ability to expand depends as much on its claims to right as it does on its growing might. As a result, When Right Makes Might poses significant questions for academics and policymakers alike. Underpinning her argument on the oft-ignored significance of public self-presentation, Goddard suggests that academics (and others) should recognize talk’s critical role in the formation of grand strategy. Unlike rationalist and realist theories that suggest rhetoric is mere window-dressing for power, When Right Makes Might argues that rhetoric fundamentally shapes the contours of grand strategy. Legitimacy is not marginal to international relations; it is essential to the practice of power politics, and rhetoric is central to that practice.

The Rhetoric of Political Leadership

Download The Rhetoric of Political Leadership PDF Online Free

Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1789904587
Total Pages : 265 pages
Book Rating : 4.7/5 (899 download)

DOWNLOAD NOW!


Book Synopsis The Rhetoric of Political Leadership by : Ofer Feldman

Download or read book The Rhetoric of Political Leadership written by Ofer Feldman and published by Edward Elgar Publishing. This book was released on 2020-04-24 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book details the theoretical and practical elements of political rhetoric and their effects on the interactions between politicians and the public. Expert contributors explore the issues associated with political rhetoric from a range of disciplinary perspectives, including political science, linguistics, social psychology and communication studies. Chapters examine what makes a speech effective, politicians’ use of moral appeals in political advertising, political attacks on social media, and gender and emotion in political discourse.

Rhetorics of Democracy in the Americas

Download Rhetorics of Democracy in the Americas PDF Online Free

Author :
Publisher : Penn State Press
ISBN 13 : 0271089482
Total Pages : 289 pages
Book Rating : 4.2/5 (71 download)

DOWNLOAD NOW!


Book Synopsis Rhetorics of Democracy in the Americas by : Adriana Angel

Download or read book Rhetorics of Democracy in the Americas written by Adriana Angel and published by Penn State Press. This book was released on 2021-02-26 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Democracy is venerated in US political culture, in part because it is our democracy. As a result, we assume that the government and institutions of the United States represent the true and right form of democracy, needed by all. This volume challenges this commonplace belief by putting US politics in the context of the Americas more broadly. Seeking to cultivate conversations among and between the hemispheres, this collection examines local political rhetorics across the Americas. The contributors—scholars of communication from both North and South America—recognize democratic ideals as irreducible to a single national perspective and reflect on the ways social minorities in the Western Hemisphere engage in unique political discourses. The essays consider current rhetorics in the United States on American exceptionalism, immigration, citizenship, and land rights alongside current cultural and political events in Latin America, such as corruption in Guatemala, women’s activism in Ciudad Juárez, representation in Venezuela, and media bias in Brazil. Through a survey of these rhetorics, this volume provides a broad analysis of democracy. It highlights institutional and cultural differences in the Americas and presents a hemispheric democracy that is both more pluralistic and more agonistic than what is believed about the system in the United States. In addition to the editors, the contributors include José Cortez, Linsay M. Cramer, Pamela Flores, Alberto González, Amy N. Heuman, Christa J. Olson, Carlos Piovezani, Clara Eugenia Rojas Blanco, Abraham Romney, René Agustín de los Santos, and Alejandra Vitale.

The Rhetoric of Donald Trump

Download The Rhetoric of Donald Trump PDF Online Free

Author :
Publisher : University Press of Kansas
ISBN 13 : 0700631968
Total Pages : 270 pages
Book Rating : 4.7/5 (6 download)

DOWNLOAD NOW!


Book Synopsis The Rhetoric of Donald Trump by : Robert C. Rowland

Download or read book The Rhetoric of Donald Trump written by Robert C. Rowland and published by University Press of Kansas. This book was released on 2021-04-30 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Rhetoric of Donald Trump identifies and analyzes the nationalist and populist themes that dominate the rhetoric of President Trump and links those themes to a persona that has evolved from celebrity outsider to presidential strongman. In the process Robert C. Rowland explains how the nationalist populism and strongman persona in turn demands a vernacular rhetorical style unlike any previous modern president—a style that makes no attempt to lay out a case, requires constant lies, and breaks every norm for how a presidential candidate or president should talk. In stark contrast, our most effective presidents have used rhetoric to present a positive vision of what the nation could achieve. The three most effective presidential uses of rhetoric in the past century—FDR, Reagan, and Obama—all presented a coherent ideological message that, while focused on problems of the moment, was also rooted in a fundamental optimism. In contrast, Trump’s message is fundamentally negative. The Rhetoric of Donald Trump explores how the nation could so abruptly shift from a president such as Barack Obama, who emphasized the audacity of hope, to one who in his inaugural address spoke about “American carnage.” At its core, Trump’s message is well designed to appeal to voters with an authoritarian personality structure, especially in the white working-class, who feel threatened by the pace of societal change, especially demographic change. Rowland’s work illustrates how President Trump’s ceremonial speeches violate norms calling for a message of national unity and instead present a divisive message designed to create strongly negative emotions, especially fear and hate. It further reveals how Trump sustains those strong visceral reactions with his use of Twitter to make the rally atmosphere a daily reality for his supporters, a prime example being the Coronavirus Task Force briefings, which he transformed from an exercise in desperately needed public health education into a partisan rally. The Rhetoric of Donald Trump is essential reading for scholars, students, and the informed citizen to understand how Trump’s rhetoric of nationalist populism with a strongman persona undermines basic principles at the heart of American democracy.

The Politics of Fear

Download The Politics of Fear PDF Online Free

Author :
Publisher : SAGE
ISBN 13 : 1473914175
Total Pages : 257 pages
Book Rating : 4.4/5 (739 download)

DOWNLOAD NOW!


Book Synopsis The Politics of Fear by : Ruth Wodak

Download or read book The Politics of Fear written by Ruth Wodak and published by SAGE. This book was released on 2015-09-26 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Austrian Book Prize for the 2016 German translation, in the category of Humanities and Social Sciences. Populist right-wing politics is moving centre-stage, with some parties reaching the very top of the electoral ladder: but do we know why, and why now? In this book Ruth Wodak traces the trajectories of such parties from the margins of the political landscape to its centre, to understand and explain how they are transforming from fringe voices to persuasive political actors who set the agenda and frame media debates. Laying bare the normalization of nationalistic, xenophobic, racist and antisemitic rhetoric, she builds a new framework for this ‘politics of fear’ that is entrenching new social divides of nation, gender and body. The result reveals the micro-politics of right-wing populism: how discourses, genres, images and texts are performed and manipulated in both formal and also everyday contexts with profound consequences. This book is a must-read for scholars and students of linguistics, media and politics wishing to understand these dynamics that are re-shaping our political space.

Tradition and the Rhetoric of Right

Download Tradition and the Rhetoric of Right PDF Online Free

Author :
Publisher : Fairleigh Dickinson Univ Press
ISBN 13 : 9780838638156
Total Pages : 358 pages
Book Rating : 4.6/5 (381 download)

DOWNLOAD NOW!


Book Synopsis Tradition and the Rhetoric of Right by : David J. Lorenzo

Download or read book Tradition and the Rhetoric of Right written by David J. Lorenzo and published by Fairleigh Dickinson Univ Press. This book was released on 1999 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book examines and establishes the importance of one aspect of popular political arguments - rhetorical features that draw upon tradition as taken-for-granted values, judgments, and calculations. It illustrates how popular political arguments draw upon this "rhetoric of right," unique to each political community, to establish the "correctness" or "rightness" of a policy proposal. It then uses that illustration to argue first that tradition in political arguments is not only present, but important; second, that tradition operates through time in a contextual rather than evolutionary manner, and third, that political theorists must take seriously the presence of tradition in political arguments in both its substance and its formal aspects." "The book is based upon a study of political arguments in the Indian religious/political movement that grew up around the Indian mystic Aurobindo Ghose and his collaborator Mirra Richard."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

The Rhetorical Presidency

Download The Rhetorical Presidency PDF Online Free

Author :
Publisher : Princeton University Press
ISBN 13 : 1400888360
Total Pages : 264 pages
Book Rating : 4.4/5 (8 download)

DOWNLOAD NOW!


Book Synopsis The Rhetorical Presidency by : Jeffrey K. Tulis

Download or read book The Rhetorical Presidency written by Jeffrey K. Tulis and published by Princeton University Press. This book was released on 2017-11-07 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern presidents regularly appeal over the heads of Congress to the people at large to generate support for public policies. The Rhetorical Presidency makes the case that this development, born at the outset of the twentieth century, is the product of conscious political choices that fundamentally transformed the presidency and the meaning of American governance. Now with a new foreword by Russell Muirhead and a new afterword by the author, this landmark work probes political pathologies and analyzes the dilemmas of presidential statecraft. Extending a tradition of American political writing that begins with The Federalist and continues with Woodrow Wilson’s Congressional Government, The Rhetorical Presidency remains a pivotal work in its field.

American Catastrophe

Download American Catastrophe PDF Online Free

Author :
Publisher : Ohio State University Press
ISBN 13 : 9780814255902
Total Pages : 220 pages
Book Rating : 4.2/5 (559 download)

DOWNLOAD NOW!


Book Synopsis American Catastrophe by : Luke Winslow

Download or read book American Catastrophe written by Luke Winslow and published by Ohio State University Press. This book was released on 2020-07-17 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores case studies of Christian fundamentalism, anti-environmentalism, gun rights messaging, and the Trump administration to understand how appeals to catastrophe are used to unite Americans.

Bearing Right

Download Bearing Right PDF Online Free

Author :
Publisher : Univ of California Press
ISBN 13 : 9780520243361
Total Pages : 348 pages
Book Rating : 4.2/5 (433 download)

DOWNLOAD NOW!


Book Synopsis Bearing Right by : William Saletan

Download or read book Bearing Right written by William Saletan and published by Univ of California Press. This book was released on 2004-10-20 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Saletan's Bearing Right is as subtle and intelligent a study of abortion politics as has ever been written. You may not agree with the conclusions, but no one concerned about this issue can afford to miss this brilliant analysis."—Charles Krauthammer, syndicated columnist and winner of the Pulitzer Prize for distinguished commentary "Saletan destroys the myth that there's nothing new to say about America's abortion debate. His argument that the pro-choice movement has preserved abortion rights by co-opting conservative rhetoric will make activists on both sides of the debate uncomfortable, which is an achievement in and of itself. There's no smarter political commentator in Washington today."—Peter Beinart, editor, The New Republic "Will Saletan is one of America's shrewdest political writers. He brings clarity and intelligence to the roiling abortion debate, in a challenging and illuminating work of contemporary history. If you care about the issue of abortion, you must read this book."—Rich Lowry, editor, National Review "A unique assessment of recent abortion politics. Saletan uncovers political and institutional strategies with lucidity and verve. This book makes a raft of challenging arguments--a must-read, especially now."—Rickie Solinger, author of Beggars and Choosers: How the Politics of Choice Shapes Adoption, Abortion, and Welfare in the U.S. "Will Saletan is a great political journalist with a strong moral sense. He also has an unusually shrewd understanding of what happens when ethics and values meet elections and the legislative process. So partisans on every side of the abortion debate--Saletan shows convincingly there are more than two--will be challenged by his book, at times upset, and always enlightened. Based on exceptional reporting and fiercely independent analysis, Bearing Right is eloquent, important, and surprising." --E.J. Dionne, Jr., syndicated columnist and author of Why Americans Hate Politics "A unique assessment of recent abortion politics. Saletan uncovers political and institutional strategies with lucidity and verve. This book makes a raft of challenging arguments—a must-read, especially now."—Rickie Solinger, author of Beggars and Choosers: How the Politics of Choice Shapes Adoption, Abortion, and Welfare in the U.S.

Make America Meme Again

Download Make America Meme Again PDF Online Free

Author :
Publisher : Peter Lang Incorporated, International Academic Publishers
ISBN 13 : 9781433182051
Total Pages : 258 pages
Book Rating : 4.1/5 (82 download)

DOWNLOAD NOW!


Book Synopsis Make America Meme Again by : Heather Suzanne Woods

Download or read book Make America Meme Again written by Heather Suzanne Woods and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2020-05-15 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using the tools of rhetorical criticism, the authors detail how memetic persuasion operates, with a particular focus on the 2016 election of Donald J. Trump. Make America Meme Again reveals the rhetorical principles used to design Alt-right memes, outlining the myriad ways memes lure mainstream audiences to a number of extremist claims.