The Power Of Insight

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Insight

Author : Tasha Eurich
Publisher : Macmillan
ISBN 13 : 9781509839612
Total Pages : 320 pages
Book Rating : 4.8/5 (396 download)

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Book Synopsis Insight by : Tasha Eurich

Download or read book Insight written by Tasha Eurich and published by Macmillan. This book was released on 2017-05-18 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you understand who you really are? Or how others really see you? We all know people with a stunning lack of self-awareness - but how often do we consider whether we might have the same problem? Research shows that self-awareness is the meta-skill of the 21st century - the foundation for high performance, smart choices, and lasting relationships. Unfortunately, we are remarkably poor judges of ourselves and how we come across, and it's rare to get candid, objective feedback from colleagues, employees, and even friends and family.Integrating hundreds of studies with her own research and work in the Fortune 500 world, organizational psychologist Tasha Eurich shatters conventional assumptions about what it takes to truly know ourselves - like why introspection isn't a bullet train to insight, how experience is the enemy of self-knowledge, and just how far others will go to avoid telling us the truth about ourselves. Through stories of people who've made dramatic self-awareness gains, she offers surprising secrets, techniques and strategies to help readers do the same - and therefore improve their work performance, career satisfaction, leadership potential, relationships, and more.At a time when self-awareness matters more than ever, Insight is the essential playbook for surviving and thriving in an unaware world.

Self-Awareness (HBR Emotional Intelligence Series)

Author : Harvard Business Review
Publisher : Harvard Business Press
ISBN 13 : 1633696626
Total Pages : 103 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Self-Awareness (HBR Emotional Intelligence Series) by : Harvard Business Review

Download or read book Self-Awareness (HBR Emotional Intelligence Series) written by Harvard Business Review and published by Harvard Business Press. This book was released on 2018-11-13 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: Self-awareness is the bedrock of emotional intelligence that enables you to see your talents, shortcomings, and potential. But you won't be able to achieve true self-awareness with the usual quarterly feedback and self-reflection alone. This book will teach you how to understand your thoughts and emotions, how to persuade your colleagues to share what they really think of you, and why self-awareness will spark more productive and rewarding relationships with your employees and bosses. This volume includes the work of: Daniel Goleman Robert Steven Kaplan Susan David HOW TO BE HUMAN AT WORK. The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.

Insight

Author : Tasha Eurich
Publisher : National Geographic Books
ISBN 13 : 0451496817
Total Pages : 0 pages
Book Rating : 4.4/5 (514 download)

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Book Synopsis Insight by : Tasha Eurich

Download or read book Insight written by Tasha Eurich and published by National Geographic Books. This book was released on 2017-05-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to develop self-awareness and use it to become more fulfilled, confident, and successful. Most people feel like they know themselves pretty well. But what if you could know yourself just a little bit better—and with this small improvement, get a big payoff…not just in your career, but in your life? Research shows that self-awareness—knowing who we are and how others see us—is the foundation for high performance, smart choices, and lasting relationships. There’s just one problem: most people don’t see themselves quite as clearly as they could. Fortunately, reveals organizational psychologist Tasha Eurich, self-awareness is a surprisingly developable skill. Integrating hundreds of studies with her own research and work in the Fortune 500 world, she shows us what it really takes to better understand ourselves on the inside—and how to get others to tell us the honest truth about how we come across. Through stories of people who have made dramatic gains in self-awareness, she offers surprising secrets, techniques and strategies to help you do the same—and how to use this insight to be more fulfilled, confident, and successful in life and in work. In Insight, you'll learn: • The 7 types of self-knowledge that self-aware people possess. • The 2 biggest invisible roadblocks to self-awareness. • Why approaches like therapy and journaling don't always lead to true insight • How to stop your confidence-killing habits and learn to love who you are. • How to benefit from mindfulness without uttering a single mantra. • Why other people don’t tell you the truth about yourself—and how to find out what they really think. • How to deepen your insight into your passions, gifts, and the blind spots that could be holding you back. • How to hear critical feedback without losing your mojo. • Why the people with the most power can often be the least-self-aware, and how smart leaders avoid this trap. • The 3 building blocks for self-aware teams. • How to deal with delusional bosses, clients, and coworkers.

The Eureka Factor

Author : John Kounios
Publisher : Random House
ISBN 13 : 0679645292
Total Pages : 290 pages
Book Rating : 4.6/5 (796 download)

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Book Synopsis The Eureka Factor by : John Kounios

Download or read book The Eureka Factor written by John Kounios and published by Random House. This book was released on 2015-04-14 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a book perfect for readers of Charles Duhigg’s The Power of Habit, David Eagleman’s Incognito, and Leonard Mlodinow’s Subliminal, the cognitive neuroscientists who discovered how the brain has aha moments—sudden creative insights—explain how they happen, when we need them, and how we can have more of them to enrich our lives and empower personal and professional success. Eureka or aha moments are sudden realizations that expand our understanding of the world and ourselves, conferring both personal growth and practical advantage. Such creative insights, as psychological scientists call them, were what conveyed an important discovery in the science of genetics to Nobel laureate Barbara McClintock, the melody of a Beatles ballad to Paul McCartney, and an understanding of the cause of human suffering to the Buddha. But these moments of clarity are not given only to the famous. Anyone can have them. In The Eureka Factor, John Kounios and Mark Beeman explain how insights arise and what the scientific research says about stimulating more of them. They discuss how various conditions affect the likelihood of your having an insight, when insight is helpful and when deliberate methodical thought is better suited to a task, what the relationship is between insight and intuition, and how the brain’s right hemisphere contributes to creative thought. Written in a lively, engaging style, this book goes beyond scientific principles to offer productive techniques for realizing your creative potential—at home and at work. The authors provide compelling anecdotes to illustrate how eureka experiences can be a key factor in your life. Attend a dinner party with Christopher Columbus to learn why we need insights. Go to a baseball game with the director of a classic Disney Pixar movie to learn about one important type of aha moment. Observe the behind-the-scenes arrangements for an Elvis Presley concert to learn why the timing of insights is crucial. Accessible and compelling, The Eureka Factor is a fascinating look at the human brain and its seemingly infinite capacity to surprise us. Praise for The Eureka Factor “Delicious . . . In The Eureka Factor, neuroscientists John Kounios and Mark Beeman give many other examples of [a] kind of lightning bolt of insight, but back this up with the latest brain-imaging research.”—Newsweek “An incredible accomplishment . . . [The Eureka Factor] is not just a chronicle of the journey that numerous scientists (including the authors) have taken to examine insight but is also a fascinating guide to how advances in science are made in general. Messrs. Kounios and Beeman examine how a parade of clever experiments can be designed to answer specific questions and rule out alternative possibilities. . . . Wonderful ideas appear as if out of nowhere—and we are delighted.”—The Wall Street Journal “An excellent title for those interested in neuroscience or creativity . . . The writing is engaging and readable, mixing stories of famous perceptions with explanations of how such revelations happen.”—Library Journal (starred review) “A lively and accessible ‘brain’ book with wide appeal.”—Booklist “[An] ingenious, thoughtful update on how the mind works.”—Kirkus Reviews “The Eureka Factor presents a fascinating and illuminating account of the creative process and how to foster it.”—James J. Heckman, Nobel laureate in economics

Invisible Power

Author : Ken Manning
Publisher : Insight Principles
ISBN 13 : 9780996530514
Total Pages : 270 pages
Book Rating : 4.5/5 (35 download)

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Book Synopsis Invisible Power by : Ken Manning

Download or read book Invisible Power written by Ken Manning and published by Insight Principles. This book was released on 2015-07-31 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Invisible Power presents a profound yet practical understanding of our most underutilized asset-the human mind. This understanding can significantly change you from the inside-out. The implications for you as a leader, a contributor, a partner, a parent, and a human being are immense.

The Progress of Insight

Author : Mahasi Sayadaw
Publisher : Buddhist Publication Society
ISBN 13 : 9552400902
Total Pages : 64 pages
Book Rating : 4.5/5 (524 download)

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Book Synopsis The Progress of Insight by : Mahasi Sayadaw

Download or read book The Progress of Insight written by Mahasi Sayadaw and published by Buddhist Publication Society. This book was released on 1994 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: The practice of Vipassana or insight meditation was described by the Buddha as the “direct way” for the overcoming of all sorrow and grief and for realizing Nibbana, the state of perfect liberation from suffering. The essence of this practice consists in the four foundations of mindfulness: mindful contemplation of the body, feelings, states of mind, and mind objects.

Seeing What Others Don't

Author : Gary Klein
Publisher : PublicAffairs
ISBN 13 : 1610392752
Total Pages : 306 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Seeing What Others Don't by : Gary Klein

Download or read book Seeing What Others Don't written by Gary Klein and published by PublicAffairs. This book was released on 2013-06-25 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Insights -- like Darwin's understanding of the way evolution actually works, and Watson and Crick's breakthrough discoveries about the structure of DNA -- can change the world. We also need insights into the everyday things that frustrate and confuse us so that we can more effectively solve problems and get things done. Yet we know very little about when, why, or how insights are formed -- or what blocks them. In Seeing What Others Don't, renowned cognitive psychologist Gary Klein unravels the mystery. Klein is a keen observer of people in their natural settings -- scientists, businesspeople, firefighters, police officers, soldiers, family members, friends, himself -- and uses a marvelous variety of stories to illuminate his research into what insights are and how they happen. What, for example, enabled Harry Markopolos to put the finger on Bernie Madoff? How did Dr. Michael Gottlieb make the connections between different patients that allowed him to publish the first announcement of the AIDS epidemic? What did Admiral Yamamoto see (and what did the Americans miss) in a 1940 British attack on the Italian fleet that enabled him to develop the strategy of attack at Pearl Harbor? How did a "smokejumper" see that setting another fire would save his life, while those who ignored his insight perished? How did Martin Chalfie come up with a million-dollar idea (and a Nobel Prize) for a natural flashlight that enabled researchers to look inside living organisms to watch biological processes in action? Klein also dissects impediments to insight, such as when organizations claim to value employee creativity and to encourage breakthroughs but in reality block disruptive ideas and prioritize avoidance of mistakes. Or when information technology systems are "dumb by design" and block potential discoveries. Both scientifically sophisticated and fun to read, Seeing What Others Don't shows that insight is not just a "eureka!" moment but a whole new way of understanding.

Insight Selling

Author : Mike Schultz
Publisher : John Wiley & Sons
ISBN 13 : 1118875060
Total Pages : 263 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Insight Selling by : Mike Schultz

Download or read book Insight Selling written by Mike Schultz and published by John Wiley & Sons. This book was released on 2014-04-30 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented a total of $3.1 billion in annual purchasing power. When they compared the winners to the second-place finishers, they found surprising results. Not only do sales winners sell differently, they sell radically differently, than the second-place finishers. In recent years, buyers have increasingly seen products and services as replaceable. You might think this would mean that the sale goes to the lowest bidder. Not true! A new breed of seller—the insight seller—is winning the sale with strong prices and margins even in the face of increasing competition and commoditization. In Insight Selling, Schultz and Doerr share the surprising results of their research on what sales winners do differently, and outline exactly what you need to do to transform yourself and your team into insight sellers. They introduce a simple three-level model based on what buyers say tip the scales in favor of the winners: Level 1 "Connect." Winners connect the dots between customer needs and company solutions, while also connecting with buyers as people. Level 2 "Convince." Winners convince buyers that they can achieve maximum return, that the risks are acceptable, and that the seller is the best choice among all options. Level 3 "Collaborate." Winners collaborate with buyers by bringing new ideas to the table, delivering new ideas and insights, and working with buyers as a team. They also found that much of the popular and current advice given to sellers can damage sales results. Insight Selling is both a strategic and tactical guide that will separate the good advice from the bad, and teach you how to put the three levels of selling to work to inspire buyers, influence their agendas, and maximize value. If you want to find yourself and your team in the winner's circle more often, this book is a must-read.

Living the Truth

Author : Keith Ablow
Publisher : Little, Brown
ISBN 13 : 9780316017824
Total Pages : 320 pages
Book Rating : 4.0/5 (178 download)

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Book Synopsis Living the Truth by : Keith Ablow

Download or read book Living the Truth written by Keith Ablow and published by Little, Brown. This book was released on 2008-04-09 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: For anyone stuck in a bad relationship, for anyone trapped in a job that's unfulfilling, for anyone who drinks too much or uses food as a drug, for anyone whose lifelong dreams have fallen by the wayside-here's help. Renowned psychiatrist Dr. Keith Ablow offers surprising and effective new strategies for turning the pain of the past into the power of the future. Drawing on more than 15 years of clinical experience, he presents case studies that reveal how ignoring painful memories can negatively affect every aspect of our lives. Acknowledging that examining the past can be daunting, he presents ideas and exercises that are as comforting and rewarding as they are redemptive. Through Ablow's storytelling skills, empathetic voice, and straight-up advice, the experience of reading this book becomes the first step to a brilliant life.

The Age of Insight

Author : Eric Kandel
Publisher : Random House
ISBN 13 : 1400068711
Total Pages : 657 pages
Book Rating : 4.4/5 ( download)

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Book Synopsis The Age of Insight by : Eric Kandel

Download or read book The Age of Insight written by Eric Kandel and published by Random House. This book was released on 2012-03-27 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brilliant book by Nobel Prize winner Eric R. Kandel, The Age of Insight takes us to Vienna 1900, where leaders in science, medicine, and art began a revolution that changed forever how we think about the human mind—our conscious and unconscious thoughts and emotions—and how mind and brain relate to art. At the turn of the century, Vienna was the cultural capital of Europe. Artists and scientists met in glittering salons, where they freely exchanged ideas that led to revolutionary breakthroughs in psychology, brain science, literature, and art. Kandel takes us into the world of Vienna to trace, in rich and rewarding detail, the ideas and advances made then, and their enduring influence today. The Vienna School of Medicine led the way with its realization that truth lies hidden beneath the surface. That principle infused Viennese culture and strongly influenced the other pioneers of Vienna 1900. Sigmund Freud shocked the world with his insights into how our everyday unconscious aggressive and erotic desires are repressed and disguised in symbols, dreams, and behavior. Arthur Schnitzler revealed women’s unconscious sexuality in his novels through his innovative use of the interior monologue. Gustav Klimt, Oscar Kokoschka, and Egon Schiele created startlingly evocative and honest portraits that expressed unconscious lust, desire, anxiety, and the fear of death. Kandel tells the story of how these pioneers—Freud, Schnitzler, Klimt, Kokoschka, and Schiele—inspired by the Vienna School of Medicine, in turn influenced the founders of the Vienna School of Art History to ask pivotal questions such as What does the viewer bring to a work of art? How does the beholder respond to it? These questions prompted new and ongoing discoveries in psychology and brain biology, leading to revelations about how we see and perceive, how we think and feel, and how we respond to and create works of art. Kandel, one of the leading scientific thinkers of our time, places these five innovators in the context of today’s cutting-edge science and gives us a new understanding of the modernist art of Klimt, Kokoschka, and Schiele, as well as the school of thought of Freud and Schnitzler. Reinvigorating the intellectual enquiry that began in Vienna 1900, The Age of Insight is a wonderfully written, superbly researched, and beautifully illustrated book that also provides a foundation for future work in neuroscience and the humanities. It is an extraordinary book from an international leader in neuroscience and intellectual history.

The Art of Insight

Author : Charles Kiefer
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1609948114
Total Pages : 177 pages
Book Rating : 4.6/5 (99 download)

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Book Synopsis The Art of Insight by : Charles Kiefer

Download or read book The Art of Insight written by Charles Kiefer and published by Berrett-Koehler Publishers. This book was released on 2013-04-08 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to fostering innovative insights and solutions for yourself and your organization—including online skill-building exercises. We have all experienced it: the jolt of an insight arriving like a thunderclap, unexpectedly and without warning. But what if insights could be accessed more reliably? Drawing on years of research, reflection, and experiences with colleagues, friends, and clients, Charles Kiefer and Malcolm Constable present a thorough, pragmatic approach for dependably generating fresh thoughts and perspectives. The Art of Insight features helpful exercises both in the book and online. Readers will develop their own personal approach to cultivating insights, allowing them to solve long-standing problems with confidence and ease. “Creating insights isn't a magical process—this book provides a practical framework for generating insights for yourself and your organization. We've used many of these techniques with our innovation teams and they work.” —Wayne Delker, Chief Innovation Officer and Senior Vice President, The Clorox Company

The 7 moments of coaching

Author : Alberto Ribera
Publisher : Reverte-Management
ISBN 13 : 8429195807
Total Pages : 145 pages
Book Rating : 4.4/5 (291 download)

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Book Synopsis The 7 moments of coaching by : Alberto Ribera

Download or read book The 7 moments of coaching written by Alberto Ribera and published by Reverte-Management. This book was released on 2020-09-17 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twelve experienced coaches and collaborators with the Executive Coaching Unit of IESE Business School take you on a journey exploring dierent key moments of the coaching process. They touch upon some of the central themes of executive coaching: resilience, motivation, leadership, difficult relationships, decision-making, happiness and more. With an easy-to-read, humble and enjoyable writing style, the book combines real-life cases with explanations of simple and efficient coaching tools and concepts. An essential read for executives, human resources managers, and anyone interested in excellence, both in life and in business.

Insight Yoga

Author : Sarah Powers
Publisher : Shambhala Publications
ISBN 13 : 0834822423
Total Pages : 208 pages
Book Rating : 4.8/5 (348 download)

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Book Synopsis Insight Yoga by : Sarah Powers

Download or read book Insight Yoga written by Sarah Powers and published by Shambhala Publications. This book was released on 2020-09-15 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acclaimed yoga and meditation teacher Sarah Powers is known and loved for her unique approach—Insight Yoga—which combines traditional yoga with the meridians of Chinese medicine, as well as Buddhist meditation. Using Yin (passive) and Yang (dynamic) poses, she demonstrates a series of different yoga sequences that bring benefit to organs, muscles, joints, and tendons—as well as the mind. She also provides a foundational explanation of traditional Chinese medicine theory and mindfulness meditation instruction. Sarah Powers brings us on an inspiring journey inward, and shows the path for cultivating a lasting relationship with yoga that cultivates and strengthens our physical well-being and our mental and emotional clarity.

My Stroke of Insight

Author : Jill Bolte Taylor
Publisher : Penguin
ISBN 13 : 1101213973
Total Pages : 220 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis My Stroke of Insight by : Jill Bolte Taylor

Download or read book My Stroke of Insight written by Jill Bolte Taylor and published by Penguin. This book was released on 2008-05-12 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Transformative...[Taylor's] experience...will shatter [your] own perception of the world."—ABC News The astonishing New York Times bestseller that chronicles how a brain scientist's own stroke led to enlightenment On December 10, 1996, Jill Bolte Taylor, a thirty-seven- year-old Harvard-trained brain scientist experienced a massive stroke in the left hemisphere of her brain. As she observed her mind deteriorate to the point that she could not walk, talk, read, write, or recall any of her life-all within four hours-Taylor alternated between the euphoria of the intuitive and kinesthetic right brain, in which she felt a sense of complete well-being and peace, and the logical, sequential left brain, which recognized she was having a stroke and enabled her to seek help before she was completely lost. It would take her eight years to fully recover. For Taylor, her stroke was a blessing and a revelation. It taught her that by "stepping to the right" of our left brains, we can uncover feelings of well-being that are often sidelined by "brain chatter." Reaching wide audiences through her talk at the Technology, Entertainment, Design (TED) conference and her appearance on Oprah's online Soul Series, Taylor provides a valuable recovery guide for those touched by brain injury and an inspiring testimony that inner peace is accessible to anyone.

From Insight to Innovation

Author : David P. Billington, Jr.
Publisher : MIT Press
ISBN 13 : 0262359685
Total Pages : 337 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis From Insight to Innovation by : David P. Billington, Jr.

Download or read book From Insight to Innovation written by David P. Billington, Jr. and published by MIT Press. This book was released on 2020-11-17 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: The engineering ideas behind key twentieth-century technical innovations, from great dams and highways to the jet engine, the transistor, the microchip, and the computer. Technology is essential to modern life, yet few of us are technology-literate enough to know much about the engineering that underpins it. In this book, David P. Billington, Jr., offers accessible accounts of the key twentieth-century engineering innovations that brought us into the twenty-first century. Billington examines a series of engineering advances--from Hoover Dam and jet engines to the transistor, the microchip, the computer, and the internet--and explains how they came about and how they work.

The Twelfth Insight

Author : James Redfield
Publisher : Grand Central Publishing
ISBN 13 : 044657595X
Total Pages : 174 pages
Book Rating : 4.4/5 (465 download)

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Book Synopsis The Twelfth Insight by : James Redfield

Download or read book The Twelfth Insight written by James Redfield and published by Grand Central Publishing. This book was released on 2011-02-15 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Twelfth Insight, the long-awaited fourth book in the beloved Celestine Series, offers readers new and profound spiritual wisdom. In this installment of the Celestine Series, we again follow our Hero and his close friend Wil, who have just received a portion of another ancient and mysterious manuscript that describes a secret approach to spirituality that is silently arriving in the second decade of the 21st Century. But the manuscript is only available in fragments. To understand its full meaning for mankind, our Hero and Wil begin an urgent search to find the message in its entirety. As they embrace the power of Synchronicity and begin their search, they are confronted by powerful political forces and religious extremists that stand in the way of these spiritual revelations. Utilizing what he calls the "parable effect," and based on his own sources, James Redfield explores the similarities and differences that exist among the world religions, revealing the essential messages contained within them that can energize our experience of spirituality-- and produce a new wave of integrity and reform that can transform our lives and our world.

Behavioral Insights

Author : Michael Hallsworth
Publisher : MIT Press
ISBN 13 : 0262539403
Total Pages : 250 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Behavioral Insights by : Michael Hallsworth

Download or read book Behavioral Insights written by Michael Hallsworth and published by MIT Press. This book was released on 2020-09-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems. Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this “automatic” side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans. In contrast, the behavioral insights approach applies evidence about actual human behavior—rather than assumptions about it—to practical problems. This volume in the MIT Press Essential Knowledge series, written by two leading experts in the field, offers an accessible introduction to behavioral insights, describing core features, origins, and practical examples. These insights have opened up new ways of addressing some of the biggest challenges faced by societies, changing the way that governments, businesses, and nonprofits work in the process. This book shows how the approach is grounded in a concern with practical problems, the use of evidence about human behavior to address those problems, and experimentation to evaluate the impact of the solutions. It gives an overview of the approach's origins in psychology and behavioral economics, its early adoption by the UK's pioneering “nudge unit,” and its recent expansion into new areas. The book also provides examples from across different policy areas and guidance on how to run a behavioral insights project. Finally, the book outlines the limitations and ethical implications of the approach, and what the future holds for this fast-moving area.