The Predictable Pipeline

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Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline

Author : Marylou Tyler
Publisher : McGraw Hill Professional
ISBN 13 : 1259835650
Total Pages : 208 pages
Book Rating : 4.2/5 (598 download)

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Book Synopsis Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline by : Marylou Tyler

Download or read book Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline written by Marylou Tyler and published by McGraw Hill Professional. This book was released on 2016-08-19 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proven system for rapid B2B sales growth from the coauthor of Predictable Revenue, the breakout bestseller hailed as a “sales bible” (Inc.) If your organization’s success is driven by B2B sales, you need to be an expert prospector to successfully target, qualify, and close business opportunities. This game-changing guide provides the immediately implementable strategies you need to build a solid, sustainable pipeline — whether you’re a sales or marketing executive, team leader, or sales representative. Based on the acclaimed business model that made Predictable Revenue a runaway bestseller, this powerful approach to B2B prospecting will help you to: • Identify the prospects with the greatest potential • Clearly articulate your company’s competitive position • Implement account-based sales development using ideal account profiles • Refine your lead targeting strategy with an ideal prospect profile • Start a conversation with people you don’t know • Land meetings through targeted campaigns • Craft personalized e-mail and phone messaging to address each potential buyer’s awareness, needs, and challenges. • Define, manage, and optimize sales development performance metrics • Generate predictable revenue You’ll learn how to target and track ideal prospects, optimize contact acquisition, continually improve performance, and achieve your revenue goals—quickly, efficiently, and predictably. The book includes easy-to-use charts and e-mail templates, and features full online access to sample materials, worksheets, and blueprints to add to your prospecting tool kit. Following this proven step-by-step framework, you can turn any B2B organization into a high-performance business development engine, diversify marketing lead generation channels, justify marketing ROI, sell into disruptive markets—and generate more revenue than ever. That’s the power of Predictable Prospecting.

The Predictable Pipeline

Author : Matt Heinz
Publisher : Wiley
ISBN 13 : 9781119723967
Total Pages : 0 pages
Book Rating : 4.7/5 (239 download)

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Book Synopsis The Predictable Pipeline by : Matt Heinz

Download or read book The Predictable Pipeline written by Matt Heinz and published by Wiley. This book was released on 2023-06-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Refocus the efforts of your B2B marketing on revenue generation and fiscal responsibility with this indispensable volume The Predictable Pipeline: How Growth-Oriented Companies Deliver Repeatable, Scalable, and Profitable Marketing-Driven Results insightfully reexamines the role of the B2B marketer with an eye towards fiscal discipline and productivity. Matt Heinz brings the lessons he’s offered to companies like Microsoft, Salesforce.com, and Seagate to the forefront with this comprehensive B2B marketing resource. The Predictable Pipeline shows readers how to: establish business objectives and measurable goals for B2B marketers integrate B2B marketers with the sales team establish a full-funnel approach framework detail sales enablement best practices at each stage of the sales cycle maximize B2B marketing for lifetime value, loyalty, and referrals Full of practical strategies and concrete advice for refocusing the efforts of B2B marketers, The Predictable Pipeline is perfect for anyone interested in embracing revenue responsibility as a fundamental principle of their marketing process.

From Impossible to Inevitable

Author : Aaron Ross
Publisher : John Wiley & Sons
ISBN 13 : 1119531691
Total Pages : 343 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis From Impossible to Inevitable by : Aaron Ross

Download or read book From Impossible to Inevitable written by Aaron Ross and published by John Wiley & Sons. This book was released on 2019-06-05 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Break your revenue records with Silicon Valley’s “growth bible” “This book makes very clear how to get to hyper-growth and the work needed to actually get there” Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing ten times larger isn't about magic. It's not about privileges, luck, or working harder. There's a template that the world's fastest growing companies follow to achieve and sustain much, much faster growth. From Impossible to Inevitable details the hypergrowth playbook of companies like Hubspot, Salesforce.com (the fastest growing multibillion dollar software company), and EchoSign—aka Adobe Document Services (which catapulted from $0 to $144 million in seven years). Whether you have a $1 billion or a $100,000 business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records. Pinpoint why you aren’t growing faster Understand what it takes to get to hypergrowth Nail a niche (the #1 missing growth ingredient) What every revenue leader needs to know about building a scalable sales team There’s no time like the present to surpass plateaus and get off of the up-and-down revenue rollercoaster. Find out how now!

Tactical Pipeline Growth

Author : Mark McInnes
Publisher :
ISBN 13 : 9780646819938
Total Pages : 188 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis Tactical Pipeline Growth by : Mark McInnes

Download or read book Tactical Pipeline Growth written by Mark McInnes and published by . This book was released on 2020-06-10 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tactical Pipeline Growth (TPG) is your new favourite 'how-to' sales handbook. A tactical, step by step guide to help today's frontline reps create new valuable business conversations. Whether you're an individual rep or leading a sales team, the simple processes outlined in TPG will have you talking to more valuable prospects in the shortest time possible. All without needing to ruin your personal brand. TPG is a spam-free zone. Most' sales books' are written primarily to help the author secure more consulting fees; they are aimed at the sales director or VP of sales with a strong focus n strategy. Not this book! TPG is an action guide for those that do and will. Sales Trainers and Thought leaders tell reps to "Lead with insights", "Bring value"! But how do we do that in today's selling environment? What does that even mean? Reps want to know, how do I credibly reach out to start a conversation with someone I don't know? How many times do I follow up? What message should I send? When? Via what channel? How long do I pursue a prospect before giving up? All these prospecting questions are answered, complete with examples, and supporting resources included so you can start prospecting effectively today. Key Points. Why you have too many leads in the front of your pipeline Start new conversations in as little as four attemptsHow to use an omnichannel prospecting approach Build a strong cadence from scratch Messaging strategies that work How do I use social effectively in my approach? Scripts, templates, examples and guides are all included. Tactical Pipeline Growth is a book every sales rep needs to have in their sales tool kit.

Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com

Author : Aaron Ross
Publisher : Pebblestorm
ISBN 13 : 9780984380244
Total Pages : 208 pages
Book Rating : 4.3/5 (82 download)

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Book Synopsis Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com by : Aaron Ross

Download or read book Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com written by Aaron Ross and published by Pebblestorm. This book was released on 2020-09-08 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Called "The Sales Bible of Silicon Valley"...discover the sales specialization system and outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth...with zero cold calls. This is NOT just another book about how to cold call or close deals. This is an entirely new kind of sales system for CEOs, entrepreneurs and sales VPs to help you build a sales machine. What does it take for your sales team to generate as many highly-qualified new leads as you want, create predictable revenue, and meet your financial goals without your constant focus and attention? Predictable Revenue has the answers!

Fanatical Prospecting

Author : Jeb Blount
Publisher : John Wiley & Sons
ISBN 13 : 1119144760
Total Pages : 311 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Fanatical Prospecting by : Jeb Blount

Download or read book Fanatical Prospecting written by Jeb Blount and published by John Wiley & Sons. This book was released on 2015-09-29 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ditch the failed sales tactics, fill your pipeline, and crush your number With over 500,000 copies sold Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. The brutal fact is the number one reason for failure in sales is an empty pipe and the root cause of an empty pipeline is the failure to consistently prospect. By ignoring the muscle of prospecting, many otherwise competent salespeople and sales organizations consistently underperform. Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects. Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels. This book reveals the secrets, techniques, and tips of top earners. You’ll learn: Why the 30-Day Rule is critical for keeping the pipeline full Why understanding the Law of Replacement is the key to avoiding sales slumps How to leverage the Law of Familiarity to reduce prospecting friction and avoid rejection The 5 C’s of Social Selling and how to use them to get prospects to call you How to use the simple 5 Step Telephone Framework to get more appointments fast How to double call backs with a powerful voice mail technique How to leverage the powerful 4 Step Email Prospecting Framework to create emails that compel prospects to respond How to get text working for you with the 7 Step Text Message Prospecting Framework And there is so much more! Fanatical Prospecting is filled with the high-powered strategies, techniques, and tools you need to fill your pipeline with high quality opportunities. In the most comprehensive book ever written about sales prospecting, Jeb Blount reveals the real secret to improving sales productivity and growing your income fast. You’ll gain the power to blow through resistance and objections, gain more appointments, start more sales conversations, and close more sales. Break free from the fear and frustration that is holding you and your team back from effective and consistent prospecting. It's time to get off the feast or famine sales roller-coaster for good!

Pipeline Leak Detection Handbook

Author : Morgan Henrie
Publisher : Gulf Professional Publishing
ISBN 13 : 0128025670
Total Pages : 342 pages
Book Rating : 4.1/5 (28 download)

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Book Synopsis Pipeline Leak Detection Handbook by : Morgan Henrie

Download or read book Pipeline Leak Detection Handbook written by Morgan Henrie and published by Gulf Professional Publishing. This book was released on 2016-07-07 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pipeline Leak Detection Handbook is a concise, detailed, and inclusive leak detection best practices text and reference book. It begins with the basics of leak detection technologies that include leak detection systems, and information on pipeline leaks, their causes, and subsequent consequences. The book moves on to further explore system infrastructures, performance, human factors, installation, and integrity management, and is a must-have resource to help oil and gas professionals gain a comprehensive understanding of the identification, selection, design, testing, and implantation of a leak detection system. Informs oil and gas pipeline professionals on the basics of leak detection technologies, the required field instrumentation, telecommunication infrastructures, human factors, and risk mitigation considerations Leads the reader through the complex process of understanding the pipeline’s unique environment and how to develop a leak detection program

Selling to Zebras

Author : Jeff Koser
Publisher : Greenleaf Book Group
ISBN 13 : 1929774575
Total Pages : 252 pages
Book Rating : 4.9/5 (297 download)

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Book Synopsis Selling to Zebras by : Jeff Koser

Download or read book Selling to Zebras written by Jeff Koser and published by Greenleaf Book Group. This book was released on 2008-10 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Even the most competitive companies only close about 15 percent of the deals in their sales pipelines. That means that salespeople spend time with prospects who, 85 percent of the time, aren't going to buy. Wouldn't those salespeople rather spend more time pursuing prospects they knew they could close? Or spend time with their prospects where it matters most at an executive level? Readers who are ready for exceptional results for themselves and their companies need "Selling to Zebras". The Zebra way can help salespeople identify the perfect prospects for their companies--their Zebras--and develop a sales process that will help them close deals 90 percent of the time. The Zebra method of selling will: Increase close rates; Shorten sales cycles; Increase average deal size; Reduce discounting and increase margins; Make better use of scarce resources; Make customers happy, creating a stable of great references. Jeff and Chad Koser don't just offer theories and concepts. They give readers specific tools, models, and spreadsheets they can customise to make the Zebra way the best way for their companies to do business.

Fill Your Funnel

Author : Tom Hopkins
Publisher : Made For Success Publishing
ISBN 13 : 1641462841
Total Pages : 129 pages
Book Rating : 4.6/5 (414 download)

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Book Synopsis Fill Your Funnel by : Tom Hopkins

Download or read book Fill Your Funnel written by Tom Hopkins and published by Made For Success Publishing. This book was released on 2018-03-30 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: In sales, filling a sales pipeline with qualified leads is the magic behind predictable income and massive commission checks. In Fill Your Funnel, get step-by-step instructions on using social media platforms like Facebook, Instagram, LinkedIn, and Twitter to generate qualified leads and fill your sales funnel. Learn what experts Tom Hopkins and Dan Portik know about social media strategies to generate leads. This book contains social media posts and email templates from successful campaigns to show you how to set up an effective social media campaign that drives conversions. If you're striving to become successful in sales, this book contains the resources you are seeking. Learn how to: create an attractive online presence for professionals,navigate the differences between Instagram and LinkedIn,build social media profiles for salespeople,effectively prospect in LinkedIn Groups,send posts at the most opportune times,format a video post, andcreate social media follow-up templates. Social media selling doesn't need to be hard, if you know the system. By following the system in Fill Your Funnel, you will be set up for an amazing year.

People Buy You

Author : Jeb Blount
Publisher : John Wiley & Sons
ISBN 13 : 0470599111
Total Pages : 214 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis People Buy You by : Jeb Blount

Download or read book People Buy You written by Jeb Blount and published by John Wiley & Sons. This book was released on 2010-06-21 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to relationships, influence and persuasion in 21st century business. What is most important to your success as a sales or business professional? Is it education, experience, product knowledge, job title, territory, or business dress? Is it your company's reputation, product, price, marketing collateral, delivery lead times, in stock ratios, service guarantees, management strength, or warehouse location? Is it testimonials, the latest Forbes write up, or brand awareness? Is it the investment in the latest CRM software, business 2.0 tools, or social media strategy? You could hire a fancy consulting firm, make the list longer, add some bullet points, put it into a PowerPoint presentation, and go through the whole dog and pony show. But at the end of the day there will be only one conclusion… None of the above! You see, the most important competitive edge for today's business professionals cannot be found on this list, your resume, or in any of your company's marketing brochures. If you want to know the real secret to what matters most in business, just look in the mirror. That's right, it's YOU. Do these other things matter? Of course they do, but when all things are equal (and in the competitive world we live in today, things almost always are) People Buy You. Your ability to build lasting business relationships that allow you to close more deals, retain clients, increase your income, and advance your career to rise the top of your company or industry, depends on your skills for getting other people to like you, trust you, and BUY YOU. This break-through book pushes past the typical focus on mechanics and stale processes found in so many of today's sales and business books, and goes right to the heart of what matters most in 21st century business. Offering a straight forward, actionable formula for creating instant connections with prospects and customers, People Buy You will enable you to achieve a whole new level of success in your sales and business career. You'll discover: Three relationship myths that are holding you back Five levers that open the door to stronger relationships that quickly increase sales, improve retention, increase profits and advance your career The real secret to making instant emotional connections that eliminate objections and move buyers to reveal their real problems and needs How to anchor your business relationships and create loyal customers who will never leave you for a competitor How to build your personal brand to improve your professional presence and stand-out in the market place People Buy You is the new standard in the art of influence and persuasion. Few books have tackled the subject of interpersonal relationships in the business world in such a practical and down-to-earth manner, breaking what many perceive as a complex and frustrating process into easy, actionable steps that anyone can follow.

Eliminate Your Competition

Author : Sean O'Shaughnessey
Publisher :
ISBN 13 : 9780692111925
Total Pages : 298 pages
Book Rating : 4.1/5 (119 download)

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Book Synopsis Eliminate Your Competition by : Sean O'Shaughnessey

Download or read book Eliminate Your Competition written by Sean O'Shaughnessey and published by . This book was released on 2018-05-14 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most salespeople lose the deal before they ever get started! It isn't uncommon for the customer to have already made a decision before most salespeople even learn of the opportunity. Most salespeople have to beat the preferred competitor by a significant margin just to be considered equivalent. Don't you wish that you could be the preferred vendor in all of your opportunities? Selling is a difficult career in which to make a living; it is not uncommon to have the commission check denied before the salesperson even gets a chance to win. Analysis of thousands of sales situations has made it phenomenally obvious that most salespeople begin their sales campaign so late in the decision-making process that they are virtually guaranteed to lose the order. To make matters worse, when they do start the campaign early enough, most salespeople do not know how to control the prospect adequately so that they can guarantee their victory. Typical turnover for a sales department is 10-20%. Many companies see turnover that approaches 40-60%! This turnover costs them 50% of their revenue-generating capability. In any organization that exceeds 25% turnover, the loss of trust with the customer can be astounding as the new salesperson tries to rebuild the entire relationship. In any given quarter dozens or hundreds of companies do not make their forecasted numbers and are dramatically punished by Wall Street. This book will provide the management of a company with a framework to teach their salespeople how to attain their quotas with higher profits. It will also allow salespeople to rise to the top of their organization and be the super-achievers who win awards, trips, bonuses, and respect. In this book, I will show you how to eliminate your competition and maximize your commission.

The Sales Development Playbook

Author : Trish Bertuzzi
Publisher :
ISBN 13 : 9781519489081
Total Pages : 248 pages
Book Rating : 4.4/5 (89 download)

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Book Synopsis The Sales Development Playbook by : Trish Bertuzzi

Download or read book The Sales Development Playbook written by Trish Bertuzzi and published by . This book was released on 2016 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: A book to help companies find customers and create repeatable sales by developing effective inside sales organizations and development strategies.

Lean Selling

Author : Robert J. Pryor
Publisher : AuthorHouse
ISBN 13 : 1496955528
Total Pages : 220 pages
Book Rating : 4.4/5 (969 download)

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Book Synopsis Lean Selling by : Robert J. Pryor

Download or read book Lean Selling written by Robert J. Pryor and published by AuthorHouse. This book was released on 2015-01-29 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpts of Advance Praise for Lean Selling “Lean Selling is the most important sales management book of the last 25 years. It shows us why 90% of today’s sales processes are broken. This book will change forever the way you sell and manage.” Al Davidson President, Strategic Sales & Marketing, Inc. “Most sales leaders struggle to get their entire sales team to perform at the level of their ‘A-Players.’ Too many sales books focus on trying to change a salesperson’s behavior to achieve this. Robert Pryor’s book focuses on defining a sales process to yield consistent sales results for your company’s product or solution. Lean Selling provides the tools you require to define then refine your sales process as market and competitive conditions change. The end result is achieving both predictable sales and customer satisfaction.” Craig Jack Former Managing Client Partner, Verizon Enterprise Solutions Former Managing Director, KPMG Consulting “Robert Pryor has written a book on a subject already covered by tons of books over the years but managed to give it a twist that makes it very engaging and relevant. The book is well written, insightful, and timely; the emergence of internet commerce has had a profound impact on the sales profession as we know it.” Ake Persson Retired CEO, Ericsson Wireless Communications, Inc. “Lean Selling, by Robert Pryor, really woke me up to how complacent some of us are about our sales processes, and how that complacency connects directly to those sub-optimal results. It’s a ‘must read.’ ” J. Jeffrey Campbell Brinker Executive in Residence and Director, Master of Science Program, San Diego State University School of Hospitality & Tourism Former Chairman and CEO, Burger King Corporation “Lean Selling? I love it. I’ve been using lean principles with my inside sales organization for a year now to improve customer fit and the buyer experience. The result has been astronomical growth in sales for my company. Kevin Gaither Vice president of Inside Sales, ZipRecruiter, Inc. President, Los Angeles Chapter of the American Association of Inside Sales Professionals Complete quotations start on page 1 of this book.

The Pipeline and the Paradigm

Author : Samuel Avery
Publisher :
ISBN 13 : 9780985574826
Total Pages : 225 pages
Book Rating : 4.5/5 (748 download)

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Book Synopsis The Pipeline and the Paradigm by : Samuel Avery

Download or read book The Pipeline and the Paradigm written by Samuel Avery and published by . This book was released on 2013 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the political, social, economic, and ecological issues that underlie the Keystone XL pipeline project, an endeavor that would release enough carbon into the atmosphere to drastically hasten climate change.

Hacking Sales

Author : Max Altschuler
Publisher : John Wiley & Sons
ISBN 13 : 1119281644
Total Pages : 164 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Hacking Sales by : Max Altschuler

Download or read book Hacking Sales written by Max Altschuler and published by John Wiley & Sons. This book was released on 2016-05-31 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stay ahead of the sales evolution with a more efficient approach to everything Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar. You’ll walk through the entire sales process from start to finish, learning critical hacks every step of the way. Find and capture your lowest-hanging fruit at the top of the funnel, build massive lead lists using ICP and TAM, utilize multiple prospecting strategies, perfect your follow-ups, nurture leads, outsource where advantageous, and much more. Build, refine, and enhance your pipeline over time, close deals faster, and use the right tools for the job—this book is your roadmap to fast and efficient revenue growth. Without a reliable process, you’re disjointed, disorganized, and ultimately, underperforming. Whether you’re building a sales process from scratch or looking to become your company’s rock star, this book shows you how to make it happen. Identify your Ideal Customer and your Total Addressable Market Build massive lead lists and properly target your campaigns Learn effective hacks for messaging and social media outreach Overcome customer objections before they happen The economy is evolving, the customer is evolving, and sales itself is evolving. Forty percent of the Fortune 500 from the year 2000 were absent from the Fortune 500 in the year 2015, precisely because they failed to evolve. Today’s sales environment is very much a “keep up or get left behind” paradigm, but you need to do better to excel. Hacking Sales shows you how to get ahead of everyone else with focused effort and the most effective approach to modern sales.

Pipeline

Author : Dominique Morisseau
Publisher : Concord Theatricals
ISBN 13 : 0573706816
Total Pages : 72 pages
Book Rating : 4.5/5 (737 download)

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Book Synopsis Pipeline by : Dominique Morisseau

Download or read book Pipeline written by Dominique Morisseau and published by Concord Theatricals. This book was released on 2019 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nya, an inner-city public high school teacher, is committed to her students but desperate to give her only son Omari opportunities they’ll never have. When a controversial incident at his upstate private school threatens to get him expelled, Nya must confront his rage and her own choices as a parent. But will she be able to reach him before a world beyond her control pulls him away? With profound compassion and lyricism, Pipeline brings an urgent conversation powerfully to the fore. Morisseau pens a deeply moving story of a mother’s fight to give her son a future — without turning her back on the community that made him who he is.

Saleshood

Author : Elay Cohen
Publisher : Greenleaf Book Group
ISBN 13 : 1626340501
Total Pages : 250 pages
Book Rating : 4.6/5 (263 download)

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Book Synopsis Saleshood by : Elay Cohen

Download or read book Saleshood written by Elay Cohen and published by Greenleaf Book Group. This book was released on 2014-04-15 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: A playbook that empowers sales managers to think like CEOs and act like entrepreneurs At Salesforce.com, Elay Cohen created and executed the sales productivity programs that accelerated the company’s growth to a $3 billion–plus enterprise. The innovation delivered over these years by Elay and his team resulted in unprecedented sales productivity excellence. Based on that experience, Elay embarked on a journey to help every company in the world grow like Salesforce.com. After working with many organizations and further reflecting on his time at Salesforce.com, it became apparent that one key player was best positioned to accelerate growth in organizations: the first-line sales manager. Empowering sales managers to own and execute their own sales programs, as entrepreneurs would, became the focus of this book and his technology company. First-line sales managers are the backbone of every sales organization. They make it happen. They’re where the rubber meets the road in pipeline generation, revenue growth, and customer success. These sales managers serve as the voice of salespeople to organizations, and as the organizational voice back to salespeople. In this accessible guide, Cohen shares how sales managers can build an inspired, engaged team, equipping them with the tools they need to drive up sales productivity and grow the business. He reveals, among many other lessons, how you can nurture a winning sales culture; build world-class training programs that encourage salespeople to learn from each other; and execute sales processes, playbooks, and deals in a way that gives your salespeople the winning edge.