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Author : Nils Bickhoff
Publisher :
ISBN 13 : 9783642454455
Total Pages : 152 pages
Book Rating : 4.4/5 (544 download)
Download or read book The Quintessence of Marketing written by Nils Bickhoff and published by . This book was released on 2014-07-31 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nils Bickhoff
Publisher : Springer
ISBN 13 : 3642454445
Total Pages : 147 pages
Book Rating : 4.6/5 (424 download)
Download or read book The Quintessence of Marketing written by Nils Bickhoff and published by Springer. This book was released on 2014-07-02 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must be understood not in the old sense of making a sale but in a contemporary and holistic sense of satisfying customer needs. In this book the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. Along this process they present the fourteen most important marketing instruments that occur during this process. Having read this book: You will have a basic understanding of marketing and the process of marketing management You will know the most important marketing instruments and how they interact You can develop your own marketing plan based on the Quintessential Marketing Arena
Author : Melanie Moll
Publisher : Springer Science & Business Media
ISBN 13 : 3642282385
Total Pages : 120 pages
Book Rating : 4.6/5 (422 download)
Download or read book The Quintessence of Intercultural Business Communication written by Melanie Moll and published by Springer Science & Business Media. This book was released on 2012-10-30 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful business communication is more than simply speaking your client’s language. At the heart of all effective communication lies a fundamental understanding of human behavior. The natural result of globalization is a level of behaviors that we all share and expect. However, underneath this level are many other influencing factors. We tend to view the situation around us according to our own expectations which are often shaped by our cultural backgrounds. What happens, though, when our cultures are so different that the expectations collide? This book combines theory and practice in a way that helps you as a busy intercultural manager understand what others are communicating to you and those around you. We take apart real examples of intercultural business interaction and show you how deeply embedded cultural norms are found within a simple conversation. Then we offer you important tools and principles that you can use to improve your own intercultural business communication. After reading this book, you should have a good understanding of the basic culture types, and be able to identify most cultures based on the principles described here. Additionally, you will know which social issues, attitudes, and values appear even in the most rational business negotiation. Most importantly, your cultural awareness will help you build successful and lasting relationships with your clients across regional and global boundaries.
Author : Stefan Hase
Publisher : Springer
ISBN 13 : 3319611747
Total Pages : 131 pages
Book Rating : 4.3/5 (196 download)
Download or read book The Quintessence of Sales written by Stefan Hase and published by Springer. This book was released on 2017-08-04 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book from the Quintessence series offers essential know-how on the theory and practice of sales, the main turnover and value driver of any business. Sales can be seen as the “front line” where key business successes are prepared and put into practice. Sales managers and salespeople, but also professionals from production, technology, and marketing will benefit from the concise presentation of the relevant topics. Having read this book, you should have a good understanding of the key stages of the sales process from acquiring new clients (or selling to old ones) to closing the deal, and be familiar with the most typical sales performance issues described here. Moreover, in order to create a strong sales environment, you will know which qualities are needed both by sales leaders and ideal salespersons, and how to build a winning sales team and a high-quality sales organisation. Finally, by applying the principles of sales-centric business management, you will be readily equipped for immediate and lasting sales success.
Author : Philip Kotler
Publisher : Springer
ISBN 13 : 3662484900
Total Pages : 113 pages
Book Rating : 4.6/5 (624 download)
Download or read book The Quintessence of Strategic Management written by Philip Kotler and published by Springer. This book was released on 2016-05-18 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret business information with regard to the underlying strategic notions. A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff.
Author : Philip Kotler
Publisher : Springer Science & Business Media
ISBN 13 : 3642145442
Total Pages : 133 pages
Book Rating : 4.6/5 (421 download)
Download or read book The Quintessence of Strategic Management written by Philip Kotler and published by Springer Science & Business Media. This book was released on 2010-08-23 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.
Author : Ahmad Jamal
Publisher : Routledge
ISBN 13 : 1136164227
Total Pages : 362 pages
Book Rating : 4.1/5 (361 download)
Download or read book The Routledge Companion to Ethnic Marketing written by Ahmad Jamal and published by Routledge. This book was released on 2015-06-19 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. From this challenge has grown the exciting discipline of ethnic marketing, which seeks to understand the considerable opportunities and challenges presented by cultural and ethnic diversity in the marketplace. To date, scholarship in the area has been lively but disparate. This volume brings together cutting-edge research on ethnic marketing from thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including models of culture change, parenting and socialization, responses to web and advertising, role of space and social innovation in ethnic marketing, ethnic consumer decision making, religiosity, differing attitudes to materialism, acculturation, targeting and ethical and public policy issues. The result is a solid framework and a comprehensive reference point for consumer researchers, students, and practitioners.
Author : Michael John Baker
Publisher : Taylor & Francis
ISBN 13 : 9780415213981
Total Pages : 752 pages
Book Rating : 4.2/5 (139 download)
Download or read book Marketing written by Michael John Baker and published by Taylor & Francis. This book was released on 2001 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thorsten Hennig-Thurau
Publisher : Springer Science & Business Media
ISBN 13 : 3662097451
Total Pages : 454 pages
Book Rating : 4.6/5 (62 download)
Download or read book Relationship Marketing written by Thorsten Hennig-Thurau and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. "This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which are implementing relationship marketing. I highly recommend this to all companies who want to see what their future success will require." PROF. PHILIP KOTLER, NORTHWESTERN UNIVERSITY, ILLINOIS
Author : Prof. (Dr.) Arun Kumar
Publisher : BooksClub
ISBN 13 :
Total Pages : 151 pages
Book Rating : 4./5 ( download)
Download or read book AN ART AND SCIENCE OF NETWORK MARKETING: MILLIONARAIRE (A GUIDE TO ZERO TO MILLIONAIRE) written by Prof. (Dr.) Arun Kumar and published by BooksClub. This book was released on 2022-01-27 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prof. (Dr.) Arun Kumar , B.Tech (IT), M.Tech (CSE), PhD( A.I), He has 10+ years of Experience in (Professor, Researcher, Entrepreneur, Writer, Motivator, Business Trainer, Engineer, Developer,) Founder, President, CEO, Prerna Society of Technical Education and Research, New Delhi. He has published 30+ Research Papers in National, International Journals, and Conferences. 10+ Books, 05+ National and International Journals Editors, Worked as Professor and C.O.E, H.O.D in various Engineering Colleges and Universities. Editor in Chief in International Journal of Computer Science and Information Technology Research Excellence (IJCSITRE ): www.ijcsitre.org since 2011 Assistant Editor in Chief: International Journal of Applied Science Technology Research Excellence (IJASTRE): www.ijastre.org, since 2011. He is Trusted Educator and Successful Technical teachers to over 10,000+ students in engineering fields. He has been practical and experimental in providing CEO training to more then 500+ CEOs in the country.
Author : Iveta Merlinova
Publisher : CINNAM
ISBN 13 : 8890884215
Total Pages : 253 pages
Book Rating : 4.8/5 (98 download)
Download or read book Molecular Marketing. Market Leadership Creative Modeling written by Iveta Merlinova and published by CINNAM. This book was released on 2015 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Matthias Reichhard
Publisher : diplom.de
ISBN 13 : 3836612836
Total Pages : 284 pages
Book Rating : 4.8/5 (366 download)
Download or read book European spirit, adaption to market economy and national identity in Poland and Ukraine written by Matthias Reichhard and published by diplom.de. This book was released on 2008-05-07 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: The major objective of this work is besides economic considerations to estimate how far Poland and Ukraine have grown on the social and cultural EI path layer of inter-country convergence which is assumedly even more difficult to achieve than consensus in an economic and political state union - what are the causes of the present state of evolution and what inferences for future transformations steps can be deducted thereof. In terms of more specific terms of reference, so-to-speak research question antedating each chapter of the corpus, the author posed the following hypothesis: In the section about national identities, the embracing question is the following, since it is suspected that the course of history of both nations observed moulded the tangible layers of NC and thus indirectly the development of mental EU convergence: Hypothesis 1: Design and intensity of national identity contribute to Polish and Ukrainian aggregated opinion about their home countries` role on the European theatre and general emotions about the contact to Europe In order to be able to proceed solidly on the territory of BHN, the frame of research is meant to be solidified by retrieving answers to whether the very existence of needs varies across nations or merely their degree of intensity by claiming the following fact: Hypothesis 2: The scan of advertising in Poland (Pl) and Ukraine (Uk) reveals types of human needs which are not part in commonly cited BHN theories; in other words: human needs are culture-specific instead of universal. The structure and intensity of BHN like in the case of other features alongside the N-B-V-A (Needs-Beliefs-Values-Attitudes) axis are a fairly difficult entity to seize; what may be observed and thus measured at utmost is when the bearer satisfies a need by an overt action, e.g. when he buys soap to satisfy his needs of body spruceness. However, purchase decisions are decided by so many factors, e.g. branding, packaging, CRM (Customer Relations Management) etc. that it seems more rewarding to observe what conditions of internal tension are activated by advertising as intermediate entity and possible incentive of acquiring the item promoted. Hypothesis 3: Advertising of fast-moving resp. durable consumer goods delivers indications on single elements of Poles` and Ukrainians` human need structure Experts of transformations studies commonly consider a brisk small-business sector and salubrious [...]
Author : Chris Hackley
Publisher : Springer
ISBN 13 : 1137297115
Total Pages : 230 pages
Book Rating : 4.1/5 (372 download)
Download or read book Marketing in Context written by Chris Hackley and published by Springer. This book was released on 2013-11-14 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.
Author : Stephen Brown
Publisher : Routledge
ISBN 13 : 1134669739
Total Pages : 316 pages
Book Rating : 4.1/5 (346 download)
Download or read book Romancing the Market written by Stephen Brown and published by Routledge. This book was released on 2003-09-02 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Romancing the Market is a radical rethinking of marketing understanding. The book contains essays by an international selection of the most creative contemporary marketing scholars.
Author :
Publisher : Penerbit NEM
ISBN 13 : 6231151883
Total Pages : 123 pages
Book Rating : 4.2/5 (311 download)
Download or read book Marketing and Service Innovation Interaction written by and published by Penerbit NEM. This book was released on 2024-02-07 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses dynamic capability of marketing and service innovation in the hotel industry as a learning tool and guidebook. It is the author’s hope that this book can contribute to supporting the learning process in the dynamic capability approach in hospitality and service industries.
Author : Xiaoxia Huang
Publisher : CRC Press
ISBN 13 : 1000581624
Total Pages : 439 pages
Book Rating : 4.0/5 (5 download)
Download or read book Economic and Business Management written by Xiaoxia Huang and published by CRC Press. This book was released on 2022-03-22 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rapid development and drastic change of the world economy, "Digital Finance", "Internet Finance", "Science and Technology Finance" have become new hotspots, which also represent the future trend of economy development in the era of big data. Enterprises are facing more uncertainty, opportunities coexist with challenges. There are more possibilities for economic development and enterprise management to accelerate the integration of cutting-edge research results, to deepen hot topics discussion and to promote opinion exchanges among academic and business circles. The Sixth International Conference on Economic and Business Management (FEBM2021) was successfully held online on October 16-17, 2021, and aimed to provide a platform for researchers, engineers, academics as well as industry professionals from all over the world to present their latest research findings and development activities in economic and business management. These proceedings include 51 accepted articles selected from 94 submissions.
Author : David Walton
Publisher : Macmillan
ISBN 13 : 0765330903
Total Pages : 322 pages
Book Rating : 4.7/5 (653 download)
Download or read book Quintessence written by David Walton and published by Macmillan. This book was released on 2013-03-19 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine an Age of Exploration full of alchemy, human dissection, sea monsters, betrayal, torture, religious controversy, and magic. In Europe, the magic is thin, but at the edge of the world, where the stars reach down close to the Earth, wonders abound. This drives the bravest explorers to the alluring Western Ocean. Christopher Sinclair is an alchemist who cares only about one thing: quintessence, a substance he believes will grant magical powers and immortality. And he has a ship.
