The Power Of Foursquare 7 Innovative Ways To Get Your Customers To Check In Wherever They Are

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The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are

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Author : Carmine Gallo
Publisher : McGraw Hill Professional
ISBN 13 : 0071775838
Total Pages : 273 pages
Book Rating : 4.0/5 (717 download)

Book Synopsis The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are by : Carmine Gallo

Download or read book The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are written by Carmine Gallo and published by McGraw Hill Professional. This book was released on 2011-10-14 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connect with Your Customers. Anytime. Anywhere. One million new users per month. Twenty-three check-ins per second. Millions of people—in every city, in every country, on every continent, and even from the Space Station—are vying to become mayors of their favorite shopping locations. What is foursquare and why has it become the hottest customer magnet ever conceived? Foursquare is a social, mobile networking app that empowers customers to check in at businesses and share their locations with friends through smartphones and PDAs. A pioneer in location-based services (LBS), foursquare invites your customers to experiment, to compete, to share, and to have deeper, more meaningful interactions with your products and services. Internationally bestselling author Carmine Gallo not only has had unprecedented first-hand access to foursquare’s founders, he also has interviewed dozens of business owners and marketers who have revolutionized their businesses through The Power of foursquare. You’ll discover the ice-cream chain that heated up sales dramatically, the nonprofit organization that raised $50,000, and the matchmaker who owes her entire business to foursquare. You’ll learn from fascinating case studies of major companies with active foursquare partnerships, including: The American Red Cross Jimmy Choo, London Chili’s Grill & Bar Bravo NASA RadioShack Your customers are out there, constantly searching for places to go, games to play, and things to buy. Leverage The Power of foursquare and your customers will be in constant competition with each other over who loves your products and services the most. Praise for The Power of foursquare “The power to reach buyers at the exact time and the exact place they’re looking for what you offer has massive implications for all kinds of businesses worldwide. Carmine Gallo expertly shows you how to tap into the foursquare revolution, and he does it with a practical approach you can put to work in your business right now. There’s an epic swarm and it’s time for you to check in!” —DAVID MEERMAN SCOTT, bestselling author of Real-Time Marketing & PR “In real estate, it’s always been about ‘location, location, location.’ This book will show you why now it’s important for everyone.” —MATTHEW SHADBOLT, Director of Interactive Product & Marketing, The Corcoran Group “Gallo gets it. By using case studies from around the world, he captures the fun and the opportunity of using foursquare. I greatly enjoy Gallo’s stories of the amazing people and businesses that I know are doing it right!” —NATHAN BONILLA-WARFORD, Tampa eye doctor, founder, Foursquare Day

Summary of Carmine Gallo’s Talk Like TED by Swift Reads

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Author : Swift Reads
Publisher : Swift Reads
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4./5 ( download)

Book Synopsis Summary of Carmine Gallo’s Talk Like TED by Swift Reads by : Swift Reads

Download or read book Summary of Carmine Gallo’s Talk Like TED by Swift Reads written by Swift Reads and published by Swift Reads. This book was released on 2019-06-28 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talk Like TED: The 9 Public-Speaking Secrets of the World’s Top Minds (2009) by professional communications expert Carmine Gallo offers essential guidance for delivering an effective, original, and moving presentation. Gallo’s book incorporates discussions of the psychology behind compelling keynote speeches, interviews with TED presenters, and insights gleaned from analyzing more than 150 hours of TED talks, representing approximately 500 speakers... Purchase this in-depth summary to learn more.

Five Stars

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Author : Carmine Gallo
Publisher : St. Martin's Press
ISBN 13 : 1250183472
Total Pages : 255 pages
Book Rating : 4.2/5 (51 download)

Book Synopsis Five Stars by : Carmine Gallo

Download or read book Five Stars written by Carmine Gallo and published by St. Martin's Press. This book was released on 2018-06-05 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: “As technology threatens to displace countless jobs and skills, the ability to communicate is becoming more important than ever. This book is full of examples to help you get better at transporting your thoughts and emotions into the minds of other people.” —Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg How to master the art of persuasion—from the bestselling author of Talk Like TED. Ideas don’t sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field, having a good idea isn’t good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a “soft” skill—it is the human edge that will make you unstoppable, irresistible, and irreplaceable—earning you that perfect rating, that fifth star. In Five Stars, Carmine Gallo, bestselling author of Talk Like TED, breaks down how to apply Aristotle’s formula of persuasion to inspire contemporary audiences. As the nature of work changes, and technology carries things across the globe in a moment, communication skills become more valuable—not less. Gallo interviews neuroscientists, economists, historians, billionaires, and business leaders of companies like Google, Nike, and Airbnb to show first-hand how they use their words to captivate your imagination and ignite your dreams. In the knowledge age—the information economy—you are only as valuable as your ideas. Five Stars is a book to help you bridge the gap between mediocrity and exceptionality, and gain your competitive edge in the age of automation. In Five Stars, you will also learn: -The one skill billionaire Warren Buffett says will raise your value by 50 percent. -Why your job might fall into a category where 75 percent or more of your income relies on your ability to sell your idea. -How Airbnb’s founders follow a classic 3-part formula shared by successful Hollywood movies. -Why you should speak in third-grade language to persuade adult listeners. -The one brain hack Steve Jobs, Leonardo da Vinci, and Picasso used to unlock their best ideas.

The Storyteller's Secret

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Author : Carmine Gallo
Publisher : Macmillan
ISBN 13 : 1250071550
Total Pages : 289 pages
Book Rating : 4.2/5 (5 download)

Book Synopsis The Storyteller's Secret by : Carmine Gallo

Download or read book The Storyteller's Secret written by Carmine Gallo and published by Macmillan. This book was released on 2016-02-23 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internationally bestselling author Carmine Gallo reveals the secrets to telling powerful, inspiring, and game-changing stories that will help you achieve any goal.

Talk Like TED

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Author : Carmine Gallo
Publisher : St. Martin's Press
ISBN 13 : 1466837276
Total Pages : 289 pages
Book Rating : 4.4/5 (668 download)

Book Synopsis Talk Like TED by : Carmine Gallo

Download or read book Talk Like TED written by Carmine Gallo and published by St. Martin's Press. This book was released on 2014-03-04 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ideas are the currency of the twenty-first century. In order to succeed, you need to be able to sell your ideas persuasively. This ability is the single greatest skill that will help you accomplish your dreams. Many people have a fear of public speaking or are insecure about their ability to give a successful presentation. Now public speaking coach and bestselling author Carmine Gallo explores what makes a great presentation by examining the widely acclaimed TED Talks, which have redefined the elements of a successful presentation and become the gold standard for public speaking. TED ? which stands for technology, entertainment, and design ? brings together the world's leading thinkers. These are the presentations that set the world on fire, and the techniques that top TED speakers use will make any presentation more dynamic, fire up any team, and give anyone the confidence to overcome their fear of public speaking. In his book, Carmine Gallo has broken down hundreds of TED talks and interviewed the most popular TED presenters, as well as the top researchers in the fields of psychology, communications, and neuroscience to reveal the nine secrets of all successful TED presentations. Gallo's step-by-step method makes it possible for anyone to deliver a presentation that is engaging, persuasive, and memorable. Carmine Gallo's top 10 Wall Street Journal Bestseller Talk Like TED will give anyone who is insecure about their public speaking abilities the tools to communicate the ideas that matter most to them, the skill to win over hearts and minds, and the confidence to deliver the talk of their lives. The opinions expressed by Carmine Gallo in TALK LIKE TED are his own. His book is not endorsed, sponsored or authorized by TED Conferences, LLC or its affiliates.

Social Media Marketing For Dummies

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Author : Shiv Singh
Publisher : John Wiley & Sons
ISBN 13 : 1118236300
Total Pages : 410 pages
Book Rating : 4.1/5 (182 download)

Book Synopsis Social Media Marketing For Dummies by : Shiv Singh

Download or read book Social Media Marketing For Dummies written by Shiv Singh and published by John Wiley & Sons. This book was released on 2012-03-07 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the last word on the most up-to-date social media marketing techniques If you're not tweeting, Facebooking, or blogging by now, your business is getting left behind. Social media marketing is a highly effective way to engage with your customers. It's an easy, inexpensive way to enlarge your audience, add customers, and build your business. This guide provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media sites best fit your business and how to take full advantage of them. Explore the many aspects of social media, including reviewing sites, monitoring competitors, and fitting social into your current marketing plans Launch a campaign, develop a voice, reach your audience on key and niche platforms, and embrace the influencers Identify social media sites that appeal to your target audience and learn which social platform works best for which objectives Learn to monitor results and assess your program's effectiveness This straightforward guide is exactly what busy marketers and entrepreneurs need to help them get up and running!

Power of foursquare (ENHANCED EBOOK)

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Author : Carmine Gallo
Publisher : McGraw Hill Professional
ISBN 13 : 0071785647
Total Pages : 274 pages
Book Rating : 4.0/5 (717 download)

Book Synopsis Power of foursquare (ENHANCED EBOOK) by : Carmine Gallo

Download or read book Power of foursquare (ENHANCED EBOOK) written by Carmine Gallo and published by McGraw Hill Professional. This book was released on 2011-10-14 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connect with Your Customers. Anytime. Anywhere. One million new users per month. Twenty-three check-ins per second. Millions of people—in every city, in every country, on every continent, and even from the Space Station—are vying to become mayors of their favorite shopping locations. What is foursquare and why has it become the hottest customer magnet ever conceived? Foursquare is a social, mobile networking app that empowers customers to check in at businesses and share their locations with friends through smartphones and PDAs. A pioneer in location-based services (LBS), foursquare invites your customers to experiment, to compete, to share, and to have deeper, more meaningful interactions with your products and services. Internationally bestselling author Carmine Gallo not only has had unprecedented first-hand access to foursquare’s founders, he also has interviewed dozens of business owners and marketers who have revolutionized their businesses through The Power of foursquare. You’ll discover the ice-cream chain that heated up sales dramatically, the nonprofit organization that raised $50,000, and the matchmaker who owes her entire business to foursquare. You’ll learn from fascinating case studies of major companies with active foursquare partnerships, including: The American Red Cross Jimmy Choo, London Chili’s Grill & Bar Bravo NASA RadioShack Your customers are out there, constantly searching for places to go, games to play, and things to buy. Leverage The Power of foursquare and your customers will be in constant competition with each other over who loves your products and services the most. Praise for The Power of foursquare “The power to reach buyers at the exact time and the exact place they’re looking for what you offer has massive implications for all kinds of businesses worldwide. Carmine Gallo expertly shows you how to tap into the foursquare revolution, and he does it with a practical approach you can put to work in your business right now. There’s an epic swarm and it’s time for you to check in!” —DAVID MEERMAN SCOTT, bestselling author of Real-Time Marketing & PR “In real estate, it’s always been about ‘location, location, location.’ This book will show you why now it’s important for everyone.” —MATTHEW SHADBOLT, Director of Interactive Product & Marketing, The Corcoran Group “Gallo gets it. By using case studies from around the world, he captures the fun and the opportunity of using foursquare. I greatly enjoy Gallo’s stories of the amazing people and businesses that I know are doing it right!” —NATHAN BONILLA-WARFORD, Tampa eye doctor, founder, Foursquare Day

Social Location Marketing

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Author : Simon Salt
Publisher : Pearson Education
ISBN 13 : 0132653702
Total Pages : 408 pages
Book Rating : 4.1/5 (326 download)

Book Synopsis Social Location Marketing by : Simon Salt

Download or read book Social Location Marketing written by Simon Salt and published by Pearson Education. This book was released on 2011-01-25 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Front cover “Too many people are running around nowadays calling themselves ‘social media experts.’ Simon doesn't call himself that. His clients do. And they're right. I'll read anything this man writes.” –Peter Shankman Back cover Social Location Marketing Breakthrough social location marketing techniques for promoting your service, product, or venue! Social Location Marketing offers powerful new ways to promote practically any product, service, or venue. Now, pioneering expert Simon Salt shows exactly how to make the most of it! Salt introduces Foursquare, Gowalla, Yelp, and other apps, helping you choose your best options, and build cost-effective marketing programs that work. Through real examples, you’ll learn how to reach your key audiences and segments…craft and execute winning strategies on realistic budgets…measure activity and calculate ROI…avoid costly mistakes…and much more! Whatever your goal, role, or industry, this book will help you find new customers where they are, strengthen loyalty and retention, and supercharge profits! You’ll Learn How To: • Understand how social location marketing works and what it can (and can’t) do for your business • Learn the surprising realities about who uses social location software • Know your customers and their motivations–and build marketing plans around them • Develop communities of customer advocates who’ll work on your behalf • Use games, competitions, time-limited offers, and other innovative approaches • Successfully reach teens, tweens, women, or men • Discover proven approaches for fashion, retail, hospitality, and restaurants • Effectively handle criticism, and transform negatives into positives • Preview brand-new social location tools, including Google Hotpot • Understand the privacy issues associated with social location marketing SIMON SALT is a key social media influencer who works with large brands and international PR companies. After participating in three succes1tups, he now leads his own marketing communications firm, whose client list includes Fortune® 500 companies. Salt is now conducting a Social Media roadshow, speaking on social location sharing across the United States. He has spoken at major conferences including BlogWorld, Internet Summit, and will speak at SXSW 2011.

Social Media Is Bullshit

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Author : B. J. Mendelson
Publisher : St. Martin's Press
ISBN 13 : 1250017505
Total Pages : 239 pages
Book Rating : 4.2/5 (5 download)

Book Synopsis Social Media Is Bullshit by : B. J. Mendelson

Download or read book Social Media Is Bullshit written by B. J. Mendelson and published by St. Martin's Press. This book was released on 2012-09-04 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.

Location Based Marketing For Dummies

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Author : Aaron Strout
Publisher : John Wiley & Sons
ISBN 13 : 111813205X
Total Pages : 290 pages
Book Rating : 4.1/5 (181 download)

Book Synopsis Location Based Marketing For Dummies by : Aaron Strout

Download or read book Location Based Marketing For Dummies written by Aaron Strout and published by John Wiley & Sons. This book was released on 2011-08-10 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to create a two-way dialog with customers with location-based services and smartphones Location-based services (LBS) have started to gain popularity in the marketplace with more and more businesses starting to incorporate LBS into their marketing mix. This book is a necessary resource for anyone eager to create a two-way dialog with their customers in order to establish customer loyalty programs, drive promotions, or encourage new visitors. You'll learn how to successfully build, launch, and measure a location-based marketing program and figure out which location-based services are right for your business. Packed with resources that share additional information, this helpful guide walks you through the tools and techniques needed to measure all the data that results from a successful location-based marketing program. Serves as an ideal introduction to location-based marketing and gets you started building a location-based marketing program Helps you figure out which location-based service (LBS) is right for your business and then integrate LBS with your social graph Details ways to create compelling offers, using location-based marketing as a customer loyalty program, and set performance goals and benchmarks Explains how to use tools to measure your campaign, analyze results, and determine your business's success Includes examples of companies that are successfully using location-based marketing to demonstrate techniques and concepts featured in the book No matter your location, location-based services can benefit your business and this For Dummies book shows you how!

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

Author : Dave Kerpen
Publisher : McGraw Hill Professional
ISBN 13 : 0071769501
Total Pages : 289 pages
Book Rating : 4.0/5 (717 download)

Book Synopsis Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) by : Dave Kerpen

Download or read book Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) written by Dave Kerpen and published by McGraw Hill Professional. This book was released on 2011-06-07 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

Sams Teach Yourself Foursquare in 10 Minutes

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Author : Tris Hussey
Publisher : Pearson Education
ISBN 13 : 013267890X
Total Pages : 186 pages
Book Rating : 4.1/5 (326 download)

Book Synopsis Sams Teach Yourself Foursquare in 10 Minutes by : Tris Hussey

Download or read book Sams Teach Yourself Foursquare in 10 Minutes written by Tris Hussey and published by Pearson Education. This book was released on 2011-01-10 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear, super quick, easy-to-understand guide for new Foursquare users Foursquare is a location based social network for mobile devices that incorporates gaming elements With more than 1 million users it is verging on breaking out into the mainstream This is the first book on Foursquare from a major publisher Foursquare currently has iPhone, Android, webOS, Windows Phone 7, and BlackBerry applications Foursquare is a location based social network that incorporates gaming elements. It is the most popular location-based site of its kind and with more than 1 million users it is verging on mainstream adoption. Sams Teach Yourself Foursquare in 10 Minutes offers straightforward, practical answers for fast results. By working through the 10-minute , you will learn everything you need to know to quickly and easily master the popular location-based social network, Foursquare. Step-by-step instructions walk you through the most common questions, issues, and tasks... "Did You Know?" tips offer insider advice and shortcuts... "Watch Out!" alerts help you avoid problems. Sams Teach Yourself Foursquare in 10 Minutes will provide beginner and experienced users with fast at a glance tips pointing out helpful shortcuts and solutions, cautions to help avoid common Foursquare pitfalls, and is written in a clear easy to understand format. Topics include: " What Foursquare is and how it is different from other social media sites " How to create your account " How to find friends and connect with people you already know " How to earn points, badges, and mayorships " How to use Foursquare on your mobile device " How to have fun with Foursquare " How businesses are using Foursquare " How to maintain your privacy and safety

The Youth's Companion

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Author : Nathaniel Willis
Publisher :
ISBN 13 :
Total Pages : 808 pages
Book Rating : 4.E/5 ( download)

Book Synopsis The Youth's Companion by : Nathaniel Willis

Download or read book The Youth's Companion written by Nathaniel Willis and published by . This book was released on 1922 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes music.

Youth's Companion

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Author :
Publisher :
ISBN 13 :
Total Pages : 774 pages
Book Rating : 4.A/5 ( download)

Book Synopsis Youth's Companion by :

Download or read book Youth's Companion written by and published by . This book was released on 1922 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency

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Author : Liz . Crawford
Publisher : McGraw Hill Professional
ISBN 13 : 0071787186
Total Pages : 273 pages
Book Rating : 4.0/5 (717 download)

Book Synopsis The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency by : Liz . Crawford

Download or read book The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency written by Liz . Crawford and published by McGraw Hill Professional. This book was released on 2012-04-20 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: GET READY FOR THE AGE OF SHOPPER MARKETING Consumers today are armed with a wealth of content--price comparisons, reviews, and even online inventory data--and this is good news for marketers, because these tools empower consumers, making them into shoppers who are more willing than ever to interact with your brand . . . but for a price. The value of these shoppers' attention is soaring, and The Shopper Economy gives you the framework for capturing and monetizing this valuable commodity. Liz Crawford, a leading marketing innovator and consumer behavior analyst, gives a fast-paced and comprehensive look at how the unprecedented availability of information is a boon to brands, because it lets shoppers perform the labor of marketing when they watch and share ads, recommend products, and interact with brands and each other. Crawford presents interviews with marketers and shoppers, and case studies of how brands like 7-Eleven, Carnival Cruises, and Kia are using Shopkick, foursquare, and other platforms to stay ahead of accelerating changes in consumer empowerment by encouraging and rewarding everyday activities--entering a store, messaging, recommending, "Liking," playing, and more. From these examples you will learn how to Accurately measure and assess the value of shoppers' activities Translate the four key shopper behaviors--attention, participation, advocacy, and loyalty--into "Shopper Currency," real and virtual rewards that have measurable value to buyers and sellers Improve your business's ROI in shopper marketing by avoiding activity-foractivity's- sake and other common pitfalls Align your brand more seamlessly with your shoppers' own personal "brands" The Shopper Economy provides you with a high-level strategy that makes every shopper interaction a valuable transaction. It offers invaluable insights about today's rapidly evolving marketing landscape and proven solutions for how your brand can turn "path-to-purchase" models and consumer reward programs into lasting and profitable relationships with shoppers everywhere. PRAISE FOR THE SHOPPER ECONOMY "Every ten years, Consumer Marketing reinvents itself. If the 1990s were about Category Management, Shopper Insights has been the driver of the moment. Liz Crawford deconstructs the movement with precision." -- Paco Underhill, CEO Envirosell Inc., and author of Why We Buy “"A fascinating account of the present and future direction of marketing to shoppers. It is a brave new world that Liz Crawford writes about with real clarity. Her book is a bright door to the future." -- Herb Sorensen, PhD, Global Scientific Advisor, TNS Global Retail & Shopper Practice, and author of Inside the Mind of the Shopper "If you want to understand how to motivate shoppers and leverage the new shopper currency--behavior--you need to read this book. Liz Crawford details shopper behaviors, old and new, and provides a road map for brands that need to meet marketing and sales goals in an unbelievably complex shopping environment." -- Al McClain, CEO and founder, RetailWire.com "A refreshing and thought-provoking exploration of today's dynamic, highly digital consumer market place. I highly recommend [that] anyone who thinks they know something about shopper marketing or wants to think about it a bit more out of the box read this book and take Liz Crawford's advice to heart." -- Dan Flint, PhD, director, University of Tennessee Shopper Marketing Forum

The Storyteller's Secret

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Author : Carmine Gallo
Publisher : St. Martin's Press
ISBN 13 : 1466882697
Total Pages : 289 pages
Book Rating : 4.4/5 (668 download)

Book Synopsis The Storyteller's Secret by : Carmine Gallo

Download or read book The Storyteller's Secret written by Carmine Gallo and published by St. Martin's Press. This book was released on 2016-02-23 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did a Venice Beach T-shirt vendor become television's most successful producer? How did an entrepreneur who started in a garage create the most iconic product launches in business history? How did a timid pastor's son overcome a paralyzing fear of public speaking to captivate sold-out crowds at Yankee Stadium, twice? How did a human rights attorney earn TED's longest standing ovation, and how did a Facebook executive launch a movement to encourage millions of women to "lean in"? They told brilliant stories. In The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't, keynote speaker, bestselling author, and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives. The New York Times has called a well-told story "a strategic tool with irresistible power" - the proof lies in the success stories of 50 icons, leaders, and legends featured in The Storyteller's Secret: entrepreneurs like Richard Branson, Sara Blakely, Elon Musk, Steve Jobs, and Sheryl Sandberg; spellbinding speakers like Dr. Martin Luther King, Jr., Bryan Stevenson, and Malala Yousafzai; and business leaders behind famous brands such as Starbucks, Southwest Airlines, Wynn Resorts, Whole Foods, and Pixar. Whether your goal is to educate, fundraise, inspire teams, build an award-winning culture, or to deliver memorable presentations, a story is your most valuable asset and your competitive advantage. In The Storyteller's Secret, Gallo explains why the brain is hardwired to love stories - especially rags-to-riches stories - and how the latest science can help you craft a persuasive narrative that wins hearts and minds. "The art of storytelling can be used to drive change," says billionaire entrepreneur Richard Branson. And since the next decade will see the most change our civilization has ever known, your story will radically transform your business, your life, and the lives of those you touch. Ideas that catch on are wrapped in story. Your story can change the world. Isn't it time you shared yours?

LIFE

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Author :
Publisher :
ISBN 13 :
Total Pages : 66 pages
Book Rating : 4./5 ( download)

Book Synopsis LIFE by :

Download or read book LIFE written by and published by . This book was released on 1969-08-01 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: LIFE Magazine is the treasured photographic magazine that chronicled the 20th Century. It now lives on at LIFE.com, the largest, most amazing collection of professional photography on the internet. Users can browse, search and view photos of today’s people and events. They have free access to share, print and post images for personal use.