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Author : William Parkman Rankin
Publisher : Greenwood
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.3/5 (97 download)
Download or read book The Practice of Newspaper Management written by William Parkman Rankin and published by Greenwood. This book was released on 1986 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : W. Parkman Rankin
Publisher : Praeger
ISBN 13 : 0275920518
Total Pages : 0 pages
Book Rating : 4.2/5 (759 download)
Download or read book The Practice of Newspaper Management written by W. Parkman Rankin and published by Praeger. This book was released on 1986-02-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rankin points out `most journalism schools today still concern themselves primarily with preparing students to be editorial journalists. They are not preparing them as business managers.' His book leads the way. Editor & Publisher
Author : Lucy Küng
Publisher : SAGE
ISBN 13 : 147390384X
Total Pages : 479 pages
Book Rating : 4.4/5 (739 download)
Download or read book Strategic Management in the Media written by Lucy Küng and published by SAGE. This book was released on 2008-04-11 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies." - Robert Picard, University of Jönköping "Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment are thoughtfully discussed." - Sylvia M. Chan-Olmsted, University of Florida "...an invaluable asset for students of media management. The use of pertinent examples and case studies throughout brings the analysis to life and contributes to a highly readable introduction." - Gillian Doyle, University of Glasgow This book is a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one providess an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation. The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsmann, CNN, MTV, Disney and Pixar.
Author : James Edward Pollard
Publisher :
ISBN 13 :
Total Pages : 480 pages
Book Rating : 4.3/5 (91 download)
Download or read book Principles of Newspaper Management written by James Edward Pollard and published by . This book was released on 1937 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James Pollard
Publisher : Read Books Ltd
ISBN 13 : 1447485661
Total Pages : 476 pages
Book Rating : 4.4/5 (474 download)
Download or read book Principles of Newspaper Management written by James Pollard and published by Read Books Ltd. This book was released on 2013-04-16 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by the once Director of the School of Journalism at the Ohio State University, this is a fascinating guide for anybody interested in becoming a journalist or involved in the world of the printed media. Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork.
Author : Ulrike Rohn
Publisher : Routledge
ISBN 13 : 0429560419
Total Pages : 239 pages
Book Rating : 4.4/5 (295 download)
Download or read book Media Management Matters written by Ulrike Rohn and published by Routledge. This book was released on 2020-03-13 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume explores media management as engaged scholarship, building a bridge between theory and practice and discussing research collaboration between academia, policymakers and the media industry. In addition to advancing the scholarly discipline, it also questions, investigates and discusses the practical value of the research undertaken, showing how media management research can provide actionable, practice-relevant knowledge to decision makers throughout the media industry. The volume is broken into two parts: a section reflecting on the need for collaboration between research and practice, and a section overviewing specific projects that aim to deliver administrative value to stakeholders. The international research projects presented here span topics such as digital transformation, business models in news and digital journalism, media entrepreneurship and start-ups, ad-blocking, location-based services, audiovisual consumption preferences, the sustainability of small television markets, co-located and clustered industries and digital privacy. Incorporating under-used methodological approaches, such as action research and ethnography, Media Management Matters brings suggestions for how scholarship might be promoted outside academia. Simply put, this book aims to demonstrate why media management matters. Featuring an international roster of contributors, this collection is essential reading for scholars and practitioners of media management, business and policy.
Author : Robert H. Giles
Publisher : R. J. Berg Company
ISBN 13 :
Total Pages : 794 pages
Book Rating : 4.:/5 (49 download)
Download or read book Newsroom Management written by Robert H. Giles and published by R. J. Berg Company. This book was released on 1987 with total page 794 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Walter Williams
Publisher :
ISBN 13 :
Total Pages : 332 pages
Book Rating : 4.:/5 (334 download)
Download or read book The Practice of Journalism written by Walter Williams and published by . This book was released on 1922 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Karen E. Sutherland
Publisher : Springer Nature
ISBN 13 : 9811546584
Total Pages : 431 pages
Book Rating : 4.8/5 (115 download)
Download or read book Strategic Social Media Management written by Karen E. Sutherland and published by Springer Nature. This book was released on 2020-12-21 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from focusing on practical application of marketing strategy, the textbook also takes students through the process of strategy development, ethical and accurate content curation, and strategy implementation, through detailed explanations of content creation. Combining theory and practice, Strategic Social Media Management teaches students how to take a strategic approach to social media from an organisational and business perspective, and how to measure results. Richly supported by robust and engaging pedagogy and cases in each chapter, it integrates perspectives from public relations, marketing and advertising, and examines key topics such as risk, ethics, privacy, consent, copyright issues, and crises management. It also provides dedicated coverage of content strategy and campaign planning and execution. Reflecting the demands of contemporary practice, advice on self-care for social media management is also offered, helping to protect people in this emerging profession from the negativity that they can experience online when managing an organisation’s social media presence. After reading this textbook, students will be able to develop a social media strategy, curate accurate and relevant content, and create engaging social media content that tells compelling stories, connects with target audiences and supports strategic goals and objectives. This is an ideal textbook for students studying social media strategy, marketing and management at undergraduate level. It will also be essential reading for marketing, public relations, advertising and communications professionals looking to hone their social media skills and strategies.
Author : Bernd W. Wirtz
Publisher : Springer Nature
ISBN 13 : 3030479137
Total Pages : 321 pages
Book Rating : 4.0/5 (34 download)
Download or read book Media Management written by Bernd W. Wirtz and published by Springer Nature. This book was released on 2020-09-11 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Digitalization significantly changes the media. To cope with this change and to exploit new market opportunities is a major challenge for media corporations. Bernd Wirtz provides a valuable guideline for this new world, combining theory, facts, and practice.” Dr. Hubert Burda, German publisher and Managing Corporate Partner of Hubert Burda Media Holding KG “The media business is subject to substantial change while differences between distinctive media areas are fading away. This is due to technical innovation in areas like transmittance of content, bearer of content and recording devices but also due to new formats, trends and constant change of consumer behavior.” The textbook “Media and Internet Management” stays abreast of changes and covers this topic on a well-founded and comprehensive basis. It makes a valuable contribution to theory and practice in media management and is highly recommendable to media managers.” Christoph Mohn, Chairman of the Supervisory Board, Bertelsmann AG “The world of media is full of challenges and dynamic conditions for its field. The dynamic of this market is accelerated even more by new digital technologies and ongoing globalization. This book is an absolute “must have” for everyone who wants to know more about the basics, conditions and requirements of modern media management. The analytical clearness and structure make this publication highly relevant for students, but also for managers.” Urs Rohner, Chairman of the Board of Directors, Credit Suisse Group AG “Media Management is a textbook, but a very welcome newcomer for students and teachers as it fills a market gap for good educational material in this rapidly evolving field. It is concise, simple (but not simplistic), and contains a contemporary overview of concepts and tools for media managers. ” Prof. Dr. Bozena I. Mierzejewska, Editor of The International Journal on Media Management, Fordham University, New York “Summed up, with his second edition Wirtz managed to strengthen the outstanding position of his publication “Media Management”. His textbook shines because of its content, analytical clearness and the high relevance for business practice without losing its academic background. With the second edition this book has established its position in the field of media business as the leading standard reference book in Germany. It is suitable for business students, lectures as well as managers who can gain magnificent information from it.” Prof. Dr. Wolfgang Fritz, Director of the Institute of Marketing, Braunschweig University of Technology, Germany; Honorary Professor at the Institute of Business Administration, University of Vienna, Austria.
Author : Eli M. Noam
Publisher : Springer
ISBN 13 : 3319720007
Total Pages : 486 pages
Book Rating : 4.3/5 (197 download)
Download or read book Media and Digital Management written by Eli M. Noam and published by Springer. This book was released on 2019-01-23 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters cover—in a jargonless, non-technical way—the major functions of management. First, creating a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.
Author : Silvius, Gilbert
Publisher : IGI Global
ISBN 13 : 1466698683
Total Pages : 343 pages
Book Rating : 4.4/5 (666 download)
Download or read book Strategic Integration of Social Media into Project Management Practice written by Silvius, Gilbert and published by IGI Global. This book was released on 2016-02-02 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: The functionality of social networking platforms has caused such technologies to become an integral part of modern society. Once limited to only personal purposes, the use of these platforms within organizations has seen significant growth in recent years. Strategic Integration of Social Media into Project Management Practice is an authoritative reference source for the latest research on benefits and challenges presented by the integration of online social networks in the project development process. Highlighting relevant perspectives on team communication, effective collaboration, and stakeholder engagement, this book is an essential resource for project managers, researchers, graduate-level students, and practitioners interested in the innovative uses of social media in professional settings.
Author : Heather Prendergast
Publisher : Elsevier Health Sciences
ISBN 13 : 0443122202
Total Pages : 361 pages
Book Rating : 4.4/5 (431 download)
Download or read book Practice Management for the Veterinary Team - E-Book written by Heather Prendergast and published by Elsevier Health Sciences. This book was released on 2023-11-09 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive coverage of practice management skills includes leadership, financial management, and strategic planning, as well as telephone skills, appointment scheduling, admitting and discharging patients, and communicating with clients. Coverage of clinical assisting ranges from examinations and history-taking for patients, to kennels and boarding procedures. Veterinary Ethics and Legal Issues chapter helps you learn to protect the practice and run a practice based on ethical principles and veterinary laws. End-of-chapter review questions reinforce key concepts and measure mastery of the content. End-of-chapter Practice Managers Survival Checklist allows you to review the most essential information. Versatile text can be used by practice managers to study for the CVPM exam. Updated content highlights important technological and professional updates to the field impacting medical record management. New chapters covering telehealth and practice integrative management software are included. Current coverage includes a revised Leadership, Professional Development and Human Resources chapter and expanded content in Strategic Planning and Marketing chapters.
Author : Lee, In
Publisher : IGI Global
ISBN 13 : 1466661836
Total Pages : 362 pages
Book Rating : 4.4/5 (666 download)
Download or read book Integrating Social Media into Business Practice, Applications, Management, and Models written by Lee, In and published by IGI Global. This book was released on 2014-06-30 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides the most up-to-date research findings and future directions for customer relationship management in contemporary enterprises, covering a wide range of topics such as management issues, innovative ideas, state-of-the-art business applications, and evaluation of social media products and services"--Provided by publisher.
Author : Frank Thayer
Publisher :
ISBN 13 :
Total Pages : 520 pages
Book Rating : 4.3/5 (91 download)
Download or read book Newspaper Management written by Frank Thayer and published by . This book was released on 1926 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert G. Glaser
Publisher : Plural Publishing
ISBN 13 : 163550015X
Total Pages : 789 pages
Book Rating : 4.6/5 (355 download)
Download or read book Strategic Practice Management written by Robert G. Glaser and published by Plural Publishing. This book was released on 2017-12-30 with total page 789 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the major skills required for success in practice is to know how to manage a clinic. Strategic Practice Management: Business Considerations for Audiologists and Other Healthcare Professionals, Third Edition is extremely useful for clinicians currently managing their own clinics as well as for the development and teaching of courses in practice management. The first and second editions of this text have been used in university training programs. The third edition contains contributions from nine guest chapter authors, six who are new to this text, and all are experts in their field. Their insight provides the reader with an enlightening resource essential to the operational and business management of the practice setting, including developing an appropriate business plan; startup and long-term planning; essential legal considerations; fiscal monitoring and methods to assess the ongoing financial health of the practice; reimbursement capture; patient and referral source management; human resource issues, including compensation strategies; and much more. Dr. Robert Glaser and Dr. Robert Traynor have extensively updated all of the retained chapters with significant improvements to the content, tables, and figures. Comprehensively researched, every effort has been made to provide the most recent and thorough references for further review. NEW CONTRIBUTORS AND CHAPTERS: Legal Considerations in Practice Management: Michael G. Leesman, JDDeliberations on Ethics in the Practice of Audiology: Rebecca L. Bingea, AuDNEW! Itemizing Professional Hearing Care Services: Stephanie J. Sjoblad, AuDNEW! Office Management Systems: Brian Urban, AuDNEW! Audiology in the Insurance System: Amber Lund-Knettel, MA, and Thomas J. Tedeschi, AuD ADDITIONAL NEW TOPICS: Management Implications for Audiology PracticeCompetition in Audiology PracticeProfessional Selling Techniques This text covers virtually every current area of practice management and is an excellent resource for any health care practitioner considering a startup venture, purchasing an ongoing practice, reinventing their current practice, or for those interested in sharpening their clinical service delivery model in the current competitive arena.
Author : L. Meghan Mahoney
Publisher : Rowman & Littlefield
ISBN 13 : 153811531X
Total Pages : 481 pages
Book Rating : 4.5/5 (381 download)
Download or read book The Rowman & Littlefield Handbook of Media Management and Business written by L. Meghan Mahoney and published by Rowman & Littlefield. This book was released on 2020-12-15 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspire and inform forward-thinking media management leaders. The handbook examines media management and business through a convergent media approach, rather than focusing on medium-specific strategies. By reflecting media management issues in the information, entertainment, sports, gaming industries, contributed chapters explore the unique opportunities and challenges brought by media convergence, while highlighting the fundamental philosophy, concepts, and practices unchanged in such a dynamic environment. this handbook examines media management through a global perspective, and encourages readers to connect their own diverse development to a broader global context. It is an important addition to the growing literature in media management, with a focus on new media technologies, business management, and internationalization.
